fbpx
You're Reading:23 Solid Reasons That Prove Content Marketing Can Boost Your Business

23 Solid Reasons That Prove Content Marketing Can Boost Your Business

by Tasos

}

Nov 3, 2019

#7IDEALS – Next… Consumer Behaviour (Part 2). The most critical aspect of doing business – knowing how consumers behave. STAY TUNED!

The Entrepreneurial Brain

Achieve monumental success without sacrificing your health, relationships, or sanity. A FREE 9-day event exclusively for aspiring and established entrepreneurs. Slammed with 27 bonafide legends who’ve experienced failure, burnout, bankruptcy, divorce, infinite stress overload, and working 24/7/365. 

You don’t have to make those mistakes. Failure is not an option, the only way out… is through.

eCoverly

SPECIAL WEBINAR: Create Incredible 3D Animated eCovers In Just 5 Minutes! Brand New AI. Powered Tech Gen 3.

Natasha Lane

#1 Contributor to the Blog

This is an area for advertising & partnerships.

It’s no secret that many business owners and entrepreneurs believe that a website can increase sales dramatically.

That’s rarely the case.

A website is crucial for a company to expand its reach online but alone can’t do much for your business.

A website to work properly and generate leads, referrals, and sales needs traffic. But getting traffic without doing anything is not possible.

We’ve talked about it in a previous post.

Why Companies Should Invest In Content Marketing

And even when a website gets traffic, that does not mean sales and leads.

There’s got to be something more.

I see businesses spending thousands of dollars on ads that simply don’t convert.

In the majority of cases, that happens because these websites are empty of content. Empty websites can’t produce sales as modern consumers are savvy and perform extensive research before they buy products and services.

They have thousands of choices, why would they choose your company?

This is where content marketing comes into play.

And what is it exactly?

Content marketing is a marketing strategy to attract, educate, nurture, and retain a targeted audience by planning, producing, and distributing relevant and valuable content in various formats through multiple channels, platforms, and media on a consistent basis.

The goal is to build awareness, trust, credibility, and authority and drive customer action by adding value at every stage of the buyer’s journey and convert prospects into customers, loyal fans, advocates, and promoters of a brand.

Content can be used for inbound (getting found by customers) and outbound (chasing and interrupting customers) marketing objectives and takes place both online and offline.

There are various formats we can use either as-is or in combination: 

  • Blogging (articles, news, lists, guides, discussions, storytelling, answering questions, reviews, comparisons, controversial topics)
  • Web pages (home, about, FAQ, etc) landing pages (products, services, events, etc), opt-in pages, members areas, and other
  • Videos (tutorials, how-to’s, product presentations, product commercials, reviews, announcements, testimonials, launches, promotions)
  • Audio (podcasts, lessons, books, article narrating, interviews, commercials)
  • Webinars
  • Online events (virtual conferences, bootcamps, training workshops)
  • eBooks
  • WhitePapers
  • Reports
  • Research
  • Courses (free and premium)
  • Email newsletters
  • Case Studies
  • Customer success stories/testimonials
  • Visual (infographics, charts, images & galleries, banners, gifs, maps, etc)
  • Interactive content (quizzes, polls, surveys, contests, questionnaires)
  • Curating content of related sources and brands
  • Manuals and guides
  • Product sheets
  • Statistics
  • Print material
  • Print newsletter
  • Postcards
  • Magazines
  • Brochures, flyers
  • QR codes
  • Live in-person events (seminars, workshops, speaking, conferences)
  • and more

And soon you’ll realize why investing in content marketing can be proved a huge advantage for your business, its major benefits, and why it’s one of the most effective ways for small businesses to compete with giants.

Reason #1 – Brand Awareness, Trust, Credibility, Authority

When a brand invests in content marketing it becomes active in the online world.

It appears in search results, images, video thumbnails, social platforms, communities, forums, networks.

It’s a brand that answers queries that prospects ask and it demonstrates power and superiority.

It’s a brand that people talk about, interact with, and share with their network.

It’s a brand that people trust, a brand that’s becoming an authority in the industry.

