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Steve Olsher | Audio Domination Review

What is the “Audio Domination” Training Program?

In a nutshell, the Audio Domination by Steve Olsher is a step-by-step intensive training program that is delivered live during a 6-week period to help aspiring podcasters and people that already host their podcast shows, and people that want to take advantage of the emerging trend associated with social audio platforms so they can gain massive visibility, build authority and credibility, develop relationships with leaders, and attract invaluable opportunities.

Students that won’t be able to participate in the live training or miss some of the sessions, will have lifetime access to the recordings.

This program helps people connect with podcasting icons, get featured on their high-visibility shows in order to target thousands of potential high-targeted leads, and eventually turn these leads into loyal fans and revenue through podcasting shows, either as guests or podcast hosts.

It also helps people create loyal audio communities, attract big audiences and targeted leads, and generate serious revenue without a huge social following, without massive email lists, and without spending a dime on ads.

Additionally, students of Audio Domination will be able to enjoy a brand new software called “Podcast Booking”. Although it’s not available yet, I got to see it in action behind the scenes.

You also get access to Steve Olsher’s training program, Profiting from Podcasts, the #1 program that exists helping people launch, market, and monetize podcast shows and appearances, which I already reviewed. This program consists of video lessons and other material that you can consume at your own pace and includes the “Launch Your Podcast DIY” digital course.

I will also give you an overview of this training on this page.

Notice: Audio Domination is included in my Elite marketing training programs list because it’s one of the most comprehensive and detailed training programs that exist. More on that later.

Main Slogans

  • Leverage the combined power of podcasting and social audio to grow your business exponentially
  • How social audio disrupted the podcast world, where things go next, and the once-in-a-decade opportunity that awaits you
  • The rise of Podcasting 2.0 
  • Learn how to use the proven 5 audio domination profit paths that have evolved and now allow you to dominate your market with both podcasts & social audio
  • How to put the power of podcasts & social audio to work for you and your business, and not the other way around
  • The synergy of podcasting and social audio
  • Discover how social audio & podcasting can work together to create exponential audience growth for your podcast, email list and social media channels. Find out how to integrate these two platforms together for maximum impact. 

Ideal Audience

  • Coaches
  • Consultants
  • Authors
  • Speakers
  • Marketers
  • Practitioners
  • Small business owners
  • Professional service providers
  • Solopreneurs
  • Anyone with a message
  • People with a passion
  • People with a following
  • Anyone with experience in a field
  • Micro-influencers
  • Bloggers
  • Influencers
  • Experts

Steve Olsher’s Background

He has been podcasting since 2009 and got featured on over 500 shows in the past 3 years. He appeared in shows like Click Funnels Hacker Radio, the Go-Giver podcast, Mixergy, the Foundr Magazine’s podcast, and many others. He was able to convert this No-Cost visibility into over 100,000 leads and serious revenue. 

He is the host of the #1 podcasting show – The Reinvention Radio, and the Best Business Podcast. Additionally, he is a New York Times bestselling author of “What is Your What?”, a book that helps people discover the ONE amazing thing they were born to do, founder of Liquor.com, pioneer of the CompuServe launched in 1993, and creator of the New Media Summit, the one and only live event where you have the chance to meet and interact with over 40 leading podcasting legends, pitch them about you and get featured on their top platforms on the spot.

He’s also:

  • A 30+ year entrepreneur and creator of 4 multimillion-dollar businesses.
  • The founder & editor-in-chief of Podcast Magazine.
  • Creator of the largest podcast-specific ‘Club’ on Clubhouse, ClubPod
  • International keynote and TEDx speaker

He is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT with his practical, no-holds-barred approach to life and business propels his clients and presentation attendees towards achieving massive profitability while cultivating lives of purpose, conviction, and contribution.

He is an international keynote speaker and in-demand media guest who has appeared on CNN, Fox Business and other national outlets.

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What You Don’t Need In Order To Succeed With Audio Domination

  • To be famous, it’s better if you’re not
  • A social media following
  • A best selling book
  • A high-traffic website
  • A TED talk
  • To be a tech wizard
  • A huge email list
  • Fancy technology

Video Overview

Major Benefits Of Podcasting & Social Audio

Major Benefits of Podcasting & Social Audio

There are huge benefits associated with audio mediums. These are:

  • No cost – it costs 0 dollars to appears on other people’s podcast shows and social audio rooms and clubs. It only takes some time to build connections and get featured
  • No travel – you can use your office, home, or any other location without having to worry about your appearance, as the vast majority of interviews come only in audio format.
  • Instant credibility – when the host hands you the microphone, you receive an instant stamp of approval. The host’s fans feel like you’re part of their world, a friend of their favorite host. the same is true with social audio rooms that are recognized.
  • Massive visibility – all the podcasting stars started out small. But now the more they appear on shows the more hosts want to feature them on their shows. This creates a snowball effect, as Steve says…Visibility Begets Visibility (VBV). In the case of social audio, Clubhouse has seen tremendous growth in the last year since April 2020. The other audio apps and platforms are growing too.
  • Bond with listeners – as podcasting is an intimate medium, the relationship between the host and the listener is amongst the deepest connections of all the media available today. Most of the listeners consume podcasts via earbuds, and because of the proximity of the earbuds to the brain, is like the host is inside the head of the listener. Just like when you listen to music and your favorite bands and albums. This creates a sacred bond that the podcaster has to honor. In the case of social audio, it even gets better. As all conversations happen in real-time you get to engage and interact with your audience instantly.
  • Relationships with icons – very often podcast shows create strong relationships between the hosts and guests. The interviews go beyond the surface, and oftentimes the conversations lead to heartfelt connections, and it’s not unusual for hosts and guests to begin working together after these interviews. In social audio platforms like Clubhouse, don’t get surprised if you come across celebrities and stars that want to hear what you have to say
  • Leads & sales – if done right, your appearance in other people’s podcasting shows, your own shows, and the rooms you create and lead , and rooms that you join as a guest or a listener, will inevitably be followed by leads, enrollment conversations, and cash. Even the smallest of shows have hundreds of loyal listeners and when the host encourages them to take action, they simply do! Almost always, you’ll have the chance to invite these listeners to continue the conversation by finding out more information about you, usually at the end of the show. Steve’s capitalizing on this huge opportunity instantly.
  • No work required (almost) – in the case you appear on other people’s podcast shows or social audio rooms and clubs, the host does all the work for you. They take care of the promotion and all the technical stuff, you only have to share your expertise, stories, and knowledge. And after the interview, the host has to take care of the audio production, write the show notes, create the artwork, upload it to the podcasting platform, promote it on their websites and social media accounts, through emails and other mediums. As a guest, you don’t have to worry about that stuff.
  • Convenience/portabilityI really enjoy it when I record on the microphone. It’s this feeling of independence, it’s alive. On the other hand, shooting videos is sometimes a nightmare. I need to get shaved if I don’t want to look like a priest, to take care of my clothing, the decoration, the lighting, camera angles, and on and on. Writing is even harder. It takes time and obviously, you get distracted frequently. I can record my voice though while in the car, when I’m walking, on the bed, literally anywhere. I can host a social chat in my pajamas as I watch a movie though.
  • Less time on production, cutting costs – Shall we compare podcast to video production? For a 5 minute video, with a minimum of effects and only a few seconds of background music, I need at least 2-3 hours. I have to shoot the scenes, edit them, and finalize the production. And I mean for a lousy production. If we have to produce something extreme and luxurious, like a trailer, we need days or weeks. With podcasting, you plug in the microphone and speak. And if you are reading from a screen, a book, or from your notes, this task is a piece of cake. Podcasting editing for a 15 minutes episode? I may need 10-15 minutes or less in many cases. Social audio? Even better. You don’t need to edit and finalize the production unless you need some parts of your conversations to include in a podcast episode. 
  • Easy to consume – As a listener, all you have to do is listen. At the same time, you can do other things, for example, you can prepare a meal. You don’t have to watch the screen as it happens with videos. You can download the episodes you crave and consume them at any given moment. With social audio apps, you don’t even have to do much. You open the app and voila, you connect with hundreds or thousands of people instantly.
  • Community – It’s easier to build a community compared to writing, blogging, and shooting videos.
  • Continuity – A recorded podcast episode, a social discussion, won’t go anywhere. The audience can listen to their favorite shows or chats whenever they want, however they want.
  • A shift in content consumption – People are busy more than ever before. During the last decades, technology is marching on with giant steps and we need to keep in touch with our audience wherever they are. Audio files are way smaller than video files.
  • Engagement & interaction – Using your voice is a sacred weapon that can really excite people and motivate them into taking action, enjoy your show and speech, and engage with you instantly in the case of social audio. If we isolate social audio from podcasting, we get even more benefits. It’s an interactive medium, where the host or hosts can discuss in real-time with their audience and guests, and you can participate. With podcasts, you get only to listen to the hosts and guests. It happens in real-time, it’s live, fresh, at the moment. It requires less internet connection bandwidth than video.
  • Enormous opportunity/less competition – There are 600 websites for 1 podcast show. Social audio app Clubhouse has now topped 8 million global downloads, despite still being in a prelaunch, invite-only mode. 
  • A major marketing/business tool – You build connections with people, brands, other business owners, partners, and friends. You can generate leads and redirect people to other web properties and your own website for a multitude of reasons. You can promote other people’s products. You can earn sponsorships as you gain traction and sell merchandise or any physical or digital product as long as people trust you. The majority of podcast hosting platforms let you monetize your content and presence mainly through advertising space. It leads to joint ventures, partnerships, and friendships that may last for a lifetime. Also, social audio platforms like Clubhouse are offering a unique opportunity to all their members to monetize their presence with the help of tips that happen in real-time. More importantly, Clubhouse and similar platforms are joined mainly by adults who are most likely well-educated, wealthy, and will tip you for providing value in their lives.

#1 Main Training – Audio Domination

steve olsher audio domination 6-week intensive what is included

Main Training – Audio Domination | 6-Week Intensive

Each module is not just one video or a bundle of videos that you may have come across in other online courses or training programs. Every module consists of several training sessions that Steve will deliver live.

And if you’re familiar with Steve’s trainings, you know what that’s like.

Steve’s trainings are not one-hour sessions. These trainings last 3-4 hours. He will stay live as long as there are questions to be answered. He will go deep to the bottom in order to explain everything in detail.

Steve is leading the live training to help you leverage the combined power of podcasting and social audio.

When we say “Social Audio” we refer to social media platforms and apps where we can use audio as a means for communication. We all use text, videos, emojis, GIFs, graphics, images, and other visuals to get in touch with people and brands on various social networks.

And social audio is an emerging trend that is taking the world by storm.

Podcast has seen tremendous growth during the last 10 years.

According to Forbes

With 60% of podcast listening done at home, adoption was especially notable during the pandemic. According to the latest Infinite Dial survey from Edison One and Triton Digital, in 2020, 37% of Americans (age 12+) listen to at least one podcast each month, up from 32% in 2019. The continued growth of podcast listening is expected. In 2020, an estimated 100 million people listened to a podcast each month and it’s expected to reach 125 million in 2022.

And podcast has laid the ground for social audio.

Podcast Vs. Social Audio

The majority of podcasts are pre-recorded audio sessions and you can download them for easy access at a later time.

There are also live podcast shows and events, for example, interviews and other group shows where you get to listen to the host and guests talking about a topic.

On the other hand, social audio gives listeners the opportunity to participate in the discussion in real-time. The audience is active, they do not just listen to the host and guests. They are guests as well.

Podcast is a passive medium from a listener’s perspective, and social audio is an interactive medium.

Why Social Audio

According to TechCrunch and App Annie

Social audio app Clubhouse has now topped 8 million global downloads, despite still being in a prelaunch, invite-only mode, according to new data released today by mobile data and analytics firm App Annie. Per its estimates, Clubhouse grew from over 3.5 million global downloads as of February 1, 2021, to reach 8.1 million by February 16, 2021. This sharp growth is attributed to several high-profile guest appearances, including those from Tesla and SpaceX founder Elon Musk and Facebook CEO Mark Zuckerberg, for example.

