I admit it. When I first came across Russell Brunson I thought he was just another fancy guru selling dreams and hopes.
I think it was a photograph I saw on social media, a banner or something a long time ago.
But when Russell joined forces with Dean Graziosi and Tony Robbins, all my disbeliefs and negative thoughts have gone away.
Since then, I’m monitoring Russell, watched a lot YouTube videos, and listened to a series of podcast episodes.
And 3 days ago I stumbled upon his book, the Marketing Secrets Blackbook.
I thought, OK, this is the perfect chance to get to know him better.
And here I am, already finished with the book and sharing this review with you.
Notice: I rarely publish reviews of books although I read non-stop. I do that only when there’s a very good reason.
Marketing Secrets Blackbook Review
The book is 290 pages long in the form of marketing secrets and advice.
There are 100 chapters, easy to read with cool and sometimes funny illustrations.
It’s extremely interesting, straight to the point without small talk or fluff, and it’s not salesy.
Russell mentions his company ClickFunnels and some other books he wrote but only as an example to justify his presentation.
At the end of the book, there’s an option to sign up for his podcast show, and that’s all. He’s not trying to lure you into his company.

Russell Brunson Background
Over the past 10 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.
He’s been featured on Forbes, Entrepreneur, The Huffington Post, and other similar channels.
In college, Russell had his first success as an online marketer selling potato gun DVDs. This small business hobby became an obsession and launched Russell into the world of Internet Marketing, where he quickly became one of the top marketing minds in the world. Within a year of graduating college, he’d made his first million dollars selling his products.
He’s also the author of books like:
- DotCom Secrets
- Expert Secrets
- Funnelhacker Cookbook
The Book
Russell starts off with this:
A little over 5 years ago, on the backside of a failed business, I decided to start a new podcast that initially was called “Marketing In Your Car.”
On this podcast, over the past 5 years, I have documented my journey from the brinks of bankruptcy, to building a software company that will do over $100,000,000 in sales this year alone! Those who listen get to hear the ups, the downs and everything in between.
A few years ago I decided to rebrand the podcast the “Marketing Secrets” show.
Earlier this year, I asked one of the great marketers in our community, Julie Stoian if she’d go back and re-listen to over 500+ episodes, comb through it all, find the BEST stories, examples, and strategies that she felt had the greatest impact for business owners from the podcast and put them into this “blackbook.” She spent countless hours listening, then organizing, writing and rewriting to give you this Blackbook. I am so grateful for the time and energy she put in to make this available for you.
What Is All About
It’s all about marketing of course.
It’s about entrepreneurial mindset, business principles, sales funnels, building marketing offers, sales, persuasion, and positioning.
He shares stories and gives examples that you will remember.
As Russell highlights at the beginning, every problem in life can be fixed with good marketing. I don’t care what it is. You give me any problem in your business, or your life, and it boils down to this:
You’re bad at marketing. that’s the issue.
The Book’s Promise
The promise of this book is plain simple but very promising:
99 marketing secrets that will change your business, and your life!
My Review
Throughout the book, there is marketing advice that can be applied immediately to your business.
The book is a must for:
- Marketers (beginners and advanced) – if you’re just getting started with marketing, this book is gold
- Business owners
- Aspiring entrepreneurs
- Salespeople
I won’t reveal any crucial information or any of the secrets, it would be a dishonor to the author of the book.
Besides, the book is free and you can download it here.
Russell’s philosophy is straight and he’s focused on helping business owners maximize their results. He shows you how to make more money and how to take advantage of every resource available but I feel that sometimes he’s overdoing it. Maybe he’s super excited about helping brands grow or he’s obsessed with money.
More or less, all of us entrepreneurs, are obsessed with money, even if we don’t want to acknowledge that.
But as I already analyzed in a previous post, entrepreneurship is not just making money or running businesses.
He also underlines that you should not be afraid of making sales. Sales are the lifeblood of any business, and if you can’t sell, you do a big disservice to your customers and society. In other words, why are you running a business? Isn’t it about selling your products? Anyway, what’s wrong about selling?
I believe that I have a lot in common with the author. When he was talking about an event he attended, it was like when I had a very similar experience.
He decided to watch Tony Robbins live and he could not get it when people were dancing all around and screaming. He thought that Tony was a big BS talker.
But after a few hours, he asked himself…What if these people are feeling so great? There’s a possibility, you know.
A Pool Guy Setting Himself Apart From Competition
This pool guy had given Russell a very hard time. He could not believe it that this guy was underselling himself.
The author was trying to pay him more, but he was always denying it.
Here’s how I see it…
Maybe the pool guy thought that the task was very easy and that anyone could do it with some help.
Maybe he had only time for more important tasks and projects.
Of course, the author insists that this guy is one of the worst salespeople in the world, and I can’t disagree. But for some people, money is not everything. Some people don’t have big-big dreams and a vision.
Although they should…
When Your Plane Lands And Your Phone Explodes
What a story. How many times we’ve been in such tough situations.