Example

A while ago as I was performing keyword research, I discovered the term “Affiliate marketing statistics”. I thought why not. Let’s invest in this keyword.

The page became somehow popular and earned links even from authority sites, giant companies.

This is amazing!

keyword research importance - webmarketsupport affiliate marketing statistics

Our “affiliate marketing statistics” page has over 300 domains linking to it.

Domains like: HubSpot, Shopify, LinkTrust, Kinsta, 99firms, ippei, PostAffiliatePro, SmartInsights, Taboola, TapAffiliate, BusinessInsider, Impact.

Reason #2 – Helps People Get Familiar With Your Brand and Values

Prospects may find your products and services appealing but the majority of them are not ready to proceed with a purchase.

They want to understand your brand’s culture, its values, the advantages of using your products, and if your brand is any different.

A perfect chance to give them what they want and to prepare them for a unique experience.

Reason #3 – Educates Prospects

Consumers have questions that need to be addressed. They need additional information on your product features, pricing, and how to use them properly without losing valuable time and energy.

This is your chance to offer them a 360-degree point-of-view and help them make a well-informed purchasing decision.

Very often brands invest in tutorials, guides, case studies, and so on. 

Reason #4 – It Shows Why Your Products and Services Are Great

A brand that delivers high-quality content on a consistent basis builds trust with potential customers.

When a brand explains and analyzes its product features through content creation automatically questions prospects might have are getting answered.

Additionally, consumers realize all the product’s benefits, differences with other brands, and this is when they gain the confidence to move forward with a purchase.

Companies invest heavily in customer testimonials, product demonstrations, case studies, reports, video tutorials.

Reason #5 – Customer Engagement

Prospects have the chance to ask questions, leave their comments, and even win prizes, discounts, and other bonuses depending on the campaign and offer.

They have the chance to enjoy your brand’s posts on social platforms and your website and interact with them.

Some of them might also leave feedback, which is crucial for brands to improve their products and services.

The most successful brands are those who communicate with their customers on an ongoing basis.

Reason #6 – Creates A Feeling Of Community

Brands that invest in blogging, video content, podcasts, and webinars attract masses of traffic.

Users, visitors, attendees, and prospects interact with the brand and with one another. 

The next step for brands is to build forums, specialized groups, and communities to further communicate with their fans.

But it all starts with content marketing. This is the basis.

Reason #7 – Showcases Your Brand’s Expertise

Without any content, prospects are not sure about your brand’s expertise.

You have to show them your brand is indeed an expert and a leader in the industry.

Content marketing is your ultimate weapon.

Reason #8 – Creates A Loyal Fan Base

Content marketing does not stop when a prospect becomes a customer.

Companies should further delight customers and offer them a unique post-purchase experience.

Why? customers will turn into raving fans and will spread your message with their networks with no other incentive than they love what you do.

Reason #9 – Helps Brands Understand Their Customers And Needs

Through keyword, market, and competition research, content creation, measurement, and analysis brands start understanding their audience’s needs and problems.

And as a result, brands can more accurately segment their audiences and create better buying personas so they can send improved and personalized messages to each prospect individually.

This way brands become savvier in answering all the questions their prospects might have before they even ask them.

This eliminates objections and potential customers will convert at higher rates.

Reason #10 – Helps Product Development

Through content creation, brands attract leads and customers. With the use of questionnaires, quizzes, surveys, and polls brands have the chance to collect invaluable data that can help them improve their production line and reduce costs to the minimum, and more importantly, to offer products that customers will absolutely enjoy to the maximum.

Reason #11 – Lead Acquisition

With content marketing brands have the chance to acquire leads by collecting their email addresses in exchange for something valuable (eBook, report, case study, etc).

Then, with email marketing, a brand can educate its prospects and finally convert them into customers.

Reason #12 – Increase Traffic

With content marketing, a brand becomes visible on the search engines, social platforms, communities, forums, networks. 

A brand that is sharing valuable content gets links and mentions from other brands and online properties.

As a result, traffic is increasing.

Reason #13 – Helps SEO Performance

When a brand publishes content regularly, it gets rankings in the search engines and becomes visible.

