Last Updated: Apr 28, 2018
One of the biggest challenges that marketers face is writing copy. Not just any copy, but copy that intrigues people, copy that makes people wanna read more, and of course, copy that sells. It is not an easy task as the psychological pressure is hard.
But all great copywriters at some point struggled to overpass their demons.
Ray Edwards has co-operated with many big names in the industry, including Tony Robbins, Jeff Walker, Patt Flynn, Michael Hyatt, Dan Miller, Jack Canfield, Robert Allen, Mark Victor Hansen, Frank Kern, Stu McLaren and many more. He has a huge experience in writing copy as a former copywriter in radio stations for over 30 years. Then, when the internet outranked radio he made the move online.
According to Ray the path to success, no matter what’s your business, is to put the right words in the right order so that people will want to do business with you.
He is the creator of the CopyWriting Academy, a super high-quality course that delivers results…
Let’s analyze the reasons…
Copywriting Academy 2.0 Review
Copywriting Academy in a Nutshell
The copywriting academy by Ray Edwards is an online course for aspiring freelancers, business owners (online or offline), startups, writers of all kinds, marketers, and people who want to build a copywriting career. The course is available only once in a year and the registration opens up for a limited 5-days period.
The course aims to teach people to write copy that persuades customers, copy that is compelling, copy that sells. The course goes above and beyond other copywriting lessons as it teaches people how to write copy for websites, landing pages, email campaigns, podcasts, webinars, videos, blog posts, and newsletters.
On top of that, the course teaches students the whole process of writing copy for product launches. Pre-launch copy, launch copy, sales pages, sales letters.
The over 30-years copywriting experience of Ray Edwards plus the testimonials from industry leaders he worked with, make this course an absolute no-brainer.
How well you communicate your value to the marketplace
The common thing for all successful businesses and entrepreneurs is that they have a story to share. “Success stories”…Without a story you have nothing. The words that push people into taking action.
All big brands used copy of that kind. Names like Coca-Cola, Adidas, Amazon, Apple, Disney, and people like Tim Cook, Richard Branson, Elon Musk. They all share a story, communicating with their prospects the “right way”
Who is this program for
- People that sell online
- Those that know they need copy but they hate selling or hate writing or they think they are not good writers.
- Those that hired an expensive copywriter but did not get the results they wanted
- Entrepreneurs that want to hire copywriters but don’t know the difference between bad and good copy.
- Marketers that don’t want to be salesy but they need to make some money
- Those that are simply afraid or they feel that they don’t have what it takes
- Companies and startups that want to launch a new product or service
- Writers, small business owners, solo professionals, certified professionals
- People that want to build a copywriting career
Amy Porterfield ensures that the 2 most important factors for success are
- Growing an email list
- Copywriting – because having a list but don’t know how to write well is useless.
Copywriting Academy Modules
Updated 14 March 2017 Academy 2.0
A complete, 100% online learning and doing system that not only teaches you how to write copy that sells your products, services, and ideas… but also helps you get it done while you learn.
Module 01 – The Quickstart – Write your first copy in about an hour
- Simple template & instructions.
- Step-by-step walk-through.
- Money-making copy in an hour.
Module 02 – The One Thing – Irresistible offers that make selling easier (or unnecessary)
- Write offers that sell themselves.
- Makes the rest of your copy easier.
- “Magic Offer Recipe”
Module 03 – Persuasion Blueprint – Magic building blocks of Sales Copy that sells your products like crazy
- The “secret skeleton” of Million-Dollar Copy.
- Detailed, piece-by-piece breakdown.
- Use this template to sell anything
Module 04 – Magnetic Copy – Headlines & Subheads that grab your readers by the eyeballs
- Keeps people reading all the way down.
- Gives your copy momentum.
- 21 proven templates
Module 05 – Fascinator Factor – Persuasion points that Virtually compel people to buy your products
- If there’s one “magic bullet” it’s this
- Fortunes are made on Persuasion Points alone.
- The secret to writing irresistible Persuasion Points
Module 06 – Resistance removal – Alleviate your customer’s fear (guarantee & bonuses)
- Instantly remove the #1 barrier to sales.
- Why a simple “Guarantee” won’t work.
- The “tipping point” technique that sells
Module 07 – Closing the Deal – How to ask for the sale, force a decision, and stack the cash
- 10 Deadly Sins of closing: which do you make?
- The secret of closing without “selling hard.”
