I know how hard it can be to choose a keyword research tool to cover all your needs.

Your decision should be based on facts, numbers, and other crucial information.

It also depends on your style, your brand and its needs, and your clients’ needs, in the case you run a marketing or SEO agency.

It also depends on your competition and what you are trying to achieve. How much are you willing to spy on them and so on.

And most importantly, it depends on the information you need to uncover for your target audience. What do they need? What problems do they face? Where they want to go?

Researching keywords, the market, and the competition, and doing SEO help businesses know more about all the parties involved.

This list contains only the best of the solutions, the ELITE tools.

Each tool is different, the number of features and complimentary services also differs, the pricing plans vary.

All the tools are bundled with training resources, courses, and all the companies provide support.

They all offer free trials or in other cases, free access to some of their tools.

That means you can’t go wrong. You just need to read the data carefully before you decide.

These are brands trusted by the huge majority of marketers and agencies.

At the end of this guide, I provide a comparison.

Let’s dive in!

Jaaxy

Main slogan: to beat the competition, you need to understand them. Billions of keywords at your fingertips. Over 8.7m new keywords revealed monthly.

Keyword Research Features:

• Keyword research (phrase and URL)
• History
• Related keywords
• Brainstorm (a list of keywords to help you brainstorm)
• Average (the average number of searches a keyword receives per month)
• Traffic (visits to your site if you achieve 1st-page rankings in the search engines)
• QSR: Quoted Search Results (the number of competing websites ranked for the exact keyword)
• KQI (keyword quality indicator: great, OK, poor)
• SEO (a score based on traffic and competition, the higher the score, the more likely you will rank for this keyword on the 1st page)
• Domains: availability of domains that are related to the keyword)
• Alphabet soup: Take any search term or phrase and quickly build an alphabetized list or search phrase variants from it. From one search, you will literally have 100’s of awesome keywords that you can then use for your SEO or PPC campaigns. You can then search each new keyword independently to gain insights
• Saved lists
• Search history
• Search analysis: Position (the first-page position that a website is ranked for in the selected search engine, Google, Bing, Yahoo), Search Engine Listing (the search engine result for the selected engine), Details (analyze a webpage – word count, links on site, backlinks, Alexa rank, Adsense)
• Affiliate programs: enter a keyword and search through Clickbank, Commission Junction, Digital River, Link Share) – affiliate program name, the product website, commission details, Alexa rank, affiliate network
• Brainstorm: enter an idea to save it to your brainstorm queue

Other features

Niche Research: There are 100,000’s of evergreen niches out there that are ripe for the picking. Being able to discover niches in intelligent new ways is something that Jaaxy prides itself on. From the ability to check out the hottest trends to finding “relevant” yet different searches, you will be able to generate brand new niche ideas in a matter of seconds using Jaaxy.

• Brainstorm the hottest trends: dissect the hottest product, information, and search trends today. Having this insight will lead you to incredible new opportunities and the ability to stay in tune across many different niches.
• Uncover lucrative affiliate programs

Competition analysis: Sometimes the best way to WIN at SEO is to understand what your competition is doing and determine what “ranking factors” are contributing to their rankings. This can be easily determined through the Search Analysis algorithm in Jaaxy which will take the results from any search and uncover what the top-ranked websites are doing.

• Reverse engineer any successful website
• Different search engines, different rankings

SiteRank for SEO: bridges the gap between your website and your awareness as to where it is ranked under the keywords that you choose to “track”. These insights will allow you to quickly determine what website activities are leading to rankings in search and which ones may not be.

• Ready, set, automate. Efficiently set-up campaigns to track rankings for your websites within Jaaxy SiteRank. You can choose the frequency in which you track your website rankings and it is completely hands-free. As your website rankings go up or down, you will be notified within the platform and you will be able to use your historical ranking trends to master SEO.
• Keep tabs on your competition’s rankings. Track any competitor’s website under any keyword and analyze whether or not they are moving up or down in the rankings
• Simplify all your SEO testing. Pin your activities to a timeline in SiteRank and determine which of your SEO activities are leading to better rankings in Google, Bing and Yahoo…and which activities may not be so effective.
• Track historical rankings. Monitor your website authority

Domains: find available domains in an instant. Every search within Jaaxy will reveal which .com, .org and .net domains are available for the given keyword. An average search will reveal MANY high traffic, high-value domains with an average of 90 domains being checked with every search (3 per search term).

• Save domain lists, buy up domain assets
• Uncover brilliant local marketing domains
• Instant domain purchases. Go from domain research to owning domains within the SiteDomains platform at Wealthy Affiliate in seconds. You can save, store and buy domains in bulk without and so within the online domain platform in the world that offers free whois, security, email, and next year price protection with all domain purchases.

Training/Help

Bonus #1: 1,000 high-traffic, low-competition keywords. Download 1,000 hand-picked keywords that are set-up for SEO success.

Bonus #2: Niches, keywords, success. Download your Niche Research Bonus and learn how to utilize Jaaxy to uncover hot niches in minutes. This guide will be your handbook for Niche Research!

Bonus #3: Domain industry secrets: Secrets to tapping into the billion-dollar industry. How to uncover low-cost domains and sell them for much more. Your guide to domain flipping…made easy with Jaaxy.

Video training: 

• Jaaxy keyword research & management
• Jaaxy website research and analysis
• Niche research refinement
• The affiliate program walkthrough

Memberships

Starter trial: 30 keyword searches, 20 search results, website analyzer, affiliate program finder, keyword list manager, brainstorm idea feed, keyword competition data, 1xspeed, affiliate program, 30 SiteRank analysis scans

Lite: free for Wealthy Affiliate members: unlimited keyword, searches, 25 keyword results, 25 saved keyword lists, 100 SiteRank scans, alphabet soup (10/letter), manual QSR competition, manual domain availability, affiliate program search.

Pro: $49/mo. Everything from the starter trial, sortable search results, unlimited search history, search analysis, manual QSR search, manual domain search, Alphabet soup (15/letter), 2x multi-threaded search, 2K SiteRank analysis scans.

Enterprise: $99/mo. Everything from PRO, 35 search results, 5x speed, automated QSR, automated domain search, alphabet soup (50/letter), 5x multi-threaded search, unlimited keyword lists, 10K Site Rank analysis scans.

You can upgrade, downgrade, or cancel your membership at any time.

Overview

You can get started for free: You just sign up and you get 30 searches, completely free.

Jaaxy is the industry’s only keyword and research platform that was developed by affiliate marketers for affiliate marketers.

500M keywords found, over 8.7M new keywords revealed monthly, 10.8 minutes average time saved per search, 99.7% search engine coverage.

It’s being developed by the Wealthy Affiliate team, the platform that helped me build the online business of my dreams. 

I use the Lite version, it’s bundled with my Wealthy Affiliate membership. 

It’s the keyword tool I use the most because it’s not just a keyword research tool. Everything I need is right here,  niche research, competition, SiteRank, domains, brainstorm ideas, history, alphabet soup. 

UberSuggest

Main slogan: want more traffic? Ubersuggest shows you how to win the game of search. Just type in a domain or a keyword to get started.

Keyword Research Features:

• Keyword research (phrase and URL)
• Explore by keyword and country
• Search volume: the number of searches for a keyword during a month.
• SEO difficulty: estimated competition in organic search.
• Paid difficulty: estimated competition in paid search.
• Cost-per-click (CPC): average cost-per-click if you wanted to pay Google to be seen as an ad.
• Average web page that ranks in the top 10 with # of backlinks and domain score.
• History
• % of people that click on SEO results
• The age groups of people who search for a keyword
• Keyword ideas (suggestions, related, questions, prepositions, comparisons)
• Content ideas (page title URL, estimated monthly visits, backlinks, Facebook, Pinterest)

Other features

Domain overview: Imagine being able to reverse engineer your competitors’ SEO, content marketing, and social media marketing strategy. Get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge. 

Competition reports: traffic analyzer (traffic over time, top keywords, top pages), Keyword discovery tool (traffic volume, trends, difficulty), top pages by traffic (topic ideas, keywords, visits), competitive analysis (common keywords, keywords gap, traffic over time)

SEO: Discover which of your competitor’s pages are ranking for popular organic keyword phrases and which ones are loved by sites like Facebook.

SEO explorer: SEO website audit tool (errors, site speed, recommendations, SEO score), backlink discovery tool (backlinks, referring domains, link history).

Daily rank tracking: See daily changes in your rankings. Desktop & Mobile. 20+ locations. Get daily feedback on your SEO.

Content ideas: Find out the content pieces that are getting the most social shares and backlinks in your niche. Dive deep into the top-performing content pieces for any given keyword so you can write about topics that people are actually interested in.

Backlink data: See the exact content in your space that people are linking to. You then approach each of these sites and ask them to link to you. 