The more content a brand creates, the more visibility it gets, the more traffic.

This is how I was able to get rankings for this website, through content marketing.

Reason #14 – Helps Increase Conversions & Revenue

A well-educated and informed potential buyer has a higher chance of converting into a lead or customer. They know your brand and they probably have interacted with you on social media, on your website, or other platforms.

They know what to expect. They also know that your brand is serious and active in the marketplace.

And when conversions increase, revenue increases.

On the other hand, a brand bombarding search engines and various platforms with a series of ads with no prior online presence will suffer conversions.

Reason #15 – Helps PPC Campaigns

When a brand spends money on advertising without backing it up with content, prospects are not converting.

Content is a tool that helps prospects evaluate a brand’s offerings and if they really need its products.

Brands that invest in content creation have a unique chance to track visitors on their websites and then target these visitors with retargeting ads on other platforms, thus increasing conversions.

Reason #16 – Attracts Influencers, Helps PR Campaigns

Without content, a brand can’t attract influencers and industry leaders as its attempts will hit a wall.

First, you have to create a brand name and that can be accomplished by content marketing.

The more visible a brand is online, the higher the chances of getting approached by influencers or getting accepted when they reach out to influencers.

Without content on-site, no brand can except public relations to work out properly. If a brand wants publicity, its members have to work for it.

Reason #17 – Opens Doors

A visible brand attracts traffic, sponsors, influencers, and also joint-ventures and partners.

This is a perfect chance to scale your business with the help of other partners and mutual agreements and promotions.

I am getting approached all the time by other brands and entrepreneurs to join forces.

How did I reach this point? Through content marketing.

Related:

Reason #18 – Attracts Sponsors and Helps Sponsoring

A brand that invests in content marketing becomes visible online and therefore, attracts traffic.

Not all visitors are potential customers, but that is no problem at all.

Some of your visitors might be competitors or even other brands that may reach you to get sponsored on your popular blog.

But you can do the same. You can sponsor content on other related to your brand websites. When your brand is visible, opportunities are everywhere, and your chances of getting accepted as a sponsor are very high.

Reason #19 – Helps Affiliates Promote Its Products Effectively

I know first-hand as I got started as an affiliate. I had a hard time promoting companies with empty websites and I was extremely confident when there was plenty of marketing material to use.

When an affiliate can choose from a variety of options, pages, and promotions, things are getting a lot easier. And this is when conversions are increasing.

Brands that open their doors to affiliates are the ones who are growing fast. This is how Amazon became an empire, thanks to its affiliates.

Reason #20 – Merchandise, Inventory Emulation

In the offline world, stores are full of merchandise and inventory. Without merchandise, there are no sales.

Now imagine a website as an extension of a brand on the web where content plays the role of merchandise. Although content can’t be sold, it helps brands sell their products and services. It’s a necessary tool.

The more content the easier the sales.

Reason #21 – Your Competitors Already Invested In Content Marketing

This is the time, this is the place.

Are you going to watch your competitors dominate the search engines, social media platforms, and other properties and networks without doing anything?

They already invested in content marketing and they attract potential customers every single day.

Don’t lose valuable time.

Reason #22 – Leverage

With content marketing, you increase conversions and sales, thus increasing revenue.

Content that brands created in the past is not going anywhere and prospects might access it at any time. In this case, content works as a sales team to further bring money in without brands having to spend extra money.

Content marketing is a strategy with long-term potential and gives brands “Leverage”.

Reason #23 – Consumers Aren’t Just Looking For Products and Services

Yes, you’ve heard that right. And this is the greatest chance for small businesses and even solo-entrepreneurs to compete with giant players.

People aren’t just looking for products and services. They had en0ugh already. They are savvy and they want something more.

They’re looking for a superior buying experience. They need to interact with brands and have their questions answered by humans and they definitely, do not need automated messages and FAQ pages.

We Teach

Marketing & Business

Live on Zoom

Your host: Tasos Perte Tzortzis

Schedule an interview so we can evaluate where you are right now, your needs and goals, and we'll give you a detailed analysis of how the workshops work

*30-Day Free Trial

Final Words

There you have it, a multitude of reasons that leave no doubts on why content marketing is a necessity.

