Rising Popularity of Artificial Intelligence

A 2017 survey conducted by PwC showed that 72 percent of the US consumers and business leaders consider Artificial Intelligence (AI) to be a fundamental business advantage. More recently, MemSQL reported similar results for their survey indicating that 74 percent of respondents regard AI as a ‘game-changer’. More and more businesses appear to invest in AI data initiatives, and it can be useful to explore how companies use AI and machine learning in order to assess the changes in marketing strategies.

Artificial intelligence can be defined as ‘the theory and development of computer systems able to perform tasks that normally require human intelligence’. Another definition is provided by Microsoft: AI is ‘human ingenuity amplified by intelligent techn