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Consumer Behaviour #03: Consumer’s Involvement & Marketing Test 🙂

You're Reading:Key Coupon Marketing Strategies To Accelerate Sales

Key Coupon Marketing Strategies To Accelerate Sales

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Sep 20, 2019

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Coupons, promotional deals, and discount offers have become the utmost part of sales. Consumers are hunting for coupon codes on brand’s websites, coupon websites like Groupon, retails, and social media platforms. Businesses have developed their personalized coupon marketing strategies to target audience, generate more sales, boost their conversion rates, and create a positive brand image.

Coupon code statistics are trending throughout the world which contributes to the major success reason of couponing industries. Every time we visit any shop, brand retail, or make an online purchase, we are offered some sort of discount in terms of 30% discount on next purchase, free shipping offer, or 10% discount on email subscriptions.

Expected Users Worldwide in 2019

Americans Use Coupon Apps Each Month

%

Customers Visiting Stores When They Receive a Coupon

%

Customers Influenced by Royalty Programs

Key Coupon Marketing Strategies to Accelerate Sales

Why a Coupon Marketing Strategy is a Significant Tool for Brand Development

Among other reasons, the following are the potential benefits of drafting an effective coupon marketing strategy:

Increase audience traffic
Whenever people hear about any discount offer, they usually visit the social media page or website of the brand to check the offer.

Increase your sales
From all users that visited a business page, 30% of them make a legit purchase. Free shipping offer, no delivery charges, or a 30% to 40% off usually trigger the person’s brain to avail the offer. It is a helpful tool to sell your overstocked products or to counter low sales.

Customer loyalty
Your regular customers will usually be glad and thankful to you for frequently promoting sale offers. Also, it can bring your old customers back to shop from you. Hesitant and new customers are more likely to give a try to your product at low rates.

Businesses can showcase a variety of their products through sales to their audience. Couponing is a methodical way to optimize your site, skyrocket your sales, and make a real upstream reflection. However, a luxurious brand has to be careful when putting a high-end product on discount offer as it could also seriously affect their balance of profits.

Different Types of Coupon Codes

Promo codes:
It usually comes in the format of an alphanumerical code like FREES50. FREES speaks that the brand would offer free shipping on typing this code. DISOFF30 says that the purchase offers 30% off.

Seasonal offer:
Such offers are usually entertained when seasons or festivals are around the corner. For example, Spring sales, Christmas offers, or Easter sales

Discount on first purchase:
New visitors are welcomed with a percent off of 10 to 20%.

Email subscription:
Many brands ask their users to subscribe to the email so that they can be notified about the updates and coupon codes. They receive a discount as a reward for the subscription.

And there are many other types of coupon codes which all contribute to the overall coupon marketing strategy. It does not only involve coupon promotions but effectively marketing these promotions at the right time.

How to Design a Top-Notch Coupon Marketing Strategy

Adopt mobile coupons
Launch your brand mobile app with the help of an online app name generator and make it user-friendly. Update all your coupon offers and notify users. People are more likely to see a coupon code offer on their mobiles rather than on a TV or laptop. Use the concept of proximity-triggered mobile coupons to drive traffic and increase engagement. Generate a seamless experience for your users by offering them the feasibility of using mobile coupons on online and offline retails and QR scan options.

Promote you coupon codes
Marketing discounted offers play a key role in generating the hype for it. Design catchy graphics of offers and publish them all over your social media pages. Email the offers to all your subscribers as a discount notification. Optimize your website landing page to show the discount highlights. Run sponsored ads on Instagram and Facebook. Promotional ads on newspaper and local magazines is also a trending idea.

Track coupon performance
Analyzing and evaluating your coupon marketing strategies is an important part of the business. Keeping a track of responses and profits will make you apprehend whether your strategy is failed or a hit shot. Run unique codes which include both upper and lower alphabets. Run tracking codes on each offer to evaluate the clicks and response rates. Utilize such platforms which automatically does real-time reporting of customers’ engagement and redemptions. Use responsive metrics of tracking coupon campaigns such as coupon conversions, number of coupons downloaded, ROI, and coupon redemption.

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Final Words

To design a return-winning coupon marketing strategy, you need to research customers’ engagement online and offline. A brand can also collaborate with other brands to reach new audiences. Always value your customers by rewarding them with cashback, feedback messages, thank you messages, more coupon offers, and ask them to share their reviews on their social profiles with their friends. Hopefully, all these ideas can help you pitch some kickass coupon marketing strategies.

Alex Bill

Alex Bill

Freelance Writer

I’m a self-employed writer who’s working with digital agencies on a freelance basis. I have notable experience in blogging and online marketing.

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