Web projects: Organize all your data for each of your websites in a single project dashboard. Track changes and get alerts.

Training/Help

Knowledgebase: articles (account, backlinks, chrome extension, dashboard & projects, getting started, keyword ideas, misc, payments & billing, site audit, traffic analyzer).

Coaching: Make sure you attend their monthly Ubersuggest Q&A call. 

Course videos: Get detailed step-by-step directions on how to generate massive amounts of SEO traffic for your website. 20 hours of content.

Worksheets & templates: put the course materials into action. Downloadable & printable.

Q&A calls: Biweekly coaching calls. Your chance to get all your questions answered by Neil and the Ubersuggest team. Learn the latest techniques that are working to get more traffic.

Email support: Email the Ubersuggest team and get an in-depth response. Always know exactly what you need to do.

Memberships

Starter free: SEO tool, SEO training & support, daily rank tracking, personalized SEO suggestions.

Individual: €29/mo. Entrepreneurs & small businesses. Managing 1-3 websites.

SEO training & support: step-by-step course, templates & worksheets, biweekly coaching and Q&A calls, email support.

100 reports per day.

3 projects.

Rank tracking (100 tracked keywords per project. Daily updates. 20 locations. mobile rank tracking).

Site audit (1000 pages crawled per report, weekly crawling frequency).

Keyword research: historical data, 20,000 keyword suggestions, 2,000 content ideas, 2,000 rows of data.

Competitive analysis: historical data, 2,000 top pages, 20,000 top keywords, 2,000 rows of data.

Backlinks: 3 years history, 2,000 backlink rows, 30 days new and lost links, 2,000 rows of data.

Business: €49/mo. Small & medium businesses. Managing 4-7 websites.

SEO training & support: step-by-step course, templates & worksheets, biweekly coaching and Q&A calls, email support..

300 reports per day.

7 projects.

Rank tracking (150 tracked keywords per project. Daily updates. unlimited locations. mobile rank tracking).

Site audit (5,000 pages crawled per report, weekly crawling frequency).

Keyword research: historical data, 50,000 keyword suggestions, 5,000 content ideas, 5,000 rows of data.

Competitive analysis: historical data, 5,000 top pages, 50,000 top keywords, 5,000 rows of data.

Backlinks: 3 years history, 5,000 backlink rows, 30 days new and lost links, 5,000 rows of data.

Enterprise/Agency: €99/mo. Large businesses & agencies. Managing 8+ websites.

SEO training & support: step-by-step course, templates & worksheets, biweekly coaching and Q&A calls, email support..

900 reports per day.

15 projects.

Rank tracking: 200 tracked keywords per project. Daily updates. unlimited locations. mobile rank tracking.

Site audit: 10,000 pages crawled per report, weekly crawling frequency.

Keyword research: historical data, 100,000 keyword suggestions, 10,000 content ideas, 10,000 rows of data.

Competitive analysis: historical data, 10,000 top pages, 100,000 top keywords, 10,000 rows of data.

Backlinks: 3 years history, 10,000 backlink rows, 30 days new and lost links, 5,000 rows of data.

All 3 paid versions come with a free trial. You can upgrade, downgrade, or cancel your membership at any time.

Overview

You can get started for free: You just sign up and you get access to the SEO tool, SEO training & support, daily rank tracking, personalized SEO suggestions.

Ubersuggest was a cool tool before Neil Patel acquired it. But its functionality was very limited.

Neil transformed the popular tool into a professional tool for business people,  SEO’s, small and large companies, and marketing agencies.

A very capable tool that will give you the necessary insights to improve your SEO performance.

Over 50,000 users from small business to enterprise. Trusted by brands like Nike, Twitter, Microsoft, Dell, Adobe, eBay, Shopify, Spotify, CNN, GoDaddy, HSBC. 

200+

Business & Marketing Tools Collection

Work management, tracking, organizing, payments, accounting, Google, keyword, market, and competition research, SEO, analytics, and related, marketing & advertising, web development, website monitoring, domains & website hosting, coding, and related, design & multimedia, marketplaces, entrepreneurial communities, hiring & outsourcing.

Moz

Main slogan: higher rankings, quality traffic, measurable results. An All-in-one suite of SEO tools.

Keyword Research Features:

• Keyword research (phrase and URL)
• Overview (Research by keyword to analyze predictive metrics and identify high-impact suggestions)
• Explore by keyword and country
• Monthly volume
• Difficulty: Keyword Difficulty is based on the PA and DA scores of the results that rank in Google’s top 10 for a given keyword, as well as several other factors
• Organic CTR:  It looks at the SERP features that appear in a set of results
• Priority: Priority was conceived to help aggregate all the other metrics – Difficulty, Opportunity, Volume, and (if you choose to use it) 
• Keyword suggestions
• SERP analysis
• Mentions

Other features

Rank tracking: measure your SEO impact. Track your site’s keyword ranking performance and overall visibility on the SERP over time to know what’s working and what’s not. Better yet, track competitors’ movement on the SERP to uncover gaps in their strategies and build on yours. Base your decision on trustworthy data. Compare mobile vs desktop visibility. Uncover competitive advantages to target top positions. 

Site crawl: manage your site’s health. Find and fix issues fast. Find and learn how to fix common technical SEO issues that may impede your site’s ability to receive high-quality traffic, rank, or be indexed by search engines. Let Moz Pro monitor a wide range of site issues like broken redirects, missing title tags, and many more. Then prioritize which issues to fix first for maximum effectiveness.

On-page optimization: Improve your customer experience, boost rankings. Optimize your content. It’s important that visitors to your site can do two things right away: know what the page they land on is about and easily find the information they’re looking for. These indicate to search engines that your page is meeting customer needs, which in turn boosts your ability to rank higher and drive more traffic.

Link research: Grow a quality link profile to gain traction, attention, and traffic. Boost your odds of ranking well: Increase the number of high-quality links pointing to your website and decrease the spammy ones. To do so, analyze your link profile and competitive standing with the industry’s most trusted link metrics.

Custom reports: Communicate the status, the impact, and the value of your work to your team, manager, and clients in a way each group can understand and appreciate. Compelling visual aids make it easier to translate wins, losses, and opportunities to go after. And scheduling reports sending automatically cuts the time it takes in half.

More Tools

MozBar: get live page metrics right in your Chrome browser. An extension. On-page highlighter, page overlay, authority scores (page and domain), data export. Free tool.

LinkExplorer: link building research, smarter content ideation, and link prospecting. Free guides to help you get started. Keyword research (site overview, ranking keywords, overview, suggestions, SERP analysis, keyword lists), link research (inbound links, linking domains, anchor text, top pages, discovered and lost, compare link profiles, spam score, link intersect, link tracking lists). The premium version unlocks more features.

MozLocal: Check your listing score: a free online presence tool to see how accurate your business listings appear across the web. Location-data management, real-time profile management, data cleansing process, automated duplicate deletion, review management, deep Google & Facebook integration, social posting, activity feed & notification alerts, 24/7 online support. 

Free domain SEO metrics: enter any domain and see the top competitive SEO metrics for that site.

Free domain SEO analysis tool: Enter any domain, and we’ll show you top competitive SEO metrics like Domain Authority, top pages, ranking keywords, and more.

MozCast: a weather report showing turbulence in the Google algorithm over the previous day (or see the 5-day history on the left). The hotter and stormier the weather, the more Google’s rankings changed.

Mozscape API: Link data & metrics to make smarter decisions.

Training/Help

Help Hub: a great resource for ideas about common workflows, troubleshooting tips, and guides on how to get the most out of their tools. Getting started, Pro free trial, campaign setup, checklist, dashboard, overview, and more. MozLocal, rankings, account, local market analytics. Keyword explorer, link explorer, additional research tools, procedures, link API, MozBar, and more.

Moz Academy: a variety of training courses to help you build your SEO knowledge. Beginners, novice, intermediate. SEO topics (agency, keywords, links, local, page optimization, research, site audit). 

Blog: The industry’s top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

Beginner’s guide to SEO: Rankings and Traffic Through Search Engine Optimization.

SEO learning center: resources for all skill levels.

Free downloads: whitepapers, reports, guides, webinars, and case studies.

Community Q&A and events: Browse through their most recent questions about online marketing and Moz products here. You’ll also find the freshest discussions about all things SEO. Over 600K online marketers.

Memberships

Starter free: Keyword research (site overview, ranking keywords, keyword overview, keyword suggestions, SERP analysis, keyword lists sample). Link explorer (overview, inbound links, linking domains, anchor text, top pages, discovered and lost, compare link profiles, spam score, link intersect, link tracking lists sample). MozBar: your free SEO toolbar for research on the go (custom searches, metrics, on-page highlighter, page overlay, authority scores, data export). MozScape API. Check my online presence (free online presence tool to see how accurate your business listings appear across the web).

