Now Your Company Has Its Own Story

Before 1992

my business βackground

Hi, I am Tasos. I’m an entrepreneur since 1992 and I became a digital marketer by the end of 2014. This is when WebMarketSupport was founded.

Even as a teenager I was working part-time at my family’s manufacturing exporting company, which was founded back in 1968, employing more than 50 people. This is where I learned a lot about businesses but after my graduation from Business Administration University, my parents retired so I was left alone.

I decided to continue the manufacturing company, this time searching for new clients in the local market. Since then, I have founded and still run various offline businesses, including a hotel, restaurants, cafes, and fashion stores.

Summer 1992

My university education

This is when I managed to pass the National GreeK University Entrance Exams at the age of 17.

I took the 10th entry position out of 350+ students in the Business Administration University of Macedonia, in Thessaloniki. 

This is when I first came across Marketing and Advertising. Beyond marketing my education included:

  • Business
  • Production
  • Economics
  • Sociology
  • Mathematics
  • Accounting 
  • English

My University Education in Details

Business 

  • Business Administration
  • Organizational theory
  • Organizational development
  • Business organization
  • Human resources management
  • Αdministration of small and medium-sized enterprises
  • Organizational cases of small and medium-sized enterprises
  • Operational research
  • Organization and practice theory
  • Μanagement theories and act
  • Quantitative case analysis
  • Βusiness strategy
  • Operational research
  • Operational research problems
  • Information systems development management
  • Information systems analysis and design
  • Computer science appreciation

Production

  • Production Management
  • Quality improvement
  • Environment
  • Strategic branded product management

Marketing

  • Consumer’s behavior
  • Marketing strategy
  • Marketing psychology
  • Public relations
  • Advertising

Economics

  • Principles of economic science
  • The New European Economy
  • Working relations in the European Union
  • Economic education
  • International management
  • Ιnternational monetary relations
  • Modern ways of funding (leasing, factoring, forfaiting)
  • Microeconomic analysis
  • Macroeconomic analysis
  • Fiscal policy
  • Financial management

Sociology

  • Business and society
  • Industrial sociology

Mathematics

  • Financial management
  • Statistics
  • Mathematics of economics
  • Μathematical financing
  • Financial institutions and markets
  • Life insurance mathematics

Accounting

  • Cost accounting
  • Pre-determined cost accounting
  • Tax Law
  • Theoretical and applied corporate accounting
  • Financial Accounting
  • Income Tax Legislation
  • Commercial law
  • Commercial code
  • Commercial companies
  • General commercial law
  • Basic concepts of civil law
  • Right of scrutiny

English

  • English for students of management
  • English for students of economics

december 2014

Birth of a marketing blog:
the beginning of a new era

This is when WebMarketSupport was founded and I began my online marketing education.

WMS started out as a marketing blog reviewing marketing and business related companies & products, blogging about the industry, and helping people by connecting them with legitimate companies and business opportunities. 

WMS as an affiliate marketing partner/publisher helped hundreds of companies sell more of their products and services and helped them acquire qualified leads and referrals.

December 2014 – today

My online

marketing/business

education

  • Online marketing
  • WordPress
  • Website development
  • Affiliate marketing
  • Keyword research
  • Niche and Market research
  • Competition analysis
  • SEO (search engine optimization)
  • Content creation
  • Traffic acquisition
  • Funnels
  • Trends
  • Statistics
  • Analytics
  • Customer’s purchase lifecycle, customer’s journey, customer perspective
  • Product reviews
  • User experience
  • Copywriting (headlines, sales copy, sales letters, emails, product pages, persuasion)
  • Web design basics
  • Visual marketing
  • Productivity
  • Planning
  • Email marketing
  • Video marketing
  • PPC (pay per click) marketing
  • Conversion tracking
  • Social media marketing & engagement
  • Local marketing
  • Freelancing
  • Dropshipping
  • eCommerce
  • Digital product creation
  • Marketing ideas
  • Profiting from Podcasts
  • Outsourcing & hiring
  • Business Ignition

My Online Marketing/Business Resources

COMPLETED TRAINING PROGRAMS, BOOKS, GUIDES, CHECKLISTS, PDF’S

Wealthy Affiliate 

  • Online entrepreneur certification courses (20 lessons)
  • Affiliate Bootcamp Training (70 lessons)
  • 13 interactive classrooms
  • Weekly live video classes (marketing training on ‘Hot’ topics)

Affilorama

  • Online and affiliate marketing training (75 lessons)

Mirasee – Business Ignition Bootcamp (3-week intensive business training)

