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“7 IDEALS” beta group revisited + Mark Miller – Smart Leadership – Book Review & Extra Bonus + UNCENSORED Crypto – Jan 18 – 9 episodes DocuSeriesReview & Bonus

You're Reading:23 Solid Reasons That Prove Content Marketing Can Boost Your Business

23 Solid Reasons That Prove Content Marketing Can Boost Your Business

by Tasos

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Nov 3, 2019

SPONSORED ADVERTISEMENT

Mark Miller

Smart Leadership Brand New Book

With more than a million books in print in 25+ languages, Mark is a legend in leadership. Book highlights, exclusive pre-order bonuses, and extra bonus our “7 Ideals” beta group.

Transcript

What’s most challenging for you as a leader today? Inspiring others? Applying changes in your organization? Developing a team that can fuel growth? Effectiveness in your messaging or communications? Managing stakeholders? Unlocking your full potential?

You’re not alone but there is help.

I’ve just finished reading a brilliant book. It’s all about leadership, experiencing exponential growth in your impact, and unlocking an inner power to your greatest potential in order to form a virtuous cycle of life-giving insight, energy, and vitality.

Sounds interesting?

Take this journey with me.

Mark Miller, international bestselling author, vice president at Chick-fil-A, has just released a brand new book. With more than a million books in print in 25+ languages, Mark is a legend. His work is praised by top industry leaders, executives, and entrepreneurs and he’s been encouraging and equipping leaders for over 40 years.

This brand new book is called…”Smart Leadership”.

The main slogan is this: four simple choices to scale your impact.

And these choices are:

  • Smart choice #1: confront reality to stay grounded in truth and lead from a position of strength. Mark analyzes why the best leaders choose to confront their reality.
  • Smart choice #2: grow capacity to meet the demands of the moment and the challenges of the future. Mark analyzes why the best leaders choose to grow their capacity.
  • Smart choice #3: fuel curiosity to maintain relevance and vitality in a changing world. Mark analyzes that the only smart choice is to continuously fuel curiosity.
  • Smart choice #4: create change today to ensure a better tomorrow. The ability to create change is the essence of leadership. He says for that matter…

Creating change must be one of the choices as without it, there can be no true leadership.

He explains how these Smart Choices work together to form a lifeline for you and your leadership, a virtuous cycle.

Mark is a brilliant character, author, and leader. A wise man that sees the light in the tunnel and helps you get out of there well-equipped and ready to level up your game.

Leaders face monumental challenges, deal with problems, issues, and help others find their way.

It’s not an easy task to be a leader, it’s not even a task. It’s a mission.

Mark’s writing reflects calmness and joy on me.

I learned a ton and that’s only an understatement.

There are practical strategies and tactics that we can put to use right away. There is tangible information we can take advantage of to become greater leaders.

There’s an army of methods, resources, and tools at your disposal.

But as Mark says…

Tools are interesting devices…they are full of latent possibilities waiting to be directed and their potentials released, but tools rarely work by themselves.

You must provide the intention, direction, and human touch to release their power.

Mark knows his stuff, you will immediately feel his leading power just by reading the first paragraphs.

There are troubleshooting guides and various sets of questions to help us put theory into practice.

Now, the book is in the pre-order phase. there are 2 bonuses bundled by Mark if you get the book before Jan 11th. These bonuses are not available in bookstores.

Plus, I added one bonus myself to compliment your decision to become a thought leader.

But who am I?

I’m Tasos. I’m a marketing consultant who helped 100’s of brands since 2014.

Some names you may recognize like Dean Graziosi, Tony Robbins, Jeff Walker, Nick Stephenson, Ray Edwards, Matt McWilliams, Aidan Booth & Steve CLayton, Jeanna Gabellini, Ryan Levesque, Steve Olsher, Kim Walsh Phillips, Revealed Films, software companies like ClickFunnels, OptinMonster, Systeme, marketplaces like EnvatoMarket, DesignModo, InkyDeals, Renderosity, Dealjumbo, Snappa, communities like HopeWriters, WealthyAffiliate, and on and on, this list is huge.

I’m also the creator of the brand new “7 Ideals” methodology that’s in beta mode. We worked with a few beta testers a while ago and we want to invite you to test our methodology to see for yourself how our secret ingredient can help your brand thrive and impact the world.