- How to create a “decision rich environment”
Module 08 – Inbox Magic – The email writing method that makes more money
- How to write emails that sell like crazy.
- The single best way to avoid complaints.
- Why email is still the #1 way to sell online
Bonus 01 – Your first 1000 subscribers (retail value $997)
The beginner’s guide to building your email list
Bonus 02 – Idea to Income in 30 Days or Less (retail value $997)
The beginner’s guide to creating your own product
Bonus 03 – Rapid copywriting – speed up your copywriting, improve your skills and multiply your income (retail value $297)
The secret to writing at least 3 times faster and better.
Bonus 04 – License to steal – Ray’s 200 million dollars proven, tested, swipe files (retail value $2,500)
All great copywriters keep a swipe file (a collection of the most successful copy for inspiration). Ray is giving away his most successful copy, plus commentary, and explanations on how to use it legally, ethically and skillfully
Bonus 05 – The Six-Figure Second Income – how to make big money writing copy for others part-time (retail value $500)
Your main priority is to build a long-term business for yourself, but at the beginning, you can take advantage of your copywriting skills and write for others as a freelancer to stack the cash fast
Bonus 06 – Massive coaching calls library (retail value $1000)
Bonus 07 – 6 live group coaching calls (retail value $1000)
Bonus 08 – Private online community (retail value $1000)
Bonus 09 – Copywriting Academy live event (retail value $10,000)
When you Enroll you have access to:
- Masterclass experience of the Academy lessons (retail value $2,500)
- Checklists, templates, and outlines (retail value $2,500)
- 10 full-length video training sessions (retail value $500)
- Full downloadable video and audio versions (retail value $500)
- Transcripts of each class session (retail value $500)
and the bonuses mentioned above
Total Retail Value $26,249 (with all bonuses)
PLUS MY BONUSES
Copywriting Academy 2.0 Features
- Clear video instruction – watch over Ray’s shoulder sessions
- Downloadable Media – Audio and Video versions
- Checklists & Templates – to stay organized
- Do as you learn – The course is set to complete the work as you learn. So you don’t walk away with just “head-knowledge” but with finished copy instead
- Full transcripts & slides – for old-fashioned text format fans. Ready-made notes for each session to print, mark or even read them on your iPad.
- 3 live Q & A calls – for the 1st session of the class Ray will answer all your specific questions about your copywriting project
The CopyWriting Academy Sessions
Session 01 – Copywriting quick start – Write your cash-generating copy in about an hour.
- Deep principles and powerful core skills of Master CopyWriters.
- The world’s easiest copy template
- The 3-step delivery system to bring in money when you need it, often in mere hours.
Session 02 – The secret skeleton of Million Dollar Copy – the universal copy blueprint that sells your products like crazy
- How to write the 1 magic sentence that becomes your persuasion GPS.
- What screenwriters and novelists know that marketers don’t. The power of persuading and selling through story.
- The buyer’s journey genius map. A slick high-resolution info-graphic to help you walk your readers through the 12 gates every buyer must pass before they decide to buy
- The deeper secrets of the P.A.S.T.O.R framework
- The perfect sales letter checklist
Session 03 – Copy that attracts readers like magic – write headlines and subheads that grab your readers by the eyeballs
- The most important copy on your sales page is NOT your headline
- Free forever access to the infinite headline swipe file
- The 5 headline archetypes
- 21 proven templates to generate subheads really fast
- The secret weapon to knock down the wall of skepticism & doubt. The power of O.P.E.N
- Turn up the EQ with the most powerful and dangerous type of headlines known to humanity. Use with caution
Session 04 – The email writing method that makes more money
- Email is still #1 method for driving sales online.
- The 3 core email types
- The perfect frequency
- The 3 email sequences for small business owners
- Ray’s email treasure box: swipe and deploy email marketing
Session 05 – The fascination factor – how to write bullet points that virtually force your prospects to buy
- Lessons from the world’s greatest copywriter ever that you’ve never heard of.
- How to integrate the 5 emotional motivators into your bullets with ease
- The ultimate bullet point swipe file
- Ray’s proven 101 bullet point templates
Session 06 – Irresistible offers – The one thing that makes “Selling” unnecessary
- The not-so-obvious components of a truly irresistible offer
- How to craft your offer in a way that makes the rest of your copy easier to write
- The 80/20 offer formula
- The 9 kinds of offers
Session 07 – Write guarantees that shock, awe, and sell – How to get customers to stop hesitating and unleash a river of sales
- Why a simple, standard “Money back guarantee” is required but still won’t work. What you just do instead
- What buyers fear most and how to eliminate that fear with the “Tipping Point Protocol”
- The 10-Part guarantee formula that works like a champ
- Total guarantee transformation
Session 08 – Closing Copy – How to ask for the sale, “S.P.A.R.K” a decision and stack the cash
- Discover the 7 deadly sins of closing copy.