The author is on a plane, his mobile in airplane mode, and finally, he arrives.
Messages, texts, notifications come and go.
His partner was laconic, on purpose?
“If we survive this”.
What happened?
Their servers crashed, and thousands of customers gone angry.
They would not be able to fix it soon, not at all.
Russell’s response was memorable…
I remember a time when I was still running the manufacturing business in the basement of my home.
I had an order to deliver in 2 days and all the suppliers let me down. No fabric, no clothes.
So what you do? Sooner or later, they’re gonna call…
Hmmm, there’s a plan B actually!
Big Wins
The author also mentions some big wins they had with their company, and he talks about how they were able to help a big number of clients reach their goals.
I enjoyed a reference to a record in sales they were able to hit in just 30 days.
Awesome stuff, great inspiration!
Sales Funnels
A section of the book is devoted to funnels. The author explains passionately what funnels can do for your business.
In a nutshell, you can get your customers to go through cycles where you offer them a series of products and services.
This is the game.
Brands should never stop discovering new ways, developing new products, implementing new ideas, taking risks, monitor, improve, scale, repeat.
If you don’t like this game, stay home. No problem!
To add here: everything in marketing is about funneling customers and people through processes and exposing them to products and services.
Final Thoughts
The book contains a pile of examples, stories, real-life experiments, failures, big wins, accidents, anything that happens in business and marketing.
Get your free copy now and improve your skills drastically.
Bonus
The book is great but why not make your experience even better? Get a partial implementation of my revolutionary “7 IDEALS” methodology. Contact me for the details. I also demonstrate it via a private 20′ video call meeting.
That’s it, another review has finished, here on Web Market Support. I am waiting for your comments and thoughts. Till next time.

Tasos Perte Tzortzis
Business Organisation & Administration, Marketing Consultant, Creator of the "7 Ideals" Methodology
Although doing traditional business offline since 1992, I fell in love with online marketing in late 2014 and have helped hundreds of brands sell more of their products and services. Founder of WebMarketSupport, Muvimag, Summer Dream.
Reading, arts, science, chess, coffee, tea, swimming, Audi, and family comes first.
Marketing/Business/Sales/Investing
-
Profit From Amazon Like Clockwork | FREE Live Workshop Feb 21
-
ChatGPT Live Training Andrew Darius Feb 20, 21 | Review & Bonus
- Money Revealed 2022 – Revealed Films | Review
- Revealed Films – EndGame Series Review
- LAST CHECKED: Tricia Brouk | The Big Talk Academy Review
- 2022 Recap 2023 Predictions & “7 Ideals” News
- Quantum Financial System | Almost Here
- Crazy Business Predictions & SOS Platforms
- BREAKING Business News | Entering the New Economic Era
- The Art Of The Big Talk – Live Masterclass Review
- Uncensored Crypto Review | Backdoor to Freedom
- David Straight – All Banks Switching To QFS
- Jeff Walker Launch | Book Review Extended Highlights
- Revealed Films – Crypto Revealed Review
- Kim Walsh Phillips – Free More Followers Challenge
- Systeme.io – The New System To Launch An Online Business Review
- Project Next | Most In-Depth Review
- Own Your Future Challenge Review
- Stu McLaren Tribe Review | Read Before You Join
- Steve Olsher - Audio Domination Review | Read Before You Join
-
Steve Olsher - Profiting from Podcasts – A Ticket to Paradise
- Systeme.io – “Create Your Course And Sell It” Review
- The Most In-Depth Wholesale Formula Review by Dan Meadors and Dylan Frost
- OnBuy Marketplace Review – Video Walkthrough, Detailed Rating
- Jeff Walker - Product Launch Formula Review
- Marketing Secrets Blackbook – No Doubt | Not Typical
-
Parallel Profits – Huge Potential From Only 7 Sales, Is It Viable?
-
Email On Steroids – Matt McWilliams – List Launch Challenge Review
- Building a Story Brand – Marketing Innovation to Help Brands Clarify their Message
- Mark Miller Smart Leadership | Book Review
- Claire Zammit – The Visionary’s Guide To Empowering Women
- Dr. Trevor Blattner – Redefining The Top 1% Book Review
- Dr. Claire Zammit – The Feminine Power Breakthrough Free eBook
- CreativeLive Review – An Enormous Library Of Courses
- Net Millionaires Club – Full of Promises, No Content, No Demo, Paul Darby’s Bad Reputation
- Mirasee | Business Ignition Bootcamp Review – What To Expect
-
Mirasee | Course Builder’s Laboratory – Pure Quality, Over the Top Coaching & Support
- Dean Graziosi Overcoming His Inner Negative Beliefs
- Dean Graziosi – The Underdog Advantage Book | Review + Bonuses
- Matt McWilliams | No Product No Problem – A Course to Transform You Into a Marketing Ninja | Huge Bonuses Inside
- Systeme - Aurelian Amacker – Business Coach Training Review
- Is Dumb Little System “One” that Can Stuff your Inbox with $10-$90 Daily Commissions?