ClubHouse launched amidst the covid-19 pandemic. Social distancing and isolation played a big role here and the social audio app saw an increase in growth even as a closed beta invitation-only app.

The app was designed to give its users the freedom and the convenience to use it on the go, while driving, literally anywhere.

Users do not have to scroll down a page on the screen and can enter a chat room immediately and switch between rooms. They can listen to others or participate in the discussion.

ClubHouse is only available for iPhone users but right now they are building an Android version (that’s for me). 

Who can use social audio

Companies, agencies, and business owners for customer support, get feedback, conduct audio surveys, build brand awareness, and more.

Marketers that want to connect with followers, partners, and brands they cooperate with, to promote products and services, announce deals, and so on.

Podcasters that want to add a new dimension to their shows and explode their visibility. Steve was able to fuel up his podcast show with Clubhouse followers and his ClubPod group on Clubhouse with podcast listeners. Podcasts and social audio appearances are like bread and better, they are great together.

People using video platforms.

Coaches, consultants, and other professional service providersas an alternative to video conferencing.

Consumers looking to connect with their favorite brands on the net, get the latest updates about products, and discuss issues and problems they deal with.

People that want to entertain themselves, discover news, or get specialized knowledge in a topic.

Those that want to discuss specific topics (games, arts, tech, business, etc) with a group of like-minded individuals.

Anyone with a message that wants to share it publicly and discuss it with others.

Anyone that wants to broadcast a conversation about anything.

Module/Week 01 – Identifying Your Biggest Opportunity

The training starts by helping you identify the foundational piece that is the base for your entire audio business and any business for that matter.

You need to be clear on what you are going to build so it becomes sustainable and scalable.

To dominate in the landscape of audio and create a 6 or 7-figure business, you need:

  • Intentional focus
  • Clarity on your topic of influence – what you do and what you are focused on so that you have clarity on the conversation you most want to be part of so even when you’re not in a room, people will talk about you and associate your name with that particular topic. Your Topic of Influence (TOI) is the 1, 2, 3, or 4-word phrase that summarizes who you are and what you specialize in. Steve is an expert on getting you very clear on your TOI. I recommend that you read his book, “What Is Your What” for that matter. What is the ONE thing that you were born to do.
  • The initiatives that you need to pursue to attract an audience
  • The ability to attract your perfect clients

Module/Week 02 – The New Audio Landscape

If you really want to dominate the world of audio you gotta have a clear understanding of the rapidly evolving audio landscape. Even 90 days before, the social audio arena was completely different.

You’ll dive deep into:

  • The world of Podcasting 2.0
  • The new opportunities Social Audio offers
  • Clubhouse, Fireside, Twitter Spaces and other new emerging platforms. Steve is extremely active on Clubhouse, and very active on Fireside as well.
  • The equipment you’ll need to sound amazing. (It’s not super expensive). 

Module/Week 03 – Landing Coveted Podcast Appearances & Social Audio Stages

You’ll be able to land coveted podcast appearances and social audio stages at will. Imagine that for a moment. Imagine the visibility that you’ll gain, authority and recognition instantly.

You’ll cover:

  • Steve’s specific strategy for winning virtual stages – a strategy that he leveraged and refined over the past 10 years to land over 500 podcast appearances and more recently, over 50 of the largest Clubhouse stages
  • He’ll dissect this now perfected process and layout with a step-by-step and concrete game plan that you can implement so you can achieve similar success

Module/Week 04 – The $1,000 Funnel – Turning Visibility Into Cash

Appearing on coveted stages is step one. Converting the visibility you received into red-hot leads and cash in your bank, is paramount to your Podcasting 2.0 success. 

You’ll cover:

  • One of Steve’s favorite and proven strategies for shifting passive listeners into active leads and customers
  • This strategy is the $1,000 funnel
  • A strategy that consistently generates $1,000 or more from nearly every virtual stage
  • As an Audio Domination student, you will receive this funnel built-out by Steve’s team
  • You’ll work together to customize your funnel

A sales/marketing funnel is the steps a customer takes through their buying journey. 

Jargon? Yeah. I’m a marketing nerd.

The buyer’s journey consists of various stages. The prospect (the potential buyer) starts by getting aware that you and your brand exists. Then as you build trust and rapport and engage with them, they become subscribers. 

Then when enough trust has been established, the prospect becomes a customer. they decide to purchase something from your brand. This is called conversion in marketing.

Then, as you foster deeper relationships and you continue to provide value to your customers’ lives they get excited and they become loyal fans and followers. 

The next step is when they promote your brand to their network because they love what you do and your products/services.

A buyer may move back and forth into a funnel and you have the chance to upsell, downsell, or even cross-sell products to them. 

Here’s how Steve’s funnel looks like:

He’s taking advantage of his podcast guest appearances and virtual stages on Clubhouse and other social audio apps to redirect people to his website.

For example, if the topic they discuss at that time is related to personal development, business, or podcasts he shares a free copy of his New York Times bestseller book, What is your What.

This is a hook, he wants to turn passive listeners (prospects) into active subscribers.

On average, 250 people provide their emails to get access to the free book.

Then, on the same page, he offers a different version of the same resource. A free hardcover copy of the book where people have only to pay for shipping, something like $7.99.

20% of those 250 people say yes, and buy the hardcover book.

And although having people pay $8 is not exactly a business, this is a very important moment because the most difficult thing in any business is to acquire a customer. To get people to spend at least one dollar with you. After this point, the next sale is exponentially easier, and every sale after the 2nd point is even easier to make.

This is when Steve offers a 3rd version of the same exact resource. In this case, the Reinvention Workshop, which is an online course that takes people through the “What is your What” process.

25% of people invest in The Reinvention Workshop Online Course. This equates to approx. 13 people. At $49 apiece, he generates, on average, $612 in revenue.

Add the two together and it adds up to $1,012 in immediate revenue.

Module/Week 05 – The Business Of Podcasting 2.0

Few podcasters or social audio creators can turn their show or social audio presence into a business. Every creator, however, can leverage the business of audio to create the life and business they’ve dreamt of.

During this in-depth module, you’ll cover:

  • The business of audio
  • The 7 core initiatives that fuel Steve’s 7-figure business
  • The exact processes of each that you can model to achieve extraordinary results

To make money from your podcast shows, you need thousands of downloads. You’ll be able to replicate Steve’s methods so you can turn your voice into a real business that is growing day by day.

You’ll learn:

  • How to appear as a guest on podcast shows
  • How to appear as a guest on social audio stages
  • How to launch your own podcast
  • How to build your social audio following
  • How to launch your niche-defining club
  • How to turn visibility into leads and revenue

Module/Week 06 – Creating Your Own Stages

Imagine how your business and your life would transform if every time you spoke about what puts fire in your soul, you generated income and impact at the speed of your voice. 

You’ll cover:

  • Creati8ng a top-rated and highly engaging podcast
  • Today’s best strategies and tactics for increasing your podcast listenership
  • Securing more 5-star reviews and ratings
  • Building a meaningful social audio following
  • Launching a niche-defining Club
  • Generating leads and revenue from every episode and social audio room
steve olsher audio domination review - icon maekr sales script

Audio Domination Main Live Training – What’s Included

  • 6 modules live training over a 6-week period.
  • Personal guidance
  • Club admin agreement – these are the terms of service for your social audio clubs and rooms. This is done for you so you don’t have to deal with legal documents. This is a very important step. You can’t just run a club on social audio apps without it. This document will save you an enormous time of time and energy
  • Icon maker sales script – a 7-page script that Steve’s team has been developing over time. You can use this script when you go out and share your brilliance, you talk about what puts fire in your soul and you invite other people into the conversation. This script helps you tell the words you need to be saying to enroll these people in
  • Sponsorship agreement – you may want to get sponsors for your podcasts and social audio rooms. This contract helps you get sponsors without worrying about legal stuff.

What you’ll learn:

  • How to build authority, credibility, and visibility with podcasting and social audio channels and platforms
  • How to develop REAL relationships with leaders
  • How to attract lucrative opportunities
  • How to create a large and loyal community
  • How to attract big audiences and targeted leads
  • How to generate serious revenue
  • How to leverage the combined power of podcasting and social audio
  • How to monetize your podcast shows and guest appearances
  • How to monetize your social audio clubs, rooms, and your guest appearances on other stages

#2 Profiting From Podcasts

profiting-from-podcasts-header v2

Profiting From Podcasts Training – What’s Included

3 phases – 9 modules

Profiting from podcasts is a standalone training and consists of video lessons,  downloadable material, and helping guides.

You can go through this training at your own pace. You have lifetime access to it.

Profiting from podcasts full review

Phase 01 Positioning – Summary:

  • Module 01 – Identify yourTopic of Influence so that you can clearly articulate who you are and what you specialize in
  • Module 02 – Work with Steve’s team to have your Media One Sheet created FOR YOU so that you’ll have the professional appearance you need
  • Create your Moniker, define the Specific Areas of Focus you cover and clarify the Benefits & Takeaways the audience will realize from hearing you so that there is NO confusion as to what differentiates you from others in your space

Phase 02 Presenting– Summary:

  • Identify and begin developing REAL relationships with the ‘Icons of Influence’ you want to connect with and the right shows that make the most sense for you to appear on
  • Learn how to be an engaging guest so that their audience WANTS to connect with, and learn more from you
  • Work with Steve’s team to develop, complete and practice your show pitch so that you get consistently booked on the shows YOU want
  • Explore the 5 core engagement strategies – informing, teaching, entertaining, intriguing and challenging – and decide which strategy to use when so that you consistently crush your appearances
  • Receive a fill-in-the-blank pitch template and practice your pitch and get feedback until you can confidently approach hosts and producers without fear and get yourself booked!

Phase 03 Profiting – Summary:

  • Create your lead magnet(s) so that you have something meaningful of value to offer listeners that they’ll be happy to opt-in for and provide their name and email address to receive
  • Set up your CRM (customer relationship management) system so that you can create a database of prospects to communicate with on an ongoing basis
  • Create a proven indoctrination sequence to develop rapport with prospects so they’ll be amenable to investing in your products, programs, and services!
  • Brainstorm and develop for-sale offerings that perfectly fit the needs of your target market

What You’ll Learn/Training Outcome

  • How to best use the ultimate directory of podcasters so that you can optimize the likelihood of getting booked on their high-visibility platforms
  • Why ‘Now’ is the best time to launch a podcast show
  • How to understand and navigate the podcasting terrain based on where you are ‘Right Now’ in your business.
  • How Steve and his clients are able to generate massive no-cost visibility by appearing on the world’s top shows
  • How to convert visibility and listeners into thousands of high-targeted leads
  • Open your eyes to the podcasting enormous potential and provide you with the knowledge you need to take full advantage of the unbelievably powerful yet underutilized media
  • Have meaningful conversations with prospects
  • How to generate revenue

Archived Review

In a nutshell, the Profiting from Podcasts online course by Steve Olsher is a step-by-step blueprint to help aspiring podcasters connect with podcasting icons, get featured on their high-visibility shows in order to target thousands of potential high-targeted leads, and eventually turn these leads into loyal fans and revenue through podcasting shows, either as guests or podcast hosts.

Notice: Profiting from Podcasts is included in my Elite marketing training programs list. More on that later.