- The 1 approach that will allow you to close the deal without doing the “hard-sell”
- How to create a decision rich environment
- The 5 archetype closing copy templates
Session 09 – The secrets of Product Launch Copy – How to write persuasive copy for a Jeff Walker, PLF style launch
- The beginner’s guide to product launches.
- Why launches have not made copy obsolete
- Product launch genius Map
- The 12 vital components of Product launch copywriting
Session 10 – Video copy magic – How to write copy for videos, livecasts, and webinars
- Why you must be able to write video sales copy. How to get it good for your advantage
- How to write incredibly persuasive video sales copy.
- The perfect pitch, a proven framework for writing an effective video sales pitch
- The video templates
How to Write Copy that sells – Ebook
I have bought and read Ray Edwards ebook and I was completely amazed by the way he writes. This book is a goldmine itself.
Some of the topics covered are
- How to sell without being salesy
- How to write headlines
- How to write email copy that sells
- How to write bullet points that force your prospects to buy
- Irresistible offers, risk reversal, and powerful closes
- The secrets of getting your prospects so excited about you that they will fight for the privilege of buying your stuff
- The secrets of writing blockbuster copy by watching movies
- The copywriting challenge
This book is an example of what is included in the Ray Edwards copywriting academy.
Academy 2.0 Price
Full price is set to $1995 (one-time payment). Or you can optin with 4 payments of $595
This includes one-year access to the members’ area, the right to download and keep all materials, and the 9 major bonuses mentioned above, including tickets to a live event.
Guarantees – Even before you start the training
- No copywriting experience needed
- No marketing experience needed
- No extra-ordinary writing skills needed
- No list needed
and of course …
The curiously simple, completely unconditional, weasel-free 100% money-back guarantee
A personal promise by Ray. Take a full 30 days and work your way through all the elements of the course. Write your sales copy and use it to sell your products and services.
If you are not surprised and delighted by the increase in sales, profits, and happy customers, simply ask for a refund.
Update March 2017 – Bonus
Ray Edwards gave away a new e-book entitled …“$2 Billion Sales Letter”.
One of the most inspiring copywriting secrets that helped big brands climb to the top and build a fan base for many years or even decades.
You can immediately use these techniques for your own copy.
Update 15 Mar 2017 – Bonus
Ray added another bonus, the “Success Optimizer” (retail price $1000). This is a great chance to jump on the academy now before the doors are closed.
A 12-week course designed to support participants to reach their CopyWriting goals.
- The BAM method – ensures you hit your goals
- The 7×3 success matrix
- The one irresistible success force
The success optimizer comes with a full-year ongoing group coaching
Notice: for the next 48 hours Only an All-Access pass is given to everyone. You don’t even have to opt-in
Update 20 Feb 2018 – Huge Bonus
Ray released a brand new never released bonus for those who enroll in the academy this week (20 – 24 Feb 2018). A fast-action bonus that is special and priceless.
The Prosperous Business Academy Membership
This academy membership is a program that Ray already runs for a small group of people and companies that pay $400 per month to get exclusive marketing material-in-a-box. If you enroll in the academy this week you’ll get 6 months of this program for free. At the end of the period, you won’t be charged with $400 per month. Ray is going to ask you if you want to continue. It’s up to you to discontinue and use the 6 months free bonus. Of course, if you’re satisfied with the program you can continue using it. It’s a 6x$400=$2400 bonus.
What’s included in the membership box:
Content marketing material that you can adapt and use for your business. Content for podcasts, blog posts, youtube videos, newsletters. On top of that once a month Ray writes a whole campaign for each member to promote their businesses. He also gives members email copy to send out and shows members how to use that copy for their own business.