-
Find Critical Website Statistics on WooRank to Drastically Improve Performance
-
Save for later with the Free GetPocket App that Works on Any device
- 100X Your Business With the Secrets of Successful Selling Masterclass by Kevin Harrington
- Money Revealed 2020 Review | Epic & Timely
- Wealth Breakthroughs Review – Money Secrets Revealed
- Hope Writers Detailed Review & Bonuses | What Is Missing
- Digital Altitude ShutDown by FTC – Halting Business Coaching Scheme
- BMIClix – Warning to My Referrals – Filthy Scam
-
Instant Income Code – 784 Operation 5 Over / Roger / Return to Base / Copy
-
Non-Paying / Scam / Not Recommended PTC Sites – AZ List – Regular Updates
- Why I Stopped Promoting Michael Hyatt And Maybe You Should Too
- Is “Wealth Start Business” a Revolutionary System to Turn Clickers into Millionaires?
- Stay on Time With the Professional Task Management App called Any.Do
-
Thin Air Profits A Totally Free System that Costs Only 10 Bucks
-
Ryan Hauser University – Mastering High Ticket Sales Without Training?
- Ray Edwards - Copywriting Academy 2.0 Review
-
My Funnel Empire is full of Weird Tricks and Magic to Trap you Into their System
-
The Instant Cash Flow Funnel is a Bridge to Multiple Ad Networks and is Free to Use
- Sign Up Machine is a Portal full of MLM and other Biz Ops – What to Expect
-
Increase Social Media Engagement with Postplanner App – Expect Amazing Results
- The Financial Freedom Group is a Typical Fraud Advertisement Targeting Newbies
-
How an Attractive Offer like Stiforp Profits can be taken down in 1 min
-
How the 120 Minute Payday Software Claims Lead You to a Trap
-
I Strongly Doubt that the Network Power Group is a Serious Opportunity
-
Can the Million Leads for Free Program Guarantee your Online Success?
-
Is Take Surveys for Cash a Legit Opportunity or a Well Covered Scam?
-
Jim Graham is Not Giving Up – FundMe Media is the new Crowdfunding Scam
-
How the Traffic Brokers’ Producer Tried to Impress Me and Failed...a Scam?
-
Why James Scholes did not Convince me with the Evergreen Wealth Formula
- Is Shoemoney Network a Reliable Business Model or a Scam?
- “Story Engines” Nick Stephenson – Masterpiece For Aspiring Authors
-
Is Web Wealth System one that can Transform your Entrepreneurial Life?
-
Is Traffic Monsoon Legit or Scam? Glamorous ad packs & promises
-
Is Vital Viral Pro Among the Best Resources to Get Free Traffic?
-
Passive Wealth Booster – Promo Video Analysis to bring them down
-
Would you Trust All In One Profits to Do Business with?..is it a Scam?
-
Copywriting Academy 2.0 – MasterClass Training Sessions for Maximum Results
-
Namecheap – a Top Domain Registrar with an Extended List of Services
-
Traffic Swarm Review – a Classic Way to Get Visitors to your Website
- Is Jaaxy the Best Keyword Finder to Beat Competition and Get Ranked?
- Using Offerde’s Affiliate Network Directory to Track Products
-
Enhance your Content Effectively with the Factbrowser Statistic Search Engine
-
Visual Content Marketing Tips with the last #ViralWebinar by PostPlanner
- Is Nick Stephenson’s Your First 10K Readers The Real Deal?
-
Why I Won’t Pay for the Premium Six Figure Mentors Membership
-
Does Clicksure Work? Yes, if you Want to Build a Bad Reputation
-
ySense: Well-Paying Survey/GPT Since 2007 – Received #6 Payments
-
Why the Affiliate Millionaire “Scam Club” Did Not Convince Me
-
A Kickstarter Millionaire Called Jim Graham Generates a Lot of Questions
- Tribe Writers – Get the Attention Your Writing Deserves and Make a Living Off It
-
Walking On A Scam Borderline With The Traffic Authority Review
-
Big Cartel Review – No Drugs Involved In This E-Commerce Marketplace
-
IDplr Review – A PLR Articles Market For Inspiration? or Hard Copy?
-
Profit Bank By Millionaire Society Review – Scam From The Get Go
- How to Self Publish an Ebook Online the Right Way w/ the Author Academy
- Life Coaching Certified Review – $675 Now Dropped To $77
- Experts Academy Elite | Killer Intro – Disappoints Me At The End
-
Commission Uprising Review – 7 Lousy Dollars for Steven Rounds
-
Why Affilorama’s Free Membership is One of the Best Marketing Trainings
- Cash Gifting Review – Midnight Courier Delivers Envelopes
-
Amazing Selling Machine Review – High-Quality Training, Updated Courses
- Wealthy Affiliate Review 2019 – Don’t Worry About Money Anymore
Some of the links on this page are “sponsored”. For more information, I refer you to the Disclaimer page.
0 Comments