Standard: $99/mo. New to SEO, basics.

Track & crawl: 3 campaigns, 300 keyword rankings, mobile rankings, 100,000 pages crawled/week, 5 on-demand crawls per month,

Research: 150 keyword queries/month, 10,000 rows per keyword query, 5 keyword lists, 100 keywords per list, 5,000 backlink queries/month, 10,000 rows per backlink query, 1 link tracking list, 100 links per list, 200 rank checker queries/day, unlimited on-page grader reports,

Report: unlimited scheduled reports.

Access: 1 user, 24/7 support, onboarding session. 

Medium: $149/mo. Ample limits plus full access to keyword research tools.

Track & crawl: 10 campaigns, 800 keyword rankings, mobile rankings, 500,000 pages crawled/week, 30 on-demand crawls per month,

Research: 5,000 keyword queries/month, 30,000 rows per keyword query, 30 keyword lists, 500 keywords per list, 20,000 backlink queries/month, 40,000 rows per backlink query, 30 link tracking list, 500 links per list, 200 rank checker queries/day, unlimited on-page grader reports.

Report: unlimited scheduled reports, unlimited branded reports, unlimited report templates.

Access: 1 user, 24/7 support, onboarding session. 

Large: $249/mo. The ideal plan (and best value) for businesses and agencies that are serious about search.

Track & crawl: 25 campaigns, 1,900 keyword rankings, mobile rankings, 1,250,000 pages crawled/week, 60 on-demand crawls per month.

Research: 15,000 keyword queries/month, 50,000 rows per keyword query, 60 keyword lists, 750 keywords per list, 70,000 backlink queries/month, 50,000 rows per backlink query, 60 link tracking list, 750 links per list, 500 rank checker queries/day, unlimited on-page grader reports.

Report: unlimited scheduled reports, unlimited branded reports, unlimited report templates.

Acess: 3 users, 24/7 support, onboarding session. 

Premium: $599/mo. Most popular for large SEO-focused agencies and in-house marketing teams.

Track & crawl: 50 campaigns, 4,500 keyword rankings, mobile rankings, 2,000,000 pages crawled/week, 100 on-demand crawls per month.

Research: 30,000 keyword queries/month, 100,000 rows per keyword query, 100 keyword lists, 1,000 keywords per list, 100,000 backlink queries/month, 75,000 rows per backlink query, 100 link tracking list, 1,000 links per list, 800 rank checker queries/day, unlimited on-page grader reports.

Report: unlimited scheduled reports, unlimited branded reports, unlimited report templates.

Acess: 5 users, 24/7 support, onboarding session. 

All paid versions include: MozBar premium, multiple search engines, SEO insights, 1-on-1 walkthrough, 24-hour online support, Q&A forum.

There’s a free 30-day trial. You may cancel your Moz Pro subscription or change plans at any time — no questions asked.

Overview

You can get started for free: You just sign up and you get access to the keyword research tool, the link explorer, the MozBar, the API.

Moz is a very professional keyword research tool with extended capabilities for serious businesses and SEO agencies.

Founded by Rand Fishkin and Gillian Muessig in 2004. It was called SEOmoz, and started as a blog and an online community where some of the world’s first SEO experts shared their research and ideas. Quickly, they shifted their focus from consulting to software and took their first round of funding in 2007 followed by a 2nd round from the Foundry Group.

Trusted by brands like Zillow, Trivago, RazorFish, Alaska, Aaron’s, 99designs. 

40.7 trillion links indexed by Link Explorer, 500M keyword suggestions in Keyword Explorer, 100,000 local business listings optimized with MozLocal, 8M SERPs analyzed daily by STAT. 

SEMrush

Main slogan: one platform. Everything you need to dominate your niche online. Do SEO, content marketing, competitor research, PPC, and social media marketing from just one platform.

Keyword Research Features:

• Keyword research (up to 100 keywords simultaneously)
• Explore by country
• Volume: monthly searches
• Keyword difficulty: how hard it is to get 1st-page rankings
• CPC: average price in advertisers’ pay for a user’s click on an ad
• Com: the level of competition between advertisers bidding on the analyzed keyword
• Global volume: the total number of searches for the analyzed keyword in all databases
• Results on SERP: the number of URLs displayed in organic search results for the keyword
• SERP features: any results on a Google SERP that is not a traditional organic result
• PLA: the top product listing ads that appear for the keyword
• Ads: the top ads that appear for the keyword
• Trend: the interest of searches in the analyzed keyword over the last 12 months. 
• Keyword variations
• Questions: a list of question-based keywords that contain your seed keyword
• Related keywords
• SERP analysis: the top 100 Google results that appear for the keyword
• PLA copies: the top PLA copies that appear for the keyword
• Ad copies: the top ad copies that appear for the keyword
• Keyword ad history: how actively domains were bidding on the keyword over the last 12 months
• Keyword magic tool: Research a database with over 20 billion keywords through a user-friendly and streamlined interface.
• Keyword manager: Analyze up to 1,000 keywords at once and see changes within SERP Features or top competitors for a keyword in real-time. Collect your favorite keywords from across SEMrush. Save your findings, get fresh metrics, and export your findings into an XLSX or CSV file or other SEMrush tools.
• Keyword gap: Compare your keyword profile to competitors and discover new opportunities for launching efficient SEO campaigns.
• Organic traffic insights: An easy “not provided” keyword solution combining Google Analytics, Search Console and SEMrush data

Other features

Competitive research: domain overview (Get instant insights into strengths and weaknesses of your competitor or prospective customer), traffic analytics (Get a full view of any company’s online performance with website traffic analysis. Check traffic metrics of any domain. Compare several websites’ traffic data side by side. Analyze up to 200 sites at once from your custom list), organic research (start with learning what works best for your competitors), keyword gap (A tool that helps you do a full analysis of your keyword with keywords of your competitors), backlink gap (Find prospects for domain or URL).

Link building: backlink analytics (A powerful website tool for gathering functional data on any domain’s backlinks), backlink audit (Monitor your backlink profile’s health. Easily get rid of toxic backlinks that hurt your rankings), link building tool (A powerful tool to quickly and easily build backlinks), bulk analysis (Enter up to 200 URLs/domains).

Rank tracking: position tracking (Measure your SEO efforts with ease. Accurate and effective daily rank tracking), sensor (overview, personal score, deviations, winners & losers). The personal score allows you to calculate Sensor volatility score for the keyword sets that you have set up in Position Tracking. The results are more precise if you have more keywords in these campaigns. Deviations are calculated as the difference between volatility for a certain day and average monthly volatility. For each domain that is tracked by Sensor, we calculate the average movement of URLs in the top 20. Winners and Losers present you with the most affected domains daily. Since Sensor tracks a limited set of keywords, this is not an absolute top across the whole web, but rather a sample. You can use it to research which domain suffered during the Google update. Ranks (SEMrush ranks, winners & losers). The SEMrush rank is a list of the most popular domains ranked by organic traffic coming from Google’s top 100 organic search results. Winners & losers is a list of domains that are making the biggest improvements or decline in their organic or paid keywords, traffic, and budget estimates.

On-page and tech SEO: Site audit (Scan your website for 130+ technical and SEO mistakes), SEO content template (We analyze your rivals’ content and give you ideas to write a winning optimized content), on-page SEO checker (Actionable Recommendations to Bring Your Site to the Top), log file analyzer (exact understanding of how search engines are interacting with your website), listing management (a simple solution for local SEO, make your business visible, monitor reviews, and attract new customers easily).

More Tools

Advertising: market analysis (domain overview, advertising research, display advertising, PLA research, CPC map), keyword research (keyword gap, magic tool, manager, PPC keyword tool, charts, ad history), advertising services (traffic jet), ad tracking (position tracking), social media ads (beta).

Social media: dashboard, poster, tracker, ads.

Content marketing: topic research, SEO content template, SEO writing assistant, brand monitoring, post tracking, content audit.

Competitive research: CI add-on (traffic analytics, market explorer), SEO (organic research, keyword gap, backlink analytics, backlink gap), advertising (research, display advertising, PLA research), content and PR (brand monitoring, topic research, post tracking), social media (tracker).

Management: client manager, my reports, projects, dashboard, lead generation, tool, marketing calendar, notes.

SEOquake for your browser: free SEO tool. Conduct on-page SEO audit in a flash, examine internal and external links, compare domains and URLs in real-time, export all data into a file.

SEMrush API: analyze big data at lightning speed, enhance your own software, benefit from valuable data. 120M keywords, 16 languages, 427M domains, historical data since 2012, 135 databases in 118 countries, 36 trillion backlinks.

Training/Help

Knowledgebase: getting started, how-to articles, SEMrush toolkits, billing an account, featured articles. 

Academy: free online digital marketing courses and exams. Earn your certificate from a world-renowned marketing company. Courses, certification exams, market researchers and insights. 

