I’m preparing the “7 IDEALS” presentation and beyond a series of videos and workshops, I’ll be sharing the methodology’s blueprint as well. A long document and infographic explaining the methodology in detail with step-by-step instructions and definitions of the various terms so you can have a big picture of how it works and understand the methodology in simple language.
So tune in!
Do you have a big vision for your small business or startup?
Do you want to drive innovation, quality, results, impact, and growth but don’t know where to start?
Let me help!
Hi, I’m Tasos, a marketing consultant, founder of the agency WebMarketSupport, and creator of the “7 Ideals” methodology.
I have a Business Administration degree and I am a traditional entrepreneur since 1992. I expanded my business online in late 2014 and since then, I’ve helped hundreds of brands sell more of their products and services.
You may recognize some of these names: Dean Graziosi, Tony Robbins, Jeff Walker, Nick Stephenson, Ray Edwards, Matt McWilliams, Aidan Booth & Steve Clayton, Jeanna Gabellini, Ryan Levesque, Stu McLaren, Steve Olsher, Kim Walsh Phillips, Revealed Films, software companies like ClickFunnels, OptinMonster, Systeme, marketplaces like EnvatoMarket, Designmodo, InkyDeals, Renderosity, Dealjumbo, Snappa, communities like HopeWriters, Wealthy Affiliate, Affilorama, and on and on, this list is huge.
And today I’ll be giving you an overview of the “7 Ideals” methodology, a systematic and structured approach to developing and implementing proprietary and custom-made strategies, processes, and campaigns for small businesses and startups that drive innovation, quality, results, impact, and growth.
A method that helps you design, manage, and grow businesses.
This methodology is the end result of over 30 years in business and marketing and I’m working on it since 2021.
“7 IDEALS” Methodology Overview & ‘Hot’ News
What It Does
It’s a method that helps you to:
- Understand the markets inside out (your ideal customers, competing companies, and the industry as a whole)
- Improve your business model and set high-quality standards
- Validate business ideas
- Eliminate any risks
- Specify an ideal zone for market penetration
- Gain entrepreneurial, marketing, and sales skills, the right mindset for success, and momentum
- Build a strong and unique brand culture and philosophy
- Develop a unique value proposition
- Set realistic and SMART goals (specific, measurable, achievable, relevant, and time-bound)
- Develop solid, flexible, and winning strategies and action plans regarding all your business operations (management, branding, product development, marketing, advertising, sales, customer service, finances, innovation, human resources, and more depending on the size, type of your business, and your goals)
- Develop unmatched, innovative, and high-quality products and services
- Establish the image and identity of your brand by delivering superior live experiences and connecting with your customers on a deep emotional level
- Build buzz around your brand both online and offline
- Attract, convert, and retain happy and satisfied customers for a lifetime
- Take markets by storm and surprise the world by deploying an army of time-tested and sometimes unorthodox and unconventional marketing, advertising, sales, and customer service tactics and frameworks
- Craft crushing offers that people can’t refuse
- Implement technologies and automation
- Become an alive brand by organising amazing product launches, challenges, and live events (including a special form of events that no one is using)
- Monitor, measure, analyse, optimise, and improve your campaigns and processes
- Build trust, establish authority, and evolve as a brand
- Create a ‘secret club’ for your loyal fans and build an interactive community
- Become a leading name in your respective industry
- Maintain a strong position in the marketplace
- Develop growth strategies to further scale
- Magnify your reach by forming strategic partnerships, developing new business models, and expanding upon new markets and targeted audiences and new ideas and territories
- Massively impact the world
Plus, it helps you to:
- Become Web3.0-Ready (the new version of the web that is returning power back to consumers among other extremely important changes)
- Become QFS-Ready (the new Quantum Financial System in combination with the new ISO20022 – a multi-part International Standard prepared by ISO Technical Committee TC68 Financial Services is replacing the old FIAT money system. The economy returns to the gold standard, all currencies should be backed by gold and other precious metals and assets)
- and so much more
I have a special invitation for you: I’m opening up a beta group where I’ll be helping a small number of small businesses and startups and I’ll be applying a part of the methodology to your businesses at no cost but there are some criteria and requirements in order for you to become part of the beta group.
So, tune in, and sign up for the newsletter, and during the upcoming days, I’ll be releasing more information about the methodology and the beta group as well.
And now I’ll give you an overview of the methodology and what it does and I’ll be explaining the 7 phases – the 7 ideals.
Now, that we are so close to opening up the beta group for the methodology, officially… let me explain what the method does in simple language without using specialized terms or jargon so that you know exactly what to expect.
It’s a methodology specifically designed for small businesses or startups that want to compete efficiently in the overcomplicated marketplace.
It’s a proprietary system that looks at your business as a whole and gives you a clear path – a roadmap to follow – a solid and flexible strategy and action plan.
It involves a set of principles, processes, models, frameworks, tactics, and techniques that you can use to achieve and surpass your business goals and objectives.
It’s not just a methodology to promote your products and services, that’s only one tiny aspect.
