I know how hard is to choose an email marketing automation service for your needs as a business owner, marketer, publisher, agency manager, or blogger. Technology evolves, people are bombarded with thousands of marketing messages daily on various platforms and mediums, deliverability rates are dropping.

There are numerous solutions in the market that promise great results, the best delivery, and affordable prices, and this huge competition makes your decision even harder.

It took me over 10 days to decide which service to use. Hopefully, this guide will help you choose faster based on your company’s needs and the number of your subscribers if you already have a list.

This guide analyzes the best marketing solutions in the market, their features, integrations, pricing plans, helping material and training, if they offer free trials, and more.

This is the first part of an extended list.

Let’s dive in!

Active Campaign

active campaign

Main slogan: Go beyond email marketing with true marketing automation. All the tools you need to make meaningful connections and grow your business.

Services:

  • Email marketing (broadcast, triggered, targeted, autoresponders, funnels, scheduled)
  • Marketing automation
  • Sales + CRM
  • Messaging (email marketing, SMS marketing, Facebook audiences, site messages)

Email Marketing Features:

  • 25+ professional email templates
  • Multi-user editing, revision history, managed deliverability
  • Integrations, conditional content, mobile optimized
  • Link actions, custom data, geotracking
  • Audience segmentation, free image hosting, site tracking
  • Personalization, social sharing, analytics

Marketing Automation Features:

  • Site tracking, sign up forms, migration services
  • Goal tracking, advanced reporting, attribution
  • Split action, lead scoring, notification emails

Sales + CRM Features:

  • Sales reporting, win probability, marketing automation
  • Segmentation, lead scoring, notification emails
  • Automated deal updates, task assignment, note creation

Integrations:

ActiveCampaign integrates with PayPal, Stripe, Shopify, WooCommerce, BigCommerce, Facebook, and 150+ other apps, including WordPress and Zapier.

Pricing Models:

  • Lite (unlimited sending, email marketing, newsletters, marketing automation, chat & email support, up to 3 users)
  • Plus (everything from Lite, CRM, sales automation, contact & lead scoring, deep data integrations, custom user permissions, custom domain, custom branding, 1-on-1 training, SMS marketing, up to 25 users)
  • Professional (everything from Plus, site messaging, attribution, up to 50 users)
  • Enterprise (everything from Professional, custom mailserver domain, dedicated account rep, in-depth onboarding, free design services, free social data, phone support, uptime SLA, unlimited users)

Pricing Plans (they depend on the number of contacts – 500, 1000, 2500, 5K, 10K, 25K, 50K, 75K, 100K, >100K) and there are 2 options (Monthly and Yearly plans):

  • Lite (starting from $9/mo up to $459/mo + custom pricing for >100K contacts)
  • Plus (starting from $49/mo up to $399/mo + custom pricing for >50K contacts)
  • Professional (starting from $129/mo up to $599/mo + custom pricing for >50K contacts)
  • Enterprise (starting from $229/mo up to $499/mo + custom pricing for >25K contacts)

Free Trial:

Yes, 14-days free trial, no credit card required.

Training:

  • 1-on-1 training
  • Webinars
  • Walkthrough videos
  • Podcasts
  • Guides

Other departments:

  • Community, forum
  • Marketplace
  • Events
  • Feedback
  • Contact Support
  • Free migration services
  • Certified consultants
  • Jobs, opportunities
  • Success stories
  • Blog

Active Campaign  began as a solution for business owners who needed to keep in touch with their contacts. Today is one of the fastest growing global tech startups.

Aweber

aweber

Main slogan: The email marketing platform built for you. AWeber helps ambitious small businesses and entrepreneurs drive real results with powerful, targeted email automation.

Email Marketing Features:

  • Email newsletters, drag and drop editor, HTML templates
  • Email automation, tagging, split testing
  • Autoresponder follow-ups, RSS to email, integrations
  • Sign up forms, email API, mobile apps
  • Customer service, subscriber management, segmentation
  • Email tracking, deliverability rate, and more.

Integrations: Aweber integrates with PayPal, GoToWebinar, WordPress, Facebook, Elegant Themes Divi, Blogger, and much more.

Pricing Plans (they depend on the number of contacts – 500, 2500, 5K, 10K, 25K, >25K) and there are 3 options (Monthly, Quarterly, and Yearly plans):

  • Starting from $19/mo up to $149/mo + custom pricing for >25K contacts)

Helping material:

  • Article guides
  • Blog
  • Webinars
  • Video guides

Other departments:

  • Jobs, opportunities
  • Press releases
  • In the news
  • Speakers
  • Media kit
  • Events
  • Email marketing API
  • Engineering blog

Free Trial:

Yes, 30-days free trial.