Examples: backlink management, growing your SEO agency, SEO toolkit course, the role of content, content marketing and SEO fundamentals, competitive analysis and keyword research.

Blog: featured tags: Amazon SEO, SEO, PPC, marketing, SEO & marketing 101, discover SEMrush, eCommerce, social media, content marketing, brand management, competitor research, weekly wisdom, agency central, industry news, research, opinion, events, archive.

Webinars: conducted by the best digital marketing experts. Examples: SEO toolbox 3.1 – live site audit, SEO predictions for 2021, prepare your store – practical tips for eCommerce SEO in 2021, is the SERP stacked against you? how to build an agency to 500+ clients, intro to affiliate marketing.

Podcast: Your weekly source of case-based stories about marketing growth from local to global brands like Google, Vodafone, SAP, IKEA, Uber, and many more. Join Laura Morelli as she interviews the people behind successful, integrated marketing campaigns, and discuss the latest news, tools, strategies, and techniques that’ll give your digital marketing the edge.

eBooks: a range of downloadable guides in PDF format that can help you broaden your knowledge and improve your skills. Examples: eBook template, 9 steps to creating SEO-friendly content, press release templates, content brief template, competitor analysis in uncertain times.

Events: The Ultimate List of Tech and Marketing Conferences & Events. 

Memberships

Starter free: the free version lets you: perform up to 10 searches a day in the Domain analytics and keyword analytics databases, use the keyword magic tool without saving searches, create and manage a single project, crawl up to 100 pages of your site with the Site Audit tool to find issues and opportunities, track the positions of up to 10 keywords in the Position Tracking Tool, a total of 10 SEO idea units per month.

Pro: $99.95/mo. For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC and SMM projects with 40+ advanced tools. Know your competitors’ traffic sources, rankings, social media results & more.

Domain & keyword analytics: 10,000 results per report, 3,000 reports per day, 250 keyword metrics.

Competitive intelligence add-on (optional – price per user $200/mo. Market explorer, traffic analytics, competitor benchmarking, bulk traffic analysis, top pages).

Agency growth kit (optional – $100/mo. Advanced report branding, white-label, agency partner certification and listing, unlimited client manager).

Projects: 3 projects, 500 keywords to track, mobile rankings, 1 target per project, 100,000 pages to crawl per month, 20,000 pages to crawl per project, 500 SEO ideas unit, 30 pages per OTI campaign, 50 social profiles for monitoring, 10 social profiles for posting, sharing with “edit” access,

Reporting: 5 scheduled PDF reports.

User management: 1 user, price per additional user – $70/mo.

Listing management (Local SEO): (optional – $20/mo. Basic location. $40/mo. Premium location).

Other: Traffic analytics API access (upon request).

Guru: $199.95/mo. For SMB and growing marketing agencies. All the Pro features plus: Content Marketing Platform, Historical Data, Extended limits.

Domain and keyword analytics: 30,000 results per report, 5,000 reports per day, 1,000 keyword metrics, historical data.

Competitive intelligence add-on (optional – price per user $200/mo. Market explorer, traffic analytics, competitor benchmarking, bulk traffic analysis, top pages).

Agency growth kit (optional – $100/mo. Advanced report branding, white-label, agency partner certification and listing, unlimited client manager).

Projects: 15 projects, 1,500 keywords to track, mobile rankings, 10 targets per project, 300,000 pages to crawl per month, 20,000 pages to crawl per project, 800 SEO ideas unit, 40 pages per OTI campaign, 100 social profiles for monitoring, 30 social profiles for posting, sharing with “edit” access,

Reporting: 20 scheduled PDF reports.

User management: 1 user, price per additional user – $140/mo.

Content marketing tools, unlimited topics to research, 800 SEO content templates, 20,000 pages to audit, 5 countries to track, 50 posts to track, 1 calendar, 5 plagiarism checks per month.

Listing management (Local SEO): (optional – $20/mo. Basic location. $40/mo. Premium location).

Other: Traffic analytics API access (upon request). Import your rankings from thord-party tools (upon request).

Business: $399.95/mo. For agencies, E-commerce projects and businesses with extensive web presence. All the Guru features plus: API access, Extended limits and sharing options, Google Data Studio Integration.

Domain and keyword analytics: 50,000 results per report, 10,000 reports per day, 5,000 keyword metrics, historical data, product listing ads.

Competitive intelligence add-on (optional – price per user $200/mo. Market explorer, traffic analytics, competitor benchmarking, bulk traffic analysis, top pages).

Agency growth kit (optional – $100/mo. Advanced report branding, white-label, agency partner certification and listing, unlimited client manager).

Projects: 25 projects, 5,000 keywords to track, mobile rankings, unlimited targets per project, 1,000,000 pages to crawl per month, 100,000 pages to crawl per project, 2,000 SEO ideas unit, 50 pages per OTI campaign, 300 social profiles for monitoring, 50 social profiles for posting, sharing with “edit” access, sharing with “read-only” access.

Reporting: 50 scheduled PDF reports, Google data studio integration.

User management: 1 user, price per additional user – $140/mo, SAML single sign-on (upon request).

Content marketing tools, unlimited topics to research, 2,000 SEO content templates, 20,000 pages to audit, 10 countries to track, 50 posts to track, unlimited calendars, 10 plagiarism checks per month.

Listing management (Local SEO): (optional – $20/mo. Basic location. $40/mo. Premium location).

Other: Traffic analytics API access (upon request). Other APIs access. Import your rankings from thord-party tools.

All paid versions come with a 7-day free trial. You can cancel at any time.

Overview

You can get started for free: You just sign up and the free version lets you: perform up to 10 searches a day in the Domain analytics and keyword analytics databases, use the keyword magic tool without saving searches, create and manage a single project, crawl up to 100 pages of your site with the Site Audit tool to find issues and opportunities, track the positions of up to 10 keywords in the Position Tracking Tool, a total of 10 SEO idea units per month.

Back in 2008, they started as a small group of SEO and IT specialists to make online competition fair and transparent, with equal opportunities for everyone. In 12 years, they’ve grown into one of the world’s leading competitive research services for online marketing. 

They help more than 6 million marketers.

US search awards, UK search awards, European search awards, MENA search awards, Dutch search awards. 7 offices, 900+ SEMrushers. Trusted by brands like Bloomberg, Business Insider, Reuters, HeraldSun, The Washington Post, DailyMail.

ahrefs

Main slogan: Discover thousands of great keyword ideas, analyze their ranking difficulty and calculate their traffic potential.

Keyword Research Features:

• Keyword explorer 3.0 (Google, YouTube, Amazon, Bing, Yahoo, Yandex, and more
• Keyword difficulty: how hard is to rank in the top 10 Google organic results for the keyword, and an estimate of the backlinks you will need to achieve these rankings
• Search volume: monthly average (results clicked, non-clicked)
• Clicks CPC (paid, organic)
• Global volume
• Parent topic (determines if you can rank for your target keyword while targeting a more general topic on your page)
• Keyword ideas (all ideas, phrase match with filters, having same terms, also rank for, search suggestions, newly discovered, questions)
• Traffic share (by domains, by pages)
• Keyword lists
• SERP position history (top 5 pages)
• SERP overview (top 10 ranked pages for your target keyword, backlinks, domains, organic search traffic, total number of keywords each page ranks for)
• Advanced metrics for deeper insights (clicks, clicks per search, % of clicks, % of paid clicks vs organic clicks, return rate)

Other features

Site Explorer: Get an in-depth look at the organic search traffic and backlink profile of any website or URL. Backlinks (new, lost, broken), referring domains (new, lost), anchors, referring IPs, internal backlinks, link intersect. Organic search – organic keywords (new, movements), top pages, top subfolders, top subdomains, competing domains, competing pages, content gap. Pages – best by links, best by links’ growth, top content. Outgoing links – linked domains, anchors, broken links. Paid search – PPC keywords, ads, top landing pages. 

Site audit: See under the hood of your website’s on-page SEO performance. Stop guessing and find out exactly what’s holding your website back from ranking. Data explorer, to-do, crawl log. Reports (internal pages, HTML tags, social tags, content quality, localization, incoming links, outgoing links). Resources (images, JavaScript, CSS). External pages. 

Rank tracker: Monitor your rankings over time and chart your performance against your competitors’. Get scheduled reports, straight to your inbox. Featured snippets, SiteLinks, top stories, image pack, thumbnails, Adwords top, Adwords bottom, shopping results, knowledge card, knowledge panel, videos, tweet box, people also ask. Charts (ranking progress, search traffic, SERP features). Find out which websites and pages are fighting for search traffic from your list of tracked keywords. Deeper insights (ranking progress, CPC, estimated search volume, clicks, return rate). Rank Tracker sends you regular email reports detailing the most notable changes in your keyword rankings, along with a sample of gained and lost SERP features and performance data based on your tags.