The 8 Main Advantages of Podcasting

Steve begins his course by mentioning the 8 big advantages of the podcasting medium. These are:

  • No cost – it costs 0 dollars to appears on other people’s shows. It only takes some time to build connections and get featured
  • No travel – you can use your office, home, or any other location without having to worry about your appearance, as the vast majority of interviews come only in audio format. Yes, you can do it on your pajamas if you want.
  • Instant credibility – when the host hands you the microphone, you receive an instant stamp of approval. The host’s fans feel like you’re part of their world, a friend of their favorite host
  • Massive visibility – all the podcasting stars started out small. But now the more they appear on shows the more hosts want to feature them on their shows. This creates a snowball effect, as Steve says…Visibility Begets Visibility (VBV).
  • Bond with listeners – as podcasting is an intimate medium, the relationship between the host and the listener is amongst the deepest connections of all the media available today. Most of the listeners consume podcasts via earbuds, and because of the proximity of the earbuds to the brain, is like the host is inside the head of the listener. Just like when you listen to music and your favorite bands and albums. This creates a sacred bond that the podcaster has to honor. 
  • Relationships with icons – very often podcasts shows create strong relationships between the hosts and guests. The interviews go beyond the surface, and oftentimes the conversations lead to heartfelt connections, and it’s not unusual for hosts and guests to begin working together after these interviews.
  • Leads & sales – if done right, your appearance in other people’s podcasting shows will inevitably be followed by leads, enrollment conversations, and cash. Even the smallest of shows have hundreds of loyal listeners and when the host encourages them to take action, they simply do! Almost always, you’ll have the chance to invite these listeners to continue the conversation with by finding out more information about you, usually at the end of the show. Steve’s capitalizing on this huge opportunity instantly.
  • No work required (almost) – the host does all the work for you. They take care of the promotion and all the technical stuff, you only have to share your expertise, stories, and knowledge. And after the interview, the host has to take care of the audio production, to write the show notes, create the artwork, upload it to the podcasting platform, promote it on their websites and social media accounts, through emails and other mediums. As a guest, you don’t have to worry about that stuff.

Engagement Strategies

The key thing is to engage with the host’s listeners in order to develop rapport and come across as someone they want to connect with and learn more from.

Once you have the audience engaged, excited about who you are, what you teach, and how you can guide them, you’ll be able to secure pre-qualified leads, have meaningful follow-up conversations, and ultimately generate revenue through the sales of your products and services.

The most important moment is the very first one, so you have to choose your words carefully, to make the best possible first impression. You have to try to be memorable. Within the very first minutes of an interview, people will decide if they like you or not, just like it happens with offline connections.

To maximize this opportunity, take a closer look at the 5 core engagement strategies:

  • Informing – share information the listeners have likely never heard before. It could be a new case study, early access to news, a groundbreaking new strategy, proprietary information that only you or your brand has access to. When you do that, you’re not teaching, you’re introducing people to information that’s interesting, appealing, and of course, valuable. Important: do not divulge everything you know. Inform them just enough to capture their attention, so that you can bounce them towards your eco-system so they want to find out more about you.
  • Teaching – provide a tangible outcome that the listeners can apply to their lives or businesses. Specific strategies for using a social media platform, for example. A short breathing exercise to relax them. Again, give them just enough to establish your expertise while properly positioning what you didn’t teach them so they’ll want to learn more about you. 
  • Entertaining – this doesn’t mean you have to be a comedian or to laugh out loud. You have to be a good story-teller. There’s no other medium that intrigues people more than stories. People are drawn to stories and to clarity. Stories are being remembered, facts are forgotten. They will remember how you make them feel, As Dan Kennedy, a legendary marketing guru said…” If you can make them laugh and cry, you can make them buy”. Be willing to be vulnerable. Share something you’ve never shared before. But above all, be entertaining, you want them attracted to your voice and personality, they’ll want to go deeper and find out more about what you offer.
  • Intriguing – this is a hard skill but all skills can be taught. Over time, it will come naturally, as you breathe. Intrigue their interest in a specific topic, leaving them in desperation to want more. Sam Horn references the Eyebrow test, if you can get the listeners to raise their eyebrows within their first minutes of them hearing you, you’ve raised curiosity, you’ve got them hooked. Everyone loves a good mystery and interesting ideas. 
  • Challenging – this technique might involve challenging conventional wisdom, dismantling the status quo. Important: do not challenge the host in a demeaning way. It’s never a good idea to challenge an icon in front of their loyal fans. Be polite more than anything else. You might not have another chance. Very few podcasting shows are live, and live shows include risk. The Reinvention radio by Steve Olsher is an example of a live show. Challenge the audience and get them think differently about a subject, shift their thinking. Example: setup a 7 or 21-days challenge to drive listeners into your eco-system and begin developing a relationship

Enrollment Strategies

Before you can monetize your appearances, you need to have a meaningful dialogue with listeners. Without interest on their part, nothing can happen. 

When you appear as a guest you will rarely have a chance to offer something for sale, besides, it would make people feel uncomfortable. Customers buy only from those they know, like, and trust.

A 30-60 minutes appearance is like a first date. It’s a nice hello, nice to meet you, but a first date doesn’t lead to a marriage.

At this moment, people are just passive listeners for you, you have no idea who they are, where they’re from, how to contact them. The same is true for the podcast host. There’s no technology to capture a downloader’s data. That means podcasters have to drive listeners towards their websites, social media or offers they can pixel their audience. 

You have to drive them to your website just like the host does

If you can’t make that happen is like having a nice conversation and then leaving with a warm goodbye. But always, there are people who will be interested in who are and what you offer.

As a ‘thank you’ for sharing your brilliance, most hosts will invite you to direct listeners towards receiving more information from you, your website, or other options for furthering the conversation. Some, however, will not. Please make 100% sure you have permission to direct the audience towards your ecosystem before doing so. As explained in the free video training, the podcasting community is tight. If you burn one bridge, word will spread and you may find it difficult to get booked on other shows

There are numerous ways to enroll the audience into your online properties, just take a closer look at the 4 core enrollment strategies:

  • Website/Pixels – drive people to your website. Install a pixel in order to be able to re-target them at later times, double check your site looks good, all links are working properly, there are obvious call-to-action buttons.
  • Social Media – you can give away your Twitter, Snapchat, Instagram, or Facebook account, get them to subscribe to your You-Tube channel, or connect with you on LinkedIn. However, social media engagement has been declined over the last years, so bear that in mind. Anyhow, it’s a medium you can’t simply ignore, but you have to try harder to convert social media followers into cash.  
  • Lead Magnets – it can be a free offering, like an eBook, reports, blueprints, audio downloads, videos, PDFs, templates, swipe files, any media at all. All the offers must be free, further the conversation, and feel like a no-brainer to the listeners. Here’s what Steve is practicing: On a lot of shows he discusses the ” What is your What”, his proven framework to help people discover the one thing they were born to do. Often, he has deep conversations about the importance of discovering what puts fire in one’s soul and examples of people who have discovered their WHAT and are changing the world as a result. At the end of the interview, the host will almost always allow Steve to invite listeners to connect with him for more information. He directs people to the What is your What website, where they can grab a free copy of the book in digital format. The listeners only have to provide their emails and names to get the download. It’s an easy YES. From there, he expands on offering additional and similar offerings that we analyzed in a previous article, where Steve discusses his $1000 funnel technique.
  • Exploration Sessions – invite listeners to sign up for a free consultation or exploration session. This strategy could result in multiple session requests if the show you appear on is popular, and you might need a team to handle all the requests. However, this is the tactic that can bring in the more of revenue, the fastest. Example: Scott Oldford appeared on John Lee Dumas’s show, Entrepreneur on Fire, and at the end of the interview he offered complimentary strategy sessions. As a result, 90 people scheduled an appointment. He was then able to generate more than $100,000 in revenue. 

All in all, knowing which strategy to offer takes practice, testing, a bit of luck and a ton of intuition. The most important thing you can do before appearing on a show is to do your research. Listen to a handful of the episodes from the show you’ll be appearing on, reach out for past guests to find out how the response was to their offerings and ask the host for their insight. They know their audience better than anyone and, given that they’ve likely tried each of these strategies over the years, they’ll have a strong sense of what will provide you with the best response. 

Monetization Strategies

Monetization is, of course, the holy grail of visibility. But simply appearing on someone’s show does not mean you will make money at the end of the day. Selling is another important skill and can be taught, just like all skills. It’s one that must be honed, it requires trial and error, one that you can master if you choose to persevere and insist when the desired results did not meet yet.

A story Steve shared for that matter:

I remember when I was trying to master webinars and, no matter what I did, my webinars were not converting into sales. I was working with a webinar coach who was guiding me to create a webinar that converted well, but the conversion rate on my presentations was dismal.

No matter what we did, the conversion rates stunk and I was ready to quit. So, I asked him, “Look, we’ve done everything we can do here and it’s just not working. Do you think I should just give up the idea of selling via webinars?” I remember his answer as clear as day – “Sure, you should quit if you don’t like money.”

Enough said. I like money… and I’m not a quitter. So, we continued to tweak the webinar until I began closing sales. In looking back, I’m certainly glad I stayed the course, but I almost gave up. However, there does come a time when the rope must be cut. Trying to continually jam a square peg into a round hole will only result in pain and, sometimes, the glove really doesn’t fit.

Time is your most valuable commodity so it’s important to know when your time might be better invested in a different initiative. There is no shame in saying you gave something a try or two and it didn’t work. And, I’ve grown comfortable with the fact that webinars are not my best monetization tool. From the stage, I can consistently close 25 – 35% of the room. On a webinar, if I can close a small fraction of that amount, I’m having a good day.

Translation – be prepared to test a LOT of monetization strategies and be willing to tweak what’s working and, if necessary, cut the rope on what’s not. There are numerous options for monetizing your visibility and I go into detail on the proven tactics that I’ leverage in the Profiting From Podcasts training.”

Steve’s 5 favorite Monetization Strategies:

  • Merchandise – create your own t-shirts, books, journals, supplements, jewelry, and much more. Branded merchandising is a phenomenal way to generate revenue, create a community, and more importantly, have others do the marketing for you. With varying price points, from just a few dollars to hundreds of dollars and more, you can create items that meet every budget.
  • Online courses – this tactic is hot. Everyone has something to teach. Everyone is an expert in something, and you don’t need to have generated thousands of dollars to help someone shorten his learning curve in a subject. Quote: To a second grader, a fifth grader is a God. You just need to be a few steps ahead of someone and they’ll want to learn from you.
  • Membership programs – this tactic can create an on-going residual income in exchange for providing members access to exclusive content, software, a closed community, personal guidance, or anything else. Just like I do with the Digital Business Roadmap membership, that at the moment is a free membership. Of course, I am building premium sections to expand my offerings. You can charge members on a monthly, or even on a yearly basis. The members’ investment can range from just a few dollars to as much as several thousand dollars per month. This can add up very quickly.
  • Live events – Steve’s been hosting live events since 2009. He’s a firm believer that there’s no better way to connect with fans, followers, subscribers, or listeners. But this technique requires an intense amount of planning, time, energy, and resources. Steve’s latest addition, the New Media Summit, provides attendees with the opportunity to connect one on one with 40 of the world’s leading podcasters, including his team from Reinvention Radio.
  • Coaching – you can structure it as group coaching or 1-on-1 sessions. This allows you to share your brilliance, provide detailed guidance, and be rewarded in the process. Group coaching can require a client investment of tens of thousands of dollars, with the training being delivered online, in person, over the course of several days, a full year, or even longer. One on one coaching can require a similar client investment but is often delivered in a smaller number of sessions.

Of course, there are hundreds of other ways you can monetize these connections, and these 5 strategies are only a sample of what’s possible.

Push Marketing vs Pull Marketing

The push method represents the old way of communication, like radio, television, newspapers, magazines, email, social media marketing. With this method, a message is being distributed and pushed on a mass market basis to all who have access to the respective distribution channel regardless of what the people want to receive.

The pull method represents the future of all content consumption. It is built on the foundation of what the consumer exactly wants, taking into consideration the device people want to use or the channel. The pull method is the future of marketing communication. It helps develop more meaningful relationships, consistently generating no-cost leads, and ultimate drive huge gains in revenue and profit.

 

  • Push marketing examples: NBC, the New York Times
  • Pull marketing examples: Netflix, iTunes, the Huffington Post

When someone downloads a podcast episode to listen to, basically that means they want it. It’s like having a 100% open rate or click-through rate.

People consume podcast shows using their headphones and that creates a strong bond with the podcaster, it’s like listening to music. There’s a personal connection.

Podcast listeners are 130% more likely to invest in a product, program, or service recommended by the podcast host.