Aweber is one of the most popular solutions among bloggers and small business owners. It’s an award-winning service with over 100K customers. CEO Tom Kulzer founded AWeber back in 1998. Since then, AWeber has grown into a team focused on helping customers achieve success with email.

Campaign Monitor

campaign monitor

Main slogan: Make your emails unforgettable. There’s a reason why more than 250,000 businesses worldwide trust Campaign Monitor to power their email marketing.

Features:

  • Drag and drop editor
  • Hundreds of professionally designed templates
  • Visual journey designer
  • Detailed lists
  • Smart segments
  • Sign up forms
  • Analytics (geography, acquisition, engagement per campaign)
  • Integrations
  • Transactional emails
  • Support

Pricing Models:

  • Basic (2500 emails across campaigns and automated emails, email support, all core email marketing features, insights analytics suite, basic marketing automation)
  • Unlimited (everything from Basic, unlimited emails across campaigns and automated emails, priority customer support, advanced marketing automation, unlimited inbox previews, time zone sending, unlimited spam testing)
  • Premier (everything from Unlimited, premier phone and email support, send-time optimization, advanced link tracking, template management for teams)

Pricing Plans (they depend on the number of contacts 100, 1000, up to 50K, >50K):

  • Basic: starting from $9/mo up to $329/mo
  • Unlimited starting from $29/mo up to $749/mo
  • Premier starting from $149/mo up to $989/mo

For annual plans, you have to contact the support team.

Free Trial:

It’s free to set up an account and create a campaign. But to send to more than 5 subscribers, you’ll need to choose a plan.

Helping material:

  • The complete email marketing guide
  • Email marketing essentials guides
  • Email list building guides
  • Marketing automation guides
  • Blog

Other departments:

  • Trust center
  • Careers
  • In the news
  • Leadership

Campaign Monitor is loved by over 250,000 small and medium-sized businesses with big goals. They offer powerful email marketing and easy to use automation tools that help their customers achieve epic success. Through their three products—Campaign Monitor, Emma, and Delivra—they offer a full range of email solutions to help marketers create meaningful, lasting connections with their audience.

Constant Contact

constant contact

Main slogan: Send great looking emails. Constant Contact makes powerful email marketing easy. Helping small business do more business.

Stats: 20+ years in the industry, 200M+ average #of emails sent/day, 180 countries, 97% deliverability rate.

Features:

  • Mobile-optimized templates
  • Drag and drop editor
  • Expert guidance and live support
  • Real-time reporting and analytics
  • Engaging content blocks
  • One-click calls-to-action
  • Polls and surveys
  • Coupons
  • Invitations, track RSVPs
  • Collect donations
  • Pull contentn directly from your website or blog
  • List building tools
  • Segmentation

Pricing Plans:

  • Email (starting at $20/mo, price based on the number of contacts): unlimited emails, 1GB file storage, 1 user, eCommerce, list-building tools, tracking & reporting, customizable templates, image library, marketing calendar, email scheduling, contact list import, list segmentation, Facebook lead ads, apps & integration, mobile app, live support
  • Email Plus (starting at $45/mo, price based on the number of contacts): everything from Email, 2GB file storage, 10 users, email automation, event marketing, online donations, surveys & polls, coupons, subject line A/B testing

Free Trial:

On both plans, the first month is free.

Other departments:

  • Help center
  • Video tutorials
  • Community
  • Professional services
  • Educational events
  • Developer resources

Constant Contact integrates with 424 apps and services including Facebook, Gmail, Office 365, EventBrite, Shopify, and more.

Constant Contact was founded as “Roving Software” in 1995, setting up shop in a cramped attic in Brookline, Massachusetts. Back then, email was usually viewed as just a way for friends to communicate online. But their founders saw what it could be: a valuable marketing tool that would help small businesses level the playing field in the battle against big business.

By 2005, they surpassed 50,000 customers. Since then, the company evolves and grows.

ConvertKit

convertkit

Main Slogan: Connect with your audience, make a living doing work you love.

Stats: 600M emails sent per month, 99.98% product uptime, 80+ integrations.

Features:

  • Customizable forms
  • Reporting
  • Advanced automation
  • Sequences
  • Tags and segments
  • Broadcasts
  • Text-based emails
  • Opt-in incentive delivery
  • A/B testing
  • RSS feed

Integrations: ConvertKit integrates with 80+ apps and services including Instapage, Teachable, Thinkific, Shopify, WordPress, WooCommerce, and more.

