fbpx
You're Reading:70+ Reasons Why Marketing Is So Important

70+ Reasons Why Marketing Is So Important

by Tasos

}

Nov 15, 2020

#7IDEALS – Next… Consumer Behaviour (Part 2). The most critical aspect of doing business – knowing how consumers behave. STAY TUNED!

The Entrepreneurial Brain

Achieve monumental success without sacrificing your health, relationships, or sanity. A FREE 9-day event exclusively for aspiring and established entrepreneurs. Slammed with 27 bonafide legends who’ve experienced failure, burnout, bankruptcy, divorce, infinite stress overload, and working 24/7/365. 

You don’t have to make those mistakes. Failure is not an option, the only way out… is through.

eCoverly

SPECIAL WEBINAR: Create Incredible 3D Animated eCovers In Just 5 Minutes! Brand New AI. Powered Tech Gen 3.

Natasha Lane

#1 Contributor to the Blog

This is an area for advertising & partnerships.

I remember I was discussing with a local entrepreneur 2 years ago when we first met at our kids’ football game.

He is selling plant pots to traders around the country.

When I explained a few things about how I work, he shared a story.

He always believed that marketing and advertising are just a waste of money, an unnecessary luxury, an expense without meaning. Just like my father

But one day he was on a business trip somewhere and he was invited to a trade show by the founder of a magazine.

He did not want to attend the show and he did not want to refuse their proposal by just saying no either. 

So he decided to give away a beautiful small tree as a gift for their show and he explained that he had to go back to his town. 

The founder of the magazine was impressed by his gift and later when they spoke on the phone he informed him that they took pictures of the plant in the show with various attendees and that he created a mini ad space for the donated tree in his magazine.

It was a picture with a tiny little ad at the bottom of the page. 

It was just saying…this tree was donated by Mr. X for this show along with his telephone number.

For many months, after the ad was created, he was receiving phone calls from various business people all over the country telling him that they wanted a tree like the one in the picture for their facilities. The donated tree paid off its value 50X eventually, not to mention the new business relationships he could take advantage of.

This is when he realized the phenomenal power of marketing.

Importance Of Marketing

What is Marketing?

Marketing is the art and science of drawing attention to a company’s products and services and it incorporates researching, advertising, sales, branding, public relations, product design and distribution, and more.

It’s about interacting and engaging with the marketplace, nurturing prospects, converting them into paying customers by providing solutions to their problems, needs, and wants, and turning them into repeated buyers, advocates, and promoters of a brand.