Podcast listeners have money to spend based on recent research. The research uncovers that 41% of podcast listeners have an annual household income of $75,000. 15% of them have more than $150,000 annual income.

Podcast listenership is set to explode:

Because technology is now available to the masses, that was not available in early times. People had to take many steps before getting access to a podcast show.

In the next 5 years or so, all cars will have available wifi connections. The dashboard of our cars is changing. A dashboard with features like phone, music, maps, messages, podcasts, audiobooks. Apple and Google are developing car apps at the moment.

Proven Strategies for Turning Visibility Into Cash

The Podcasting phenomenon is revolutionizing the way entrepreneurs everywhere are connecting with ideal prospects, cultivating a loyal, borderline fanatic following and selling their products, programs, and services to customers all over the world.

Steve mentions that getting booked starts with identifying the RIGHT shows to appear on, those where you have the best chances to get booked, in order to connect with “icons of influence” who host the shows and have already built their following of loyal fans and listeners.

The key thing is to get booked on shows that share the same interests with your area of expertise. It’s way better to get booked on smaller shows in the same exact niche with yours, than getting booked on popular shows that are more generic

How To Identify The Right Shows

Although there are many distribution channels for podcasts, the king is iTunes. The vast majority of podcasters are using this platform.

The “Riches are in the Niches”.

Step #1 – Articulate your area of focus, your Topic of Influence (TOI)

Your Topic of Influence is the 1, 2, 3 or 4-word phrase that summarizes who you are and what you specialize in. For example, Steve’s TOI is one word, reinvention.

VBV (Visibility Begets Visibility)

Visibility is the lifeblood of your business and visibility begets more visibility – the more visibility you have, the more visibility you’ll generate.

Step #2 – Search in iTunes

Let’s say for instance that your Topic of Influence is Retiring Rich. Steve suggests just typing in ‘retirement’ into the search box as this is a fairly niche subject, to begin with. Multiple relevant shows are found including Money For The Rest Of Us, Radical Personal Finance and InvestTalk. Let’s start with one of the first shows that comes up, Money For The Rest Of Us from J. David Stein

Step #3 – Look for when the last episode was released

You want shows that are active, meaning the last episode should have been released in the last 45 days. If the last episode was released over 2 months ago, Steve suggests that you continue researching shows.

Step #4 – Listen to at least 3-4 episodes

You need to understand what the show is all about, if you like the content and the host podcaster, is it a show you’d like to appear on? Moreover, you have to make sure the podcaster is open to interviews.

The Profiting from Podcasts training covers 5 different types of podcasting shows, and an interview-style show holds the highest likelihood for you to get booked on, by far.

Step #5 – Visit the podcaster’s website

Probably there’s an about page to get a sense of what the show is, and there’s contact information either on that page or on the contact page. Now it’s time for you to decide if you want to pitch the podcaster with an email about what you do and how you can benefit their audience by appearing and sharing valuable information

Next thing is to use iTunes and search for your TOI (topic of influence) and repeat the process for other podcasters and shows.

Monetizing your Visibility – the $1000 Funnel

You need to be an engaging guest to enroll people in your eco-system. You want to pique people’s interest so that they want to continue their conversation with you.

Unlike traditional broadcast media, podcast hosts will always invite you to share the best place for listeners to get more information about you, to connect with you or to grab one of your free resources. This is where The $1,000 Funnel begins.

Create a Free resource that furthers the discussion

This lead magnet could be anything, like eBooks, reports, blueprints, audio downloads, videos, PDFs. templates, files, free training. The resource should be simple and meet the following criteria:

1) It must be FREE and cost you nothing to deliver.
2) It must further the conversation from your interview, and
3) It must be an absolute ‘no-brainer’ to provide one’s name and email address to receive.

In other words, the listener has to feel as though the value of the freebie far exceeds the ‘price’ of providing their name and email.

Then Steve describes the whole process with examples of his $1000 funnel.

He appears on a lot of personal development related shows where he uncovers his proven framework for helping people discover their WHAT, the one thing they were born to do.

At the end of the interview, the host will always allow him to invite listeners to connect if they like more information. This is the moment he shares a free copy of his New York Times bestseller book, What is your What.

On average, 250 people provide their emails to get access to the free book.

Then, on the same page, he offers a different version of the same resource. A free hardcover copy of the book where people have only to pay for shipping, something like $7.99.

20% of those 250 people say yes, and buy the hardcover book.

And although having people to pay $8 is not exactly a business, this is a very important moment as Steve describes…

Because the most difficult thing in any business is to acquire a customer. To get people to spend one dollar with you. After this point, the next sale is exponentially easier, and every sale after the 2nd point is even easier to make.

When someone invests in you, it completely changes everything.

I have to agree on that, this is the most difficult point in selling and marketing in general. This way a passive prospect becomes an active customer, even if they only spend a dollar

This is when Steve offers a 3rd version of the same exact resource. In this case, the Reinvention Workshop, which is an online course that takes people through the “What is your What” process.

He says…

We recorded one of the last Workshops I did, broke it down into short-form videos, added the written materials from the live event and sell it as an online course. After someone invests in grabbing the hardcover book for $7.99, we present a one-time-only offer to invest in The Reinvention workshop online course for just $49 and approximately 25% of them do so.

And he continues…

As I said, roughly 20% of those who opt-in for the eBook choose to get a hardcover copy. This equates to 50 people. At $7.99 apiece, I generate approximately $400 in revenue.

Of these 50 people, roughly 25% invest in The Reinvention Workshop Online Course. This equates to approx. 13 people. At $49 apiece, I generate, on
average, $612 in revenue.

Add the two together and it adds up to $1,012 in immediate revenue.

This method can add up very quickly, as Steve appears in multiple interviews per week. But even if you have only a few hours to spend in a week, still, you can do miracles.

3 Phases – 9 Modules – Real Value $1,997

Phase 01 – Positioning – Module 1:

You’ll learn how to position yourself as the go-to expert in your respective niche. You will define your TOI (Topic of Influence) so that you can clearly articulate who you are and what you specialize in.

Phase 01 – Positioning – Module 2:

Steve’s team will create and design a Media-One-Sheet for you to give you the professional look you need, and the ever-important single piece of paper that all hosts and producers look for when booking guests. 

Media-One-Sheet example:

Phase 01 – Positioning – Module 3:

In this module, you’ll create your moniker, define the specific areas of focus you’ll cover as a guest and clarify the benefits and takeaways the audience will realize from your appearance so that the ‘Icons of Influence’ clearly understand what differentiates you from others in your space and what they can expect when they interview you on their high-visibility platforms.

Phase 01 – Summary:

  • Identify your Topic of Influence so that you can clearly articulate who you are and what you specialize in
  • Work with Steve’s team to have your Media One Sheet created FOR YOU so that you’ll have the professional appearance you need
  • Create your Moniker, define the Specific Areas of Focus you cover and clarify the Benefits & Takeaways the audience will realize from hearing you so that there is NO confusion as to what differentiates you from others in your space

Phase 02 – Presenting – Module 4:

You will begin identifying and developing real relationships with the icons of influence. Which shows you have the best of chances to get featured on? Are these shows right depending on your situation?

Phase 02 – Presenting – Module 5:

You will learn how to be engaging depending on the show you target and what the shows’ audience really want and expect. You will implement the 5 core engagement strategies. You will develop your own pitch, so that you can maximize your opportunity

Phase 02 – Presenting – Module 6:

You’ll get to practice your pitch and get feedback until you feel 100% confident. When you appraoach hosts you need to overcome any fear, any doubt, any misconception.

Phase 02 – Summary:

  • Identify and begin developing REAL relationships with the ‘Icons of Influence’ you want to connect with and the right shows that make the most sense for you to appear on
  • Learn how to be an engaging guest so that their audience WANTS to connect with, and learn more from you
  • Work with Steve’s team to develop, complete and practice your show pitch so that you get consistently booked on the shows YOU want
  • Explore the 5 core engagement strategies – informing, teaching, entertaining, intriguing and challenging – and decide which strategy to use when so that you consistently crush your appearances
  • Receive a fill-in-the-blank pitch template and practice your pitch and get feedback until you can confidently approach hosts and producers without fear and get yourself booked!

Phase 03 – Profiting – Module 7:

This module focuses on lead generation, the creation of high-value lead magnets, beautiful opt-in landing pages, and offers

Phase 03 – Profiting – Module 8:

Steve’s team will help you set up your CRM (customer relationship management) system so that you’ll be able to communicate on an on-going basis with your prospects effectively. You have to build trust and rapport before you can sell.

Phase 03 – Profiting – Module 9:

Steve’s team will help you develop a well-aligned product funnel through brainstorming and other methods. A funnel that compliments your expertise and launch for-sale offerings that perfectly fit the needs of those you’re most compelled to serve.

Phase 03 – Summary:

  • Create your lead magnet(s) so that you have something meaningful of value to offer listeners that they’ll be happy to opt-in for and provide their name and email address to receive
  • Set up your CRM (customer relationship management) system so that you can create a database of prospects to communicate with on an ongoing basis
  • Create a proven indoctrination sequence to develop rapport with prospects so they’ll be amenable towards investing in your products, programs and services!
  • Brainstorm and develop for-sale offerings that perfectly fit the needs of your target market

What You’ll Learn/Training Outcome

  • How to best use the ultimate directory of podcasters so that you can optimize the likelihood of getting booked on their high-visibility platforms
  • Why ‘Now’ is the best time to launch a podcast show
  • How to understand and navigate the podcasting terrain based on where you are ‘Right Now’ in your business.
  • How Steve and his clients are able to generate massive no-cost visibility by appearing on the world’s top shows
  • How to convert visibility and listeners into thousands of high-targeted leads
  • Open your eyes to the podcasting enormous potential and provide you with the knowledge you need to take full advantage of the unbelievably powerful yet underutilized media
  • Have meaningful conversations with prospects
  • How to generate revenue

The 2 main reasons Steve Created this training

  • There are thousands of coaches, entrepreneurs, authors, speakers, practitioners, or consultants that unnecessary struggle for visibility
  • Steve’s been online since 1993, and he invested millions of dollars in training on SEO, Google AdWords, email marketing, Facebook ads, blogging, keywords, and others. Based on his huge 25+ years experience nothing can be compared to the power of podcasting

Extra Training/Live Support:

8 Live online training sessions with Steve Olsher (real value $8,000):

Once per week, for 8 straight weeks (beginning the second week of May), Steve will personally guide you through the training. During each LIVE, online session, you’ll dig deeper into each module, cover additional nuances and have answers to your questions. Steve loves conducting these sessions as it provides the opportunity for him to learn more about YOU and your business, provide direction to help you achieve your desired goals and objectives, and answer any questions you might have about the training and leveraging the power of podcasts. You’ll be in touch with details on the exact training schedule and recordings will be made available for each session if you’re unable to join them live. 

Private Facebook community (priceless):

Connect with others in the Profiting from Podcasts tribe, post questions, find guests for your show if you decide to create one, land guest appearances, share resources and much more. Steve is consistently checking on the group and provide feedback and guidance as needed. People consistently ask to join this group and the only way in is to be a client.

Extra detailed training: launch your podcast

A full-fledged, incredibly comprehensive, stand-alone course that shows you exactly how to create… grow… and monetize your own thriving podcast, if you choose to do so.

From concept development… creating a ‘must listen to’ show that serves the needs of your target market… to launching your podcast on iTunes (and other distribution channels too)… and cultivating a loyal, borderline fanatic following… Launch YOUR Podcast has everything need to start, launch and monetize your show

Main Bonuses:

A professionally designed media-one sheet (real value $1,000):

To get booked on the world’s leading podcasts, you’ll need a professionally designed media one sheet.

This is like handing you the golden ticket to the chocolate factory. Steve’s team will work with you and create FOR YOU a detailed, beautiful media document that will contain all of the information producers and hosts are looking for when booking guests.

You can get your media one sheet done for FREE.

Lifetime listing on perfect podcast guest ($1,000):

Perfect Podcast Guest is the site more producers and hosts turn to when they are looking for guests to feature on their shows.