Pricing Plans:

  • 1000 subscribers: starting at $29/mo ($24/mo yearly plan)
  • 3000 subscribers: starting at $49/mo ($41/mo yearly plan)
  • 5000 subscribers: starting at $79/mo ($64/mo yearly plan)
  • For bigger plans, there’s a calculator where you enter the number of your subscribers

Free Trial:

Yes, 14 days.

Helping Material:

  • 100+ articles & guides
  • Workshops
  • 24/7 support (email, live chat)

Other departments:

  • Blog
  • Podcast
  • Jobs
  • Conferences

Founder & CEO is Nathan Barry. In previous careers, he has been a designer, author, and blogger. ConvertKit employs 37 team members across 28 cities.

Emma

emma

Main slogan: Email marketing that works for you. Emma’s email marketing platform gives you all the tools you need to send campaigns that really connect with your subscribers.

Features:

  • Approvals dashboard
  • Campaign management
  • Asset and template sharing controls
  • Multi-account reporting
  • Marketing automation
  • Triggers
  • Branching logic
  • List segmentation
  • Dynamic content
  • A/B testing
  • Landing pages
  • Drag and drop editor
  • HTML templates
  • Sign up forms
  • Analytics
  • Mobile appGuestbook for iPad
  • Integrations
  • Email inbox previews
  • Click-based heatmap
  • Subject line split testing

Integrations: Emma integrates with various apps and services (eCommerce, CRM, analytics, services, video) including Eventbrite, Google analytics, Microsoft dynamics, Shopify, YouTube, Zapier, Zendesk, and more.

Pricing Plans:

  • Pro: starting at $89/mo (paid annually), 10K subscribers – drag and drop editor, email templates, reporting and analytics, metric app, guestbook app, list importing, segmentation, lightbox signup forms, dynamic content, A/B testing, integrations, API, HTML, 1 user, 1 workflow, email & phone support
  • Plus: starting at $369/mo (paid annually), 25000 subscribers – everything from Pro, landing pages, salesforce integration, litmus inbox preview, custom event API, 10 users, unlimited workflows, email & phone support
  • HQ: starting at $839/mo (paid annually), 75000 subscribers, everything from Plus, white labeling, private branding, approvals dashboard, template style locking, tiered account structure, activity dashboard, template and asset manager, account and user permissions, unlimited managers, unlimited workflows, email & phone support.

Free Trial:

No, but you can request a demo.

Other departments:

  • Services
  • API
  • Release notes
  • Blog
  • Webinars
  • Podcasts
  • Videos
  • Helping articles
  • Newsroom
  • Careers
  • Leadership

Emma is part of the Campaign Monitor family.

Feedblitz

feedblitz

Main slogan: Email marketing is getting harder to do well. This is all we do. Let us help you. Connect with your audience in minutes.

Features:

  • Simplified newsletters
  • Custom forms
  • Email automation
  • Subscriber management
  • RSS to email
  • Tagging and Segmentation
  • Advanced analytics
  • Integrations
  • API
  • Monetization (one-click)
  • Multi-user
  • Integrated comments and related posts
  • Podcast tracking and integration
  • Enterprise management and SLAs

Pricing Plans: All plans include unlimited subscribers, unlimited funnels, unlimited lists, unlimited tagging, unlimited mailings, unlimited RSS feeds:

  • 100 subscribers: $7/mo, $49/year
  • 500 subscribers: $9/mo, $99/year
  • 2500 subscribers: $29/mo, $319/year
  • 5000 subscribers: $49/mo, $539/year
  • 10K subscribers: $69/mo, $799/year
  • 15K subscribers: $99/mo, $999/year
  • 25K subscribers: $149/mo, $1,599/year
  • 35K subscribers: $199/mo, $2,199/year
  • 50K subscribers: $299/mo, $3,199/year
  • Unlimited subscribers: $50 per extra 25K subscribers/mo, $500 extra per 25K subscribers/year

Free Trial:

Yes, 30 days.

Other departments:

  • Live chat
  • Phone support
  • Email support
  • Knowledgebase
  • Video tutorials
  • Blog

Back in 2003, FeedBlitz’s founder, Phil Hollows, needed help with the RSS to email service he was using for his corporate blog. But when the email to their support mailbox bounced, Phil knew he needed an alternative, and fast. As a professional product marketer embracing blogging and what was later to become known as social media, Phil knew he needed a solution that not only had the metrics, deliverability, and customizability his job demanded but also saved time with the end-to-end automatic email generation from the corporate blog.

There was only one small problem: That solution didn’t exist. And so FeedBlitz was born.