Content explorer: Discover and analyze top-performing content in your niche. Find the most popular articles on any topic. Sort the results by: organic traffic, referring domains, domain rating, traffic value, social shares. Content Explorer supports advanced search operators. With the right combinations, you can easily find link building prospects, low competition topics, partnership opportunities and more! Filter the results to find what you need: published once/republished, published/ first published date, live/broken, language, social shares, domain rating, referring domains, organic traffic, number of words, traffic value, site, author. In-line charts. Broken link building. Reverse engineer your competitor’s content marketing strategy. See which sites have yet to link to you. Content trands over time. 

More Tools

Webmaster Tools: Improve your website’s SEO performance and get more traffic from search. Free for website owners.

Backlink checker: Try the free version of Ahrefs’ Backlink Checker. Get a glimpse into the power of our premium tool.

Broken link checker: Check your site for broken inbound and outbound links in seconds.

Website/ authority checker: Check the “authority” of your domain (as measured by Ahrefs).

Keyword generator: Find thousands of keyword ideas in seconds.

YouTube keyword tool: See search volumes for any keyword on YouTube for 228 countries.

Amazon keyword tool: Find what people are searching for on Amazon, and align your product listings with those terms.

Bing keyword tool: Analyze keywords one at a time, or in batches of up to 10,000.

SERP checker: Analyze the top 10 rankings for any keyword in 228 countries.

SEO toolbar: Get instant SEO metrics for any web page you visit and analyze Google SERPs on the fly.

WordPress plugin: Perform content audits, monitor your backlinks, and grow organic traffic to your WordPress website. Free download.

Keyword rank checker: See where you rank for any keyword in 228 countries.

Keyword difficulty checker: See how hard it will be to get into top 10 search results for any keyword.

Website checker: 100% free for website owners, 5,000 pages per website/month. Health score, performance, issues, technical problems, SEO errors. 

Domain comparison: Compare the backlink profiles of up to five different domains.

Batch analysis: Pull Ahrefs’ SEO metrics for up to 200 URLs.

Link intersect: Find the sites linking to your competitors but not to you.

Content gap: Find the keywords your competitors rank for, but you don’t.

Email alerts: Get notified of new & lost backlinks, web mentions and keywords rankings.

SEO checker: Check your website’s SEO performance, learn how to improve it, and get more organic traffic.

Word count: A simple and free word counter.

Website traffic checker: See traffic estimates for any website or webpage.

Training/Help

Help center: Advice and answers from the Ahrefs Team. Getting started, account access and billing, dashboard, alerts, site explorer, content explorer, keywords explorer, rank tracker, site audit, other tools, API, WordPress plugin, best practices, Ahrefs.

Academy: The best tools and data are worth nothing if you don’t know how to use them. Browse our video tutorials to learn more about Ahrefs and get better at digital marketing. Examples: marketing with ahrefs, blogging for business. 

SEO Blog: get better at SEO and marketing: detailed tutorials, case studies and opinion pieces from marketing practitioners and industry experts alike. Examples: how to conduct a competitive analysis, 9 ways to get more YouTube subscribers, how to outsource SEO.

Tech blog: examples: one and a half years of ReasonML in production, how to write a library for BuckleScript and Native, getting started with atdgen and bucklescript.

Memberships

Starter free: you get some of the tools for free to test the platform. Like the webmaster tools, backlink checker, broken link checker, website/authority checker, and more.

Lite: $99/mo. 1 user, +$30 per additional user, unlimited verified projects, 5 non-verified projects, +$10 per project.

Site audit: 10,000 crawl credits per month, +$50 per 500,000 additional crawl credits, 3 months data retention, JavaScript rendering.

Rank tracker: 500 tracked keywords, every 7 days updates, mobile ranking.

Site explorer: 175 domains per week, 700 URLs per week, 10,000 rows per report, 3M rows per month. Backlink index: live index, 10 link intersect rows per report, 100,000 export rows per report, 5M export rows per month. Ranking index: top 20 keyword positions, top 10 competing pages/domains, 100 content gap rows per report, 1,000 top pages/subfolders/subdomains rows per report, 10,000 export rows per report, 500,000 export, rows per report, 6 months historical index.

Content explorer: 350 reports per week, 1,000 rows per report, up to 6 months history graphs, time period, first result trend graphs, 50,000 export rows per month.

Keywords explorer: 175 reports per week, 5 keyword lists, 100 SERP updates per month, 1,000 rows per report, 200,000 rows per month, 25,000 export rows per month, last month newly discovered keywords, 6 months SERP position history.

Alerts: 5 new/lost backlink, monthly, 5 new ketwords, monthly, 5 mentions, weekly.

Extra tools: 25,000 batch analysis, rows per month, domain comparison, 50,000 integrations/rows. 

Standard: $179/mo. 1 user, +$30 per additional user, unlimited verified projects, 10 non-verified projects, +$10 per project.

Site audit: 500,000 crawl credits per month, +$50 per 500,000 additional crawl credits, 3 months data retention, JavaScript rendering.

Rank tracker: 1,500 tracked keywords, every 5 days updates, mobile ranking.

Site explorer: 700 domains per week, 3,500 URLs per week, 30,000 rows per report, 6M rows per month. Backlink index: live index, recent index, historical index. 30,000 link intersect rows per report, 1M export rows per report, 25M export rows per month. Ranking index: top 100 keyword positions, top 50 competing pages/domains, 10,000 content gap rows per report, 5,000 top pages/subfolders/subdomains rows per report, 30,000 export rows per report, 2,5M export, rows per report, 24 months historical index.

Content explorer: 700 reports per week, 5,000 rows per report, up to 6 months history graphs, time period, first 5 results, broken pages, trend graphs, 250,000 export rows per month.

Keywords explorer: 700 reports per week, 20 keyword lists, 1,000 SERP updates per month, 5,000 rows per report, 500,000 rows per month, 100,000 export rows per month, last month newly discovered keywords, 24 months SERP position history.

Alerts: 15 new/lost backlink, monthly & weekly, 15 new keywords, monthly & weekly, 15 mentions, weekly & daily.

Extra tools: 100,000 batch analysis, rows per month, domain comparison, 300,000 integrations/rows. 

Advanced: $399/mo. 3 users, +$30 per additional user, unlimited verified projects, 25 non-verified projects, +$10 per project.

Site audit: 1,25M crawl credits per month, +$50 per 500,000 additional crawl credits, 6 months data retention, JavaScript rendering.

Rank tracker: 5,000 tracked keywords, every 3 days updates, mobile ranking.

Site explorer: 1,750 domains per week, 14,000 URLs per week, 50,000 rows per report, 12M rows per month. Backlink index: live index, recent index, historical index. 50,000 link intersect rows per report, 5M export rows per report, 100M export rows per month. Ranking index: top 100 keyword positions, top 50 competing pages/domains, 50,000 content gap rows per report, 15,000 top pages/subfolders/subdomains rows per report, 50,000 export rows per report, 10M export, rows per report, full historical index.

Content explorer: 3,500 reports per week, 10,000 rows per report, up to 3 years history graphs, time period, all results, broken pages, trend graphs, 1M export rows per month.

Keywords explorer: 1,400 reports per week, 100 keyword lists, 5,000 SERP updates per month, 25,000 rows per report, 2M rows per month, 500,000 export rows per month, all newly discovered keywords, full SERP position history.

Alerts: 40 new/lost backlink, monthly & weekly & daily, 40 new keywords, monthly & weekly, 40 mentions, weekly & daily.

Extra tools: 400,000 batch analysis, rows per month, domain comparison, 1M integrations/rows. 

Agency: $999/mo. 5 users, +$30 per additional user, unlimited verified projects, 100 non-verified projects, +$10 per project.

Site audit: 2,5M crawl credits per month, +$50 per 500,000 additional crawl credits, 12 months data retention, JavaScript rendering.

Rank tracker: 10,000 tracked keywords, every 3 days updates, mobile ranking.

Site explorer: 7,000 domains per week, 35,000 URLs per week, 100,000 rows per report, 25M rows per month. Backlink index: live index, recent index, historical index. 100,000 link intersect rows per report, 10M export rows per report, 500M export rows per month. Ranking index: top 100 keyword positions, top 50 competing pages/domains, 100,000 content gap rows per report, 20,000 top pages/subfolders/subdomains rows per report, 100,000 export rows per report, 50M export, rows per report, full historical index.

Content explorer: 17,500 reports per week, 25,000 rows per report, up to 3 years history graphs, time period, all results, broken pages, trend graphs, 5M export rows per month.

Keywords explorer: 7,000 reports per week, 250 keyword lists, 20,000 SERP updates per month, 100,000 rows per report, 5M rows per month, 2M export rows per month, all newly discovered keywords, full SERP position history.