It’s a methodology that helps you design, manage, and grow businesses. From an initial idea to becoming a leading name in your respective industry and beyond.
And, here’s a quick overview of the 7 phases, the 7 ideals – the 7 pathways to success.
#1 7ID ZONE
MARKET EVALUATION – VALIDATION – IDEAL ZONE – MOMENTUM
- TARGET AUDIENCE
- BUSINESS MODEL
- MARKETING MIX
- IDEAL ZONE
- PRIVATE COACHING PROGRAM
The first phase, the 7ID ZONE, is the phase of research, analysis, and testing, it’s the zone of evaluation.
We evaluate our target audience, the market (the industry, trends, economic and other important factors, suppliers, merchants, distributors, and competing companies), and our business itself.
We want to understand what our prospects need and desire. We want to discover if there’s demand and potential for growth. We spy on competitors so we can differentiate. We improve our business model and validate our business ideas with various tests by developing information products in no time using some amazing technologies like AI, and we specify an ideal zone for market penetration, the first key in the methodology.
Plus, with the private coaching program, you’ll gain entrepreneurial, marketing, and sales skills, the right mindset for success, and momentum. You’ll become unstoppable!
We do not move on to the 2nd phase if we are not 100% sure that this project is going to work.
With these tests and by evaluating the market thoroughly, we eliminate any risks and move on with absolute confidence.
- Understand the market inside out
- Improve your business model and set high-quality standards
- Validate business ideas
- Eliminate risks
- Specify an ideal zone for market penetration
- Gain entrepreneurial, marketing, and sales skills, the right mindset for success, and unparallel momentum
#2 BIG IDEAS
BRAND BUILDING – CULTURE – STRATEGY – ACTION PLAN – BIG DECISIONS
- BRAND MANIFESTO
- UNIQUE VALUE PROPOSITION (UVP)
- UNIQUE SELLING PROPOSITION (USP)
- BUSINESS STRATEGY
- BRAND STRATEGY
- PRODUCT STRATEGY
- MARKETING STRATEGY
- ADVERTISING STRATEGY
- SALES STRATEGY
- CUSTOMER SERVICE STRATEGY
- FINANCIAL STRATEGY
- HUMAN RESOURCES STRATEGY
- INNOVATION STRATEGY
- OTHER STRATEGIES
- BIG DECISIONS
In the 2nd phase, BIG IDEAS, we start building our brand culture and our philosophy, and we define our ethics, values, and principles.
We set realistic and SMART goals (specific, measurable, achievable, relevant, and time-bound).
We develop strategies and action plans regarding all our business operations (management, branding, product development, marketing, advertising, sales, customer service, finances, human resources, and innovation, and depending on the size of our business, its type, other characteristics. and our goals, we develop strategies for all the departments involved) so that everyone in our company is on the same page as we move forward to execute our action plan.
It’s the phase where we come up with big ideas about our brand’s positioning and unique value and selling proposition in the marketplace and this is extremely important. It’s how we’ll be able to differentiate effectively in an ocean of competition and create a distinctive space in the market where our brand will thrive.
And it’s the zone where we make big decisions about our team, vendors, suppliers, partners, legal and accounting services, technologies, and more.
We also deploy a business plan B in case something doesn’t go as planned.
At the end of the phase, we review everything before we move on to product and service development.
- Build a strong and unique brand culture, philosophy, and value proposition
- Set realistic and smart goals (specific, measurable, achievable, relevant, and time-bound)
- Develop a solid, flexible, and winning strategy and action plan regarding all your business operations
- Make big decisions and step up
PRODUCT DEVELOPMENT – INNOVATION
The 3rd phase, IDEOLOGY, is the phase of product and service development.
We develop unmatched, high-quality, and innovative products or improve our current product line following the methodology’s principles and guidelines and the strategies we deployed in the previous phase and then we start developing an early version of our product or service, a minimum viable product to collect responses and feedback.
We test this early version of our product/service in the 4th phase – IDENTITY with a small group of targeted prospects to collect valuable feedback and market responses and then we come back to the 3rd phase – IDEOLOGY to finalise product and service development, and we distribute the final version of our product/service to the masses in the 5th phase – the 7 IDEALS MACHINE.
We don’t just create products and services to sell and make money. If that’s your ultimate goal, then this methodology is not for you.
We develop our IDEOLOGY with our products, services, and offerings.
An ideology is a set of beliefs or philosophies attributed to a person or group of persons, in our case, to our company.
We express our beliefs, ethics, values, principles, and philosophies that we carefully crafted during the 2nd phase – BIG IDEAS through the development of products and services.
We want consumers not just to buy our products but live by our IDEOLOGY.
This is how we’ll be able to build a loyal community and a secret club for our fans later on in the methodology.
We want to solve problems, help people with their challenges, educate and entertain them, relieve or soothe pain, and cover needs, wants, desires, and aspirations.
When we add quality to people’s lives, they become our brand’s evangelists that live by our IDEOLOGY.
