7 ideals | Makes thriving brands

#1 7ID ZONE

MARKET EVALUATION – VALIDATION – IDEAL ZONE – MOMENTUM

• understand the market inside out
• improve your business model and set high-quality standards
• start interacting with the market
• validate business ideas
• eliminate risks
• specify an ideal zone for market penetration
• gain entrepreneurial, marketing, and sales skills, the right mindset for success, and unparallel momentum

#2 BIG IDEAS

BRAND BUILDING – CULTURE – STRATEGY – ACTION PLAN – BIG DECISIONS

• come up with big ideas about your business, define your mission, and shape your vision for the future
• build a strong and unique brand culture, philosophy, brand name ‘n image, and value proposition
• set realistic goals (specific, measurable, achievable, relevant, time-bound, logical, doable, valid, perspectival, efficient, serious, parametric, changeable)
• develop a solid, flexible, and winning strategy and action plan to coordinate all your business operations
• deploy a business plan “b” and “c” if needed
• make big decisions and step up to enter the markets with absolute confidence

#3 IDEOLOGY

PRODUCT DEVELOPMENT – INNOVATION

• develop unmatched, high-quality, and innovative products/services – our brand’s ideology
• solve people’s problems and challenges, educate and entertain them, relieve or soothe their pain, cover their needs, wants, desires, and aspirations, and add quality to their lives
• consumers don’t just buy our products but they live by our ideology – our beliefs, ethics, values, principles, and philosophies that we carefully crafted during #2 BIG IDEAS
• test an early version of the product/service (#4 identity) with a small group of carefully-targeted high-quality prospects
• finalise product/service development after the testing phase (distribution will happen in #5 the 7 IDEALS MACHINE)

#4 IDENTITY

MARKET POSITIONING – LIVE EXPERIENCES – SUPREMACY

• test an early version of the product/service, the initial offers, the communication channels, and the strategies you deployed in #2 BIG IDEAS
• shape the status of your brand in customers’ minds, your brand positioning
• establish the image and identity of your brand
• convey your value proposition
• deliver superior and memorable live experiences via a series of mini-live events (short in duration) to a small group of carefully-targeted ‘ideal’ prospects and connect with them on a deep emotional level
• go back to #3 IDEOLOGY to finalise product/service development
• deploy the “supermanent” business model to deliver a superior, high-quality, and innovative product/service
• nurture the market and prepare for the upcoming storm

#5 THE 7 IDEALS MACHINE

MARKET STORMING – UNCONVENTIONALITY –  LIVE EVENTS – EVOLUTION

• build buzz around your brand by boosting your online and offline presence
• attract, convert, and retain a targeted audience by deploying an army of time-tested and proven marketing, advertising, sales, and customer service tactics, methods, and frameworks
• take markets by storm and surprise the world with elegantly-crafted crushing offers that people can’t refuse and unconventional methods and campaigns that the competition will envy
• implement technologies and automation
• become an alive brand by organising amazing product launches, challenges, and live events (including a special form of events no one is using)
• monitor, measure, analyse, optimise, and improve your campaigns, processes, and all your business operations – setting the foundation for the evolution
• build trust, establish authority, and continuously delight your customers so they become active promoters of your brand
• evolve

#6 IDIOSYNCRASY

COMMUNITY BUILDING – SECRET CLUB – IDEAL ZONE REVISITED

• focus on your ideal/best customers – the elite
• attract more customers with the same attributes
• build a community and a movement, unite your members under a cause – your shared vision
• create a ‘secret club’ for your loyal fans with exclusive services and happenings
• become a leading name in your industry

#7 THE 7 IDOLS

RE-EVALUATION – CONSOLIDATION – MAGNIFICATION – PIONEERING

• re-examine your business
• maintain a strong position and consolidate
• develop growth strategies to further scale
• expand upon new markets and target audiences
• form strategic partnerships with brands that share the same values
• magnify your reach by deploying new business models and expanding upon new ideas and territories
• pioneer
• massively impact the world

The “7 ideals” methodology is a systematic and structured approach to developing and implementing proprietary and custom-made strategies, processes, and campaigns for small businesses and startups that drive innovation, quality, results, impact, and growth.

In a nutshell, it’s a methodology that helps you design, manage, and grow businesses, from an initial idea to becoming a leading name in your respective industry and beyond.

This methodology is the end result of 30+ years in business and marketing and I’m working on it since 2021. 

It’s a unique and proprietary system that can take your brand from unknown status to a leading name in your space.

I promise you, it’ll be an adventurous and exciting journey!