ARTICLES
How Much Money Is Enough? Formula for Balance
The myth of endless wealth, the complexity of human happiness, research, studies, the wealthiest individuals, the entrepreneurial journey, the future, and a formula for balanced wealth-seeking and meaningful life.
Legal Landscape of AI: Insights, Strategies, and Future Trends
Discover essential legal guidance for AI integration with a focus on business. Gain valuable perspectives on legal aspects, effective approaches, and emerging developments.
Workshop: Market Segmentation Example – Geographic Criteria & BDI/CDI Analysis
A market segmentation example based on geographic criteria and the BDI/CDI analysis. 2 powerful indicators that help guide the formulation of effective marketing strategies.
Workshop: Market Segmentation Example – Geographic Criteria & BDI/CDI Analysis
A market segmentation example based on geographic criteria and the BDI/CDI analysis. 2 powerful indicators that help guide the formulation of effective marketing strategies.
Consumer Involvement Case Study – Mastermind
The journey of the brand “Mastermind” from ’19 to ’22. Uncover the marketing strategies and the products/services they developed to convert involvement levels from low to high.
Decrypting Consumer Behaviour: A Practical Journey Through 7 IDEALS
In-depth analysis, examples, experiments, studies, literature, the “Market Parallax” model, DMDES and “Symbiotic Odyssey” frameworks, customer avatar development, a 31-page info-book, and a series of workshops.
9 Cutting-Edge Tools for Streamlining Functional Testing
Explore our curated list of top functional testing tools to enhance software performance. Choose the right tool for efficient application testing tailored to your specific requirements.
Decoding Consumer Perceptions: A Strategic Guide
Uncover every aspect of consumer perception and elevate your marketing prowess! Dive into strategies, case studies, and sensory insights. to master the science of influence.
Short-Term Goals: The Building Blocks of Effective Marketing Plans
Calling ambitious entrepreneurs! Success begins with setting the right examples and achieving short-term goals. A powerful approach to drive unparalleled success. Let’s bring your singular vision to life!
Decrypting ConsumerBehaviour
Enter the groundbreaking "Market Parallax" Model.
We explore consumer behaviour by employing a diverse array of techniques, including research methodologies, data collection and analysis, market segmentation, targeted approaches, product positioning, and trial testing.
Through these marketing lenses, we unravel the intricate field of consumer behaviour and explore avenues for influencing it judiciously.
Download the 31-page INFOGRAPHIC-BOOK to understand how consumers act on a deeper level and get closer to influencing their decisions with your marketing initiatives.
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