This is the perfect place to be to start your Profiting From Podcasts journey. You’ll be able to set up your professional profile and have a lifetime listing on this growing platform. You get it FREE.

MEGA BONUSES

Personal access to Steve for your toughest questions ($1,000):

Steve says…

If you’re one of the first 50 to enroll in profiting from podcasts, you’ll also receive a 20-minute consult with me! (VALUE: $1,000!)

This is personal access to me, which is exceptionally rare these days.

If you hit a barrier you don’t know how to overcome, I’m standing by to personally mentor you through the challenge. If you need advice on how to apply one of the strategies you’ll learn in this course for your business, I’m here for you.

1 FREE ticket to attend the New Media Summit ($2,997):

Steve says…

The New Media Summit is the premium, closed-door conference where you’ll not only connect with, and learn from, 40 of today’s leading podcasters.

FUN FACT: We have a 100% track record of attendees getting booked. (At a recent Summit, one attendee got booked on 33 shows!)

Our next Summit is scheduled for September 16-18, 2019 in San Diego, CA.

Payment plans/guarantee:

  • A single payment of $1,497
  • 3 payments of $549 = total $1,647
  • 6 payments of $299 = total $1,794

Yes. Once you enroll, book your call with Steve (if you’re one of the first 50 — they’ll let you know if you are) and get started with the training. 

If, after we’ve had a chance to chat, you’ve joined them for ALL of the live training sessions, experienced ALL of the training modules, attended The New Media Summit, taken advantage of the bonuses you’ll receive and guested on shows following the procedures Steve teaches, you find that you are not profiting from podcasts, simply contact them within 10 days of our final coaching call with proof of participation and they’ll offer you a full refund.

My Final Review:

Here’s what this course is all about. 

But before I tell you my opinion I need to introduce myself very briefly.

I do marketing since December 2014. I live, breathe, and dream marketing. This is what I do for a living. I help companies sell more of their products, both locally and globally. I offer marketing and advertising services to clients directly and as a marketing publisher indirectly through this website.

My approach and marketing methods are very similar to Steve Olsher and Profiting from Podcasts.

Because that’s what PFP is all about. It’s about marketing yourself using podcasts. To get recognized, become an authority, make connections, and scale your business using podcasts as the marketing medium.

PFP is a concrete and comprehensive training program with a proven record of around 7 years.

It works. It worked for thousands of people and it will continue to work.

The BIG QUESTION: Will It Work For Me?

It’s OK to feel unsafe when it comes to investing in such a brilliant opportunity.

We, humans, operate based on emotions, beliefs, and experience.

When something great knocks our door, we think it’s a trap. We are afraid of trying because there is a possibility of failing. And then, what will our friends will say? Our network? It would be a shame to fail in front of them.

So, subconsciously we discover a million ways this “thing” won’t work for us. We abandon our dreams and we say, it’s OK, next time.

But time is passing by, and it’s precious.

Take me for example:

I run businesses for as long as I remember, since 1992 but I expanded online in 2014.

This was a real challenge for me. No one knew who I was, my network is only local. I thought, damn, it would take me ages to stand up.

I was watching all these celebrities with a big smile in banners, photographs, and videos. They were making millions online and I was a “nobody”.

But when I started digging this online business model, I quickly realized that these celebrities are just humans, like me.

They once had to fight against titans and celebrities of their time.

There’s always someone that came before you, and someone coming after you.

That’s life.

That’s why I am here to let you know that I can be your helping hand in this journey and I will show you how marketing works in real-time.

Steve Olsher is a successful podcaster and a great marketer. Oh, and very friendly.

I’ve attended one of his New Media Summit events and I enjoyed it, I loved it, and most importantly I admired his character.

The methods Steve teaches are the methods used in modern marketing. He’s using his own angle but at its core, PFP is a marketing methodology that is client-targeted. He is offering value in the market, using ethical and constructive tactics, and definitely, he can help you become a podcast superstar. 

Not only you’re getting access to the world’s leading podcasting names and data, but you’ll dive deep into the world of podcasting. The Profiting from Podcasts program will open your eyes to the real potential of this medium that is underutilized at the moment. And this is a great opportunity for all aspiring podcasters from every corner of the world.

PFP will guide you to become a podcasting authority and you’ll learn how to approach other people’s shows as a guest and how to create your own shows. 

There’s no other training program in the market to help you with both directions.

And you’re getting a ton of bonuses, both from Steve and me.

I was introduced to Steve Olsher and his material by a friend of mine and after discussing with other partners on various forums and communities, everyone had only positive comments and stories to share.

And the PFP testimonials are endless. Among them,  you’ll find successful entrepreneurs and well-known names in the industry.

If this was a crappy program, rest assured, I would be the first to let you know. The majority of my reviews are negative.

Based on my 6+ years of online marketing experience I can confidently say that listening to podcasts and audio files generally, was the method that had the biggest impact on my career.

With all that being said, podcast is the medium that gets people’s attention, that creates strong relationships and connections and ultimately motivates people to buy because of all the things we mentioned before in this article.

Steve Olsher’s experience is a guarantee…but

I want to be completely honest with you.

If you’re just getting started, then you need to be clear on your topic of influence (TOI), and you need to be fluent enough to appear on other people’s shows or to create your own podcasting show.

To make PFP a success for you, you need to work following the training and you need to have a strong presence online.

This is where I can help you with my bonuses to get recognized faster and I will guide you through the training step-by-step (next paragraph). 

All in all, the material Steve shared is high-quality, comprehensive, and can get you booked on top podcasting shows.

It’s one of those ELITE programs that are super-detailed, with clear step-by-step instructions, and tremendous support throughout the training and more importantly, afterward.

Not to mention the 30-days money-back guarantee, refund you in full.

The bonuses are extremely valuable, and only the ticket to the New Media Summit is like having a ticket to paradise. You won’t get easily a chance to meet and interact with so many icons in one place at no cost. If you can’t get booked on other people’s shows at an event like this one, then I don’t know an event that can help you.

The training shows the way to achieve extreme but doable success with podcasting but I have to tell you, it won’t be easy.

You have to commit to reaching out to other podcasters in order to increase your visibility and gain followers. You have to participate in these podcasters’ shows, to provide value to their audience, and help them.

Additionally, you have to create your own shows to increase your authority and begin building trust with people, other podcasters, and their listeners.

If you’re not willing to take action and do the hard work that’s associated with these actions, then this program is not for you.

And I have to tell you another thing, even more important. Every elite program is designed the same way. There’s no program that you just invest money and wait to get paid.

If you want something like this, then you have to look elsewhere. The Profiting from Podcasts and similar educational programs require you to work. You have to apply what you learn

PFP is a concrete and comprehensive training program with a proven record of around 7 years.

It works. It worked for thousands of people and it will continue to work.

Simply put, if you invest in this exceptional program, do all the hard work, use the bonuses, chat with Steve in private, interact with fellow members in the groups and the Facebook community, and attend the New Media Summit, I can’t see any reason to fail. It only takes some time to get recognized.

Enroll in the PFP program now and get all the bonuses Steve compiled plus my huge bonuses before it’s too late. The registration closes very soon

Ratings:

Final score 92%.

    #3 Done-For-You Services

    Podcast Bookings, Custom Email Pitch, Media One Sheet

    To maximize your results and visibility, you need to consider creating your own podcast, appear on other people’s shows, create your own social audio rooms, and appear as a guest in other rooms as well.

    This is something that Steve is offering for the very first time.

    It includes 2 done-for-you podcast bookings. Steve’s team will book you on 2 shows.

    And if you use the $1,000 funnel you’ll be able to monetize these appearances. First, you need to inform the podcast’s host about it so they let you do your pitch, usually at the end of the show. Steve will show exactly how it’s done.

    They will also create a custom email pitch that you can use to approach podcast hosts.

    Also, they will create a custom media one sheet for you. An absolutely necessary document for speakers, podcasters, authors, any business owner that want to appear on shows.

    steve olsher audio domination review - media one sheet examples

    Media One Sheet Examples

    #4 Podcast Booking Software

    Brand new piece of software

    You can use this brilliant technology to book podcasts on the fly. It does all the work for you.

    You can filter podcast shows by category or industry, number of episodes, number of reviews, and language. 

    In just a few seconds, the results will pop up on your screen. It will give you the exact number of podcast shows that meet your criteria

    You can pitch those hosts to appear on their shows.

    If a big number of podcasts come through, let’s say, 1,000’s of shows, you can filter even further, with what Steve calls, the “Podcast Score”, an internal scoring system to help you find the top-quality shows on the spot. It scores the shows from 0-100.

    That’s incredibly useful, because you may align your own podcasting score with the shows you want to appear on.

    When you click on a show, it gives you the full description, reviews, and other important data so you can decide with confidence. 

    Then, you can click a button, add to downloads, and the system will give you a spreadsheet with the show host email address, names, website, description, and social media details like how many downloads this show receives per month etc.

    This software is quite impressive and very simple to use.

    You type your keywords, number of reviews, and other criteria you want the show to meet and it scans all the existing shows.

    Not only are you getting relevant to your needs shows, but it also gives you their data in a spreadsheet.

    Imagine how much time, energy, and resources it can save you.

    The software costs $49/month, but you’ll get a free 44-day trial so you can test it extensively.

    steve olsher audio domination review - podcast booking software

    Podcast Booking Software

    Bonus – Podcast Magazine Feature

    Podcast Magazine

    It’s the preeminent magazine for podcasts, the podcast culture, and the podcasters you probably already know and love.

    Steve Olsher is the founder and editor-in-0chief of the podcast magazine.

    I got access to the magazine last year and now you have the chance to get access too. I am reading it like a maniac, as I am preparing for my podcast, “Ellada Igetis Kai Pali”. A podcast in Greek. 

    What to Expect:

    • Takes you behind the scenes and into the lives of today’s leading podcasters
    • Showcases, and reviews, both well-known shows and amazing shows that fly under the radar
    • Goes deeper into the stories podcast fans love and can’t get enough of!
    • Introduces readers to new, podcast-related gear, products, technologies and platforms
    • Features the Podcast Magazine Hot 50! The only monthly chart based on podcast fan voting!
    • and so much more!

    Podcast Magazine full review.

    This bonus is valued at $1,500. Your show will be exposed to thousands of readers.

    steve olsher audio domination review - bonus podcast magazine feature

    Podcast Magazine

    1M Downloads Mastermind (Optional)

    Exclusive Mastermind Group

    It’s a 12-month, year-long mastermind group of people.

    An immersive mastermind led by Steve, his team, and leading guest experts.

    The 1 million downloads mastermind is designed to lead you step-by-step through today’s best practices for growing your audience, increasing downloads, and generating leads and revenue – all while cultivating meaningful relationships with your new community of podcasting and social audio influencers.

    If you launched a show and you are committed to sticking with it, but you did not get the traction you need and you know you deserve, this is for you.

    If you are just getting started and you want to speed up your game and results, and reach 1 million downloads with your show, then again it’s for you.

    You don’t need to have 1 million downloads already to participate in this mastermind, but all the faculty guests have reached this number.

    What’s included:

    Everything that is included in the Audio Domination Suite (real value $9,097) plus:

    • Direct access to Steve and leading guest experts via 10-monthly deep dive virtual sessions covering cutting-edge podcasting, social audio, marketing, and promotional strategies and tactics (real value $10,000)
    • Access to all the faculty members that already exceeded 1 million downloads – shows and people like Chel Hamilton (Meditation Minis), Michael O’ Neal (The Solopreneur Hour), Chris Bello (Entrepreneur Motivation Podcast), The Spartan Up team, Criminology, Wise Traditions, Jason Horton (The Ghost Town), The 365 Organize Podcast, The Team From Self-Helpless (Delaine Fischer, Kelsey Cook, Taylor Tomlinson), Hala Taha (Young And Profiting), Brian Beatty (The Real Estate Show), SahenSalk productions, Dr. Lee Baucom (Save The Marriage Podcast) (real value $10,000)
    • 2 in-person (or virtual), 2-day intensives in sunny San Diego, CA (these 2-day intensives happen twice a year). If you can’t travel to San Diego, you can attend it virtually (real value $20,000)
    • 40 hot seat/accountability sessions taking place once per week & lead by Steve’s team senior coaches, Kelly Poelker and Duff Gardner (real value $15,000)
    • Private back-channel community to share victories, seek input, exchange podcast appearances, clubhouse stages, secure ratings, reviews, subscribers, downloads, and much more (everyday) (real value $5,000)
    • Podcast magazine feature (real value $1,500)
    • WIYW Podcast Funnel (real value $5,000)
    • Take the stage with Steve on Clubhouse (real value $2,500)
    • Total real value – $68,097

    The final price of this Mastermind is $7,997 and it’s limited to only a few people.

    steve olsher audio domination review - 1 million downloads mastermind

    FAQ (Based on Steve’s live training sessions)

    Does it work if I don't have a podcast running yet?