If you decide to buy the book by Mark Miller, you can be part of our “7 Ideals Revisited” beta group to work exclusively with me 1-1 to let me apply the method to your business at no cost.

Am I crazy?

Yes, most people think so, but I’m doing it anyway. For me, it’s not all about money, it’s only about impact.

And in this group, we’ll be introducing our secret weapon for the first time ever.

Here are the steps to make it work before January 11th:

#1 Get the book (pre-order) here

#2 Get the bonuses from Mark

#3 Book a 30′ video-call interview on the next page and we’ll discuss everything about the beta group in private

There’s more information about the book and the bonuses on the review page.

Pre-Order Bonuses

Day(s)

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Hour(s)

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SPONSORED ADVERTISEMENT

Uncensored Crypto

A NEW Trillion-Dollar Mega-Trend bigger than Bitcoin, Ethereum and any other cryptocurrency

Transcript

There’s a new trillion-dollar mega-trend bigger than Bitcoin, Ethereum, or any cryptocurrency. Did you know about the NFTs and Gaming crypto markets? and how you can get in early for potential 1,000% returns?

Here’s what they say for that matter: It’s like the early days of the internet when a lot of people thought we were crazy. The best performing asset of the decade. Crypto will generate more wealth than the internet.

How much do you know about crypto? Are you already IN?

Are you an investor? a trader? are you a beginner?

Then I have amazing news.

56+ crypto industry insiders gather together for an epic event like no other to share their stories, secrets, expertise, and strategies to pull back the curtain on what’s going on behind the scenes in the crypto market right now.

It’s a documentary series that will take the world by storm.

It’s an explosive and controversial documentary with never seen before interviews that will change the way we think of crypto and money in general once and for all.

These top crypto experts share their raw, unfiltered, and uncensored insights into the crypto revolution.

What’s working right now and what’s next, the assets they use, how they got started, the risks, dangers, traps, rewards, threats, and regulations, and how to get started if you are a complete beginner.

And they will reveal why and how we arrived in this place. And why now we live amidst a new economic paradigm shift.

And the crypto revolution is not only an economic revolution. It’s not only about the financial gains. Crypto has literally the power to transform, change, and disrupt the way we shop, trade, communicate, invest, do business, and even create art and so much more.

It has the power to revolutionize our everyday lives.

And here’s the most important thing.

Even if you don’t invest in cryptocurrency, your life and the lives of your loved ones will get affected. Because this revolution affects everyone.

And this docu-series is called…Uncensored Crypto.

It’s a documentary to answer all your questions about crypto. Inside information never revealed before by top insiders and you won’t find anything like it anywhere on the web.

It’s organized by Michael Hearne, a serial entrepreneur with 15-years of experience in taking companies to new levels with his partners, Nate Hopkins and Waldon Fenster.

These are entrepreneurs that are always at the forefront of what’s happening.

Now…the best part.

The documentary is free to watch. All the episodes are free and the first episode airs on January 18.

Every episode will be available for 24 hours and you can watch it for free. After 24 hours, this episode will be taken down and a new episode will take its place.

There are 9 episodes in total and once the free viewing period is over, all the interviews and other digital material will be available only as premium content.

So, now is the time to register for free to watch all the episodes at your convenience and…don’t forget to mark it on your calendar.

These crypto experts will reveal what is crypto in simple language, how it works, what to buy, why it can’t be stopped, what’s coming next. How they got their money, how they invested it for growth, how they plan to keep it.

And most importantly, they will explain in detail how to get started before it’s too late

And a whole lot more…

We have a lineup of billionaires, former Wall Street traders, politicians, regulators, entrepreneurs, venture capitalists, fund managers, artists, and activists to pull back the curtain of the multi-trillion dollar cryptocurrency revolution.

And as Dr. Martin Weiss says in episode 05:

This is one of the biggest, most revolutionary technologies in the history of mankind.

This is a shift that will positively disrupt almost every sector of the economy…create a more equal and free society…and unleash trillions of dollars in wealth. And, of course, our experts will detail how you can profit from the coming paradigm shift.

Who am I?

I’m Tasos. I’m a marketing consultant who helped 100’s of brands since 2014. I’m also the creator of the brand new “7 Ideals” methodology.

