While the giants of Silicon Valley confidently anticipated the proliferation of internet back in the nineties, they could have hardly imagined how quickly and efficiently the ways of doing business would expand to our mobile phones.

The emergence of touchscreen tech and its wholehearted embrace into mainstream certainly helped the matter, but the transitional process of web browsing from desktops to mobile screens was far from smooth. The question of formatting and optimization was raised and many concessions had to be made to enable efficient email marketing on smartphones. Here’s how its future will look and how to optimize it most efficiently for mobile phones.

The Future of Email Marketing:

How to Optimize For Mobile Devices

The future looks solid

Nobody will blame you if you think methods such as email marketing are antiquated. It has been a tried and true practice of raising awareness and selling products since the times of fledgling internet, and it appears that this robust method proves to be reliable no matter the stage of web & multimedia development.

About 2.5 billion people worldwide use email, so it is a potent ground for acquiring customers. As a matter of fact, you can acquire 40 times more customers by relying on email marketing and get a staggering 4400% ROI.