Alerts: 100 new/lost backlink, monthly & weekly & daily, 100 new keywords, monthly & weekly & daily, 100 mentions, weekly & daily.

Extra tools: 1M batch analysis, rows per month, domain comparison, 5M integrations/rows. 

All paid versions come with a 7-day trial for $7. You can cancel at any time.

Overview

You can test some of the SEO tools for free: Also, there’s a 7-day trial period for $7 for all paid membership plans.

Ahrefs is a multinational team headquartered in Singapore. They are a lean start-up that values making meaningful and easy-to-use products. their motto is “First do it, then do it right, then do it better.”

CEO, Dmitry, built his first document search engine when he was only 15. His interest in search engines never waned and in 2007, he revisited his work on search engines for documents and files. This led to the birth of their backlinks index in 2010, which in turn became the source of data for Ahrefs’ first version of Site Explorer.

Trusted by brands Facebook, eBay, TripAdvisor, Shopify, LinkedIn, Adobe, Netflix, Uber, Pinterest, SurveyMonkey, HuffPost.

8B keywords database, 171 countries supported, 10 different search engines, 24.78 trillion known links, 170M unique domains, 6.7B pages crawled each day.

A very professional tool for serious brands and agencies. Their full SEO-suite has extended capabilities, it’s the platform with the most features. 

Alexa

Main slogan: SEO and competitive analysis software. Find, Reach, and Convert Your Audience. Get better marketing results by finding untapped opportunities to grow your business.

Benefits:

• Discover ideas to grow your traffic
• Create engaging content
• Improve SEO
• Find easy to rank keywords
• See competitors’ keywords
• Compare your site to competitors
• Compare traffic metrics of several websites
• Prove your site’s popularity with certified metrics

Features:

• Content research
• Competitive website analysis
• Target audience analysis
• Keyword research 
• SEO analysis
• Check backlinks

Who is it for:

• Marketing directors
• Leadership teams
• Business professionals
• Publishers

Keyword research:

• Identify keyword gaps: Drive more search traffic by filling gaps in your keyword strategy. Alexa’s keyword research tools help you uncover top terms your competitors get traffic for but you don’t. Pinpoint your best opportunities and create new content using these keywords.
• Find easy to rank keywords: Choose keywords you have the best chance of ranking for. A smart keyword research process targets keywords within a site’s competitive power— the maximum keyword competition a site is likely to rank for. Alexa helps you filter out the noise and focus on the opportunities you’ll perform best for.
• Find buyer keywords: Improve conversions by targeting buyer keywords. Uncover high-intent keywords that your customers use when they are ready to make a purchase. Add buyer keywords to your keyword research and target them in content to boost traffic and sales.
• Find competitor keywords: Boost your search performance by finding your competitors’ top keywords. A competitor keyword analysis helps you uncover relevant topics and terms that could help you reach more of your audience.
• Find SEO competitors: Find new ways to reach your audience by learning from the leaders in your industry. Use an SEO analysis to identify sites that perform best for the keywords you care about. Dig deeper into their keyword strategies to uncover new ideas for your site.
• Compare share of voice: Improve your share of voice by knowing who is leading and what they are doing well. Do they invest more in SEO or PPC? Use findings from your competitive website analysis to adjust your own keyword research process and get an edge.
• Compare search traffic: Fine-tune your keyword strategy by uncovering the best tactics used by the most successful sites. By comparing your search traffic to competitors and industry leaders, you’ll learn what it takes to succeed.
• Check website keywords: Optimize your keyword research strategy by evaluating the keywords that drive traffic to your site. Identify your best performers and unearth new, related ideas. Find opportunities to improve low-performing keywords by optimizing existing content.

Content research:

• Discover successful content: Quickly evaluate what makes top content rise above the noise. Find the most shared articles for a topic on Twitter and Reddit, and why readers are sharing them. Use this knowledge to determine unique angles for your content.
• Find high-engagement topics: Unearth niche subject areas and low competition topics where the amount of content is low, but engagement is high. Use this data to inform your next content idea.
• Find competitors’ top content: Drive more traffic by finding competitors’ keywords and top articles on social. A competitive analysis helps uncover relevant topics and terms to incorporate into your content plan and reach more of your audience.
• Identify keyword gaps: Find terms your online competitors are driving traffic for, but you aren’t. Discover which keywords you can rank for, and target those with new or updated content.
• Identify content leaders: Discover top publishers by topic to find partnership and guest posting opportunities. Craft the perfect pitch by investigating content gaps and the target audience of a website you want to work with.
• Improve share of voice: Determine your share of voice for keywords and topics that are highly relevant on social media. Compare your content strategy to that of other top websites in your space to uncover new strategies you haven’t yet invested in.
• Develop domain expertise: Impress your clients by researching their content and the content of their competitors. See a breakdown of their website and competing websites by topic using Alexa’s Content Exploration, or create a SWOT analysis using our competitive website analysis tools.

Competitive website analysis:

• Find competitors: Find unexpected opportunities to reach your audience by researching others who already capture their attention. Knowing which other sites share your audience helps you keep track of competitors, find new ones flying under-the-radar, and understand who is reaching your audience most effectively.
• Compare website traffic: Make more informed marketing decisions by knowing what drives traffic to competitor sites. Compare your website popularity, traffic sources, and engagement metrics to industry leaders in a competitive website analysis.
• Compare competitors’ content: Find what makes content successful in your industry by exploring the content and topics generating high engagement for competing sites. Discover low-competition areas of opportunity for your content by comparing the number of articles and total engagement for any topic.
• Compare share of voice: Refine your SEO, SEM, and content strategy by pinpointing your competitors’ successful search tactics. Know who is leading the pack in search by comparing keyword share of voice
• Compare competitors’ keywords: Discover untapped keyword opportunities that your competitors get traffic for but you don’t. Identify popular topics your audience is interested in, but you don’t have any content for with an SEO analysis.
• Find competitors’ backlinks: Uncover valuable link-building opportunities by researching sites that already drive traffic to competitors. Checking backlinks helps you find gaps in your backlink profile and discover the content that authoritative sites want to link to most.
• Competitor analysis: Execute winning marketing plans by identifying strategies that could give you an advantage. Find traffic sources your competitors rely on, uncover popular keyword topics, and benchmark website performance to find ways to get the upper hand.

Target audience analysis:

• Increase share of voice: Improve your SEO, SEM, and content marketing by knowing how to effectively reach your target audience. Compare your share of voice to competitors to know who performs best in search.
• Find your audience: Reach more of your audience by knowing the sites and topics they care about most. In your market segment analysis, identify potential advertising opportunities, marketing partnerships, and influencers that could help you connect with your target audience in new ways.
• Reach your audience: Drive more organic traffic by identifying gaps in your keyword strategy. Compare your keywords to competitors’ to find relevant terms that could help you reach more of your audience.
• Engage your audience: Drive qualified traffic from search by understanding what topics resonate with your audience most. Identify the most popular keywords and make sure you have engaging content that answers their search intent.
• Convert your audience: Improve your conversions by finding keywords your customers use when they are ready to make a purchase. A target audience analysis helps you identify valuable buyer keywords you can use in your content.
• Identify industry leaders: Improve your marketing strategy by learning from industry leaders that capture your audience’s attention. Find out which sites have the highest share of voice for popular topics
• Find unknown competitors: Refine your marketing plan by uncovering unknown competitors. Knowing which sites share your audience and how they capture their attention helps you identify ways you can improve.

SEO analysis:

• Check technical SEO: Find and fix hidden issues that could keep your site from achieving optimal traffic and ranks. Monitor your site’s technical SEO health with regular SEO audits. Our SEO score checker grades performance in five categories.
• Prioritize keywords: Know which keywords you have the best chance of ranking for. Alexa’s keyword research tools help you benchmark the level of keyword competition your site can target so you feel confident you’re choosing keywords you’ll perform well for.
• Find competitor keywords: Improve your organic search performance by uncovering gaps in your keyword strategy. Check your SEO keywords and compare them to your competitors’ top terms to find new opportunities to reach your audience and grow your traffic.
• Find buyer keywords: Reach and convert your audience more effectively by finding keywords with high purchase intent. Use these keywords in content to get discovered when buyers are searching for products and services.
• Optimize on-page SEO: Improve organic search performance with on-page optimization. Conduct an on-page analysis to make sure your content follows SEO best practices and can be understood by search engines.
• Evaluate backlinks: Authoritative backlinks can help build your site’s authority and improve your SEO ranks. Run a backlink analysis to see which sites already link to your site, and where you have gaps. Check backlinks your competitors get to find new opportunities that could be valuable for your site.
• Find SEO competitors: Know who you compete against for search traffic and analyze their most successful strategies with a competitive website analysis. Find sites that target the same keywords and share the same audience. Then, research your SEO competitors’ best keywords and backlinks to find new opportunities you can leverage.
• Analyze search traffic: Improve your SEO, SEM, and content strategy by benchmarking your search performance against competitors. Then investigate what topic and keyword strategies they are using to drive their performance.

