Millions of Dollars Spent on Ads that Don’t Bring Results

Of course, companies need to get advertised in order to get found by customers and sell their products. But the majority of marketing campaigns are a waste of time and money as they are not focused on human psychology.

Most of the marketing campaigns are simple descriptions of the product or service. This is not effective marketing. But there are certain marketing messages that work!

Effective Advertising

Marketing has changed dramatically and continues to change faster than ever before. Beautiful websites don’t produce sales anymore. WORDS do. Not just any words, though.

Marketing campaigns that bring results need to meet these criteria:

• A clear language so customers understand fast what the offer is all about
• The message should trigger people’s emotions and help them understand WHY they need your products
• The products and services should be positioned as an aid in helping people achieve an aspirational identity

The most effective way to get people’s attention, trigger their emotions, and call them to action is through storytelling.

Storytelling creates a bond with consumers, so strong, like the “Gordian Knot”. If done right, of course, consumers don’t just want to hear random stories. They need something more…