January 18, be there, take notes, get armored with exclusive knowledge and inside information, level up your financial game, become independent, help your loved ones, plan for the future.

I’ll see you there. There’s more information on the review page. Check out my amazing bonus as well. Don’t miss out. I can count on you.

Tasos Perte

“7 Ideals” methodology – something ‘BIG’ is coming

The Special Weapon Of The 7 Ideals

Stay tuned as we’ll be revealing our secret ingredient in an upcoming workshop and we’ll be opening up a few spots for…

It’s no secret that many business owners and entrepreneurs believe that a website can increase sales dramatically.

That’s rarely the case.

A website is crucial for a company to expand its reach online but alone can’t do much for your business.

A website to work properly and generate leads, referrals, and sales needs traffic. But getting traffic without doing anything is not possible.

We’ve talked about it in a previous post.

Why Companies Should Invest In Content Marketing

And even when a website gets traffic, that does not mean sales and leads.

There’s got to be something more.

I see businesses spending thousands of dollars on ads that simply don’t convert.

In the majority of cases, that happens because these websites are empty of content. Empty websites can’t produce sales as modern consumers are savvy and perform extensive research before they buy products and services.

They have thousands of choices, why would they choose your company?

This is where content marketing comes into play.

And what is it exactly?

Content marketing is a marketing strategy to attract, educate, nurture, and retain a targeted audience by planning, producing, and distributing relevant and valuable content in various formats through multiple channels, platforms, and media on a consistent basis.

The goal is to build awareness, trust, credibility, and authority and drive customer action by adding value at every stage of the buyer’s journey and convert prospects into customers, loyal fans, advocates, and promoters of a brand.

Content can be used for inbound (getting found by customers) and outbound (chasing and interrupting customers) marketing objectives and takes place both online and offline.

There are various formats we can use either as-is or in combination: 

  • Blogging (articles, news, lists, guides, discussions, storytelling, answering questions, reviews, comparisons, controversial topics)
  • Web pages (home, about, FAQ, etc) landing pages (products, services, events, etc), opt-in pages, members areas, and other
  • Videos (tutorials, how-to’s, product presentations, product commercials, reviews, announcements, testimonials, launches, promotions)
  • Audio (podcasts, lessons, books, article narrating, interviews, commercials)
  • Webinars
  • Online events (virtual conferences, bootcamps, training workshops)
  • eBooks
  • WhitePapers
  • Reports
  • Research
  • Courses (free and premium)
  • Email newsletters
  • Case Studies
  • Customer success stories/testimonials
  • Visual (infographics, charts, images & galleries, banners, gifs, maps, etc)
  • Interactive content (quizzes, polls, surveys, contests, questionnaires)
  • Curating content of related sources and brands
  • Manuals and guides
  • Product sheets
  • Statistics
  • Print material
  • Print newsletter
  • Postcards
  • Magazines
  • Brochures, flyers
  • QR codes
  • Live in-person events (seminars, workshops, speaking, conferences)
  • and more

And soon you’ll realize why investing in content marketing can be proved a huge advantage for your business, its major benefits, and why it’s one of the most effective ways for small businesses to compete with giants.

Reason #1 – Brand Awareness, Trust, Credibility, Authority

When a brand invests in content marketing it becomes active in the online world.

It appears in search results, images, video thumbnails, social platforms, communities, forums, networks.

It’s a brand that answers queries that prospects ask and it demonstrates power and superiority.

It’s a brand that people talk about, interact with, and share with their network.

It’s a brand that people trust, a brand that’s becoming an authority in the industry.

Example

A while ago as I was performing keyword research, I discovered the term “Affiliate marketing statistics”. I thought why not. Let’s invest in this keyword.

The page became somehow popular and earned links even from authority sites, giant companies.

This is amazing!

keyword research importance - webmarketsupport affiliate marketing statistics

Our “affiliate marketing statistics” page has over 300 domains linking to it.

Domains like: HubSpot, Shopify, LinkTrust, Kinsta, 99firms, ippei, PostAffiliatePro, SmartInsights, Taboola, TapAffiliate, BusinessInsider, Impact.

Reason #2 – Helps People Get Familiar With Your Brand and Values

Prospects may find your products and services appealing but the majority of them are not ready to proceed with a purchase.