Check backlinks:

• Check competitor backlinks: Find new link building opportunities for your site by researching competitors’ backlinks. Run a competitor backlink analysis to find sites that already link to your competition. Then analyze your competitors’ content to understand what influential sites want to link to most.
• Uncover backlink gaps: Boost your site’s authority and help improve your search rankings by uncovering powerful backlinks faster. Alexa’s backlink analysis tool can help you find gaps where influential sites are linking to your competitors, but not to you.
• Compare backlinks: Know how much to invest in link building by comparing your backlink profile to top competitors’. An SEO analysis that includes backlink research can help you make more strategic decisions by knowing where you stand.
• Prioritize backlinks: Get more backlinks by focusing your outreach on the sites most likely to link to you. Sites that link to your competitors have proven interest in linking to sites in your industry and topic space. Check backlinks your competitors get and prioritize the most relevant and authoritative ones to help maximize the impact to your SEO rankings.
• Win more backlinks: Secure more backlinks by pitching content they will love. Use keyword research to uncover a site’s most popular keywords and topics before doing outreach. Know what content resonates with their audience most and propose relevant content that would be valuable for them to link to.
• Check backlink performance: Know how authoritative your backlink profile is compared to other sites on the web, and adjust your link building efforts accordingly. See how many backlinks you’ve earned from top sites with Alexa’s backlink quality checker.

Plans:

• Free trial for 14 days
• Basic: $19.99/mo
• Insights: $79/mo
• Advanced: $149/mo
• Agency: $299/mo, Get everything in the Advanced Plan for 35 websites with 20 users. Try free for 30 days

Other departments:

• SEO tools: keyword difficulty tool, competitor keyword matrix, on-page SEO checker, competitor backlink checker, SEO audit tool
• Competitive analysis tools: audience overlap tool, site comparisons, website traffic statistics, find similar sites, top sites, browser extension, API
• Marketing resources: eBooks, video tutorials, blog
• Careers
• Support

About: Founded in 1996, Alexa is a global pioneer in the world of analytical insight. Part of Amazon.

Overview

BrightEdge

Main slogan: SEO at the Speed of Search. The industry’s first and only SEO solution to give marketers real-time research, recommendations, and rankings–everything an SEO needs all in a unified platform.

Products: 

• Instant: rankings, recommendations, research
• Content IQ: website audit solution
• Daily Pulse: Actionable SEO Insights at the Speed of Search
• Data Cube: SEO research solution to prioritize and formulate successful search and content strategies
• Hyperlocal: Tailor your local SEO strategy to distinct local markets by mapping out precise search volume and ranking data for each keyword in every city or country that Google Search supports
• Intent signal: identifies the content most likely to rank above the fold on search results pages (SERP), which is essential to growing website traffic
• Keyword reporting: tracks ranking and performance for high-value keywords that drive organic search results
• Market insights: Actionable Market Insights from the Most Agile and Honest Focus Group in the World
• Opportunity forecasting: provides you with the projected impact content and search optimizations will have on key metrics to help you prioritize projects and make stronger business cases for your initiatives
• Page reporting: identifies the content that drives brand engagement and customer actions so you can repeat success, over and over.
• Recommendations: identifies the content that drives brand engagement and customer actions so you can repeat success, over and over.
• Share of voice: reveals the full set of competitors for key topics. Identify competitive URLs that outrank your pages and inspect their content to win back coveted SERP real estate.
• Site report: track the performance of marketing channels that drive website traffic. Identify the best-performing content pages to codify winning formulas.
• StoryBuilder: create the dashboards that elevate the role of organic search

Solutions:

• B2B: turns your website into an efficient engine that promotes thought leadership, boosts brand affinity and generates more leads
• DataMind: owers SEO and content marketing solutions from the BrightEdge platform. DataMind provides marketers with fresh, accurate, and actionable findings to drive website performance and results.
• Insights: uses deep learning and big data to recommend the critical actions that will drive the biggest impact for your business.
• Keyword research: Focus your limited marketing resources on content that will have the biggest impact on your brand authority and website revenue
• Mobile: Users turn to mobile devices more frequently than desktop to research and complete transactions. Successful marketing includes strategies to deliver an exceptional mobile experience.
• Connect content and SEO: empowers marketers to transform online content into business results, such as traffic, conversions, and revenue
• Win at SEO: web-wide, real-time measurement of content engagement across all digital channels, including search, content, social, local, and mobile.
• Succeed with BrightEdge: Learn how SEOs, Digital Marketers, and Executives see the market and capitalize on the opportunities

Keyword research:

• Develop initial list of keywords

• Focus on high-value keywords

• Prioritize based on organic ROI

• Maximize organic site visitor acquisition

• Collaborate with PPC ads

• Measure and improve

Instant features:

• Rankings: Track Keyword Performance For Thousands of Ranked Keywords. Understand in real-time how your content is performing across vertical markets and all global search engines. Real-Time Insights at the Speed Of Google Searches. Track YouTube Rankings Live. Drive International SEO Success with Global Rankings. Outrank Your Competition on Amazon. 
• Recommendations: Real-Time Recommendations to Maximize Success. Integrated Page Speed Performance and Recommendations.
• Research: Optimize for Relevant Keywords with High Search Volumes. Real-time Topic Research Powered by AI-Machine Learning. Location-Based Research While It’s Happening. Conversational Keyword Research.

ContentIQ features:

• Show Organic Search Improvements and Share Business Results 
• Perform Site Audits On Any Size Website
• Customize Your Crawl to Locate Key Technical Issues
• Find and Fix Search Engine Crawler Errors Faster
• Maintain SEO Performance with Routine Site Crawls

DailyPulse features:

• Daily Search Performance Updates

• Detailed SERP Analysis

• Actionable Insights

DataCube features: 

• Perform extensive site research to drive organic traffic

• Find high-value SEO topics via SEO Research

• Apply powerful filters creating unique content opportunities

• Understand content performance trends

• Benchmark domain performance with a common measure

• Diagnose competitive best practices

• Identify effective content strategies with Data Cube Universal Results

• Quickly act on your insights with seamless workflow

HyperLocal features: 

• Gain Precision of Local Search Demand and Content Performance 
• Analyze Local Search Market Near Your Business 
• Your Local SEO Strategy in One Place for Quick Results

IntentSignal features: 

• Improve Your SEO Content Performance 
• Research Your Competitors and Enhance Your SEO
• Blend Organic and Paid Search Efforts to Increase Site Traffic
• Platform Integration: Intent Signal is Everywhere

Keyword reporting features:

• Detailed Keyword Data

• Keyword Tracking and Performance Monitoring

• Track Keyword Ranking of Your Competitors

• Monitor Changes To The SERP Layout

• Act on Your Keyword Insights

Market insights features:

• Identify Market Demand and See Dynamic Changes as they Happen

• Understand Your Total Addressable Market and See New Opportunities

• Confidently Plan and Optimize Marketing Budgets in Near Real Time

• Prioritize Action Items with Engagement Gap Analysis​

Opportunity forecasting features:

• Use Detailed Models to Outline the Organic Possibilities

• Discover Your Market Opportunity with Custom SEO Forecasts

• Get Recommendations to Improve Rank and Customer Engagement

Page reporting features:

• Your mission control for content performance

• Identify and replicate the content that wins the hearts of your visitors

• Unmatched power of rich insights

• Reveal new content insights

• One hub to launch optimization workflows

Recommendations:

• Boost organic visits and conversions with optimized content

• Complete winning strategies to improve each page

• Scale SEO optimization programs to launch content faster

Share of voice features:

• Understand competitive moves by topic or user device

• Analyze competitive URLs with 360° perspective

• Reach targets faster and bolster SEO authority with content partners

Site report features:

• Ensure your content can be found by search engines

• Uncover the content that search engines and visitors love

• Review performance by digital channel

• Take quick action on insights

StoryBuilder features:

• Tie SEO investments to business outcomes via a unified data hub

• Build powerful dashboards with one click

• Act on your insights

B2B: 

• Execute with clarity on marketing goals, priorities and investments
• Refine your content strategy and roadmap
• Launch and optimize campaigns at scale
• Report and measure campaign portfolio ROI

DataMind:

• Stay ahead of market changes: Understand effects from changing industry forces
• Know which moments matter: Act on best opportunities to drive growth
• Data-driven decision making: Use the industry’s gold standard in data to create and optimize content based on recommendations

Insights:

• SEO made easy 

• Time saver

• Smart at scale

• Quick to results

Mobile: 

• Mobile Share of Voice in SERP 
• Tune your site for mobile search
• Understand mobile opportunity
• Optimize your mobile keywords
• Track, compare, and report mobile progress

Connect content and SEO: 

• Intent Drives SEO and Relevance Powers Content Marketing

• Search is Integral to all Phases of the Customer Journey

• Search Is Foundational to All Marketing Efforts

Win at SEO:

• 5 tactics for digital success: target demand, benchmark competition, create content, optimize content, measure results

• Micro-Moments, the New Customer Journey

Succeed with BrightEdge: examples of marketing professionals:

• SEOs

• Digital marketers
• Content and demand generation marketers
• CMOs/executives

Plans: Request a demo.

