From the moment I opened the doors here to let people publish their posts, I’m getting a lot of questions from email subscribers, external partners, and others and all are related to the benefits of this strategy.
People want to know if guest posting can benefit them, whether they let others guest post on their properties or when they guest post on other websites.
For me, guest posting can be proved beneficial for both sides (if done right), and I will explain why.
Guest Posting Benefits
But before I analyze the various benefits, I want to emphasize the importance of being selective in which posts you accept and in the case you guest post on other websites, which websites you want to get featured on.
I was thinking of opening the blog’s doors to others for a long time and I knew I would have to deal with thin content and people that only care to get featured without providing value on their side.
And when I finally let others send their drafts, my suspicions became a reality.
For the last 6 months, we have rejected a ton of submissions. But we’ve also discovered great writers that add extreme value to our website.
This is when I decided to enhance our dedicated guest posting page with very specific terms, by explaining thoroughly what we’re looking for, by offering samples of accepted articles, and by linking internally to content on our blog.
On the other hand, if you are pitching other websites to guest post for them, do some research before you apply.
Are these websites selective in who they let in and is their audience a perfect target for your offerings?
Of course, there are more factors to consider, like website traffic, authority, and quality.
So here is a list of guest posting benefits:
Improve Rankings & Visibility
When you let others guest post for your blog and you only accept quality content your rankings in the search engines will get improved. It’s logical. When a website adds content on a consistent basis, it starts getting ranked for more and more keywords and this is when its rankings get improved.
When you guest post on other websites, you improve rankings for these websites and for your own properties as well. You earn mentions and links and as a result, you improve your visibility in the search engines.
To stay visible in the search engines, your website should be active by adding content regularly and by improving old content.
The best way to add content without working extra or hiring people is to let others guest post on your website.
Gain Authority & Credibility
When you let others guest post for your blog, your visitors enjoy diversity in content and you start gaining authority in your industry.
When various opinions are expressed on a website, the website gains trust and credibility. A website gets visited by people from different professions and a variety of demographics, so when they notice content created by various sources, they believe they deal with a credible source of information.
When you guest post on other websites, you help these websites gain authority but at the same time, you gain authority and credibility as well.
When people search on the search engines, and your name appears in various properties, people will take you seriously. They know they deal with an author that has a voice beyond his/her own property.
Links, Mentions, and Shares
When you let others guest post on your website, the guest posting authors will share their articles with their network and they will probably link to these articles on other sites or properties. As a result, your website will gain links, mentions, and shares.
When you guest post on other websites, you earn links back to your site, your name as an author gets mentioned and your article is shared and distributed by the websites’ owners. And if the article you published is high-quality then the website owners will share it with their email subscribers, social networks, forums, communities, and other properties.
Improve Writing and Content Marketing Skills
There’s always room for improvement at whatever we do. When you keep on practicing and writing you become better.
Do you ever go back to articles you published years ago? Do you love them or hate them?
When you guest post on other websites, your writing skills will get improved. Now, you’re not only writing for your audience but new audiences as well.
When you let others guest post on your site, you’ll have to review these articles before you approve them, and by reading and editing, you still improve your writing skills.
Inevitably, this process improves your content marketing skills. By writing for new audiences and properties, and by reading and editing other people’s articles, you sharpen your skills and you get to know your industry.
When you let others guest post on your site, the guest posting authors will discuss about it with their partners and people in their networks. Your website gets visibility and more authors would pitch you to get featured on your blog.
When you guest post on other sites, again, you gain visibility, meet new people, and make valuable connections.
The more social you get, the more visibility you get. A cycle of exponential growth begins.
When others guest post on your site and when you guest post on other sites, your website gains trust and authority.
Your brand becomes a whole new brand, that is social, active, open, democratic, interacting. It’s not a solo operation anymore.
As a result of all the above, your brand will probably get listed or earn links on various properties and new people will be interested in co-operating with you.
Again, it’s a cycle of never-ending growth. It’s branding, awareness.
New Audiences, Exposure
Guest posting lets you reach new audiences that you would not be able to reach alone.
When you guest post on other properties, you tap into their traffic. This is a great chance to stand out and create awareness.
Your name will get exposed and you will gain leads, prospects, and new invitations to guest post for others.
And when others guest post on your site and share their articles with their network, you’ll get fresh traffic from a variety of sources, leads, and new prospects.
Opportunities & Ideas
When you open the doors to guest posting, in fact, you open the doors to new partnerships and you make valuable connections.
You build relationships with authors, bloggers, entrepreneurs, marketers, companies, communities.
Maybe this is the starting point for a joint-venture or a new sponsorship, or a business proposal.
You’ll never know what the future brings. So keep your website doors and your eyes open!
This constant social networking will give you plenty of new ideas to implement. You’ll get inspiration and motivation to create something new. A new piece of content, a new product, a new service or membership.
And this the ultimate goal for any entrepreneur. Always being able to create something new. Improving and scaling.
There you have it, a list of guest posting benefits to motivate you and to show you the real potential of networking.
Now, be careful, this is very important!
It’s in your best interest to create high-quality content when you guest post on other sites. Don’t create something mediocre just for the sake of guest posting.
It’s not only about the links and mentions you’ll earn one way or another.
This is a great opportunity to stand out.
It’s about showing who you really are.
Create exceptional content and you’ll be able to build a brand name beyond your expectations.
Authors that guest post on Web Market Support and create exceptional content, will get rewarded. Big Time!
I’m not ready yet to announce the details but stay tuned as it won’t take me very long.
Tasos Perte Tzortzis
Marketing Specialist, Entrepreneur
Although doing traditional business offline since 1992, Tasos fell in love with online marketing in late 2014 and has helped hundreds of brands sell more of their products and services on the web.
He enjoys reading, music & arts, mathematics, chess, coffee, swimming, Audi, and playing with his kids.