And it’s also an affordable luxury that small businesses and solo entrepreneurs can take advantage of to scale their businesses like giants do.

Do you need help in getting started with content marketing?

Let us help you with effective content marketing strategies, tactics, and campaigns that bring results delivered via private training workshops online 1-on1. Your brand deserves it.

Tasos Perte Tzortzis

Tasos Perte Tzortzis

Business Organisation & Administration, Marketing Consultant, Creator of the "7 Ideals" Methodology

Although doing traditional business offline since 1992, I fell in love with online marketing in late 2014 and have helped hundreds of brands sell more of their products and services. Founder of WebMarketSupport, Muvimag, Summer Dream.

Reading, arts, science, chess, coffee, tea, swimming, Audi, and family comes first.

MARKETING | ADVERTISING | SALES

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

LATEST NEWS
business/marketing/sales/tech
  • TotalRetail: What Makes a Best-in-Class Retail Media Network [the author says it's first-party data. I analysed this topic 1,5 years ago, it's also zero-party data along with first-party]
  • HarvardBusinessReview: The Questions Every Entrepreneur Must Answer [this article dates back to 1996, but I recommend that you read it]
  • Wired: How to Use ChatGPT’s New Image Features
  • DigitalMarketer: Striking The Right Balance Between Business Branding Vs. Personal Branding
  • WealthyAffiliate: Plotting Your AI-Driven Social Media Odyssey. Streaming Oct 5.
  • TechCrunch: Mistral AI makes its first large language model free for everyone
  • FashionDive: Consumers plan to spend more on luxury: report
  • WealthyAffiliate: Google is Full of Low Quality Content (and that is about to change).
  • HarvardBusinessReview: Using Technology to Improve Supply-Chain Resilience
  • VentureBeat: Enterprise workers gain 40 percent performance boost from GPT-4, Harvard study finds
  • InsiderPaper: US says Amazon running illegal monopoly in online retail
  • SearchEngineLand: Has Google Ads lost all credibility? Why one advertiser says it’s time to leave. "There should not be one ounce of trust left that any advertiser has in Google Ads," according to Greg Finn.
  • ElegantThemes: 5 Best AI Story Generators in 2023 (Reviewed and Ranked)
  • SalesScripter: Common Cold Call Objections and How to Respond
  • SearchEngineLand: Links are not a top 3 Google Search ranking factor, says Gary
  • HubSpot: The Expert Edge: Exclusive Interviews with Sales, Marketing, and Service Professionals
  • TheWallStreetJournal: Marketers Maintain Focus on Diversity Despite Outside Pressures
  • MarketingDive: Pinterest focuses on possibility in new global ad push
  • WealthyAffiliate - CountessCtry: Affiliate Program Secrets: Picking Profitable Opportunities
  • WPforms: How to Create an Expense Approval Form (With Templates)
  • WealthyAffiliate: How to Create Profitable Affiliate Funnels Using "Best Categories"
  • MarketingDive: Brand interactions evolve on social media: Here’s what the numbers say
  • CyprusMail: List of top 10 affiliate link tracking platforms [Pros & Cons]
  • Forbes: Affiliate Marketing: Predictions And Strategies For Success
  • SearchEngineLand: Google quietly increases ad prices to meet targets, claims exec. The search engine reportedly raises prices by up to 10% without informing advertisers. [More of a 10X, not just 10%: Speak the truth]
  • SearchEngineJournal: Google Gemini: What We Know So Far
  • YahooFinance: Affiliate Marketing Platform Market Size ($ 38352.89 Billion by 2030 at CAGR of 15.44% CAGR) - which is Booming Strong Growth in the Globe till 2030
  • WealthyAffiliate: A World of Possibilities - ChatGPT at Work and Home. upcoming Training with magistudios. Streaming Sep 23. Wrap up the course by exploring a myriad of ways to integrate ChatGPT in your professional and personal life. From business proposals to personal blogs, ChatGPT can be your intelligent partner in all walks of life.
  • SearchEngineLand: How AI is changing the game for PPC account managers
  • SearchEngineJournal: The Three Pillars Of Content Marketing Strategy
  • WealthyAffiliate: After 18 Years at Wealthy Affiliate, We Breathe Innovation
  • SearchEngineLand: When your business doesn’t need SEO. Discover five reasons why SEO might not be the best fit for your business, from budget limitations to the need for immediate results.