  • The 5 business model components
  • Validating business assumptions
  • Mapping your business and your bottlenecks

Steve Olsher

  • Podcasts monetization blueprint (book)
  • Get clients from podcasts (eBook)
  • What is your what (book)

Ray Edwards (copywriting)

  • How to write copy that sells (book)
  • The perfect sales letter (PDF + checklist)
  • How to create cashflow on command (book)
  • The 2 Billion sales letter (book)
  • The 5 stages of launching a predictably profitable sales funnel
  • The million dollar sales letter blueprint
  • 7-figures sales letter template
  • The overnight marketing miracle
  • Why marketing fails
  • Why every business needs a sales letter, and how to write a killer one
  • How to use your killer sales letter to actually make money
  • RE copywriting guides
  • RE podcasts and blog

Donald Miller (copywriting/storytelling)

  • Building a storybrand (book)
  • The storybrand marketing checklist
  • Storybrand online tool
  • 5 things your website should include (pdf)
  • 3 skills every marketing consultant should have (pdf)
  • Why customers really buy
  • DM Podcasts and blog

Joanna Wiebe – Copy Hackers

  • What to say worksheet

HubSpot – Marketing education

  • Storytelling in agencies (video training)
  • Hubspot academy (inbound methodology, inbound success…) I am still learning
  • Content creation templates (blog posts, eBooks, PowerPoint presentations, social media, press release, infographics, SlideShares, call to action)
  • Examples of awesome about me pages (pdf)
  • Free advertising & other little Google tips marketers should know (pdf)
  • HubSpot & Infogram – How to start generating leads with infographics (pdf)
  • How to use business blogging for marketing success (eBook)
  • HubSpot & Datanyze – The sales development playbook (eBook)
  • The ultimate guide to managing a brand in the inbound age (eBook)
  • The future of marketing (eBook)
  • How to get 100K readers for your blog (eBook)
  • HubSpot & Google – The ultimate guide to managing marketing campaigns (eBook)
  • Events email best practices
  • Events follow-ups
  • Event smarketing 10 tips
  • How to network at conferences
  • registration best practices
  • Social media tips
  • The marketer’s pocket guide to writing well
  • 50 examples of brilliant homepage design
  • HubSpot & WorkFlow Max – 15 emails to keep clients happy
  • How to design and optimize landing pages
  • The beginner’s guide to retargeting
  • Sales process cheatsheet
  • SEO strategy and best practices
  • 17 SEO myths
  • On-page SEO template
  • How to optimize your LinkedIn profile
  • How to use LinkedIn for professional networking
  • How to use LinkedIn for business
  • How to attract customers with Facebook

Google

  • Search engine optimization guide

John Mullins & Randy Komisar

  • Getting to Plan B: breaking through to a better business model (book)

E. M. Goldratt

  • Critical chain (book)
  • The goal (book)

P. T. Barnum

  • The Art of Money Getting: Golden Rules for Making Money (book)

Charles Haanel

  • The Master Key System (book)

Napoleon Hill

  • Think and grow rich (book)

Marketo

  • 10 steps for a successful personalized web engagement strategy (eBook)
  • Content marketing for lead generation (eBook)
  • Create personalized marketing experiences for your buyers (eBook)
  • Who, what, and where can you personalize? (eBook)
  • Email deliverability (eBook)
  • Highly effective email marketing (eBook)
  • The definitive guide to engaging email marketing (eBook)
  • The definitive guide to social marketing (eBook)
  • GDPR and the marketer (eBook)

Digital Marketer

  • Customer avatars (eBook)
  • Ultimate email marketing metrics
  • 15-point landing page audit
  • Troubleshooting your traffic campaign
  • The ultimate social media swipe file

Influence & Co

  • The ultimate guide to effective content distribution (eBook)

Search Engine Journal

  • Content marketing guide
  • Illustrated guide to link building
  • 28 experts on the top 2019 PPC trends
  • PPC whitepaper (pay-per-click for agencies)
  • SEO 101 (eBook)
  • Social media strategy (eBook)

MOZ

  • The beginner’s guide to link building (eBook)

Search Engine Land

  • Guide to SEO (eBook)

SEMRush

  • 11 growth tactics for your eCommerce business (eBook)
  • Building a data-driven digital marketing strategy (eBook)

Martech Today

  • Enterprise paid media campaign management platforms: a marketer’s guide (eBook)
  • Integration platform as a service (iPaaS): a marketer’s guide (eBook)
  • Enterprise SEO platforms (eBook)
  • B2B marketing automation platforms (eBook)

