fbpx

Amy Yamada – ChatGPT for coaches, course creators & influencers FREE GUIDE + 6-Figures Side Hustles: FREE Documentary Lifetime Access Review & Bonus + The Future Belongs to Small Businesses – CHALLENGE Question #1

You're Reading:Marketing During A Recession – Necessity or Luxury?

Marketing During A Recession – Necessity or Luxury?

by Tasos

}

Sep 12, 2019

LATEST NEWS

6-Figures Side Hustles: Start your 6-figure side hustle today by owning it (CLOSING June 11th at midnight)

For a limited time only: 50% OFF and $6,000+ in FREE bonuses including:

  • 7 never-seen-before unaired interviews
  • $25,000 hypnotic trigger sessions
  • Software to grow your side hustles on autopilot
  • Artificial intelligence side hustles guide
  • 19 FREE bonuses 

........................

Amy Yamada - How to Use ChatGPT to Actually Sound Like You

For coaches, course creators, and influencers who have an email list.

Identify your unique writing style so you can teach ChatGPT to speak in your voice

Optimize your input to have the best quality output (for copywriting, content creation, and streamlining your coaching business)

Refine your message using authentic dictation and share it in any format using the tone you wish to convey

Gain back your time and energy by leveraging ChatGPT

Thursday, June 15, 10am PT / 1pm ET

PLUS, download the FREE guide to get prepared for the workshop and also get access to Amy's "High Ticket Coaches" private Facebook group.

Heart Speech Model: the ultimate guide to ChatGPT for online coaches

Amy Yamada - How to Use ChatGPT to Actually Sound Like You

Heart Speech Model: the ultimate guide to ChatGPT for online coaches

........................

6-Figures Side Hustles: FREE Documentary 9 Episodes by Revealed Films, starts May 23

Right now, REPLAY Weekend ALL Episodes & SURPRISE Episode 10

Review & Exclusive Bonus

FREE Report: 3 AI Side Hustles Anyone Can Start

........................

6-Figures Side Hustles: FREE Documentary 9 Episodes by Revealed Films, starts May 23

TRAILER #1

........................

6-Figures Side Hustles: FREE Documentary 9 Episodes by Revealed Films, starts May 23

TRAILER #2

........................

6-Figures Side Hustles: FREE Documentary 9 Episodes by Revealed Films, starts May 23

TRAILER #3

........................

The Future Belongs to Small Businesses

CHALLENGE: Preliminary Phase STARTED - 3 WINNERS. Question #1 has been released.

........................

“7 IDEALS” Methodology Overview & Invitation

HOT NEWS: I'm working on the "7 IDEALS METHODOLOGY" video presentation, the blueprint (infographic & guide), the 7 ideals page, and a brand-new contest. For more information, join the newsletter and get exclusive bonuses and discounts for a lifetime.

Overview & Invitation

This methodology is the end result of over 30 years in business and marketing and I'm working on it since late 2021.

A systematic and structured approach to developing and implementing proprietary and custom-made strategies, processes, and campaigns for small businesses and startups.

It’s a methodology specifically designed to help you compete efficiently in the overcomplicated marketplace.

It’s a proprietary system that looks at your business as a whole and gives you a clear path – a roadmap to follow – a solid and flexible strategy and action plan.

It involves a set of principles, processes, models, frameworks, tactics, and techniques that you can use to achieve and surpass your business goals and objectives.

It’s not just a methodology to promote your products and services, that’s only one tiny aspect. It’s a methodology that helps you design, run, manage, and grow businesses. From an initial idea to becoming a leading name in your respective industry and beyond.

Starting small is actually the biggest benefit in this multi-dimensional, fast-changing marketplace.

Small businesses are personal, we get to interact with our customers face-to-face, and serve them at the highest level possible.

We know we can’t compete with giant corporations on budget, resources, or technology, but when it comes to delivering user experiences… guess… who’s the boss!

It’s a carefully designed, strategically organized methodology that helps small business owners understand the market inside out, create a competitive advantage, and develop unmatched – innovative products that consumers can’t enjoy and recommend enough.

STAY TUNED!

Overview & Invitation

........................

DAILY BREAKING NEWS - Marketing, Business, Economy, Multimedia + Last video commentary + Latest Additions + The "7 Ideals" Methodology NEWS & UPDATES

WealthyAffiliate - Why Does Everyone Want to be an Influencer? (most make no money) VIDEO:

I know we tend to look up to those that we view as public figures, and that is the case with influencers now on social media. There is a problem though. We perceive these folks through a much different lens than who they actually are, and we also perceive these folks with "followings" to be much more successful than they are.

