Mindset & Motivation
Strategies & Tactics
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A business model that helps you organize, transform, and deliver specialized knowledge in digital format or as a service.
There are thousands of niche markets to explore so that you can create information products to serve people’s needs, solve problems, and help them move forward
An information carrier is an entrepreneur that explores and identifies “hot” market segments where people’s needs are not fully met. He creates information products to fulfill these needs.
A carrier is a researcher, reader, and lifelong learner. He constantly improves and innovates. He’s productive, creative, and inspiring.
A carrier organizes, transforms, and delivers specialized knowledge in digital format or as a service to help people solve problems, challenges, and satisfy their needs.
A carrier is an expert with a unique voice and a loyal fan base.
BECOMING A MARKETING PUBLISHER
The most flexible online business model. A multi-billion dollar industry. Just connect consumers with brands by sharing information on your websites.
This model is also known as “Affiliate Marketing”.
A marketing publisher uses the model of affiliate marketing to promote products and services from companies around the world on his own properties online. A publisher connects consumers and brands and gets paid usually in the form of commissions.
What is Affiliate Marketing?
Affiliate marketing is a kind of performance marketing in which promotion/advertising of products and services takes place exclusively on the internet.
Let’s consider the following marketing/advertising plan of products and services
a) The company (advertiser) who wants to advertise its products and services or even a part of them online through the affiliate marketing model
b) The affiliate (partner or publisher) who undertakes the promotion of the products in a variety of ways and methods on the internet.
c) the affiliate network acting as an intermediary between an advertiser and an affiliate. Publishers are free to subscribe to these networks with the aim of identifying promotional products to promote them. These networks offer a wide variety of products from thousands of companies in many market segments and there are thousands of publishers who can promote these products.
Companies, in most cases, are required to pay an entry fee to the network, which can range from $20, $50, $100 to $200 or a little more, but there are affiliate networks who do not ask for any fees. This fee is paid only once or once a year, and companies get access to thousands of publishers/affiliates who can show interest in and get sales for the companies’ products.
Publishers are usually eligible to promote any company they want once they join an affiliate network, but there are networks where publishers have to apply for every company they want to co-operate with separately, and these applications are reviewed by the companies.
*In some cases, in the role of the network, we have affiliate managers who act as mediums between brands and publishers, usually organizing product launches or similar promotions. The affiliate manager is responsible for recruiting top-publishers to increase conversions for brands and to help publishers on their promotions by delivering exclusive material and by offering incentives and other methods. The fee of the manager can either be a percentage of sales or a predefined fee.
d) the final consumer (and/or visitor)
The company has the ability to avoid the publishers’ network and create an in-house affiliate program. In this case, the advertised company will likely have a harder time identifying affiliates on its own, but it can also choose to partner with affiliate managers who have their own circle of affiliates/partners.
The company that owns the final product will pay commissions to the affiliates if the customer was driven to the company by the unique marketing actions of the affiliate. This is a modern way of marketing that both companies and affiliates get benefited.
The company is benefiting from the “pay-per-performance model structure” meaning they don’t have to pay anything for advertising. When sales occur by the marketing efforts of the affiliates who take care of the advertising on their own, they pay affiliate commissions. The affiliates don’t have to spend a fortune on product development, the only thing they need to do is promote those products on their websites.
Nowadays, the simplified process of website creation resulted in open opportunities for writers, website owners, bloggers, marketers, owners of forums or online communities and various kind entrepreneurs to participate in the affiliate marketing model.
Detailed guide: how to make money with affiliate marketing
- The advertised companies reduce their advertising costs to the minimum as now they pay commissions only when sales occur. They just sacrifice a percentage of their profits.
- Brands reach new audiences and enjoy a whole new world of opportunities instantly.
- The merchants (advertisers) can track their affiliates’ actions and every campaign can be measured accurately thanks to new technologies, the marketing tools provided by affiliate networks, and the internet.
- The publishers can build a business at very low-cost without having to worry about developing and delivering products and services, customer service, inventory, renting a property.
- The publishers can promote 1000’s of products at the same time on their websites and can monetize their online traffic in various ways beyond these promotions.
- The publishers can work with just a computer and an internet connection, or even a phone from anywhere in the world.
- Publishers set their own terms, enjoy timetable flexibility, they have minimum operating costs, earn recurring income from multiple streams.
- Publishers have the luxury to partner with any company they want, affiliate managers, and affiliate networks. and they can easily scale their businesses utilizing the power of emails, videos, webinars, social media, or paid campaigns just to name a few opportunities.
