Latest Brand: Helping small businesses and startups penetrate any market under any conditions with the revolutionary…

“7 IDEALS” Methodology

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empowering the entrepreneurs of “tomorrow”

web market support services

Our services blend business coaching, consulting and marketing to encompass organisation, management, idea assessment, market analysis, strategic planning, execution and improvements, product development, customer acquisition and retention, relationship-building, and expansion.

An ideal combination of services to help you build an authority name, foster a community of loyal fans, and excel as an innovative entrepreneur.

We’re also open to collaborations, joint-venture partnerships, and co-marketing campaigns. We have formed hundreds of successful partnerships since 2015 including leading names, icons, and networks in a wide range of industries. If you run an affiliate program, we’d like to know.

Plus, you can take advantage of the WMS advertising platform to boost your visibility through the blog and the high-traffic catalogues and directory pages.

It’s a demanding role

The Contemporary Business Leader

Business owners/leaders are called upon to face tremendous challenges such as fierce competition, unstable markets, and an ever-evolving business landscape in their journey.

The role of a business owner has a high impact on different levels of society. Therefore, being a business owner presupposes seriousness, recognition on your part of the impact of your actions and decisions on society in general, moral values, a set of abilities – knowledge – skills, as well as a solid character, a balanced social life, and the fortitude to be able to cope with various adversities and difficulties.


A business coach provides one-on-one or small group guidance for personal and professional development, covering aspects like goal setting, skill development, and accountability.

In contrast, a business consultant offers expert advice to organisations looking to enhance operations, solve problems, and achieve business objectives, including strategic planning, process improvement, and financial analysis.

Combining these services is a holistic approach, addressing personal and organisational growth. Business coaching hones personal and interpersonal skills, while business consulting guides strategic decisions and operational improvements for enhanced business performance.


Marketing is the science of the market – it’s where all the transactions happen.

It involves understanding customer needs, developing products that meet those needs, promoting them effectively, and making them available to customers through various channels.

Marketing is a broad field that includes a wide range of activities, such as market research & segmentation, branding & identity, product development & innovation, pricing, advertising & promotions, lead generation, sales, distribution, customer service and retention, public relations,  monitoring, metrics, analytics, testing, and evaluation.

Marketing is the bridge between the departments within an organisation and between the organisation with the external environment.

a multidimensional science

Consumer Behaviour

Everything in business starts with marketing, and more specifically with market research. The first step in this process is understanding our customers by studying consumer behaviour.

A multidisciplinary science… that delves deep into the psyche of individuals as they navigate the labyrinth of decisions.

Consumer behaviour is a vast and intricate subject. Understanding it, and truly ‘knowing’ consumers, isn’t straightforward. It’s almost impossible to predict exactly how people will behave in every situation. Yet, for marketers, influencing consumer behaviour in a positive way is the ultimate goal. The success or failure in achieving this can make all the difference in the world of marketing efforts and even the success of a business itself.

Welcome to this series of articles and get access to eBooks, infographics, interactive content, and workshops:

  • Intro to Unveiling its Dynamics
  • The consumer decision-making process
  • Consumer’s involvement/engagement
  • Consumer perception and marketing strategy
  • Consumer analysis and marketing strategy
We help both brands grow and consumers make well-informed decisions. 
We envision a world where a prosperous, ethical, and healthy economy drives satisfaction, justice, and opportunity for everyone.


a new brand

The “7 IDEALS” is a new brand that has emerged from the “Web Market Support” brand; as a way to shield and empower ambitious small business owners at a very personal level.

This methodology guides the creation and implementation of unique strategies, models, frameworks, processes, and campaigns to cultivate innovation, quality, results, impact, and growth.

Key Principles: Research-Driven – Customer-Centric – Data Analytical.


Innovation is a driving force for growth and success in today’s competitive business world. It allows companies to stay relevant, meet customer needs, and thrive in an ever-changing marketplace.

Innovation can offer several benefits to businesses such as:

  1. Competitive Advantage
  2. Increased Efficiency
  3. Market Expansion
  4. Adaptation to Change
  5. Improved Customer Experience
  6. Risk Mitigation
  7. Attracting Talent
  8. Sustainability
  9. Brand Enhancement
  10. Revenue Growth

The benefits of quality for businesses include improved customer satisfaction, cost savings, competitiveness, reputation building, and the fostering of a culture of continuous improvement. Quality is a fundamental driver of business excellence and long-term success.