SquadHelp: World's #1 Naming Platform - Domain names ideas generator + Business name generator + Industry name ideas + Trademark checker + Branding blog + Startup toolkit + Contests + Huge collections of brandable names + Resources, tools, and creatives, and so much more OVERVIEW

Online Marketplaces: Latest Additions

  • Restock.gr: Dairy & Cheese, Fruits vegetables, Meat, Fish Seafood, Delicatessen, Pasta & Deli, Grocery
    Cellar, Nuts & Dried fruits, Personal hygiene & Cosmetics, Cleaners, Stationery & Home Goods, Disposable items, Space equipment, Tools & Crafts

........................

Some of those advertisements are sponsored. For more information, I refer you to the Disclaimer page

6-Figure Side Hustles/Revealed Films

9 Episodes Documentary – 1st Episode Airs May 23rd

Right now, REPLAY Weekend ALL Episodes

50% OFF & $6,128 IN FREE BONUSES

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

Is marketing an unnecessary expense? Is it a luxury only giant companies can enjoy? The majority of business owners believe so. This is especially true for them during tough economic times when consumers change their buying habits and spend less even on basic products.

And this is what my father believed as an entrepreneur for over 40 years (he retired a long time ago).

Marketing During A Recession

We live in an era of economic downfall since 2008 and consumers feel stressed and overwhelmed. They lost their confidence and their buying decisions shifted. They became cautious and spend money wisely.

For the majority of companies during tough times, marketing is one of the first expenses they cut in an effort to reduce overall costs.

But what all these mean for you as a business owner? Did you reduce production costs? Did you reduce your marketing expenses in an effort to keep a balance? Did you cut advertising altogether? What are you going to do to grow your company?

An Never-Ending Cycle

What goes around, comes around. The economy is no different, and sooner or later we will enjoy a turnaround.

But even during a recession, there is a huge opportunity for brands to spread their message to the world. Consumers are still exposed to advertisements all day long. They still spend money and they will spend more when times get better.

This is a huge opportunity that companies should take very seriously and should rethink before they cut their marketing expenses.

Moreover, in periods of economic downfall, certain industries thrive and new products are being developed. Consumers discover these new products and a cycle of economic growth begins slowly.

Reasons Why Advertising Is A Necessity At All Times

When a brand stops spending money on advertising in a slow economy, a snowball effect takes place.

They spend less on advertising, they reduce their exposure and visibility, and as a result, their revenue decreases. This is a critical moment where these brands decide to further cut expenses and so they cut advertising altogether.

And this is the perfect chance for new brands to get exposure and discovered by millions of potential customers.

New startups spend money to get advertised and so they enhance their presence in the marketplace, whether offline or online.

Companies that continue to spend money on marketing during a recession, manage to attract new consumers and competitors’ clients.

Not only but they enjoy marketing expenses at lower rates due to the slow economy.

People remember these companies as they watch their advertisements and consume their marketing messages, brochures, flyers, videos, banners, and other digital media.

Why giant companies like Coca-Cola, Adidas, or Apple still spend money on advertising? They’ve spent billions of dollars already for decades. Was not that enough to stay in their minds of consumers forever?

Some may think that they have spare money to spend. But that is not the reason why they keep on advertising.

It’s because people tend to forget.

Marketing is all about a company’s presence in the marketplace. It’s about connections, relationships, and interaction with consumers and clients.

When you stop being there, someone else will take your place, it’s inevitable!

The tough competition in every industry indicates that only companies with a strong presence will survive.

So what can you do to keep your brand in good shape?

Here’s a list of things you can do to help your company stay on top during tough economic periods.

Research/Point Of View

During a recession, consumers change their buying habits. This is a huge opportunity to redefine things for your company and your marketing strategy.

Research consumers’ new buying habits to check if there’s a shift in values related to your products and services.

Maybe they seek better pricing, longer durability, or other features. Or maybe all they want is a better customer experience or service.

Research the competition again to check what they do and where they spend their marketing budget. Maybe they changed ad spending habits as well.

Now is the time to win customers from competing companies. What do they do to delight their clients? What are they good at? What’s their unique selling proposition?

Can you offer what they offer at a lower cost or using another point of view? Can you excel in communication and offer excellent support beyond their expectations?

Research keywords people use related to your brand and your products. What changed? What stays the same? What new keywords are being used? How can you tap on these new keywords?

Which social or other online channels do they use to discuss and interact with each other? Did they change preferences?

Core Competencies

What distinguishes your enterprise from the competition? 

Keep on enhancing these values in the marketplace. Maybe use a new angle this time. Remind people that you are there, stronger than ever before offering the best products and services they can get.