70+ Reasons Why Marketing is so Important

  1. Identifies people’s problems, needs, wants, and aspirations
  2. Discovers hidden opportunities in the marketplace
  3. Recognizes unsatisfied groups of people
  4. Helps brands gain insights into the competition
  5. It draws attention
  6. Defines and attracts a targeted audience, people who are interested in a brand’s offerings, solutions, products, and services
  7. Creates awareness
  8. Acquires leads
  9. Helps people become familiar with a brand and its values
  10. Invites people to try out products and services
  11. Helps brands become visible in the marketplace
  12. Defines a unique selling proposition and differentiates brands from the competition
  13. Showcases a brand’s expertise and positions it as a leader
  14. Develops close relationships with customers, influencers, and other companies
  15. Creates a strong social presence, helps brands gain followers
  16. Content marketing increases online traffic and improves SEO performance
  17. Builds trust with prospects by continuously nurturing them
  18. Builds authority and credibility
  19. Helps brands follow-up on prospects
  20. Propels prospects to take action
  21. Educates prospects and customers with facts, statistics, research findings, etc so they can make well-informed decisions
  22. Explains the benefits of products and services and the advantages of using them
  23. It shows why a company’s products and services are great
  24. Helps people envision a better future for themselves
  25. Helps customers solve their problems and pain points
  26. Offers incentives
  27. Converts prospects into buyers
  28. Converts buyers into customers
  29. Converts customers into repeating buyers
  30. Converts customers and clients into raving fans and brand evangelists
  31. Keeps a steady flow of customers coming in and retains existing customers
  32. Creates the feeling of community
  33. Satisfied customers are part of a brand’s movement
  34. Keeps in touch with the customer base
  35. Delights and entertains customers
  36. Increases customer loyalty
  37. Earns referrals
  38. Prepares a sales environment
  39. Helps people become receptive to sales messages and pitches
  40. Removes the risk from buyers
  41. Guarantees results and satisfaction
  42. Closes the sale
  43. Shows appreciation and gratitude to customers so they feel important
  44. Keeps customers interested, on alert
  45. Makes customers receptive to new product, services, and ideas
  46. Tests prices, quality, design, ad copy
  47. Receives and analyzes feedback from the market
  48. Segments people into different buckets (groups, lists, or categories) so a company can provide tailored experiences
  49. Attracts the right customers and repels uninterested people who have low chances of converting
  50. Multiplies results
  51. Minimizes costs
  52. Increases conversions and revenue
  53. Decreases overhead
  54. Reduces refund rates
  55. Drives business growth
  56. Improves product quality
  57. Helps in product development
  58. Helps management make informed decisions
  59. Improves the overall company’s performance
  60. Helps brands discover new audiences, niches, target markets
  61. Creates ideas for new products and services
  62. Creates info-products that can be added to any company’s arsenal to complement other digital or physical products
  63. Creates multiple streams of income (front-end, back-end, upsells, downsells, cross-sells, funnels, etc)
  64. Helps brands evaluate current assets they have in position
  65. Identifies hidden assets
  66. Creates excitement, anticipation, a buzz (product launches)
  67. Delivers value in the marketplace
  68. Opens up doors to potential partnerships and joint-ventures, networking
  69. It opens up a whole new world of opportunity by reaching new audiences and markets with the help of affiliates
  70. Helps brands connect with affiliate and advertising networks, forums, communities
  71. Utilizes competitors’ assets, resources, and clientele with strategic partnerships
  72. Gives leverage
  73. Attracts investors, funding, influencers, vendors, sponsors
  74. Helps brands during tough economic times
  75. Guerrilla techniques make it hard for people to forget a brand’s name
  76. Reminds people of a company’s existence
  77. Sustains brands’ presence and reputation
  78. Brands that don’t utilize marketing, lose share to their competitors
  79. Leads to success

And as Jay Abraham, one of the top marketing strategists in the world says…

Marketing is the mechanism that keeps businesses alive and thriving. 

Without marketing, we lose customers, and therefore money.

Is the difference between the life and death of a business

The Orange Juice Invention Story

One day, a marketer called Albert Lasker was informed that orange growers were chopping down trees due to over-production.

People weren’t eating enough oranges and Sunkist Oranges, a company, was suffering heavy losses because of it.

They asked for Lasker’s help.

Lasker after researching discovered that one glass of orange juice required 2–3 oranges, and his firm designed and manufactured an orange juice extractor. 

His goal was to make drinking orange juice a habit.

Eventually, they managed to sell the orange extractors to the public for 10 cents bundled with 2-3 oranges.

The ad slogan

Drink an orange.

We Teach

Marketing & Business

Live on Zoom

Your host: Tasos Perte Tzortzis

Schedule an interview so we can evaluate where you are right now, your needs and goals, and we'll give you a detailed analysis of how the workshops work

*30-Day Free Trial

Final Words

I hope you enjoyed this quick tour of the beautiful world of marketing.

Don’t be afraid of it, don’t shy away, make it an ally, and chances are, you’ll have a thriving business, soon!

Do you need help with your marketing campaigns?

Schedule a free video-call interview to help us understand where you are at your business right now, your needs and goals, and we will give you a detailed analysis of how we work. Then, we’ll create the first campaign for you for free to prove we can get you results.

That’s it, another article has finished, here on Web Market Support. I am waiting for your comments and thoughts. Till next time.