  • YahooFinance: 30 Low Cost Business Ideas With High Profit
  • BusinessInsider: HustleGPT: Generative AI will boost income and help millions of workers take on second and third jobs, Morgan Stanley predicts. 
  • Entrepreneur: Here's the Secret to Growing Your Small Business, According to Execs at UPS, Airbnb, Mastercard, and Other Big Brands
economy/politics
  • YahooFinance: Stocks pummeled, bond yields surge amid hot jobs data: Stock market news today
  • [A new BRICS report says: “Existing international organizations are controlled by Western countries, which manipulate them and impose sanctions. It is necessary to carry out a fundamental reform of the entire architecture.” This is what a splitting world looks like. Change. ]
  • [BRICS planning SWIFT competitor]
  • [Income tax revenue, US Federal tax revenue, excise tax are going down.]
  • [Evergrande stopped trading yesterday afternoon session and has not started Friday. The Events are about to start. #DropTheReports. General Michael re-enters. Kobe Pre-recorded testimony. Worldwide Mandatory Sitdown Event approaching]
  • [Binance cryptocurrency exchange to sell its Russian business to CommEX will cease operations in the country.]
  • BusinessInsiderAfrica: Egypt and UAE enter $1.4 Billion local currency swap agreement
  • Nippon: Tokyo stocks down in morning as U.S. gov’t shutdown looms
  • SchiffGold: The end of the road for the dollar [the paper dollar, not the gold that is running in the background already] 🙂
  • MacroBusiness: Australian dollar hammered by Evergrande
  • MoneyControl: First ever filming of Singapore’s Gold Reserves in secret vault: What did it discover?
  • WatcherGuru: China: Billionaire Chairman of Evergrande Arrested [the domino is near]
  • TOSHIBA delisting is going to drag many others down with it.
  • ALLEGATION OF MONEY LAUNDERING - UBS Group AG
  • RISK OF LIQUIDATION: Remember this Defaults Tether, USD, Bitcoin & Ethereum. Defaulting USD Defaults all currencies Worldwide. This causes the Global Housing Market to collapse>[1955 prices]
  • Kitco: Tanzania has started domestic gold purchases to boost forex reserves
  • Search4Dinar: Central Bank of Iraq approves new system for external transfer
  • AMG-news: THIS IS HUGE! USA INC BANKRUPTCY: USA INC Bankruptcy Sparks Global Upheaval – WORLDWIDE AVALANCHE!
  • Reuters: Evergrande debt setback, Oceanwide blow rattle China property stocks
  • TheDailyHodl: $18,900,000,000 in US Treasuries Dumped by BRICS Members China, Brazil, India and UAE in One Month
  • TheEastAfrican: Somalia on track for full debt relief in December, IMF says
  • Express: Stock markets hit ‘puke point’ as high interest rates set to trigger 'violent' 50% crash
  • MarketsInsider: The de-dollarization drive is spreading wider - Indonesia is the latest nation to join the anti-buck movement
multimedia/web development
  • Dev: 10 Exceptional Developer Tools Launched in 2023
  • MotionElements: FREE background music for video. MotionElements is the best online stock music site to download free background music. Choose from free stock music to free sound effects to free stock video.
  • Deeezy: 14 FREE Bakery Store Illustrations
  • ThemeForest: Up to 50% OFF selected items. 27 website templates from $7 sorted by best sellers. Beautiful website templates from our creative community, reviewed one by one by our staff.
  • DesignModo: 19 Top Tools & Resources for Web Designers in 2023
  • ElegantThemes: How to Create a Landing Page with AI
  • CraftWork: FLASH SALE. Save up to 45% on illustrations, UI kits, Framer and Figma templates, and Pro Access subscription plans. Use discounts before 22 September.
  • PlaceIt App: Boost Your Business From Everywhere. Easy access to our entire library of designs, mockups, logos & videos. Download your designs directly on your device and share in seconds to your social media.
BRAND NEW CATALOGS:
  • Online Education Resources - Books, programs, courses, training, and so much more. I'll be adding many brands in the upcoming days and weeks. Check it out!
  • BizHub: The Ultimate Resource Catalog for Ambitious Businesses.The ultimate business collection by categories: organisation-administration, marketing, production-supply chain, financial management-economics, human resources management, IT &web development, legal & regulatory compliance, social image & responsibility, design & multimedia, business development, education, innovation. An upgraded version of the 200+ tools collection.