They want to understand your brand’s culture, its values, the advantages of using your products, and if your brand is any different.

A perfect chance to give them what they want and to prepare them for a unique experience.

Reason #3 – Educates Prospects

Consumers have questions that need to be addressed. They need additional information on your product features, pricing, and how to use them properly without losing valuable time and energy.

This is your chance to offer them a 360-degree point-of-view and help them make a well-informed purchasing decision.

Very often brands invest in tutorials, guides, case studies, and so on. 

Reason #4 – It Shows Why Your Products and Services Are Great

A brand that delivers high-quality content on a consistent basis builds trust with potential customers.

When a brand explains and analyzes its product features through content creation automatically questions prospects might have are getting answered.

Additionally, consumers realize all the product’s benefits, differences with other brands, and this is when they gain the confidence to move forward with a purchase.

Companies invest heavily in customer testimonials, product demonstrations, case studies, reports, video tutorials.

Reason #5 – Customer Engagement

Prospects have the chance to ask questions, leave their comments, and even win prizes, discounts, and other bonuses depending on the campaign and offer.

They have the chance to enjoy your brand’s posts on social platforms and your website and interact with them.

Some of them might also leave feedback, which is crucial for brands to improve their products and services.

The most successful brands are those who communicate with their customers on an ongoing basis.

Reason #6 – Creates A Feeling Of Community

Brands that invest in blogging, video content, podcasts, and webinars attract masses of traffic.

Users, visitors, attendees, and prospects interact with the brand and with one another. 

The next step for brands is to build forums, specialized groups, and communities to further communicate with their fans.

But it all starts with content marketing. This is the basis.

Reason #7 – Showcases Your Brand’s Expertise

Without any content, prospects are not sure about your brand’s expertise.

You have to show them your brand is indeed an expert and a leader in the industry.

Content marketing is your ultimate weapon.

Reason #8 – Creates A Loyal Fan Base

Content marketing does not stop when a prospect becomes a customer.

Companies should further delight customers and offer them a unique post-purchase experience.

Why? customers will turn into raving fans and will spread your message with their networks with no other incentive than they love what you do.

Reason #9 – Helps Brands Understand Their Customers And Needs

Through keyword, market, and competition research, content creation, measurement, and analysis brands start understanding their audience’s needs and problems.

And as a result, brands can more accurately segment their audiences and create better buying personas so they can send improved and personalized messages to each prospect individually.

This way brands become savvier in answering all the questions their prospects might have before they even ask them.

This eliminates objections and potential customers will convert at higher rates.

Reason #10 – Helps Product Development

Through content creation, brands attract leads and customers. With the use of questionnaires, quizzes, surveys, and polls brands have the chance to collect invaluable data that can help them improve their production line and reduce costs to the minimum, and more importantly, to offer products that customers will absolutely enjoy to the maximum.

Reason #11 – Lead Acquisition

With content marketing brands have the chance to acquire leads by collecting their email addresses in exchange for something valuable (eBook, report, case study, etc).

Then, with email marketing, a brand can educate its prospects and finally convert them into customers.

Reason #12 – Increase Traffic

With content marketing, a brand becomes visible on the search engines, social platforms, communities, forums, networks. 

A brand that is sharing valuable content gets links and mentions from other brands and online properties.

As a result, traffic is increasing.

Reason #13 – Helps SEO Performance

When a brand publishes content regularly, it gets rankings in the search engines and becomes visible.

The more content a brand creates, the more visibility it gets, the more traffic.

This is how I was able to get rankings for this website, through content marketing.

Reason #14 – Helps Increase Conversions & Revenue

A well-educated and informed potential buyer has a higher chance of converting into a lead or customer. They know your brand and they probably have interacted with you on social media, on your website, or other platforms.

They know what to expect. They also know that your brand is serious and active in the marketplace.

And when conversions increase, revenue increases.

On the other hand, a brand bombarding search engines and various platforms with a series of ads with no prior online presence will suffer conversions.

Reason #15 – Helps PPC Campaigns

When a brand spends money on advertising without backing it up with content, prospects are not converting.

Content is a tool that helps prospects evaluate a brand’s offerings and if they really need its products.