Box 1 – Month 1
- A welcome letter
- Ray’s report newsletter
- The ultimate guide to 3-day product creation (book)
- Small business boosters – 21 ways to jumpstart your business, get more sales and increase profits in the next 30 days (book)
- The ultimate email marketing manual (a book filled with formulas)
- The ultimate guide to winning webinars (book)
- The 10-hour internet workweek (book)
- A booklet to keep all material organized
From there, every month you will get a new blue box in your mail with new guides, manuals, reports, and other marketing material to boost your presence in the marketplace. Plus, you’ll receive material that you don’t expect, Ray’s surprises.
New Bonus – 20 Feb 2018
2 Free tickets (worth $5,000 each) to the 3-day Live Activation Workshop
The difference between the In-Person Activation Workshops and the Online Class
Ray says for that matter…” What we do in the workshop, that we can’t do in the online course, is…immersion. We’re locked in a room together with one strategic outcome in mind: get your copy done”
The date is this summer 2018, probably in June. The event will take place in Spokane, Washington, where Ray lives.
PLUS MY BONUSES
Full Package Checklist – What’s Included (Feb 2018)
- Masterclass experience of the academy lessons (retail price $2500)
- Checklists, templates, and outlines (retail value $2500)
- 10 full-length video training sessions (retail value $500)
- Full downloadable video and audio versions (retail price $500)
- Transcripts of each class session (retail price $500)
- Bonus 01 – Your first 1,000 subscribers – the beginner’s guide to building your email list (retail price $997)
- Bonus 02 – Idea to income in 30 days or less – the beginner’s guide to creating your own product (retail value $997)
- Bonus 03 – Rapid Copywriting – speed up your copywriting, improve your skill, and multiply your income (retail value $297)
- Bonus 04 – Ray’s $100 million dollars swipe files (retail price $2500)
- Bonus 05 – Six-figure second income – how to build a copywriting business of your own (retail price $500)
- Super bonus 01 – Massive coaching call library (retail value $1000)
- Super bonus 02 – 6 live group coaching calls (retail price $1000)
- Super bonus 03 – Private online community (retail price $1000)
- Extreme bonus – Live in-person activation workshop (retail value $10,000)
Total retail value $26,249
PLUS MY BONUSES
The Cost of Not Solving the “Copy Problem”
Before I answer that, let’s imagine again what makes people buy products and services. It’s the words on websites that are written, or spoken in audios or videos. It’s not the professional design, the outlook, or anything else. The words. These words can make or break a business.
So, if you have a bright new idea and want to launch a new business you have to convince people to buy. And that can happen only if you use compelling copy that persuades them to take action.
Testimonials – Praise for the Copywriting Academy
Micheal Hyatt – NYT bestselling author
Ray Edwards is not only a master copywriter, he is the best copywriting teacher I know. Whether you are selling a product, a service, or a point-of-view, Ray’s program will give you the training you need to move your prospects to buy NOW
Amy Porterfield – Creator of ProfitLab
I first met Ray when I was still working with Tony Robbins. We needed a sales letter for a new product. Hiring Ray to write that sales copy was one of the best decisions we ever made, because he nailed it. Every time we used Ray’s copy, our sales went through the roof!
Joe Barton – Founder & CEO Barton publishing
Ray Edwards flat-out gets results. He has written many profitable pieces of copy for us, including our most profitable sales letter. That sales letter has brought us over $10,000,000 (million) in revenue… Ray’s copy remains the undisputed champion
Jeff Walker – NYT bestselling author
Highest integrity, a pleasure to work with… and fantastic work. I love working with Ray
Joel Comm – NYT bestselling author
He is generous with his teachings and holds nothing back. Be sure to take advantage of the opportunity to sharpen your sword and let your genius copywriter within you come forth to make an impact on the web and in the world
Ben Settle – publisher, email players newsletter
Ray Edwards is an absolutely brilliant copywriting and marketing mind and writes some of the best email copy I’ve ever seen.
More people testimonials:
- Ernest Svenson – Attorney
- John Meese – a software company
- Matt McWilliams – online promotions & marketing
- Gail Mercer – MacKay, freelance writing coach
- Mike Kim – marketing agency
- Trivinia Barber – virtual assistant company
My Final Review
We have to face it, good copy makes the difference. No matter how qualitative your products are or how special your services are you need copy that convince people to read through and finally buy from you. Because people don’t just buy products and services. No, they don’t. People buy change, transformation, something that will improve their lives for the better.
There are companies offering innovative products, perfectly crafted and engineered using the latest tech trends, they want to offer value in the market, they have connections, they invest every day in education and development, but still, these businesses fail.