Other departments and resources: SEO guides, case studies, white papers and povs, research reports, customer stories, webinars, ROI calculator, videos, checklists, SEO glossary, quizzes, blog, leadership, news, press releases, agency info, careers, events and user groups, investors, partners.

About: founded by Jim Yu and Lemuel Park in 2007. BrightEdge is venture-backed by some of the top venture capitalists in Silicon Valley. The company employs more than 350 people, operating in offices in Foster City, Seattle, Cleveland, Chicago, New York, London, Sydney, and Tokyo.

BrightEdge’s 1,700+ global customers include 57 of the Fortune 100 and brands, like Robert Half, Tommy Hilfiger, 3M, Adobe, Microsoft, VMWare, Macy’s, Marriott, Audi, and many more.

Overview

A very professional platform with extended capabilities for enterprise brands, agencies, and professionals. A leading SEO toolkit with an army of educational resources to take your game to the next level and grow your brand and your clients’ brands.

Link-Assistant

Products:

• Rank tracker: Limitless rank tracking. Supreme SEO tool for keyword research.
• Website auditor: In-depth SEO audit. On-page analysis & optimization
• SEO SpyGlass: A thorough backlinks checker. Do comprehensive backlink research
• LinkAssistant: Quality link building tool. One-click outreach for hassle-free link building

Keyword research features:

• Setup your first rank tracker project
• Get new keyword ideas: Use the ‘Keyword Research’ module in Rank Tracker to find new keyword ideas for your site.
• Manage keyword groups: Learn how to organize your keywords and manage keyword groups in Rank Tracker.
• Analyze keyword efficiency for SEO and PPC: Pick keywords with the best SEO potential — the words that will bring you maximum traffic with the least efforts required.
• Check keyword difficulty: Use ‘keyword difficulty’ to instantly see how strong the competition in your keyword niche is.
• Build a keyword map: Learn how to map keywords to landing pages with Rank Tracker.
• Check Google Analytics visits and ‘not provided’ keyword traffic: Connect Rank Tracker with your Google Analytics account and get an estimate of ‘Not provided’ keyword traffic.

Rank tracker features:

• Rank tracking
• Keyword research
• SEO reports
• Trafic metrics
• Deep insights into search engine rankings: reveal with one click, monitor competitors’ rankings, shows if your site moved up or down in search results, ranking change over time, supports 556 different search engines, track rankings on autopilot, check rankings based on countries, universal search rankings, multiple results for a keyword, landing pages rankings, creates eye-catching graphs that show your progress visually
• The most profitable keywords for your SEO campaign: the best keywords to optimize for
• Professional eye-candy ranking and traffic reports: keyword rankings and visibility export, competition ranking report, keyword rankings reports (by keyword and by search engine), website visitors
• Lazer-sharp traffic stats from Google Analytics
• Easy and convenient data management: efficient project management, customizable workspace filters, tags to manage SEO data
• Ease and flexibility: configure the depth of your rank checks, data exports in any format, Windows, Mac OS X, Linux, multilingual, interface color schemes
• Safety features: safe and friendly with search engines, work through a proxy

Website auditor features: 

• Thorough technical website audit: broken links and images, duplicate content, poor mobile usability, site speed, redirect chains, internal linking problems, heavy pages and scripts, W3C validation errors, thin content, and more
• Robots.txt and sitemap generator
• Intelligent on-page SEO audit: health of pages and keywords, keyword- and URL-specific optimization advice and reverse-engineers your competitors’ strategies to see what exactly makes them rank high
• Site structure visualizations: keyword- and URL-specific optimization advice and reverse-engineers your competitors’ strategies to see what exactly makes them rank high
• In-app content optimization: It lets you optimize pages in-app — in a user-friendly WYSIWYG interface or HTML — with step-by-step SEO advice as you type. In a separate tab, you can create and edit your pages’ title and meta description tags, and preview your Google snippet right below. Done optimizing? A single click will save the SEO-perfect HTML to your hard drive, ready for upload.
• TF-IDF analysis: improve your pages’ topical relevance & authority and work out how to optimize for semantic search performance. The tool finds numerous topically relevant terms and gives recommendations on keyword usage based on the pages of top-ranking competitor sites. What’s more, you can use the tool to check how well your page is optimized for target keywords and whether there are any SEO errors in your content
• Custom, automatable reports: customizable, white-label, and designed to look fab across all devices. Agencies can easily share SEO audit results with clients by uploading reports to the cloud and getting a shareable link or automate reporting by setting up a scheduled task. WebSite Auditor will build white label reports on autopilot and deliver them to clients on your schedule, as a direct link or attachment, in a plain text or custom HTML email

SEO SpyGlass features: With the crazy 7.1 billion web pages crawled daily (some bug fixing over the beta got us this far!), SEO SpyGlass now finds new backlinks faster than any other backlink checker

• Backlink analytics
• Backlinks from SEO PowerSuite Link Explorer, Google Search Console, Google Analytics
• Domain comparison
• CSV export
• Penalty risk update
• Disavow file generator
• Scheduled backlinks checks
• Copying data to clipboard
• Printing reports
• Saving and emailing reports

LinkAssistant features: 

• Get ink suggestions suited to your needs: Depending on your link building strategy, you can choose your research method from 10 most effective link prospecting mechanisms. From guest posting opportunities to active giveaways, with the chosen search method you’ll get link suggestions that are best suited to your needs right now
• Use competitor backlinks: Instead of manually checking if your prospects have ever linked to your niche’s website, you can use link building software to see which of them already link to your competitors, and try to strike up a partnership. Since it saves so much time on sorting, this software feature is crucial both for an SEO expert and a website owner
• Focus on quality” Gather all kinds of stats and insights with one click to check the value of potential links. You’ll see the value of the prospect by looking at its SEO quality factors, such as Page/Domain Authority, Domain age, Alexa, social media metrics, etc. And you can use the Penalty Risk metrics to avoid any potentially harmful links!
• Outreach management directly from the tool: Gather all contact emails automatically and contact link prospects straight away, right from the built-in outreach tools. Use handy email templates for every type of outreach to make your emails feel personal, or create your own templates. Easily track sents and replies, flag important emails so you don’t forget to reply or follow up. Stay in touch with your leads and get the links you are after or delete the links you don’t want.
• Verify any link at a click: Run regular link checks to make sure your acquired links don’t get taken down, switched to no-follow, or get put in the wrong anchors. Contact partners right away if a link fails verification!
• Customized link building reports: Let your clients know how your link building campaign is going.Set up a scheduled task, and LinkAssistant will build reports on autopilot and deliver them to clients on your schedule, as a direct link or attachment, in a plain text or custom HTML email.

Rank tracker plans:

• Free
• Pro: €149/year
• Enterprise: €349/year

Website auditor plans: 

• Free
• Pro: €125/year
• Enterprise: €299/year

SEO SpyGlass plans: 

• Free
• Pro: €99/year
• Enterprise: €199/year

LinkAssistant plans:

• Free
• Pro: €99/year
• Enterprise: €199/year

Other departments and resources: SEO and digital marketing training, live webinars, A to Z SEO workflow, help, SEO glossary, video tutorials, SEO tools compared, how-to guides, case studies, blog, support, Awario, learning hub, quick start guide, SEO software reviews, SEO book, user perks, press room, customer care, forum.

About: Founded: 2004. Founders: Aleh Barysevich, Viktar Khamianok. 

Overview

A very powerful SEO suite. The downside is that you can’t access all the products in a plan, you have to get them separately.

On the other hand, you can test them all for free so you can decide at your convenience.

Beginner-friendly/Easy of use

Features & Tools

Training & Help

Free Version/Trials

Pricing

Final Words

There you have it, a list of the best keyword research tools and SEO suites to improve your performance, increase your search visibility, and dominate your market.

If you ask me, what’s the best tool if I had to pick one, I’ll disappoint you. No tool is the winner. Every tool is different. It depends on your specific needs.

I hope that this guide can help you choose wisely.

Related:

• 20+ reasons why keyword research is important (full with examples)

That’s it, another article has finished, here on Web Market Support. I am waiting for your comments and thoughts. Have you used any of these tools? Which one is your favorite? Which one should I add?