GetResponse

getresponse

Main slogan: All-in-one online marketing platform to grow your business. Over 350,000 customers and counting.

Features:

  • Autoresponders
  • Email templates
  • Perfect timing
  • Time travel
  • RSS to email
  • Automation templates
  • Scoring
  • Web event tracking
  • cart abandonment
  • Automation segmentation
  • Mobile workspace
  • Landing page templates
  • Webinars
  • CRM
  • eCommerce
  • Forms and surveys
  • List building and management (single opt-in list imports, hydra, advanced segmentation, custom fields, GDPR fields)
  • Advanced analytics
  • A/B testing
  • Global view
  • Spam checker
  • Drag and drop editor
  • Dynamic content
  • Image editor
  • 1000+ iStock photos
  • Responsive design
  • Multimedia studio
  • Account and campaign management
  • Integrations
  • Enterprise solutions

Pricing Models:

  • Email (autoresponders, landing pages, workflows, tags, 1 user)
  • Pro (everything from Email, webinars 100 attendees, scoring, abandoned cart, web event tracking, automation segmentation, 3 users, CRM, eCommerce)
  • Max (everything from Pro, custom DKIM, campaign consulting, webinars 500 attendees, 5 users)
  • Enterprise (everything from Max, account manager, dedicated infrastructure, dedicated IP address, max mailout performance, deliverability consulting, 10 users, transactional emails)

Pricing Plans:

  • Email (starting at $15/mo 1000 subscribers)
  • Pro (starting at $49/mo 5000 subscribers)
  • Max (starting at $165/mo 10K subscribers)
  • Enterprise (starting at $1,119/mo 100K subscribers)

There are also 12-month plans (-18%), and 24-month plans (-30%)

Free Trial:

Yes, 30 days, no credit card required.

Integrations:

122 integrations including Amazon payments, BingAds, ClickDesk, and more.

Helping Material:

  • Whitepapers
  • Reports
  • Guides
  • Infographics
  • Glossary
  • University
  • Videos
  • Podcasts
  • Certification Program

Other departments:

  • Events
  • Blog
  • Help
  • Careers

Simon Grabowski, CEO.

The company operates globally with offices in Poland, the U.S., Canada, Malaysia, and Russia with more than 300 passionate professionals on board.

With more than 15 years of experience, GetResponse continues to deliver excellent-quality online marketing solutions that empower entrepreneurs and make their businesses grow.

HubSpot

hubspot

Main slogan: HubSpot’s workflows tool is automation beyond email, so you can scale your growth and spend less time on repetitive tasks. Set up powerful, automated workflows using a simple, visual interface.

Features:

  • Email drip campaigns
  • Triggers
  • Conditions
  • Actions
  • Visual editor
  • Advanced segmentation logic
  • CRM
  • Webhooks
  • Score leads
  • Email tracking
  • Sales email templates
  • Email scheduling
  • Calling and call tracking

Pricing Models:

You request a free demo.

Other departments:

  • Marketing Hub
  • Sales Hub
  • Service Hub
  • Blog
  • eBooks, guides
  • Research & reports
  • Free courses and certifications
  • Customer stories
  • Professional services
  • News
  • Press coverage and awards
  • Events and talks
  • Speakers
  • Careers
  • and more.

In 2004, Dharmesh Shah and Brian Halligan founded HubSpot after they came to an observation: 

People don’t want to be interrupted by marketers or harassed by salespeople. They want to be helped.

It was time to make the marketing and sales process human. Time to treat buyers like people, not numbers on a spreadsheet. Time to build an inbound community and help people achieve their business goals in a more personable, empathetic way.

iContact

icontact

Main slogan: Email marketing made easy. Unlimited sending, unlimited possibilities. 

Features:

  • Drag and drop editor
  • A/B split testing
  • Automation
  • Audience segmentation
  • Performance reporting
  • Multi-user accessibility
  • Subscriber management
  • API integration
  • Salesforce integration
  • Pre-built design library
  • Responsive email layouts
  • HTML editor
  • Instant Spam check
  • Customizable merge fields
  • Complete send time control
  • Subscriber engagement score
  • Segment by custom fields
  • Custom signup form creation

Pricing Models:

  • Essential (award-winning customer support, drag and drop, automation, segmentation, responsive layouts, performance reporting, unlimited users, A/B testing, API, management, template library, spam check, custom field, sign up forms, Google analytics, custom design work)
  • Professional (everything from Essential, workflows, triggers, landing pages, engagement tracking, behavioral targeting, social monitoring, funnel reports, custom objects, Zapier integration, multiple folders)

Pricing Plans:

  • Essential (starting at $14/mo 500 subscribers)
  • Professional (starting at $99/mo)

There are also annual plans. You get a 15% discount for 12-month prepay. 