Tasos Perte Tzortzis

Tasos Perte Tzortzis

Business Organisation & Administration, Marketing Consultant, Creator of the "7 Ideals" Methodology

Although doing traditional business offline since 1992, I fell in love with online marketing in late 2014 and have helped hundreds of brands sell more of their products and services. Founder of WebMarketSupport, Muvimag, Summer Dream.

Reading, arts, science, chess, coffee, tea, swimming, Audi, and family comes first.

MARKETING | ADVERTISING | SALES

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

LATEST NEWS
business/marketing/sales/tech
  • TotalRetail: What Makes a Best-in-Class Retail Media Network [the author says it's first-party data. I analysed this topic 1,5 years ago, it's also zero-party data along with first-party]
  • HarvardBusinessReview: The Questions Every Entrepreneur Must Answer [this article dates back to 1996, but I recommend that you read it]
  • Wired: How to Use ChatGPT’s New Image Features
  • DigitalMarketer: Striking The Right Balance Between Business Branding Vs. Personal Branding
  • WealthyAffiliate: Plotting Your AI-Driven Social Media Odyssey. Streaming Oct 5.
  • TechCrunch: Mistral AI makes its first large language model free for everyone
  • FashionDive: Consumers plan to spend more on luxury: report
  • WealthyAffiliate: Google is Full of Low Quality Content (and that is about to change).
  • HarvardBusinessReview: Using Technology to Improve Supply-Chain Resilience
  • VentureBeat: Enterprise workers gain 40 percent performance boost from GPT-4, Harvard study finds
  • InsiderPaper: US says Amazon running illegal monopoly in online retail
  • SearchEngineLand: Has Google Ads lost all credibility? Why one advertiser says it’s time to leave. "There should not be one ounce of trust left that any advertiser has in Google Ads," according to Greg Finn.
  • ElegantThemes: 5 Best AI Story Generators in 2023 (Reviewed and Ranked)
  • SalesScripter: Common Cold Call Objections and How to Respond
  • SearchEngineLand: Links are not a top 3 Google Search ranking factor, says Gary
  • HubSpot: The Expert Edge: Exclusive Interviews with Sales, Marketing, and Service Professionals
  • TheWallStreetJournal: Marketers Maintain Focus on Diversity Despite Outside Pressures
  • MarketingDive: Pinterest focuses on possibility in new global ad push
  • WealthyAffiliate - CountessCtry: Affiliate Program Secrets: Picking Profitable Opportunities
  • WPforms: How to Create an Expense Approval Form (With Templates)
  • WealthyAffiliate: How to Create Profitable Affiliate Funnels Using "Best Categories"
  • MarketingDive: Brand interactions evolve on social media: Here’s what the numbers say
  • CyprusMail: List of top 10 affiliate link tracking platforms [Pros & Cons]
  • Forbes: Affiliate Marketing: Predictions And Strategies For Success
  • SearchEngineLand: Google quietly increases ad prices to meet targets, claims exec. The search engine reportedly raises prices by up to 10% without informing advertisers. [More of a 10X, not just 10%: Speak the truth]
  • SearchEngineJournal: Google Gemini: What We Know So Far
  • YahooFinance: Affiliate Marketing Platform Market Size ($ 38352.89 Billion by 2030 at CAGR of 15.44% CAGR) - which is Booming Strong Growth in the Globe till 2030
  • WealthyAffiliate: A World of Possibilities - ChatGPT at Work and Home. upcoming Training with magistudios. Streaming Sep 23. Wrap up the course by exploring a myriad of ways to integrate ChatGPT in your professional and personal life. From business proposals to personal blogs, ChatGPT can be your intelligent partner in all walks of life.
  • SearchEngineLand: How AI is changing the game for PPC account managers
  • SearchEngineJournal: The Three Pillars Of Content Marketing Strategy
  • WealthyAffiliate: After 18 Years at Wealthy Affiliate, We Breathe Innovation
  • SearchEngineLand: When your business doesn’t need SEO. Discover five reasons why SEO might not be the best fit for your business, from budget limitations to the need for immediate results.
  • YahooFinance: 30 Low Cost Business Ideas With High Profit
  • BusinessInsider: HustleGPT: Generative AI will boost income and help millions of workers take on second and third jobs, Morgan Stanley predicts. 