    Absolutely. Oftentimes, it is even better, because you’ll be launching your podcast the right way the first time.

    When the first training class starts?

    On May 4th, 10 am Pacific

    Who can use and how to use Clubhouse?

    Everyone, and please note that this training is not about how to use Clubhouse as an app. It’s about helping you leverage the power of social audio apps like Clubhouse to build a 6 or 7-figure business. Anyone can open a room and discuss with people. We are teaching you how to turn those conversations into a business. This training is designed to help you invite to your rooms people that will make you famous and people you can drive them to your eco-system.

    What name should I be using on Clubhouse?

    Steve recommends that you use your real name. You can use a name that relates to your business. But be very careful about the handle that you use and make sure it will show up in the search results inside the app. Steve uses SteveOlsher@podcasts. So if someone is searching for podcasts, Steve name’s showing up. In module 01, Steve is teaching you how to find the topic of influence that you most want to be a part of. Your name should reflect your choice.

    How can I join Clubhouse?

    Steve can help you join the app. They do have some invites. Just let the team know and they will invite you in.

    How do I get the software for the podcast shows?

    We will give you a 44-day free trial period to test it out. It’s only available with the Audio Domination program.

    How many shows should I aim to appear as a guest?

    Just 1 appearance per week leveraging the power of the $1,000 funnel can give you a real boost in your business. You can scale it more appearances as time goes by but it’s only optional.

    Can I leverage only Clubhouse without doing podcasts?

    Absolutely. This is about leveraging the business of audio. That does not mean you need to launch a podcast. You can only work with social audio. The thing is that you understand the business of audio, the mechanics of turning visibility and views into leads and revenue.

    You can get started with social audio and see how far it goes. Then, you may consider launching your podcast show.

    But leveraging both podcasts and social audio is when you gain maximum visibility and greater results.

    Is it worth recording on Clubhouse? What's the purpose?

    Steve is recording on Clubhouse. Something magical happens. When people come up on stage, and you get into a dialogue, people contribute to the conversation, they ask questions. That ends up making for a pretty good podcast episode.

    I am a little old. Can I use Clubhouse or podcasts?

    Absolutely. Steve helped his mom, who is 80 years old, to launch her own podcast 2 years ago. It’s called ‘Women over 70’. She’s interviewing women over 70. She’s having so much fun. And she’s on Clubhouse as well.

    Podcasting Is Growing Fast!

    More than half the people in the United States have listened to a podcast. And, nearly one out of every three people listen to at least one podcast episode every month.”

    That’s 90 MILLION adults… in the United States… alone.

    64% of Americans have heard of podcasts 

    6 million MORE Americans became podcast listeners in 2018 

    And the interest in podcasts is growing. 

    Adults in the USA listened to a podcast

    %

    Americans that have heard of podcasts

    Americans that became podcast listeners in 2018

    Social audio app Clubhouse has now topped 8 million global downloads, despite still being in a prelaunch, invite-only mode, according to new data released today by mobile data and analytics firm App Annie. Per its estimates, Clubhouse grew from over 3.5 million global downloads as of February 1, 2021, to reach 8.1 million by February 16, 2021. This sharp growth is attributed to several high-profile guest appearances, including those from Tesla and SpaceX founder Elon Musk and Facebook CEO Mark Zuckerberg, for example.

    Clubhouse global downloads as of February 1, 2021

    Clubhouse global downloads as of February 16, 2021

    Podcasting & Social Audio Are Growing Fast!

    One-third of millennials regularly listen to podcasts

    Podcast advertising revenue is expected to pass $1 billion by 2021

    80% of podcast listeners stay tuned in for most or all of the episodes they listen to

    %

    Millenials regularly listen to podcasts

    Podcast advertising revenue by 2021

    %

    Podcast listeners that stay tuned in for most or all of the episodes they listen to

    New Media Summit

    Livestream Sep 11-13, 2018 Austin, TX

    new media summit header

    The event started out with a little bit unorthodox way, or should I say unexpected way. Steve Olsher welcomed his participants dancing on the stage. Soon the crowd was dancing altogether and the room turned into a morning club.

    After a few minutes when people grabbed their seats, Steve walked through the tables saluting the guests and made it clear that the New Media Summit, the 3rd since its inception, would be an event to be remembered. He just does not like cold, strictly professional rooms where everyone goes only to absorb information without a friendly touch. The New Media Summit is not such an event.

    Archived Review

    Reasons Why The New Media Summit Was Created

    Steve started podcasting in 2009.

    There’s something Steve calls “Pod-Fade”. People starting shows, and then they fade away, stop doing them. He did not totally experience that, but he had some time off, and then around 2015, he got back into podcasting, on a more consistent basis.

    The “Reinvention Radio” began in 2019, and in 2015, they decided to bring the show back. This was when they partnered up with other podcasters to give life to the show. It was getting very difficult to find “good” guests for the show.

    He mentioned that guests may look very different on paper than when they are being interviewed. The same thing was happening to a lot of his podcasting friends. There was demand, meaning people wanting to get featured on the shows, and Steve was in need to find the best of participants.

    This sparked the idea of creating a summit that would connect the right guests with the right podcasters.

    What Makes The New Media Summit Different

    The room temperature.

    It’s not a huge event, they try to keep a low number of participants, around 150 because:

    • They want to create real relationships.
    • Monsterous events make people lose the “Intimacy” factor.
    • Steve’s goal is to know every guest by name, and every guest knows each other by name. during these 3-days.
    • To cultivate a community and expand the New Media Summit Facebook group.

    You won’t see fancy lights and expensive stuff that doesn’t add any value to the audience. No fires, no special dancers, nothing that makes the event look like a TV show.

    Guest don’t leave the room with a bunch of notes they never gonna use. Steve’s goal is to give his guest tangible skills, strategies, and tactics that will help people start their own shows or appear on other people’s shows as valuable guests.

    There are cards on every table, the “Show-Notes”, that guests can use to show their love for the icons, the other attendees, and everyone that is in the room.

    Steve and his team invest money in launches and quality food. They are feeding their guests every day.

    The event is live streamed for free. 1000 people were registered to watch the live show. I am one of them. This increases the visibility of the New Media Summit guests and when they have their time to pitch icons, partners, and other attendees, people watching the live stream show would be able to connect with them. At some point, Steve asked his guests to invite their friends to the live stream.

    Steve Olsher’s Commitment to His Guests

    • Articulate who you are and what you do
    • Create an awesome media one sheet
    • To be able to pitch leading podcasters and get booked on their shows
    • Provide an unparalleled forum for you to develop real relationships

    Day #1: Authenticity

    The Quiz

    Steve had his guests complete a questionnaire describing their podcasting shows and experience.
    • Business Foundation
    • Lead generation funnel
    • High-converting webinars
    • Success with Podcasts
    • Speaking from the stage
    • Online product launches
    • Revenue producing events
    • Level of commitment
    • Authenticity

    3 Types of People

    Steve had his guests complete a questionnaire describing their podcasting shows and experience.

    This quiz helped Steve and his team to understand their guests better so that they could help them make the next step in their businesses.

    The results showed that there were a lot of people just starting out, a lot of people already in business wanting to add a podcasting show, and fewer people already running their podcasting shows wanting to add monetization tactics to expand their businesses.

    More Questions the Guests Answered

    Set The Intention

    • Why did you choose to attend?
    • What are your 3 desired outcomes?
    • Who do you have to be to make this happen?

    How to become an icon

    • How do you define influence?
    • How do you define ‘icon’?
    • Clarity and being able to articulate your TOI
    • Choose your primary channel & content strategy
    • Cultivate a loyal, borderline fanatic following of those you are MOST compelled to serve
    • Develop multiple streams of revenue
    • Create a formidable network of peers & influencers who support you and share your work
    • Do not recreate the wheel, get guidance, be held accountable and learn from those who have already forged the path ahead of you

    Steve welcomed at least 20 (2 for each question) people to give their answers publicly to the room.

    The Authenticity Exercise

    Steve with the help of a female attendee organized an exercise to help people relax and experience some kind of meditation. They were standing 1-on-1, looking into their eyes, very close to each other but without touching or talking.

    I’ve never seen anything like that in a business summit but the guests really enjoyed it.

    Meeting the “Icons” – Pitches

    Throughout the event, Steve’s guests had the chance to pitch the “Icons”, besides this is one of the biggest promises that Steve made before the event. The “Icons” were invited into the room, 8 each time, and the participants were presenting their work, trying to get booked on the “Icons” shows.

    Names including:

    • Ashley Berges
    • Kim Sutton
    • Michael Neely
    • Strickland Bonner
    • Amy Schuber
    • Dr. Gayle Carson
    • Melinda Wittstock
    • Joe Fier & Matt Wolfe
    • Baeth Davis
    • Joseph Warren
    • Sean Douglas
    • Raven Blair Glover
    • Thomas Umstattd
    • Michelle Shaeffer
    • Debbi Dachinger
    • Tyler Wagner
    • Mary DeMuth
    • Jody Colvard
    • Eric Nevins
    • Jim Beach
    • Phoebe Mroczek
    • Ruby Fremon
    • Thom Singer
    • Scott Carson
    • Alison Donaghey
    • Matt Brauning
    • Richard Otey
    • Mary Goulet
    • Kelly Poelker

    The Profit Path

    Steve repeats one of his main slogans: Visibility Begets Visibility. The more visible you are, the more visible you will remain, the more opportunities will arise for you.

    Appearing on the world’s top podcasts and having your own show can absolutely generate massive visibility for you, increase your credibility and authority, and beget additional visibility. However, visibility is merely the 1st step on the path towards profitability.

    Simply stated, having a podcast does not translate into having a business.

    Profit Path’s Goal

    You must have a proven system for:

    • Securing Visibility
    • Generating Leads
    • Driving Revenue

    Steps You Must Take

    Clarity on who you are & the value you provide

    • What are you exceptional at?
    • What do people come to you for advice on?
    • Would someone pay you for this knowledge?
    • Who?

    Identify their core problem

    Spot your audience’s problem in terms of the language they use to describe it to themselves

    Understand where they gather (your ideal prospects)

    The location could be a physical location or an online community.

    Connect with the influencer who can reach them

    The location could be a physical location or an online community. Add value to these communities

    Present an easy-to-teach and implement solution 

    Your job is to Teach the “What it is” and Sell the How

    Bounce them into your eco-system

    When you add value to a community you then want to stay in touch with those people. Otherwise, you miss a chance to monetize your offers. Use an email drip campaign. Offer a free piece of content.

    Develop the requisite know, like, and trust factor

    Further the conversation with potential customers and add value all along.

    Invite them to further the conversation

    • Find out where they stand
    • Have them identify their challenges, the ones they believe they face
    • They have to believe that they need to overcome these challenges
    • Discover their hopes and dreams

    Enroll in appropriate programs, products, and services (the solution)

    David Bayer

    • He studied human performance & the origin and evolution of intelligence for over a decade
    • He’s CEO of David Bayer transformational programs
    • He’s the author of Mind Hack, creator of the Powerful Living Experience, and the Business Accelerator Program

    Goal of David’s Presentation

    To show you that:

    • The gap between where you are (money, impact, influence) and where you want to be can be closed in a profoundly short period of time
    • The “Problems” you think you have (lacking the right strategy, not enough time or money, or whatever) aren’t the real problems
    • The ONLY problem is your MINDSET
    • There is a step-by-step scientific process for eliminating the obsessive, negative, fear-based patterns of thinking that are the singular cause of any lack of resource, time or money and ultimately the only thing preventing you from achieving your full potential.