Quality plays a crucial role in business success, and it offers several key benefits such as:

  1. Customer Satisfaction
  2. Competitive Advantage
  3. Reduced Costs
  4. Increased Efficiency
  5. Enhanced Reputation
  6. Legal and Regulatory Compliance
  7. Innovation and Problem Solving
  8. Employee Morale
  9. Risk Mitigation
  10. Long-Term Sustainability

Result-driven businesses are those that prioritize achieving specific outcomes and quantifiable goals. Here are some of the benefits they can experience:

  1. Clarity and Focus
  2. Accountability
  3. Efficiency and Productivity
  4. Competitive Advantage
  5. Customer Satisfaction
  6. Innovation
  7. Financial Performance
  8. Employee Motivation
  9. Adaptability
  10. Continuous Improvement

Result-driven organisations commit to continuous improvement. This approach helps them achieve their objectives and thrive in a competitive business environment.


Impact-driven businesses prioritize making a positive impact on society or the environment, in addition to seeking profits. Here are some benefits they can experience compared to businesses solely focused on profits:

  1. Social and Environmental Benefits
  2. Enhanced Reputation
  3. Attracting and Retaining Talent
  4. Customer Loyalty
  5. Access to Impact Investors
  6. Long-Term Sustainability
  7. Adaptability
  8. Innovation
  9. Legal and Regulatory Compliance
  10. Alignment with Stakeholders

Impact-driven businesses benefit from making a positive difference in society and the environment. While profit remains important, they balance it with a broader commitment to social and environmental betterment.


Businesses with a clear vision and a desire for growth often enjoy several advantages compared to those without a vision:

  1. Direction and Focus
  2. Motivation
  3. Innovation
  4. Planning and Strategy
  5. Competitive Advantage
  6. Adaptability
  7. Risk Management
  8. Long-Term Sustainability
  9. Brand Building 
  10. Financial Success

In contrast, businesses without a vision may lack clear objectives and direction, which can result in a lack of focus, motivation, and long-term success. A well-crafted vision statement can serve as a powerful tool for growth and achieving business goals.

This methodology is the end result of 30+ years in business and marketing and I’ve been working on it since 2021. I promise you, it’ll be an exciting journey!

Why “7 IDEALS”

designs, manages, and grows businesses

Custom Business Models and Strategies, Vision-Oriented

Enter the polymorphic “7ID BMCF”: A framework for custom-made business models. It’s how we create value for customers, stakeholders and partners, and our business itself.

Depending on the market segment, we develop flexible strategies and coordinate departments and operations.

With the revolutionary “X-MARK” and “MARK7ID” frameworks, we test the market early on, preparing the ground for product development, all while creating multiple streams of income.

Our vision-oriented philosophy fuels growth and innovation.


We understand the market inside out with comprehensive research protocols and deep knowledge of consumer behaviour and a host of sciences.

You’ll experience the tremendous power of the “Market Parallax” model, the “DMDES”, “Symbiotic Odyssey”, “SPPF”, and “MSPDP” frameworks, and a host of other methods.

We establish a strong IDENTITY by delivering superior LIVE experiences and take markets by storm with unconventional actions and campaigns.

We magnify our reach by expanding upon new markets, territories & IDEAS in a magical and inaudible way.

A value-driven and customer-centric approach specifically designed for small businesses and startups that want to innovate and make a difference in this world.

Why “7 IDEALS”

penetrates any market


We build a strong and unique brand culture, philosophy, brand voice, and value proposition to differentiate our positioning.

Design and aesthetics improve our image, and give life to our products/services that become our IDEOLOGY.

Consumers recognise immediately something unique…

We craft emotional relationships that they remember for a lifetime. 


Technology is necessary to complete the puzzle, as we live among machines.

We use websites and various platforms online to connect with customers and stakeholders, and other tech gadgets and software to improve our operations.

Monitoring processes and activities with data help us facilitate solutions to problems, enhancements, and advancements.

Therefore, we create an IDEAL environment where our brand and our customers can thrive. 

A plethora of principles, guidelines, practices, procedures, processes, models, frameworks, tactics, and techniques that I developed throughout the years are combined strategically to penetrate any market under any conditions.

a multidimensional science

Consumer Analysis

Understanding human behaviour in the vast realm of economics remains a puzzle, with scientists exploring some facets but much left unknown. People navigate financial realms differently, influenced by family, society, politics, and more. The complexity deepens as individuals juggle various roles and external factors shape their actions. From Aristotle’s foundational motivations to modern theories, the quest to comprehend human behaviour persists.