Free Trial:

Yes, 30 days.

Integrations:

iContact integrates with various apps and services including Salesforce, Zapier, Livechat, Magento, AppointmentPlus, and more.

Helping material:

  • Resources
  • Help
  • Glossary
  • Videos & webinars

Other departments:

  • Services
  • Marketing automation
  • Salesforce mass email
  • Product comparison
  • Developer portal
  • Careers
  • News and events
  • Awards
  • Blog

Since 2003, small and medium businesses worldwide have achieved significant results by turning to iContact’s best-in-class automation and email marketing solutions and knowledgeable team members. Headquartered in Morrisville, NC, iContact is an award-winning company in the Cision family of brands, and in 2018 is celebrating its 15th anniversary of results-driven email marketing.

InfusionSoft

infusion soft

Main slogan: Create order. Manage your customers and your business in one place.

Features:

  • CRM
  • Marketing automation
  • Sales pipeline
  • Online sales
  • Payments
  • Analytics
  • Integrations
  • Appointments
  • Quotes & Invoices
  • Estimates, proposals
  • Client manager
  • Communications

Helping material:

  • Blog
  • Guides
  • Webinars
  • Podcasts
  • Help center
  • Community forum

Pricing Models:

  • InfusionSoft: starting at $49/mo, 1500 contacts $99/mo, 2500 contacts $149/mo, 5000 contacts $199/mo, 10K contacts $249/mo
  • PRO: Basic 3 users, 2500 contacts $199/mo, Plus 5 users 5K contacts $299/mo, Premium 10 users 10K contacts $399/mo

Free Trial:

Yes, it includes 3 free coaching sessions. There are also 3 demo versions: Online demo, Live webinar demo, 1:1 personalized demo.

Integrations:

InfusionSoft integrates with over 230 apps and services including WordPress, Booker, Graphly, BigCommerce, Zapier, Vimeo, and more.

Other departments:

  • Events
  • Tools
  • Customer reviews
  • Success stories
  • Business consultants
  • Careers

145,000+ users count on Infusionsoft to provide what other solutions can’t: consulting and support that is mission-critical to success. Whether it’s one-on-one consulting, live training, or large-scale events, small businesses know that Infusionsoft is more than software. It’s a way to connect to the small business movement.

MadMimi

madmimi

Main slogan: Simple, lovely email. The easiest way to create, send, share and track email newsletters online.

Features:

  • Mobile-friendly
  • Web Forms
  • Management
  • Importing
  • Customized welcome messages
  • Real-time tracking
  • Reports
  • DKIM
  • SPF records
  • Sender ID
  • Multiple IPs
  • Feedback loops
  • SSL encryption
  • Facebook signup
  • Drip campaigns
  • Social links
  • Signup IPs
  • Promotion tweaks
  • RSS to email
  • Multi-user
  • Custom domain
  • Mailer API

Integrations:

MadMimi integrates with various apps and services including Etsy, SurveyMonkey, Highrise, Salesforce, and more.

Pricing Models:

  • Basic: starting at $10/mo 500 contacts
  • Pro: starting at $42/mo 10K contacts
  • Silver: starting at $199/mo 50K contacts
  • Gold: starting at $1,049/mo 350K contacts

Other departments:

  • Help center
  • Getting started guides
  • Blog
  • Press
  • API

They searched for email services online and found millions – but they didn’t like them. The outdated templates, the overall spam feel of the promos, and the general lack of joie de vivre in the process.

Instead of settling for the status quo, they designed their own email campaigns. Soon, people were asking them to design emails for them. They thought: sure. And Mad Mimi was born

MailChimp

mailchimp

Main slogan: Your business was born for this. Become the brand you want to be with smarter marketing built for big things.

Features:

  • Drag and drop editor
  • Edit photos
  • Work collaboratively
  • Email automation
  • RSS to email
  • Abandoned cart
  • Product recommendations
  • Order notifications
  • Product retargeting
  • Product follow-up
  • Customer re-engagement
  • Best customers
  • First purchase
  • Segmentation
  • A/B testing
  • Reports
  • Personalization
  • Facebook ads
  • Instagram ads
  • Landing pages
  • Google remarketing ads
  • Signup forms
  • Postcards

Integrations:

Mailchimp integrates with various apps and services including Big Cartel, BigCommerce, EventBrite, LemonStand, Magento, and more.