Hash Offer by Tune

  • 10 things every performance marketer should know (eBook)
  • 9 best practices of affiliate networks (eBook)
  • Performance marketing 101 (infographic)
  • The 8 habits of highly successful ad networks (eBook)
  • Considerations for scaling your ad network (eBook)

Hootsuite

  • Social media marketing introduction
  • Create educational content
  • Social media advertising: running successful paid social campaigns

PostPlanner

  • 12 secret Facebook features (eBook)
  • How to create visual content for maximum social media impact (eBook)
  • Facebook holiday marketing (eBook)

DialogTech

  • The pay-per-call handbook for affiliate managers

ActOn

  • Attraction 101: content marketing (eBook)

Propects

  • Marketing with Google’s knowledge graph (eBook)

AvanGate

  • 100 tips for successful affiliate selling (whitepaper)

SharpSpring

  • Combining marketing automation & agency services to boost revenue (eBook)
  • Growing your agency (eBook)

T. Harv Eker

  • Mindfrick – master your inner world to succeed in the outer world (book)
  • SpeedWealth – how to stop earning a living and start creating wealth (eBook)

MemberSite Academy

  • Member lifecycle retention checklist

Vanilla Forums

  • Customer community playbook (eBook)
  • Driving online community adoption (eBook)
  • Making your community content work for you on social media (eBook)

Canva

  • How to design a memorable brand that catches on (eBook)
  • How to design graphics that convert (eBook)

UX Pin

  • Consistency in UI design (eBook)
  • Interaction design and complex animations (eBook)
  • Design collaboration in the enterprise (eBook)
  • Interaction design best practices (eBook)
  • Web UI design best practices (eBook)
  • Web UI design for the human eye (eBook)
  • Web UI trends: present and future (eBook)

Volusion

  • Dropshipping – a guide to optimizing eCommerce (eBook)

Aweber

  • Growing your business with email marketing (eBook)

Campaign Monitor

  • Preflight checklist for email campaigns

Email Players

  • The 24-point email marketing cheat sheet

Bitly

  • How to build an influencer marketing program (eBook)
  • Mobile content marketing (eBook)
  • HR & recruiting tech tools (eBook)

Mary Morrissey

  • Stronger than circumstances (eBook)
  • The power of intuition (eBook)

Eben Pagan

  • Accelerate (high-growth business training)
  • How to create a digital information product that sells itself (eBook)
  • How to find your big idea (eBook)
  • How to turn your big idea into a digital product (eBook)
  • The niche intelligence report (eBook)

Jeff Walker

  • Product launch formula blueprint

Kevin Harrington

  • The core secret action guide
  • The sales multiplier (eBook)
  • The sales secrets blueprint
  • The sales success cheatsheet
  • The key person of influence roadmap (eBook)

Zig Ziglar

  • Secret of selling
  • The one thing you must do to succeed today

Vidyard

  • How to close more sales with video (eBook)

PowToon

  • The power of cartoon marketing (eBook)

OptinMonster

  • 700+ power words that will boost your conversions

Sales For Life

  • The definitive guide to social selling for leaders (eBook)
  • Social selling checklist
  • How to create a social selling routine (eBook)

 InsideSales

  • The best practices for lead response management (eBook)
  • Predictive and prescriptive selling guide
  • Social selling trends (eBook)
  • The art of cold calling and the science of contact ratios (eBook)

LinkedSelling

  • The authority leadership formula (eBook)
  • 3 secrets to attracting qualified, high-end clients for free (eBook)

SociallySorted

  • Skyrocket your webinar or live event with visual content (eBook)

Branch

  • The ultimate guide to web and app user attribution

Adobe

  • Digital trends (eBook)

today

Currently learning

Education never stops because I believe in these powerful words:
The moment you stop learning, your business starts dying

I am currently taking some important courses in order to improve my methods and to earn certificates beyond the regular weekly training.

  • HubSpot Learning Center
  • Hootsuite Academy
  • SEMRush Academy – PPC Fundamentals Course with Joel Bondorowsky

I will keep this page updated.

today

Interests, Hobbies

Other than marketing and business I am born in 1974 and I am a family man with 2 young boys, aged 6 and 10.
 
I love traveling, swimming, chess, mathematics, Rubik’s cubes, playing football with my sons, music production, Audi, coffee, and of course, everything related to business and marketing.

december 2018

new wms departments…

I am very proud to announce that the “New” Services department is 50% complete.