- The final consumers can make well-informed decisions and enjoy the same products with the same conditions at the same price.
Entrepreneurial Success - Video Course
In this free video course you are going to learn what is an entrepreneur and my personal definition of entrepreneurship.
You’re going to learn the skills and mindsets successful entrepreneurs have.
You’ll learn how to become a leader, the importance of creativity, and how to become productive.
Also, you’re going to learn how to create products and service customers really want and the basic principles of marketing.
We’ll discuss why successful entrepreneurs are innovators, risk-takers, and why they constantly improve.
We’ll explore partnerships, joint-ventures, and you’ll learn how to expand your business.
We are going to explore why times like the coronavirus pandemic are actually the greatest opportunities ever.
You’ll learn that you should never take things for granted and that you should always find new ways of doing business.
And finally, we are going to explore why you should not rely on 1 business, 1 idea, 1 product, 1 income stream, ever.
We are going to explore:
- Productivity and product creation
- Customer service
- How to build a team of “A” players
- Partnerships & Joint-Ventures
Marketing & Advertising
Identifying ideal customers, market and competition research, unique selling proposition, attracting traffic, converting visitors into leads, leads into paying customers, customers into brand’s advocates
- Market research
- Competition analysis
- Customer avatars
- Traffic acquisition
- Keyword research
- Content marketing
- Copywriting & storytelling
- Lead generation
- Email campaigns
- Paid ads
- Social media
- Local marketing
- Product launches
Identifying ‘hot’ market segments, developing information products, unique positioning, delivering unforgettable experiences, entertaining customers, building a loyal fan base
Sales Strategies & Tactics
Mindset and basic principles, attitude, motivation, cold calling, door-to-door, handling objections, setting appointments, follow up, closing the deal, guerilla
What are you good at? Web design, programming, writing, translation, or even engineering? You can take advantage of your current skills in order to build a presence and a career online.
This method is one of the most efficient and there are thousands of freelancers that have built successful careers doing just that. You can work from anywhere, you set your own terms, rules, and prices, but you have to be alerted and seek new clients all the time. Of course, this rule applies to any business out there, you need a consistent stream of clients to survive.
- Web, mobile, software developing, hardware, apps
- IT, networking, data science, analytics, programming, database development, engineering, architecture
- Web design, logos, infographics, website creation/development/management, multimedia production/editing, photography, videos, arts
- Music, vocals, music production, audio mixing, editing, mastering etc
- Video production, video editing etc
- Virtual assistant, writing (reviews, articles, essays, poems, blog posts, letters, stories, greeting cards, ads, ebooks), translation, proofreading, transcription, data entry, web research, editing, copywriting
- Customer service, telephone communication, emails, live chat operator, forum administrator
- Sales, marketing, SEO, consulting, advertising, articles, content creation
- Accounting, finance, scheduling, legal, training, education
Developing a Brand Voice
Building a website
A website is your online property and it’s pretty much like an offline brick & mortar business. It’s open 24/7 and can bring you traffic continuously, and the most important aspect is that it can be monetized in a hundred different ways.
Basic Monetization Techniques (for beginners)
- Promoting other companies products for commissions (affiliate marketing)
- Generating leads and referrals for other companies
- Selling advertising space
- Sponsored posts/articles
- Email marketing
- Video marketing
- Social media campaigns/advertising
- eCommerce Stores
- Accepting donations
- “Hire me” calls to action
Monetization Techniques (advanced)
- Pay per click marketing (paid advertising)
- Online courses
- Workshops, webinars, seminars
- Training (1-1/team), consulting, coaching
- Speaking, live events
- Sell websites for profit
- Promoting MLM companies
- Local marketing, Business pages
- Marketing services and campaigns for clients and companies (SEO, website creation, website development, content creation, advertising, managing social media accounts, business pages/profiles…)
- Write your own books
- Create digital products
Selling Arts & Multimedia
There are various ways to make money selling arts & multimedia (freelancer, virtual assistant, using marketplaces, communities, forums, job boards, groups, social media, hosting courses, creating a website, without a website, video marketing & vlogging, podcasting, guerilla marketing)
In this module we’ll be exploring skills like:
- Web design (website creation, landing pages, brochures, digital advertising material, magazines, vectors & illustrations, icons, fonts, apps, logos, 3d graphics, digital painting, photoshop, book illustration…)
- Videos (production, editing, animation, rendering…)
- Music, Audio (production, editing, mastering…)
- Cartoons/comics, anime/manga
- Handmade products
“The best way to predict the future is to create it.”
– Peter Drucker