    David’s Presentation Main Points

    Influence meaning:

    • The capacity to have an effect on the character, development, or behavior of someone or something.
    • An influx, flowing matter
    • The flowing in of energy, affecting human destiny
    • Imperceptible action exerted to cause change

    What MindSet is NOT:

    • Meditation
    • Affirmations
    • Reading a personal development book
    • Going to a weekend seminar
    • Law of attraction
    • Managing your state
    • Positive thinking/psychology
    • High performance
    • Reframing your “Story”

    What Mindset Is

    • Mindset is a technology
    • You are a technology
    • Mindset is a developed capacity to utilize the mind to redesign and reorganize your brain

    Here’s What you Don’t Ever Hear

    • When I finally wrote my book, everything changed
    • When I finally got my funnels dialed in, everything changed
    • When I finally got on stages, everything changed
    • When I finally got my website perfect, everything changed
    • When I finally got my LinkedIn profile updated, everything changed
    • When I finally 1000 fans on social media, everything changed

    Every Single Success Story Had Only One Thing In Common

    • I went to this one event
    • I read this one book
    • I heard this one speaker
    • I took this one course
    • I found this one mentor
    • I did mushrooms this one time

    What the Reak Icons Are Saying

    • Gandhi – A man is but a product of his thoughts what he thinks he becomes
    • Henry Ford – The man who thinks he can, and the man who thinks he can’t are both right
    • Buddha – The mind is everything, what you think you become
    • Jesus – Be not conformed to this world but be transformed by the renewing of your mind
    • Aristotle – It is the mark of an educated mind to entertain a thought without accepting it
    • Napoleon Hill – Whatever the mind of man can conceive and believe it can achieve
    • Albert Einstein – Education is not the learning of facts, but the training of the mind to think

    You Become a Phenomenon

    • Neo: What are you trying to tell me? That I can dodge bullets?
    • -Morpheus: No, Neo. I’m trying to tell you that when you’re ready, you won’t have to

    Your Beliefs Dictate Your Destiny

    The 5 Primary Drivers:

    • Beliefs (becoming decisions)
    • Thoughts
    • Feelings
    • Actions
    • Results

    You Are Creative Technology

    • I’m not good enough
    • There’s not enough time
    • What if it doesn’t work out?
    • What if I fail?
    • What if I make the wrong decision?
    • If I do what I want people might judge me
    • You can’t trust people
    • It’s hard to find good help
    • If you want things done right, you have to…
    • A good man/woman is…
    • Money is the root of all…

    Takeaway #1

    There’s no more important skill than learning how to use your mind to reshape the wiring of your brain

    Your Decisions About Life Dictate Your Decisions To Do Life

    You’re decisons about:

    • Money
    • Growing your business
    • Your industry
    • Technology
    • Your team/other people
    • Relationships
    • To be successful
    • The experiences of your life
    • Your partner
    • Intimacy
    • Your family
    • Being a parent
    • Yourself

    Key Question

    What have you unconsciously decided about becoming an influencer, that isn’t in alignment with actually becoming one?

    Decision Matrix

    • I can’t get it sall done, there’s not enough time vs If I put in a good days work, and turn the rest over to tomorrow, tomorrow will take care of the rest
    • If I don’t make the right decision, it will go badly vs There’s no right or wrong decision. The right decision is to make a decision
    • I don’t have any clarity vs This is what I am clear on…
    • It might not work out and I could be worse off vs It might not work out but ultimately I’ll learn and long-term I’ll succeed

    The Harvard Brain Study

    The brain doesn’t know the difference between your imagination and reality

    The Power Of Decision

    • Your decisions dictate your thoughts and ideas
    • Your decisions shape your perception of the world
    • Your decisions manufacture your coincidence

    Takeaway #2

    Nothing is going to change, until you change your mind. Everything will change when you do

    2 States of Being

    Beautiful states:

    • Hope, gratitude, joy
    • Compassion, peace, calm
    • Curiosity, courageous, confidence
    • Excitement, optimism, celebration

    Suffering States:

    • Stress, anxiety, overwhelm
    • Disappointment, boredom, anger
    • Impatience, jealousy, worry
    • Sadness, rage, imitation

    Principles of Power

    • There are only 2 states of being
    • Suffering is separate from the experience
    • The only cause of suffering is your own thinking

    Takeaway #3

    Suffering is the real problem and all of your power is in a beautiful state

    The Ordinary Method of Thinking

    1. Decisions
    2. Problems
    3. Clarity
    4. Questions
    5. Fear
    6. (Re)-actions

    The Mind Hack Method of Thinking

    1. Decisions
    2. Gratitude
    3. Clarity
    4. Questions
    5. Confidence
    6. Actions

    David Bayer’s Presentation Overview

    It was one of the greatest presentations I’ve ever watched regarding Mindset and Human Behavior. The key thing is: negative experiences shape our brain to perceive future similar experiences as the same. We don’t have to act like that all the time, tough.

    Day #2: Commitment

    Steve welcomes his guests announcing the name of the day and congratulating them for committing to themselves.

    Again unexpectedly, Steve shared his own story as he was inspired to do so after the previous day’s guests’ speeches. During the previous day, many guests shared their stories, and some of them were about depression, addictions, or committing suicide, that kind of nature.

    Steve had his share when he was in Chicago. He hit a rock-bottom level but hopefully with the help of his family and wife took the right way. He took some clinical tests and he discovered that his blood’s levels of dopamine and amphetamine were too low. sss

    The 7X7 Model

    Steve reminded everyone that their promise was already fulfilled. They provided them with an unparalleled opportunity to connect with today’s leading podcasters, pitch them on who they are, and got booked on the spot. And he continued…while these appearances will absolutely generate meaningful visibility for you and your business, monetizing the visibility you’ll inevitably receive should be your core objectives.

    He suggested various ways that the podcasters can follow if they want to monetize their online presence:

    • Podcasting
    • Podcasts guest
    • Blogging, digital content creation
    • Online courses
    • Memberships
    • Masterminds
    • Live events
    • Webinars
    • Other programs, products, and services
    • Affiliate program

    and more…

    Final Words

    The New Media Summit was a superb event. Steve Olsher and his team organized a meeting with many surprises. It was not like the old-fashioned business summits where the only thing you can do is listen to everyone on the stage and take notes.

    It was a marketing party.

    In between the lectures, the presentations, and the pitches, there was plenty of time to dance on a special dance floor inside the room. People found this very relaxing and entertaining. I enjoyed it too.

    Steve was not pushing his programs and products throughout the event, but he had created beautiful banners on the walls for everyone interested in buying them. Profiting from Podcasts, the $1,000 funnel, Icon Maker, Icon Maker Elite, Launch your Podcast 2-day intensive training.

    Of course, there were sponsors, and both David Bayer and Christian Mikelsen were there to educate and sell.

    Beyond that, the marketing lessons from Steve got the audience hooked for good.

    Additionally, everyone had the chance to pitch in front of the icons and the rest of the participants. Everyone made valuable connections, and over 50 people were booked on leading podcasting shows on the spot, exactly as Steve promised at the beginning.

    It’s one of those special events you don’t want to miss.

    Training & Material Recap

    Everything Included

    Audio Domination Training, Tools, Community (real value $6,000)

    A 6-week live intensive training led by Steve. 6 modules.

    • 01 – Identifying your biggest opportunity
    • 02 – The new audio landscape
    • 03 – Landing coveted podcast appearances and social audio stages
    • 04 – the $1,000 funnel – turning visibility into cash
    • 05 – the business of podcasting 2.0
    • 06 – Creating your own stages

    Plus

    • Personal guidance
    • Access to the community
    • Club admin agreement
    • Icon maker sales script
    • Sponsorship agreement

    Profiting From Podcasts Training (real value $1,497)

    A standalone training that consists of video lessons you can go through at your own pace. It helps you land invaluable appearances as a podcast guest, launch your own podcast show, and how to monetize your podcast presence.

    3 phases – 9 modules.

    • Phase 1 Positioning – 3 modules
    • Phase 2 Presenting – 3 modules
    • Phase 3 Profiting – 3 modules

    Done For You Services (real value $1,000)

    2 done-for-you podcast bookings on 2 different shows.

    A custom email pitch to approach podcast hosts.

    A custom media one sheet, a necessary document to appear professional and increase your chances of getting accepted on podcast shows and social audio stages.

    Podcast Booking Software (real value $600)

    A brand new software that automates the process of researching podcast shows that you want to appear as a guest on.

    You filter your search criteria by keywords, category, industry, number of episodes, number of reviews, language, and the “Podcast Score”.

    It gives you full descriptions, and a spreadsheet with important data about those shows, like the number of downloads, social media following, etc.

    Bonuses

    • Get featured on the Podcast Magazine (real value $1,500)
    • Steve will follow you on Clubhouse for added exposure (priceless)

    Free Access To

    • Lifetime subscription to the podcast magazine – the preeminent magazine dedicated to Podcasts, Podcast Culture & the Podcasters you love. Various categories, behind the scenes, showcases, reviews, stories, gear, the ‘Hot 50’ (monthly chart based on podcast fan voting)
    • The ultimate directory of podcasters – a detailed directory featuring 100’s of the world’s leading podcasters to help you approach them so you can get booked on their shows
    • Crushing it with Clubhouse eBook – how ordinary people are making extraordinary money leveraging the power of this emerging audio platform

    Payment Plans/Guarantee

    • A single payment of $1,997
    • 3 payments (to be announced)
    • 6 payments (to be announced)

    Guarantee – to be announced.

    My Final Review

    steve-olsher-reinvention expert

    OK, let’s do the math.

    As you can clearly see, the Audio Domination Suite is comprehensive and consists of many pieces. It’s a bundle. There is a 6-week intensive live training period, there is the ‘Profiting from Podcasts’ digital course, done for you services, the software, the community, the bonuses, and so on.

    But the thing is that a lot of questions go through your mind now, right?

    -Is there potential in launching a podcast? Is there potential in getting active on social audio platforms? What about the competition?

    -Are Steve’s methods effective or outdated? Is Steve the right guy to mentor and guide me?

    -Is this a good time to get involved with these mediums?

    -Can I turn my shows and rooms into money in the bank?

    -Is there anything else I need?

    And the big question…

    -Will it work for me?

    Let me answer your questions.

    The potential of doing business with audio channels is enormous. If it wasn’t then all the well-established podcasters would not join apps like Clubhouse.

    In fact, social audio is exploding. Clubhouse launched in April 2020 and around February 2021 there were 6M+ people on the platform. Now the number is something like 13M. the app is growing at the speed of light. And Clubhouse is not the only app that exists. There is LockerRoom, TwitterSpaces, Fireside, and more (you’ll find a list of the top social audio apps at the end of this review).

    Also, new social audio apps are being developed as we speak and there are going to compete with Clubhouse. But Clubhouse is the dominant player right now. It’s in beta, invite-only (yet), and they are building the Android version. As soon as Android users join, it will become a new Facebook.

    Now let’s talk about podcasting. There are 2M podcast shows right now. You might think that this is a big number. It’s not. Compare podcasts to the 1.2B websites that exist.

    This is a competitive space.

    For every 600 websites, there is only 1 podcast show.

    I helped quite a few people start their podcasts and without any previous experience and without following a training program, many of them started getting noticed in just a few weeks.

    Imagine that you will be trained by a podcasting icon that is doing business in this space since 2009.

    You can monetize your voice in a hundred different ways. Social audio apps let you receive tips, podcast hosting platforms let you add advertisements, you will be getting approached by sponsors and advertisers for deals, you can promote and sell merchandise, and so on (at the end of the review, I provide 25+ effective strategies you can use to market and grow your shows and audio presence).