Pricing models:

  • Free: 2000 subscribers, 12K emails per month, multi-user accounts, guides & tutorials, support (only first 30 days via email)
  • Grow: starting at $10/mo, unlimited subsribers, unlimited emails, multi-user accounts, guides & tutorials, remove Mailchimp footer, email and chat support
  • Pro: starting at $199/mo, everything from Grow, premium support

There’s a calculator to estimate monthly rates based on the number of your subscribers

Free Trial:

Yes, up to 2000 subscribers.

Helping material:

  • Guides
  • Tutorials
  • Support team
  • Hire and expert

Other departments:

  • Agencies
  • Exert directory
  • Status
  • Developers
  • Events
  • Security
  • Mobile app
  • Careers

The company started in 2001 as a side project. Today, Mailchimp serves millions of customers around the world, is still 100% founder-owned, and is highly profitable. They’re headquartered in Atlanta with additional offices in Brooklyn and Oakland.

MailerLite

mailer lite

Main slogan: Advanced email marketing made simple. Discover how our ease of use and 24/7 support set us apart. All plans include unlimited emails and the latest features to grow your business, like landing pages & automation.

Features:

  • Drag and drop editor
  • Rich text editor
  • Custom HTML editor
  • Free newsletter templates
  • Landing pages
  • Pop-ups
  • Embedded forms
  • Subscriber management
  • Email automation
  • Interest groups (tagging)
  • Personalization
  • Segmentation
  • A/B split testing
  • Deliver by TimeZone
  • Auto resend
  • RSS campaigns
  • Campaign reports
  • Click maps
  • Opens by location
  • Developer API
  • User permissions
  • iPad subscribe app
  • Built-in photo editing
  • File manager
  • Unsubscribe page builder

Integrations:

MailerLite integrates with various apps and services including Shopify, Facebook, WordPress, OptinMonster, Privy, and more.

Pricing models: every plan includes unlimited emails with access to all of our features.

  • Free: 1000 subscribers
  • $10/mo, 2500 subscribers
  • $20/mo, 5000 subsribers
  • $35/mo, 10K subscribers
  • $50/mo, 15K subscribers

Free trial:

Start for free and upgrade anytime you want.

Helping material:

  • Knowledgebase
  • Video tutorials
  • Articles
  • Help center

Other departments:

  • Jobs
  • Expert directory
  • Write for MailerLite
  • Newsletter editor

MailerLite was created after reading Rework by Basecamp. They still think that it is the best book about business. In the first year, MailerLite’s revenue was 1,652 EUR. It took them 3 years to hit the first million. 545K businesses, startups and freelancers around the world trust MailerLite. They send more than 1 billion emails every month

MailPoet

mailpoet

Main slogan: Everyday thousands of people use MailPoet to send coupons to new signups, to send news to their communities, to send welcome emails to new subscribers.

It’s a WordPress newsletter plugin.

Features:

  • Drag and drop email designer
  • Email newsletters
  • Email notifications
  • Welcome emails
  • User role-based emails
  • Scheduling
  • Personalization
  • Custom post types
  • Email templates
  • Drag and drop form builder
  • Widget forms
  • Shortcode
  • iFrame forms
  • PHP forms
  • Statistics and reporting
  • Support for WordPress Multisite
  • Reputation management

Pricing models: every plan includes unlimited emails with access to all of our features.

  • Free: 2000 subscribers, one-week support in the WordPress forums
  • Premium: 1 site $99, 4 sites $249, Unlimited $499, email support, unlimited subscribers
  • Premium + Sending Service: starting at $10/mo, email support, subscribers limited by your sending plan

WordPress Rating:

282 reviews, 4 out of 5 stars.

Free trial:

Free up to 2000 subscribers. You can also request a demo.

Other departments:

  • Blog
  • Showcase
  • Support (knowledgebase, sales questions, email support for paying customers, support forums for free users

With over 300,000 WordPress users 
& millions of emails sent through their newsletter plugin, you’re in good company.

MailSter

mailster

Main slogan: The ultimate newsletter plugin for WordPress. Over 18,000 people use Mailster to create, manage and send email newsletter campaigns.
Start growing your business with the power of email marketing.

It’s a WordPress newsletter plugin.

Features:

  • Drag and drop editor
  • Email automation
  • Welcome emails
  • Birthday emails
  • Trigger campaigns
  • Actions
  • Follow-ups
  • Autoresponder
  • Real-time insights
  • Click rates
  • Subscriber management
  • SMTP support
  • Webversion
  • Widgets
  • Image embedding
  • Import and export
  • Translation ready
  • Single or double opt-in
  • Bounce handling
  • Addons
  • Extensions
  • Templates

Integrations:

Mailster integrates with sending services like SendGrid, mailgun, SparkPost, Amazon web services. Additionally, it integrates with popular WordPress plugins like WooCommerce, FormCraft, KickBox, Google Analytics.