And the percentage of failing startups is huge, it’s disappointing, but at the same time, it’s a huge opportunity for the companies that know the core secret factor of success.
Companies that succeed both offline and online, are those who communicate their products and services the fastest. This way, when people read about their products they know WHY they need them. Because these products will transform peoples’ lives for the better.
All these marketing principles and way more are explained from Ray in his copywriting academy training.
Ray is a professional copywriter hired by huge and/or mid-sized companies that need to improve their sales. His writing is compelling and his voice in the videos is very soft and warm.
OK, in other words, Ray is a superman of sales, but he is good at getting results for his students as well. There are so many Ray’s students, like Mike Kim, that managed to build 7-figure businesses by following the copywriting academy.
If you can afford the price of $1997 go ahead, you won’t regret it. The package is very powerful, proven, guaranteed to bring results, and it’s being promoted by big names, including Jeff Bullas, Michael Hyatt, and more.
This is the second time I am reviewing the Academy. I have watched all the video training sessions during the last 2 years and I was amazed by the information Ray shared.
Key points are:
- Copywriting is based on human psychology and the factors that motivate people not only to buy but to do anything.
- The art of copy is very powerful and you have to use it with extreme caution.
- People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies
- The 5 emotional motivators and the P.A.S.T.O.R framework will set you free and get your copy to the next level.
An absolute course for those that want to sell without being sleazy, salesy and pushy. The key to more impact, more income, and more freedom
The academy is an in-depth complete course on copywriting and everything related. There is nothing missing and it opens many doors for you. Not only you will be able to sell with ease, even on-demand, but you will improve your product launches and you can build a business on selling copy for companies, agencies, and entrepreneurs
For those that want to build a copywriting career, this course will take them from zero to results. Ray will help you get started as a freelancer, will show you what to do to get noticed, and will help you start charging hundreds or thousands of dollars writing effective copy for companies and clients.
In any case the 30 days money back guarantee makes the offer really irresistible.
P.S Anyone can write heart-centered, yet persuasive sales copy, all they have to do is follow the carefully constructed system inside the Copywriting Academy 2.0
Update 16 & 23 Feb 2018
Ray released a new free video series, the CashFlow on Command, a mini copywriting course for those that want to build a copywriting career. I’ve already reviewed these video lessons and I suggest you take the chance to watch them right away. Ray has redesigned his PASTOR framework and added elements that will help you understand the art of copywriting better.
Just by attending these free videos you’ll become a better marketer, you’ll be able to sell more of your products and services, or build a freelancing career.
Ray shared more exciting stuff on a new webinar
- The 7 persuasion principles that make your product sell
- The R.E.A.C.H. copywriting framework
- The 3C email formula
- He demonstrated the PASTOR framework with a full weight loss example, from start to finish, a whole sales letter for free
- He gave away 3 email templates
- 100 best email subject lines
- And…the Perfect Sales Letter Checklist
all these amazing stuff for Free, but only for the attendees of the webinar.
Update 18 Feb 2018
I am continuously using Ray’s copywriting principles. The results so far are at least amazing. I created several landing pages on this website using the PASTOR formula. The call-to-action buttons are getting clicked at higher rates than before. I use Ray’s principles in my email blasts, on social media, when writing blog posts or other articles.
I use these principles for my local clients as well, and I managed to help many small businesses increase their sales and engagement. All thanks to Ray’s copywriting frameworks. These formulas work, both for traditional and online businesses.
Update 28 Apr 2018
I was monitoring the results of several of my landing pages for many months now in order to give you a sense of this program’s efficiency. Only thanks to the PASTOR Framework, I was able to build my first list of subscribers to the Digital Business RoadMap training and to my email list. And although the DBR training is not yet complete the first impressions surpassed my expectations.
Additionally, I am building a premium section using the PASTOR formula, and during the next months, I’ll be monitoring this department thoroughly to update the thread with the results. A premium section where I’ll be offering marketing services to clients over the internet. My goal is to acquire the first list of new clients.
All of that, thanks to Ray’s innovative copywriting ideas.
All in all, the Copywriting Academy is a course that can transform your business and life but keep in mind that you have to put in the work. If you are not willing to work hard and apply what you learn, no course in the world can help you. You are the one who can help yourself.
That’s it, I hope you enjoyed another review, here on Web Market Support. I am waiting for your comments and thoughts. Till next time.
Disclaimer: I’m promoting The Copywriting Academy as an affiliate. For more information, I refer you to the Disclaimer page