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Consumer Behaviour #03: Consumer’s Involvement & Marketing Test 🙂

You're Reading:Entrepreneurship Is Not Just Running Businesses

Entrepreneurship Is Not Just Running Businesses

by Tasos

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Jan 24, 2020

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It’s a question I get asked often. So how do you feel as an entrepreneur? What it really means to be an entrepreneur? Or they might ask what’s the difference between an entrepreneur and an employee? Is there something remarkable beyond being your own boss?

Usually, I give a very laconic answer (I’ll get back to this) but today I want to fully disclose all the things that need to be highlighted.

My ultimate goal is to motivate as many of you as possible who aren’t yet entrepreneurs to at least consider trying it.

Meaning Of Entrepreneurship

And Then I Remembered…

As I was preparing my presentation for the first chapter of the upcoming workshops, which is about entrepreneurship and how to become a successful entrepreneur, I remembered a discussion I had once with a so-called entrepreneur. 

He thought he was an entrepreneur but in reality, he was not. 

But before that, let me test if you really understand what an entrepreneur is.

Because there is a misconception that an entrepreneur is someone who simply runs a business, a store, or provides a service. Nope, it’s not that simple.

Someone who runs a business, is exactly that, someone who runs a business.

An entrepreneur builds and runs businesses but not just that.

Here’s how I see things:

An entrepreneur is a risk-taker. Constantly trying to improve and scale. He creates new products and services all the time and tries to innovate in order to provide massive value for the customers, his company, and himself.

An entrepreneur gets results, no matter what, and jumps from idea to idea until he hits a home run, without waiting. He takes action immediately.

An entrepreneur is not someone who copies what others do. He creates new products and services that don’t exist to provide customers new ways and dimensions so they can enjoy something exciting.

An entrepreneur does not just adapt. He creates space. New environments where he can provide massive value to the world.

He discovers and capitalizes on opportunities.

An entrepreneur constantly experiments and doesn’t give up until they find a perfect opportunity. He knows that not all ideas will work out as expected. But he also knows that some ideas will work like magic.

They respond quickly to problems, objections, issues, and even disasters.

They tend to solve problems instead of creating them or whining about them.

They are also optimistic and know subconsciously that in times of financial downturn and unrest, only with optimism can they succeed.

Entrepreneurs don’t stop learning and educating themselves. They like to read and study other successful leaders and personalities.

They improvise very often to make things happen.

Entrepreneurs are productive, extremely responsible, and they don’t care much about sleep.

They share values with the world, trying to make it a better place. They don’t just care about the money.

They contribute to a bigger movement.

They get stressed because they want results as quickly as possible but they also have self-control. 

They are good listeners, they have patience, and consistency is a core value

They help families and people earn money.

A big percentage of them are givers, they donate to the community and help unprivileged people.

They are proud of themselves.

They believe in something before they see it and they have a very strong imagination. They don’t care if people think that they are crazy, they move on no matter what.

They implement ideas immediately.

Pretty often they are good at marketing, sales, and persuasion.

They are leaders.

They are targets of haters.

And the list is really endless, as you’ll discover soon in the first session of the workshops.

And here’s the answer I mostly give when they ask me what an entrepreneur is…

Entrepreneurs have a vision, dreams, and they are obsessed with their mission.

Back To The Discussion

Now let me get back to the discussion I had with this guy, who thought he was an entrepreneur.

Why am I saying this?

If someone has an idea for a product he could sell in the market and opens a store, and buys merchandise to resell it, and runs the store, it does not necessarily mean he’s an entrepreneur. He’s someone trading goods for money, someone who runs a business, more of a manager

Now think of someone who opens a store selling the exact same product with the first guy, but he’s also providing his own services, and constantly adds new services to the mix. He thinks of ways to innovate, improvises so that he can better serve his customers in a unique and profound way. He takes risks and explores new audiences to reach.

He’s an entrepreneur, not a manager, not someone who simply runs a business. 

Entrepreneurs don’t run businesses, they expand them.

But I’m very disappointed 

Because the majority of people are afraid they don’t have what it takes to succeed as entrepreneurs.

Truth is they don’t really know what is an entrepreneur.

And most of the business owners don’t know what an entrepreneur is, themselves.

And businesses fail all the time, It’s a pity.

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Your host: Tasos Perte Tzortzis

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Epilogue

Now you know what an entrepreneur is. Now it’s your responsibility, it’s your duty to make it happen.

Do you need help becoming a successful entrepreneur? Do you need help in creating awesome products people will love immediately?

I also recommend that you go through the comprehensive guide exploring in detail the role of the contemporary business leader.

Plus, this is another must – the article where I analyse in depth the common characteristics of successful entrepreneurs.

Do you want to move even faster? Let us help you with our private training workshops!

Another article has finished, here on WebMarketSupport. I am waiting for your comments and thoughts. Till next time.

Tasos Perte Tzortzis

Tasos Perte Tzortzis

Business Organisation & Administration, Marketing Consultant, Creator of the "7 Ideals" Methodology

Although doing traditional business offline since 1992, I fell in love with online marketing in late 2014 and have helped hundreds of brands sell more of their products and services. Founder of WebMarketSupport, Muvimag, Summer Dream.

Reading, arts, science, chess, coffee, tea, swimming, Audi, and family comes first.

Entrepreneurship

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