Pricing:

  • Regular license – $59, future updates, 6 months support from EverPress
  • Extended support to 12 months – $20.25
  • No recurring fees

WordPress Rating:

1621 reviews, 4.6 out of 5 stars

Other departments:

  • Newsletter
  • Press
  • Social

OntraPort

ontraport

Main slogan: The only way to discover opportunities, automate your marketing, predict your bottom line. The most powerful visual marketing automation and reporting platform in the world

Features:

  • Visual campaign builder
  • Built-in performance reporting and projection
  • Fully customizable landing pages
  • Huge library of templates
  • Personalized messages
  • SMS
  • Postcards
  • Membership site management tools
  • Multi-channel marketing automation
  • Advanced marketing tracking
  • Segmentation
  • eCommerce tools
  • SalesForce automation
  • Customizable CRM
  • Metrics dashboard
  • Business automation

OntraPort integrates with various apps and services including Elavon, PayPal, Stripe, Shopify, Teachable, WishList, WordPress, Kajabi, and more.

Pricing Models:

  • Basic: $79/mo, 1000 contacts, unlimited emails, 1 user
  • Plus: $147/mo, 2500 contacts, unlimited emails, 2 users, setup services
  • Pro: $297/mo, 10K contacts, unlimited emails, 3 users, setup services, postmaster consultation
  • Enterprise: $497/mo, 20K contacts, 200K emails/mo, 5 users, setup services, postmaster consultation, account management
  • Custom pricing: accounts with up to 5M contacts.

Helping Material:

  • Education
  • Tools
  • Experts
  • Services

Other departments:

  • Blog
  • Media
  • Careers
  • API
  • Certification
  • Abuse Desk

OntraPort was founded in a backyard yurt by Landon Ray, Pin Chen and Steven Schneider in Santa Barbara, California. Over the next two years, the trio worked without heat or air-conditioning (and barely an internet connection) to bring their debut product to market: Office AutoPilot. After two years of nonstop software development, Office AutoPilot was born. As the predecessor of OntraPort, the product was an all-in-one platform designed to put software to work for the world’s small business owners by integrating a powerful CRM system, email delivery and business automation.

SalesForce

salesforce

Main slogan: Sell, service, and market smarter with the world’s #1 CRM platform.

SalesForce Products:

  • Sales Cloud – CRM (CPQ, pardot, inbox, partner communities, sales analytics, financial services cloud, sales cloud Einstein, lightning dialer, salesforce1, AppExchange)
  • Service cloud – Support every customer, anytime, anywhere (field service lightning, customer self-service, mobile messaging, live agent chat, video chat, knowledge, health cloud, appexchange, lightning, IoT)
  • Marketing cloud – 1:1 customer journeys (email studio, mobile studio, social studio, advertising studio, journey builder, DMP, pardot)
  • Commerce cloud – digital commerce, point of sale, order management (digital, endless aisle)
  • Quip – create, edit, discuss, and organise your team’s work, all in one place 
  • Platform – build apps fast, build business faster (force.com, lightning, heroku, shield, IoT, identity, connect, tailhead, bolt, Einstein analytics)

Email Studio features:

  • Segmentation
  • Drag and drop
  • Filtering
  • Scheduling
  • Custom reports
  • Importing
  • Push segments to DMP
  • Landing pages
  • User behavior
  • Targeting
  • Responsive design
  • Content blocks
  • best-in-class templates by industry experts
  • HTML code
  • Personalized scripting language
  • Automation
  • A/B testing

Pricing Models:

  • Essentials: 25€ user/mo, up to 5 users, billed annually
  • Lightning professional: 75€ user/mo, for any size team, billed annually
  • Lightning enterprise: 150€ user/mo, billed annually
  • Lightning unlimited: 300€ user/mo, unlimited CRM power and support, billed annually

Free Trial:

Yes, 30 days.

Helping Material:

  • eBooks
  • Guides
  • Services
  • Support
  • Help and training
  • Knowledgebase
  • In-class learning certification
  • Communities

Other departments:

  • Events
  • Customer success
  • Careers
  • Recognition
  • Leadership

Back in 1999, they pioneered the idea of CRM software in the cloud, creating a whole new economy. Today, Salesforce is helping over 150,000 companies, and millions of careers, grow like never before.

SendGrid

sendgrid

Main slogan: Signup for free and discover why Spotify, Glassdoor, and Airbnb are using SendGrid to send emails.