  • Entrepreneur: Here's the Secret to Growing Your Small Business, According to Execs at UPS, Airbnb, Mastercard, and Other Big Brands
economy/politics
  • YahooFinance: Stocks pummeled, bond yields surge amid hot jobs data: Stock market news today
  • [A new BRICS report says: “Existing international organizations are controlled by Western countries, which manipulate them and impose sanctions. It is necessary to carry out a fundamental reform of the entire architecture.” This is what a splitting world looks like. Change. ]
  • [BRICS planning SWIFT competitor]
  • [Income tax revenue, US Federal tax revenue, excise tax are going down.]
  • [Evergrande stopped trading yesterday afternoon session and has not started Friday. The Events are about to start. #DropTheReports. General Michael re-enters. Kobe Pre-recorded testimony. Worldwide Mandatory Sitdown Event approaching]
  • [Binance cryptocurrency exchange to sell its Russian business to CommEX will cease operations in the country.]
  • BusinessInsiderAfrica: Egypt and UAE enter $1.4 Billion local currency swap agreement
  • Nippon: Tokyo stocks down in morning as U.S. gov’t shutdown looms
  • SchiffGold: The end of the road for the dollar [the paper dollar, not the gold that is running in the background already] 🙂
  • MacroBusiness: Australian dollar hammered by Evergrande
  • MoneyControl: First ever filming of Singapore’s Gold Reserves in secret vault: What did it discover?
  • WatcherGuru: China: Billionaire Chairman of Evergrande Arrested [the domino is near]
  • TOSHIBA delisting is going to drag many others down with it.
  • ALLEGATION OF MONEY LAUNDERING - UBS Group AG
  • RISK OF LIQUIDATION: Remember this Defaults Tether, USD, Bitcoin & Ethereum. Defaulting USD Defaults all currencies Worldwide. This causes the Global Housing Market to collapse>[1955 prices]
  • Kitco: Tanzania has started domestic gold purchases to boost forex reserves
  • Search4Dinar: Central Bank of Iraq approves new system for external transfer
  • AMG-news: THIS IS HUGE! USA INC BANKRUPTCY: USA INC Bankruptcy Sparks Global Upheaval – WORLDWIDE AVALANCHE!
  • Reuters: Evergrande debt setback, Oceanwide blow rattle China property stocks
  • TheDailyHodl: $18,900,000,000 in US Treasuries Dumped by BRICS Members China, Brazil, India and UAE in One Month
  • TheEastAfrican: Somalia on track for full debt relief in December, IMF says
  • Express: Stock markets hit ‘puke point’ as high interest rates set to trigger 'violent' 50% crash
  • MarketsInsider: The de-dollarization drive is spreading wider - Indonesia is the latest nation to join the anti-buck movement
multimedia/web development
  • Dev: 10 Exceptional Developer Tools Launched in 2023
  • MotionElements: FREE background music for video. MotionElements is the best online stock music site to download free background music. Choose from free stock music to free sound effects to free stock video.
  • Deeezy: 14 FREE Bakery Store Illustrations
  • ThemeForest: Up to 50% OFF selected items. 27 website templates from $7 sorted by best sellers. Beautiful website templates from our creative community, reviewed one by one by our staff.
  • DesignModo: 19 Top Tools & Resources for Web Designers in 2023
  • ElegantThemes: How to Create a Landing Page with AI
  • CraftWork: FLASH SALE. Save up to 45% on illustrations, UI kits, Framer and Figma templates, and Pro Access subscription plans. Use discounts before 22 September.
  • PlaceIt App: Boost Your Business From Everywhere. Easy access to our entire library of designs, mockups, logos & videos. Download your designs directly on your device and share in seconds to your social media.
BRAND NEW CATALOGS:
  • Online Education Resources - Books, programs, courses, training, and so much more. I'll be adding many brands in the upcoming days and weeks. Check it out!
  • BizHub: The Ultimate Resource Catalog for Ambitious Businesses.The ultimate business collection by categories: organisation-administration, marketing, production-supply chain, financial management-economics, human resources management, IT &web development, legal & regulatory compliance, social image & responsibility, design & multimedia, business development, education, innovation. An upgraded version of the 200+ tools collection.

