I remember I was discussing with a local entrepreneur 2 years ago when we first met at our kids’ football game.

He is selling plant pots to traders around the country.

When I explained a few things about how I work, he shared a story.

He always believed that marketing and advertising are just a waste of money, an unnecessary luxury, an expense without meaning. Just like my father. 

But one day he was on a business trip somewhere and he was invited to a trade show by the founder of a magazine.

He did not want to attend the show and he did not want to refuse their proposal by just saying no either. 

So he decided to give away a beautiful small tree as a gift for their show and he explained that he had to go back to his town. 

The founder of the magazine was impressed by his gift and later when they spoke on the phone he informed him that they took pictures of the plant in the show with various attendees and that he created a mini ad space for the donated tree in his magazine.

It was a picture with a tiny little ad at the bottom of the page. 

It was just saying…this tree was donated by Mr. X for this show along with his telephone number.

For many months, after the ad was created, he was receiving phone calls from various business people all over the country telling him that they wanted a tree like the one in the picture for their facilities. The donated tree paid off its value 50X eventually, not to mention the new business relationships he could take advantage of.

This is when he realized the phenomenal power of marketing.

Importance Of Marketing

Photo by Aaron Sebastian/Unsplash

What is Marketing?

Marketing is the art and science of drawing attention to a company’s products and services and it incorporates researching, advertising, sales, branding, public relations, product design and distribution, and more.

It’s about interacting and engaging with the marketplace, nurturing prospects, converting them into paying customers by providing solutions to their problems, needs, and wants, and turning them into repeated buyers, advocates, and promoters of a brand.

70+ Reasons Why Marketing is so Important

1. Identifies people’s problems, needs, wants, and aspirations
2. Discovers hidden opportunities in the marketplace
3. Recognizes unsatisfied groups of people
4. Helps brands gain insights into the competition
5. It draws attention
6. Defines and attracts a targeted audience, people who are interested in a brand’s offerings, solutions, products, and services
7. Creates awareness
8. Acquires leads
9. Helps people become familiar with a brand and its values
10. Invites people to try out products and services
11. Helps brands become visible in the marketplace
12. Defines a unique selling proposition and differentiates brands from the competition
13. Showcases a brand’s expertise and positions it as a leader
14. Develops close relationships with customers, influencers, and other companies
15. Creates a strong social presence, helps brands gain followers
16. Content marketing increases online traffic and improves SEO performance
17. Builds trust with prospects by continuously nurturing them
18. Builds authority and credibility
19. Helps brands follow-up on prospects
20. Propels prospects to take action
21. Educates prospects and customers with facts, statistics, research findings, etc so they can make well-informed decisions
22. Explains the benefits of products and services and the advantages of using them
23. It shows why a company’s products and services are great
24. Helps people envision a better future for themselves
25. Helps customers solve their problems and pain points
26. Offers incentives
27. Converts prospects into buyers
28. Converts buyers into customers
29. Converts customers into repeating buyers
30. Converts customers and clients into raving fans and brand evangelists
31. Keeps a steady flow of customers coming in and retains existing customers
32. Creates the feeling of community
33. Satisfied customers are part of a brand’s movement
34. Keeps in touch with the customer base
35. Delights and entertains customers
36. Increases customer loyalty
37. Earns referrals
38. Prepares a sales environment
39. Helps people become receptive to sales messages and pitches
40. Removes the risk from buyers
41. Guarantees results and satisfaction
42. Closes the sale
43. Shows appreciation and gratitude to customers so they feel important
44. Keeps customers interested, on alert
45. Makes customers receptive to new product, services, and ideas
46. Tests prices, quality, design, ad copy
47. Receives and analyzes feedback from the market
48. Segments people into different buckets (groups, lists, or categories) so a company can provide tailored experiences
49. Attracts the right customers and repels uninterested people who have low chances of converting
50. Multiplies results
51. Minimizes costs
52. Increases conversions and revenue
53. Decreases overhead
54. Reduces refund rates
55. Drives business growth
56. Improves product quality
57. Helps in product development
58. Helps management make informed decisions
59. Improves the overall company’s performance
60. Helps brands discover new audiences, niches, target markets
61. Creates ideas for new products and services
62. Creates info-products that can be added to any company’s arsenal to complement other digital or physical products
63. Creates multiple streams of income (front-end, back-end, upsells, downsells, cross-sells, funnels, etc)
64. Helps brands evaluate current assets they have in position
65. Identifies hidden assets
66. Creates excitement, anticipation, a buzz (product launches)
67. Delivers value in the marketplace
68. Opens up doors to potential partnerships and joint-ventures, networking
69. It opens up a whole new world of opportunity by reaching new audiences and markets with the help of affiliates
70. Helps brands connect with affiliate and advertising networks, forums, communities
71. Utilizes competitors’ assets, resources, and clientele with strategic partnerships
72. Gives leverage
73. Attracts investors, funding, influencers, vendors, sponsors
74. Helps brands during tough economic times
75. Guerrilla techniques make it hard for people to forget a brand’s name
76. Reminds people of a company’s existence
77. Sustains brands’ presence and reputation
78. Brands that don’t utilize marketing, lose share to their competitors
79. Leads to success

And as Jay Abraham, one of the top marketing strategists in the world says…

Marketing is the mechanism that keeps businesses alive and thriving. 

Without marketing, we lose customers, and therefore money.

Is the difference between the life and death of a business

The Orange Juice Invention Story

In the early 1900s, orange juice wasn’t a thing.

One day, a marketer called Albert Lasker was informed that orange growers were chopping down trees due to over-production.

People weren’t eating enough oranges and Sunkist Oranges, a company, was suffering heavy losses because of it.

They asked for Lasker’s help.

Lasker after researching discovered that one glass of orange juice required 2–3 oranges, and his firm designed and manufactured an orange juice extractor. 

His goal was to make drinking orange juice a habit.

Eventually, they managed to sell the orange extractors to the public for 10 cents bundled with 2-3 oranges.

The ad slogan…

Drink an orange.

Final Words

I hope you enjoyed this quick tour of the beautiful world of marketing.

Don’t be afraid of it, don’t shy away, make it an ally, and chances are, you’ll have a thriving business, soon!

Do you need help with your marketing campaigns?

Schedule a free video-call interview to help us understand where you are at your business right now, your needs and goals, and we will give you a detailed analysis of how we work. Then, we’ll create the first campaign for you for free to prove we can get you results.

That’s it, another article has finished, here on Web Market Support. I am waiting for your comments and thoughts. Till next time.