After thousands upon thousands of campaigns on this website, on social media platforms with multiple profiles and pages, search engines and various properties, hundreds of blogs posts, guides, lists, and articles about the marketing and business industry, after helping hundreds of companies increase their sales, leads, and referrals, and after the very first successful advertising services for selected clients, I decided to step forward with this new department.

The New Services

  • Website development, hosting, and maintenance
  • Copywriting (storytelling, sales copy, product and landing pages, sales letters, email campaigns, ads and commercials, product launches, ventures)
  • Traffic acquisition (keyword research, SEO, competition analysis, content marketing, lead generation, campaigns, paid ads, social media marketing, email marketing, and more)

Indirect Ad Services

Ad space and content creation for companies and entrepreneurs that want to to get advertised here, on WMS.

  • Sponsored articles
  • Product reviews
  • Lists and comparisons
  • Interviews
  • Dedicated landing pages
  • Guest posting (free services)
  • Sponsored emails
  • Banners and ads 
  • Social media campaigns on WMS properties

“The WMS Services are flexible and work for brands, solo entrepreneurs, and even people that don’t have anything to sell in the marketplace”

Now, WMS expands by offering exclusive services as an advertising agency. Now your company has its own story.

But what does that really mean? Why does a company need a story?

I’ve run thousands of different offers, campaigns and advertisements on numerous platforms and media for a wide range of companies and have carefully looked at the results
I selectively helped local businesses and businessmen connect effectively with customers
I have studied and implemented hundreds of marketing techniques, frameworks and methods

What I discovered

At an era of information overload, where customers are bombarded with countless ads on a daily basis, they only respond to certain marketing messages. Companies that know the situation thrive and companies that do not know it are simply get forgotten.

That is why the statistics are absolutely negative. Did you know that 90% of new businesses fail? And it’s not because of their products or services. It is because of their messages and the way they communicate their value on the market.

EMOTIONAL STORYTELLING

Marketing campaigns that bring results need to meet these criteria:

  • A clear language so customers understand fast what the offer is all about
  • The message should trigger people’s emotions and help them understand WHY they need your products
  • The products and services should be positioned as an aid in helping people move towards their ambitions and transform

The most effective way to get people’s attention, trigger their emotions, and call them to action is through storytelling.

Millions of Dollars Spent on Ads that Don’t Bring Results

Of course, companies need to get advertised in order to get found by customers and sell their products. But the majority of marketing campaigns are a waste of time and money as they are not focused on human psychology.

Most of the marketing campaigns are simple descriptions of the product or service. This is not effective marketing.

But there are certain marketing messages that work!

Effective Advertising

 

Marketing has changed dramatically and continues to change faster than ever before. Beautiful websites alone don’t produce sales anymore. WORDS do. Not just any words, though.

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The WMS marketing/advertising methodology is based on human psychology and storytelling. It’s not just copywriting. It’s marketing that helps people transform. And your brand’s products are perceived as assistance towards this aspirational direction.

This is key in order to create loyal fans, not just customers. And that makes all the difference!

“Most companies fail in the marketplace and miss out on an enormous opportunity because they can’t connect with customers effectively, spending thousands on ads that don’t produce results.

The WMS advertising services and frameworks can help YOU get your customer’s attention, speak a language that triggers their emotions, and grow your business with powerful marketing material that sells”

WMS Can Help You In Various Ways

The WMS Services are flexible and work for brands, solo entrepreneurs, and even people that don’t have anything to sell in the marketplace.

STATISTICS

Z

Sales, leads, and referrals for 300+ companies

Z

Over 500 Keywords on the 1st page of Google in the most competitive industry

Z

Over 900 Articles, Reviews, Posts, and Pages

Z

Visitors from 210+ Countries

Z

Top 10 Countries: USA, India, UK, Canada, Philippines, Australia, Nigeria, South Africa, Malaysia, Brazil

“WMS can help you present your products through emotional storytelling so that customers engage”

“Since 2015, WMS as a marketing partner/publisher helped hundreds of companies sell more of their products and services and helped them acquire qualified leads. Now, WMS expands by offering exclusive services as an advertising agency. Now your company has its own story”

No Business, Products, or Services?

Don’t worry if you have nothing to sell in the marketplace.

There are unlimited opportunities online.

Let WMS help you choose a direction

QUESTIONNAIRE

FOR ASPIRING ENTREPRENEURS

Location

P.O BOX 1062, Oreokastro

Thessaloniki 57013 GREECE

Anastasios Tzortzis

“Since 2015, WMS as a marketing partner/publisher helped hundreds of companies sell more of their products and services and helped them acquire qualified leads.

Now, WMS expands by offering exclusive services as an advertising agency. Now your company has its own story”