Features:

  • SMTP API
  • Domain and link customization
  • Shared IPs, dedicated IPs
  • Custom SPF
  • DKIM record creation
  • Universal linking functionality
  • TLS
  • Redundant data centers
  • Integrations
  • Drag and drop
  • HTML
  • Responsive templates
  • Workflows
  • Management
  • Scheduling
  • Testing (subject, images, links, copy, button, and more)
  • Dynamic segments
  • Custom fields
  • Detailed reporting
  • Real-time analytics
  • Tracking
  • Event webhook
  • ISP monitoring and outreach

Pricing Models:

  • Free: 40K emails for the first 30 days, then 100 emails/day, forever, core email API features, core marketing campaigns features, data rich email activity feed
  • Essentials: ideal for teams sending up to 100K emails/mo, starting at $14.95/mo plus $10/mo per 10K contacts, everything from Free
  • Pro: ideal for businesses sending up to 1.5M emails/mo, starting at $79.95/mo plus $10/mo per 10K contacts, everything from Essentials, dedicated IP, subuser management
  • Premier: ideal for businesses sending 1.5M+ emails/mo, custom pricing, everything from Pro, customer success manager, prioritized support

There’s a calculator to estimate the rates based on the number of subscribers.

Free Trial:

Yes, 40K emails for the first month, then 100 emails per day. Does not expire.

Helping Material:

  • Best practices guides
  • Webcasts (email how-tos hosted by industry experts)
  • Videos & podcasts
  • Knowledge center
  • Inbox expertise
  • Community

Other departments:

  • Events
  • Blog
  • Github
  • Newsroom
  • Careers
  • Investors
  • Labs
  • Developers

Founded in 2009, after graduating from the TechStars program, SendGrid developed an industry-disrupting, cloud-based email service to solve the challenges of reliably delivering emails on behalf of growing companies. Like many great solutions, SendGrid was born from the frustration of three engineers whose application emails didn’t get delivered, so they built an app for email deliverability. Today, SendGrid is responsible for sending billions of emails for some of the best and brightest companies in the world.

SendInBlue

sendinblue

Main slogan: Marketing campaigns made easy. Reach your audience with email, and SMS messages triggered by their interactions with you.

*SendInBlue is the service I am using.

Features:

  • Drag and drop builder
  • HTML editor
  • Personalized emails
  • Free responsive template gallery
  • Custom forms
  • Segmentation
  • Custom contact fields
  • Marketing automation
  • Workflows
  • Welcome emails
  • Coupons
  • Perfect time sending
  • Real-time statistics
  • Advanced open & click-through reports
  • Heat map
  • Email testing and preview
  • Landing page builder
  • Transactional emails with templates
  • SMTP for transactional emails
  • Contact management
  • Subscription forms
  • Scenarios builder
  • Lead scoring
  • Lead generation
  • Deliverability test
  • Dedicated IP
  • SMS marketing
  • Transactional SMS
  • A/B testing
  • Integrations

Integrations:

Sendinblue integrates with various apps and services including WordPress, PrestaShop, Magento, SalesForce, Interkom, Google Analytics, and more.

Pricing Models:

  • Free: 300 emails per day, unlimited contacts
  • Lite: €19/mo, 40K emails per month, no daily sending limit
  • Essential: €29/mo, everything from Lite, no Sendinblue logo, advanced statistics
  • Premium: €49/mo, everything from Essential, send time optimization, landing page builder, unlimited automation workflows
  • Enterprise: custom price, everything from Premium, dedicated account manager, services pack

Free Trial:

Yes, unlimited contacts, 300 emails per day, does not expire.

Helping Material:

  • Blog
  • Tutorials
  • Guides
  • Articles

Other departments:

  • Jobs
  • Partners
  • Press
  • White label & reseller
  • API

SendinBlue offers cloud-based digital marketing tools to over 50,000 growing companies around the world. 30M emails and text messages sent per day. Offices in USA, France, and India.

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Final Words

There you have it, a list of 20 email marketing automation services you can use to get in touch with your audience, create powerful email and SMS campaigns, grow your reach, and build a fanbase.

That’s it, another article has finished, here on Web Market Support. I am waiting for your comments and thoughts. Have you used any of these services? Which service is your favorite? Which one should I add?

Some of the links on this page are “affiliate links”. This means if you click on the link and purchase a product, membership, or service, I may receive an affiliate commission at no extra cost to you. Regardless, I only recommend products and services I use personally or I believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s: Guides Concerning the Use of Endorsements and Testimonials in Advertising. For more information, I refer you to the Disclaimer page.

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