........................

DAILY BREAKING NEWS: Marketing, Business, Economy, Multimedia + The "7 IDEALS" Methodology FINISH LINE 85% 🙂

EngageBay

All-in-ONE Marketing & Sales CRM. Grow Your Revenue 5X.

Visme

Create anything, make it stand out. Your all-in-one platform for creating Presentations, Documents, Data Visualizations, Videos and other branded content. Used by 23,625,288 people in 133 countries and counting.

ThemeForest

Up to 50% OFF selected items. 27 website templates from $7 sorted by best sellers. Beautiful website templates from our creative community, reviewed one by one by our staff.

Brevo

Connections that spark growth. Marketing automation platform: email marketing, SMS, automation. Sales platform: people, pipelines, leads, deals. Transactional email: API. Conversations: 1-on-1 chat tools. BrevoPlus: all-in-one digital marketing platform.

*SPECIAL OFFER

You get 30% off for the first 6 months if you upgrade by October 31st, both for Sales and Phone plans. You can use the code BREVOLAUNCH23 at checkout.

#1 CONTRIBUTOR

“Here, we honour and reward the most valuable contributors to the blog. #1 position Natasha Lane.

Natasha’s Author Page – web designer, lady of a keyboard and one hell of a geek. You can find Natasha on her website.”

Quote of the Week

Life is a discovery process where the mind is given to us to mirror everything we observe to the divine.

the entrepreneurial brain 666 banner
ecoverly gif cover
The role of the business owner featured 666
All-in-One CRM & Marketing Automation Software
marketing publishing mastery private training workshops featured banner
roobet-july-2023-250x250
wealthy-affiliate
Divi WordPress Theme

Archives

Find a domain starting at $0.88

powered by Namecheap

Newsletter

Marketing, Business, Economy, Multimedia

Get access to marketing and business training, sales secrets and personal stories from the entrepreneurial world, downloads, exclusive discounts and bonuses, and the newsletter to scale your business

I’m celebrating the release of the “7 Ideals” methodology, be part of the movement!

The “7 Ideals” Methodology Beta Group & CONTEST

There’s a contest as the time for the opening has almost come. Submit your product/service for review and get the chance to win a phenomenal prize. The winner gets free access to the whole methodology – not just access to the beta group. DETAILS SOON 🙂

Only 1 brand will be rewarded

Read More

Latest Posts

the 7 ideals blueprint featured

The 7 IDEALS Methodology

A revolutionary methodology - a systematic and structured approach to developing and implementing custom-made strategies, models, frameworks, processes, and campaigns for small businesses and startups. 

We penetrate any market under any competitive conditions and in any social, political, economic, fiscal, insurance, international, etc. environment.

A formula that I follow to design, manage, and grow your business from an initial idea to a leading name in your respective industry and beyond.

 

The 7 IDEALS motto:

INNOVATION - QUALITY - RESULTS - IMPACT - GROWTH

The end result of 30+ years in business & marketing, and I've been working on it since 2021

 

GET ACCESS to the upcoming BLUEPRINT (before I release it publicly). it's a detailed guide that explains the methodology step-by-step, and get the chance to have the methodology applied to your business at no cost (there are certain criteria and requirements).

PLUS get exclusive access to THE "7ID Amalgam" concept (HOT), various bonuses and events, the newsletter, and more

You have Successfully Subscribed!

Pin It on Pinterest

Share This