........................

DAILY BREAKING NEWS: Marketing, Business, Economy, Multimedia + The "7 IDEALS" Methodology FINISH LINE 85% 🙂

EngageBay

All-in-ONE Marketing & Sales CRM. Grow Your Revenue 5X.

Visme

Create anything, make it stand out. Your all-in-one platform for creating Presentations, Documents, Data Visualizations, Videos and other branded content. Used by 23,625,288 people in 133 countries and counting.

ThemeForest

Up to 50% OFF selected items. 27 website templates from $7 sorted by best sellers. Beautiful website templates from our creative community, reviewed one by one by our staff.

Brevo

Connections that spark growth. Marketing automation platform: email marketing, SMS, automation. Sales platform: people, pipelines, leads, deals. Transactional email: API. Conversations: 1-on-1 chat tools. BrevoPlus: all-in-one digital marketing platform.

*SPECIAL OFFER

You get 30% off for the first 6 months if you upgrade by October 31st, both for Sales and Phone plans. You can use the code BREVOLAUNCH23 at checkout.

#1 CONTRIBUTOR

“Here, we honour and reward the most valuable contributors to the blog. #1 position Natasha Lane.

Natasha’s Author Page – web designer, lady of a keyboard and one hell of a geek. You can find Natasha on her website.”

Quote of the Week

Life is a discovery process where the mind is given to us to mirror everything we observe to the divine.

the entrepreneurial brain 666 banner
ecoverly gif cover
The role of the business owner featured 666
All-in-One CRM & Marketing Automation Software
marketing publishing mastery private training workshops featured banner
roobet-july-2023-250x250
wealthy-affiliate
Divi WordPress Theme

Archives

Find a domain starting at $0.88

powered by Namecheap

Newsletter

Marketing, Business, Economy, Multimedia

Get access to marketing and business training, sales secrets and personal stories from the entrepreneurial world, downloads, exclusive discounts and bonuses, and the newsletter to scale your business

I’m celebrating the release of the “7 Ideals” methodology, be part of the movement!

The “7 Ideals” Methodology Beta Group & CONTEST

There’s a contest as the time for the opening has almost come. Submit your product/service for review and get the chance to win a phenomenal prize. The winner gets free access to the whole methodology – not just access to the beta group. DETAILS SOON 🙂

Only 1 brand will be rewarded

Read More

Latest Posts

the 7 ideals blueprint featured

The 7 IDEALS Methodology

A revolutionary methodology - a systematic and structured approach to developing and implementing custom-made strategies, models, frameworks, processes, and campaigns for small businesses and startups. 

We penetrate any market under any competitive conditions and in any social, political, economic, fiscal, insurance, international, etc. environment.

A formula that I follow to design, manage, and grow your business from an initial idea to a leading name in your respective industry and beyond.

 

The 7 IDEALS motto:

INNOVATION - QUALITY - RESULTS - IMPACT - GROWTH

The end result of 30+ years in business & marketing, and I've been working on it since 2021

 

GET ACCESS to the upcoming BLUEPRINT (before I release it publicly). it's a detailed guide that explains the methodology step-by-step, and get the chance to have the methodology applied to your business at no cost (there are certain criteria and requirements).

PLUS get exclusive access to THE "7ID Amalgam" concept (HOT), various bonuses and events, the newsletter, and more

You have Successfully Subscribed!

Pin It on Pinterest

Share This