Brands that invest in content creation have a unique chance to track visitors on their websites and then target these visitors with retargeting ads on other platforms, thus increasing conversions.

Reason #16 – Attracts Influencers, Helps PR Campaigns

Without content, a brand can’t attract influencers and industry leaders as its attempts will hit a wall.

First, you have to create a brand name and that can be accomplished by content marketing.

The more visible a brand is online, the higher the chances of getting approached by influencers or getting accepted when they reach out to influencers.

Without content on-site, no brand can except public relations to work out properly. If a brand wants publicity, its members have to work for it.

Reason #17 – Opens Doors

A visible brand attracts traffic, sponsors, influencers, and also joint-ventures and partners.

This is a perfect chance to scale your business with the help of other partners and mutual agreements and promotions.

I am getting approached all the time by other brands and entrepreneurs to join forces.

How did I reach this point? Through content marketing.

Related:

Reason #18 – Attracts Sponsors and Helps Sponsoring

A brand that invests in content marketing becomes visible online and therefore, attracts traffic.

Not all visitors are potential customers, but that is no problem at all.

Some of your visitors might be competitors or even other brands that may reach you to get sponsored on your popular blog.

But you can do the same. You can sponsor content on other related to your brand websites. When your brand is visible, opportunities are everywhere, and your chances of getting accepted as a sponsor are very high.

Reason #19 – Helps Affiliates Promote Its Products Effectively

I know first-hand as I got started as an affiliate. I had a hard time promoting companies with empty websites and I was extremely confident when there was plenty of marketing material to use.

When an affiliate can choose from a variety of options, pages, and promotions, things are getting a lot easier. And this is when conversions are increasing.

Brands that open their doors to affiliates are the ones who are growing fast. This is how Amazon became an empire, thanks to its affiliates.

Reason #20 – Merchandise, Inventory Emulation

In the offline world, stores are full of merchandise and inventory. Without merchandise, there are no sales.

Now imagine a website as an extension of a brand on the web where content plays the role of merchandise. Although content can’t be sold, it helps brands sell their products and services. It’s a necessary tool.

The more content the easier the sales.

Reason #21 – Your Competitors Already Invested In Content Marketing

This is the time, this is the place.

Are you going to watch your competitors dominate the search engines, social media platforms, and other properties and networks without doing anything?

They already invested in content marketing and they attract potential customers every single day.

Don’t lose valuable time.

Reason #22 – Leverage

With content marketing, you increase conversions and sales, thus increasing revenue.

Content that brands created in the past is not going anywhere and prospects might access it at any time. In this case, content works as a sales team to further bring money in without brands having to spend extra money.

Content marketing is a strategy with long-term potential and gives brands “Leverage”.

Reason #23 – Consumers Aren’t Just Looking For Products and Services

Yes, you’ve heard that right. And this is the greatest chance for small businesses and even solo-entrepreneurs to compete with giant players.

People aren’t just looking for products and services. They had en0ugh already. They are savvy and they want something more.

They’re looking for a superior buying experience. They need to interact with brands and have their questions answered by humans and they definitely, do not need automated messages and FAQ pages.

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Schedule an interview so we can evaluate where you are right now, your needs and goals, and we'll give you a detailed analysis of how the workshops work

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Final Words

There you have it, a multitude of reasons that leave no doubts on why content marketing is a necessity.

And it’s also an affordable luxury that small businesses and solo entrepreneurs can take advantage of to scale their businesses like giants do.

Do you need help in getting started with content marketing?

Let us help you with effective content marketing strategies, tactics, and campaigns that bring results delivered via private training workshops online 1-on1. Your brand deserves it.

Tasos Perte Tzortzis

Tasos Perte Tzortzis

Marketing Specialist, Entrepreneur

Although doing traditional business offline since 1992, Tasos fell in love with online marketing in late 2014 and has helped hundreds of brands sell more of their products and services on the web.

He enjoys reading, music & arts, mathematics, chess, coffee, swimming, Audi, and playing with his kids.

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A new trillion-dollar mega-trend bigger than BITCOIN, Ethereum, or any cryptocurrency. 

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56+ top crypto insiders, politicians, billionaires, former Wall Street traders, regulators, entrepreneurs, venture capitalists, fund manages, artists, and even activists gather together for an epic documentary that will take the world by storm

 

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