    But the real money is made when you are able to redirect people to your web properties and convert them from passive listeners into subscribers, leads, and ultimately customers and fans.

    Steve can help you do real business with audio and this will be done by leveraging the combined power of podcasting and social audio.

    You don’t need to use both mediums, but it’s absolutely recommended if you want maximum results in the shortest period of time.

    But I can help you too (more on that in my bonus section).

    Let’s talk about Steve Olsher.

    His bio is impressive, to say the least.

    Podcasting since 2009, creator of two top-rated podcast shows, ‘The Reinvention Radio’ and ‘Beyond 8-figures’, founder of the ‘Podcast Magazine’, the top destination for all things podcasts, bestselling author, creator of the #1 podcast-specific group on Clubhouse – ‘ClubPod’, founder of Liquor.com, pioneer of the CompuServe launched in 1993, and creator of the New Media Summit, an international keynote speaker and in-demand media guest who has appeared on CNN, Fox Business and other national outlets.

    But the thing is. Will Steve help YOU and your brand?

    He’s already helped tens of thousands of people with the ‘Profiting from Podcasts’ training. 

    I attended the New Media Summit a few years ago, the whole 3-day event, and there were so many podcasters on the stage sharing their amazing stories about how Steve helped them achieve phenomenal results and recognition with podcasting. Podcasting icons you now recognize started out with the help of Steve.

    I also read his book ‘What is Your What’. With the methodology in this book, Steve helps business owners and big corporations achieve massive profitability while cultivating lives of purpose, conviction, and contribution.

    I attended many of his live training sessions, and I clearly can say he’s a talented man, he knows how to transfer his knowledge effectively, a very passionate individual genuinely seeking to help others. 

    I am a fan of his podcast releases and I am following him for many years now.

    Steve is an audio-business expert. guaranteed.

    Is this a good time to get started with podcasts and social audio?

    Podcasting is an evergreen industry. It’s not going anywhere. It’s an effective medium with countless benefits for podcast producers and listeners. I described the benefits at the beginning of this review.

    Social audio is an emerging trend and I believe it will take the world by storm.

    People are getting bored on platforms like  Facebook, Twitter, LinkedIn, and so on.

    They had enough.

    They are also getting bored of complex and expensive video productions that don’t add real value to their lives. They had enough of images, emojis, gifs, and text.

    They seek simplicity, interaction, and genuine relationships with people all over the world. They need speed more than anything else. 

    Audio comes to the rescue.

    Anyone can use a phone, click a button, and join a conversation that’s happening in real-time.

    Yes, this is the best time in history to get involved with social audio.

    I downloaded the Clubhouse app a few days ago and I’m waiting for an invitation. I also signed up for quite a few other apps.

    I’m also launching my podcast. A Greek show helping Greek startups with my marketing methodology. It’s called ‘Ellada Igetis Kai Pali’.

    Although my time is extremely limited, I am going to give it a try. I can record while driving. Well, not the best conditions but who knows.

    Don’t wait another day. As soon as Clubhouse gets out of beta, things will change fast.

    Can I turn my shows and appearances into money in the bank?

    Of course, but it takes some time.

    You need to get clear on your topic of influence, Steve will help you.

    You need to get clear on who you are trying to serve. I can help you too. My “7 Ideals” marketing methodology starts right there. Your target audience.

    You need to provide value first. You need to make connections and real relationships. 

    You need to show up and be active. Be consistent and commit.

    As you gain visibility and authority, as more and more people trust you, money will follow.

    There are countless monetization strategies, I could talk for hours.

    Is there anything else I need?

    There might be one thing.

    If you need faster results, if you want to get your message across effectively, and if you want to target only the right people that are actually interested in your offerings, there is a science that can help you.

    Marketing.

    That’s where I am good at. Steve is a podcasting expert, I’m a marketing nerd.

    Marketing is the lifeblood of any business. Without it, we lose customers, and without customers, we lose business.

    Marketing is responsible for bringing people in, get eyes on your products, services, offers, and programs.

    Marketing also helps you retain customers for a lifetime.

    If you need a boost in visibility, if you want to build brand awareness, I can help you.

    I helped hundreds of brands sell more of their products and services on the web since late 2014.

    I work with networks, marketplaces, business owners, communities, local stores, and I also provide private training workshops and live training.

    I helped names like Dean Graziosi, Tony Robbins, Jeff Walker, Nick Stephenson, Ray Edwards, Matt McWilliams, Aidan Booth & Steve Clayton, Jeanna Gabellini, software companies like ClickFunnels, OptinMonster, marketplaces like EnvatoMarket, Designmodo, InkyDeals,  Renderosity, Dealjumbo, Snappa, communities like HopeWriters, Wealthy Affiliate, Affilorama, and on and on.

    Oh, and a name you might recognize. Steve Olsher.

    You can also browse through our network page displaying some of the brands I cooperated with, but have in mind, this page was created a long time ago.

    This is what I mainly do for a living. Marketing.

    (See below in the bonuses section how I can help you).

    The BIG QUESTION: Will It Work For Me?

    It’s OK to feel unsafe when it comes to investing in such a brilliant opportunity.

    We, humans, operate based on emotions, beliefs, experience, and we also justify our buying decisions with logic.

    When something great knocks on our door, we think it’s a trap.

    Our brain does everything to help us avoid mistakes and potential losses.

    So, subconsciously we discover a million ways this “thing” won’t work for us. We abandon our dreams and we say, it’s OK, next time.

    But time is passing by, and it’s precious.

    There’s always someone that came before you, and someone coming after you.

    That’s life.

    If you work for it, it will work for you. Not the other way around. 

    There is work associated with this training program. Steve and I can only show you the way, but you are responsible for taking action and implementing what you learn.

    Now let’s get to the juice.

    Audio Domination is a multi-dimensional program, comprehensive, detailed, and packed with software, done for you services, and bonuses.

    It’s one of those special training programs I include in my ELITE list. I call it elite fr a reason. Only a few programs make it to this list.

    Those that are proven, time-tested, that bring results, programs that were created by people with authority and status.

    Steve Olsher is teaching and practicing podcasting for ages. He’s the go-to expert in this field.

    You should learn from the best whenever possible.

    There’s no better moment in time to get active on social audio platforms and launch your podcast show.

    There are many ways that you can use your voice to turn it into a real and lucrative business. A sustainable and scalable business model for years to come, as long as you are active.

    If we work together in this, you’ll discover literally hundreds of ways to monetize your presence, shows, guest appearances, and social audio stages.

    Steve Olsher is a pretty successful podcaster with a track record celebrities would envy. Oh, and very friendly.

    His methods are client-targeted. He is offering value in the market, using ethical and constructive tactics, and definitely, he can help you become a podcast and social audio superstar. 

    The Audio Domination live 6-week training is something Steve does for the first time because the market needs it. People need real-time training and he’ll overdeliver on his promises. No doubt on that.

    The Profiting From Podcasts training has already helped tens of thousands of podcasters. There are countless testimonials from ordinary people, influencers, and business owners.

    With these 2 training programs, you’ll be able to launch podcast shows and social audio clubs and rooms, and appear as a guest on shows and stages.

    You’re getting access to the world’s leading podcasting team and Steve’s connections, and he will open your eyes to the real potential of these mediums that are underutilized at the moment.

    You’ll gain authority, visibility, access to a supportive community, and exposure to social audio apps like Clubhouse, Fireside, and more.

    You’ll be able to get sponsors and add multiple income streams to your portfolio if you follow the teachings. 

    Steve Olsher’s experience is a guarantee…but

    I want to be completely honest with you.

    If you’re just getting started, then you need to be clear on your topic of influence (TOI), and you need to be fluent enough to appear on other people’s shows or to create your own podcasting show.

    To make PFP a success for you, you need to work following the training and you need to have a strong presence online.

    This is where I can help you with my bonuses to get recognized faster and I will guide you through the training so you can implement what you learn immediately. 

    Not to mention the 30-days money-back guarantee, refund you in full.

    The bonuses and the done-for-you services are extremely valuable.

    The very capable podcast booking software is a tool to save you tons of time, resources, and energy. 

    If you’re not willing to take action and do the hard work that’s associated with these actions, then this program is not for you.

    And I have to tell you another thing, even more important. Every elite program is designed the same way. There’s no program that you just invest money and wait to get paid.

    Simply put, if you invest in this exceptional program, do all the hard work, use the bonuses, the DFY services, the software,  interact with fellow members in the community, and follow the training, I can’t see any reason to fail. It only takes some time to get recognized.

    This is the dawn of the voice-first economy, the dawn of the micro-influencer. You don’t need a huge following, you don’t need a high-traffic website or celebrity status to make this work.

    All you need is to get clear on who you are serving, a message, a microphone or smartphone, and an internet connection.

    Enroll in the Audio Domination program now and get all the bonuses Steve compiled plus my huge bonuses before it’s too late. The registration closes very soon.

    Audio Domination RATINGS

    • Training 95% 95%
    • Marketing Tools 93% 93%
    • Support 95% 95%
    • Forum, Community 93% 93%
    • Other Services 92% 92%

    %

    Final Score

    Wait, There’s More…My Bonuses

    Let me make sure you move forward, apply what you learn and help you with your marketing

    I believe so much in this program, and although the value you’re getting for what you’re paying is tremendous, and although there are huge bonuses packed by Steve’s team, I’d like to offer you some additional bonuses that can help you get the results you want faster and appear more professional and become way more confident.

    Because I want to eliminate any fear you have about this training, although it’s an exceptional program.

    This way, I will fill any possible gaps (see below).

    And you’ll gain invaluable marketing knowledge that can help you boost your business and any future project you decide to pursue.

    But before I announce the bonuses I need to introduce myself very briefly.

    I do marketing since December 2014. I live, breathe, and dream marketing. This is what I do for a living. I help companies sell more of their products, both locally and globally. I offer marketing and advertising services to clients directly and as a marketing publisher indirectly through this website.

    I’m also proving training workshops either privately or in groups. 

    To help you even further I decided to add some extra value to the already extreme package that they compiled. And this is to help you realize how much I believe in this program.

    If you enroll in the program before the deadline you will get access to me personally to help you increase your online presence and authority and maximize your earning potential. Additionally, you’ll be able to walk through the program with confidence, having someone next to you ready to answer all your questions and show you the next step and the next step and the next one.

    And you’ll get to know my marketing methods and how I use various platforms and websites, and how I pay for traffic, when I do it, and all this cool stuff.

    This is like combining 2 training programs together. Imagine the impact you’ll have in a few short months.

    If you want to go faster, if you don’t want to struggle with trial and error, if you want that something extra that guarantees results, then look no further than these bonuses.

    So here we are:

    7 ideals banner 666

    Bonus #1

    Full access to my “7 Ideals” methodology (real value $priceless)

    Bonus #2

    Lifetime access to me and ongoing support via live chats, emails, social media, mobile apps  (real value $priceless)

    Why You Should Take This Bonus So Seriously

    To Get Your Bonuses

    Please Signup For Audio Domination Using The Link Below

    And Complete The Form

    That’s it, I hope you enjoyed the review of Audio Domination, here on Web Market Support. I am waiting for your comments and thoughts.

    Tasos Perte Tzortzis

    Tasos Perte Tzortzis

    Marketing Consultant, Creator of the "7 Ideals" Methodology

    Although doing traditional business offline since 1992, I fell in love with online marketing in late 2014 and have helped hundreds of brands sell more of their products and services. Founder of WebMarketSupport, Muvimag, SummerDream.

    I enjoy reading, arts, science, chess, coffee, tea, swimming, Audi, and playing with my kids.

    Some of the links on this page are "affiliate links". For more information, I refer you to the Disclaimer page

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    The Magic of the "7 Ideals" methodology (beta)

    The Magic of the "7 Ideals" methodology (beta)

    I'm opening up a beta group so you can test a part of our methodology at no cost!

    With my value-driven customer-centric strategy and proprietary frameworks, the marketplace is going to change.

     

    The main framework of the method is explained in detail

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    I shared the story of how I got here.

     

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