This article takes a practical, technically oriented approach, employing diverse techniques like research, segmentation, positioning, and testing within the “7 IDEALS” methodology. Brace yourself for real-world examples, case studies, and workshops, offering insights into the intricate field of consumer behaviour and practical strategies for effective marketing influence.

Get ready to elevate your understanding and influence consumer decisions with impactful marketing initiatives.

Market Parallax info-book page 01 333

i’m jealous of you

don’t have a business yet?

If you’re starting a new business and feel lost, I can help. By the way, this is the best time to start a new endeavour – amidst economic chaos.

Answer a few simple questions to discover your entrepreneur type, the ideal business model for you, what kinds of products & services are the best fit for your personality, and how to actually start a business with potential.

Once you answer, I’ll send out a custom video report (short in duration and straight to the point) produced exclusively based on your input and by recommending the next steps in your endeavour.

The competition underestimates us, and consumers are getting surprised!


ideal environments for ideal products for ideal customers by ideal brands

Bringing Balance n Prosperity in Business Organisations

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BRands Helped





The WMS blog is visited by established and aspiring entrepreneurs, companies from a wide range of industries, agencies, networks, managers, forums, communities, bloggers, investors, writers, coaches, consultants, service providers, freelancers, artists, multimedia producers, designers, web developers, tech enthusiasts, scientists, the academia, students, and so on. 


WMS is a very active marketing publisher and has participated in countless affiliate promotions, product launches, and campaigns with massive success and triumphs.

We are active on numerous advertising/affiliate networks and have established strong relationships with well-known affiliate managers, industry leaders, and companies of all sizes. 


WMS organises live events and training such as online challenges, competitions, contests, giveaways, webinars, and educational workshops.


WMS strategically wields both inbound and outbound marketing techniques, weaving in guerrilla and unconventional methods that storm markets, leaving the world astonished with irresistibly crafted offers that the competition envies.


WMS has helped hundreds of brands acquire leads and customers, increase their sales, and explore their reach since December 2014.

Consumer Behaviour Part 5: Consumer Analysis and Marketing Strategy

In this article, we go way deeper to embark on an exploration of consumer behaviour by employing a diverse array of techniques, including research methodologies, data collection and analysis, market segmentation, targeted approaches, product positioning, and trial testing.

Literature, examples of brands, and a host of "7 IDEALS" models and frameworks


In-depth analysis, examples, experiments, studies, literature, the “Market Parallax” model, the "DMDES", “Symbiotic Odyssey”, and the "SPPF" frameworks, customer avatar development, marketing strategies, a 31-page info-book, and a series of workshops.


232-page eBook: Real-Life Examples, Problem-Solving Strategies, and Actionable Insights. The Starting Point of Any Business!

Tasos Perte | “7 Ideals” Methodology
Custom-made strategies, processes, and campaigns for small businesses and startups

a series of workshops, events & happenings🌟



The knowledge economy has exploded in the past 7 years and… right now, is a $1 Billion a day industry. It’s also projected to reach $1 Trillion by 2028. But... with more and more people getting involved, the competition has also increased making it more and more difficult for small business owners to stand out and succeed. 

There is a solution. A solution for people who are meant for higher things. Those who are looking to make this world a better place. 


🚀 Why Market Testing?

Innovation through “7 IDEALS”

A New Client – A New Market – A New Challenge

Vision – Goals – Strategy – Action Plan

A New Information Product

Ongoing Updates/Reporting

secret section

There's a hidden bonus inside workshops #1 and #3.



Tasos Perte Tzortzis

🚀 Business Organisation & Administration Degree, Entrepreneur since 1992, Creator of the "7 IDEALS" Methodology

7ideals methodology - the market parallax model ver.5

Decrypting ConsumerBehaviour


Enter the groundbreaking "Market Parallax" Model.

We explore consumer behaviour by employing a diverse array of techniques, including research methodologies, data collection and analysis, market segmentation, targeted approaches, product positioning, and trial testing. 

Through these marketing lenses, we unravel the intricate field of consumer behaviour and explore avenues for influencing it judiciously.

Download the 31-page INFOGRAPHIC-BOOK to understand how consumers act on a deeper level and get closer to influencing their decisions with your marketing initiatives.


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