The “7 IDEALS” system works for any kind of business and industry:
- Information and digital products
- Professional services
- eCommerce/Physical products
- Membership sites & subscription models
- Software and SaaS
- Offline stores
- Traditional brick & mortar businesses
- Product-as-a-service model
- Bundling model
- Freemium model
- Affiliate promotions
- and so much more
MARKET POSITIONING – LIVE EXPERIENCES – SUPREMACY
The 4th phase, IDENTITY is interconnected with the 3rd phase – IDEOLOGY.
It’s the phase where we position our brand in the minds of consumers. We organize a series of mini-live experiences (short in duration) where we connect with a small group of prospects on a deep emotional level by offering memorable experiences.
And that’s exactly when we start developing our brand’s identity. Remember, at the beginning of the 2nd phase, we develop our brand’s culture, but we can’t shape a brand identity unless with interact with the market in real-time by going live and connecting with our prospects and customers.
This is another key in the methodology and a factor that will lead to success as today’s consumers need a personal touch and interactive live experiences more than ever before both online and offline, and that’s our biggest advantage as small business owners. We interact with consumers face-to-face and serve them at the highest level possible in ways that impersonal and big organizations simply can’t do.
If everything goes well and we are satisfied, we go back to the 3rd phase, to inform and finalize product and services development including in the process some of the prospects who participated in those live mini-events.
So, in essence, the 4th phase is a trial where we interact live with a small group before we finalize product development and reach out to the masses.
And now, we are ready to take the markets by storm.
Do you see how strategically is everything organized?
In the beginning, we evaluate demand and potential, we test the market with info-products and then we test the market with an early version of our product or service so that we know it’s going to work and we avoid investing big money, time, and resources in development early on.
#5 THE 7 IDEALS MACHINE
MARKET STORMING – UNCONVENTIONALITY – LIVE EVENTS – EVOLUTION
The 5th phase, the 7 IDEALS MACHINE, is the phase where we reach out to the masses so we can attract, convert, and retain a targeted audience, one that we carefully defined and articulated during the first 4 phases. Now, we know exactly with who we want to do business.
We build buzz around our brand by boosting our presence both online and offline.
We start investing heavily in marketing, advertising, sales, and customer service techniques, tactics, methods, and frameworks to execute our strategic plan of action that we deployed in the 2nd phase – BIG IDEAS, take markets by storm, and retain happy and satisfied customers.
We craft crushing offers that people can’t refuse and deploy unconventional methods that the competition will envy – unorthodox in some cases, but ones that bring results and improve our brand’s image.
We implement technologies and automation, organize product launches, challenges, and live events (including a special form of events that no one is using – another key in the methodology), and we constantly monitor, measure, and optimize our campaigns and processes.
It’s the phase where we become a complete and alive brand. We interact with the market non-stop, convert strangers into prospects, customers, and promoters of our brand, and improve our performance and the effectiveness of our campaigns and actions.
Overall, it’s the phase where we build trust, establish authority, and evolve as a brand.
COMMUNITY BUILDING – SECRET CLUB – IDEAL ZONE REVISITED
In the 6th phase, IDIOSYNCRASY, we take things to the next level. We focus on our best/ideal customers, those that believe in our products passionately – our fans, and we start attracting more people with the same attributes.
We create a “secret club” for our loyal fans where we offer exclusive services and products only available to this special group. We organise unparallel events and happenings for the elite of our customer base.
This is how we build a community of like-minded people that turn out to be our salesforce.
It’s the phase where we actually become a leading name in our respective industry.
#7 THE 7 IDOLS
RE-EVALUATION – CONSOLIDATION – MAGNIFICATION – PIONEERING
In the 7th phase, THE 7 IDOLS, we re-evaluate our business model, maintain a strong position and consolidate, and then we magnify our reach.
It’s the phase where we develop growth strategies in order to further scale.
This is the time to expand upon new markets and targeted audiences.
We form strategic partnerships with brands that share the same values, we proceed with mergers and acquisitions, we may buy existing businesses, we may sell our business, we may deploy franchise models or other business models, new products and services, signature content, and so much more, the possibilities are endless.
It’s also the phase where we pioneer and expand upon new ideas and territories.
It’s the phase where we massively impact the world.
Are You Ready?
It goes without saying, but let me highlight one key thing. Our strategy and action plans are a work in progress, we continuously monitor and revise our strategies and activities as our brand grows and the market evolves.
That’s the 7 ideals methodology, a very quick overview of what it does.
So, tune in as we are getting closer to the opening of the beta group where we’ll partner up with a small number of selected brands.
Next, I’ll be sharing with you the “7 Ideals” presentation, the story of how I got here, and the “7 Ideals” blueprint – a step-by-step guide and infographic that explains the methodology in detail.
Tasos Perte Tzortzis
Business Organisation & Administration, Marketing Consultant, Creator of the "7 Ideals" Methodology
Although doing traditional business offline since 1992, I fell in love with online marketing in late 2014 and have helped hundreds of brands sell more of their products and services. Founder of WebMarketSupport, Muvimag, Summer Dream.
Reading, arts, science, chess, coffee, tea, swimming, Audi, and family comes first.