Don’t forget your employees, your power force. Remind them that your company survived similar downfalls and that they are very important.

Managers and employees should come and work closer than ever before.

Managers should also prioritize their relationships with current clients and enhance them. You can’t afford to lose clients due to poor communication.

Product Line/Pricing

During a slow economy, consumers tend to prefer products with basic features avoiding luxurious and multi-purposed merchandise.

Can you eliminate some features of your products that consumers don’t need right now?

Can you offer simplicity and better performance?

Redefine your product line. Check for new suppliers with the same quality standards to create a unique angle in your offerings. Emphasize this change in your marketing messages.

Avoid creating new products from scratch as it’s very risky at this point and costs a lot of money. You could expand on new products and services once the economy turns around or when other strategies you implemented paid off so it might be worth researching ideas for new products without proceeding any further at the moment. New products based on current consumers’ behavior and preferences.

Are your current distributors effective? Who are not? Can you recruit new players in the game? Could you offer bonuses and other perks to top performers?

Can you offer deals on specific products and services? Even temporary.

Can you bundle certain products with something more? Extensive support, extended credit period for old and existing well-paying clients, or discounts with specific terms?

Can you extend your guarantees and free-trial periods?

Any change you make should be infused into your marketing collateral.

Promotional Strategies and Tactics

During a recession, consumers are afraid and they tend to over-analyze everything before they make a purchasing decision.

That’s OK.

Maybe it’s time to emphasize other features and values for your current products and services.

Humans are social and they all want to belong somewhere. No one wants to be alone, especially during tough times.

This is the perfect moment to adjust your promotional strategies and delight your current and potential customers with a feeling of community.

You’re fighting together, and together you’ll step out of the danger zone.

Change taglines and one-liners. Change the text on your digital banners and ads. Respond to consumers’ new needs and priorities.

If you’re are not using emotional triggers in your copywriting, now is the perfect time to do that. In an era of information overload, consumers respond only to certain marketing messages. Such messages that trigger their emotions.

Target emotions like fear, belonging, pain, anger, aspiration, hope, curiosity, shame, guilt, urgency, and so on.

Maybe it’s also time to invest in storytelling, as it’s the most powerful method that exists to attract customers and get them hooked on your every word.

Not just any story though, you need a strong language that persuades people to take action.

Consider hiring Web Market Support for that matter.

Don’t spend $1,000 per week on TV commercials, try radio instead.

Choose local low-cost ad tactics to check how the market responds.

Focus on online marketing as it’s the most effective promotional channel and results can be measured with accuracy.

Try to do some work on your own to increase your brand’s visibility. The business owner and managing directors should be present everywhere, both online and offline.

You don’t need to hire an ad agency to do that for you.

Here are a few ideas you can implement to advertise your brand on your own online for free.

Emails, social channels like LinkedIn, Pinterest, Facebook, Twitter, Instagram, Yelp, Quora, online directories, business forums, communities, newspapers, magazines, columnists, review sections on your website, business allies, joint ventures, relational advertisers, complementary companies, seminars, webinars, or even guerrilla marketing tactics.

Why not investing in affiliate marketing? There are thousands of eager marketers ready to promote the best brands that need their help without having to pay them upfront.

A very cost-effective channel where you only pay when sales occur. You just sacrifice a percentage of your profit but you don’t have to spend extra money beyond some basic expenses (ad network memberships or software).

I believe you already know that Amazon became an empire due to its affiliates.

Take advantage of this extremely powerful channel to spread the word during the recession. Don’t forget to give away cool bonuses and prizes for your top affiliates to further motivate them in promoting your brand non-stop.

As John Quelch says…”Successful companies do not abandon their marketing strategies in a recession; they adapt them”.

We Teach

Marketing & Business

Live on Zoom

Your host: Tasos Perte Tzortzis

Schedule an interview so we can evaluate where you are right now, your needs and goals, and we'll give you a detailed analysis of how the workshops work

*30-Day Free Trial

Final Thoughts

Brands that continue to invest in marketing during a recession are those who will reap the rewards when things get better.

These are the brands that people will remember when they are able to spend more money. 

For most companies, marketing is only secondary to what their primary offering is, but that is so far from reality.

This is why companies that are aware of the situation thrive and this is why others die.

Do you need help with your marketing campaigns?

Schedule a free video-call interview to help us understand where you are at your business right now, your needs and goals, and we will give you a detailed analysis of how we work. Then, we’ll create the first campaign for you for free to prove we can get you results.

That’s it, another article has finished, here on Web Market Support. What do you think? How are you going to deal with similar situations in your business? I’m waiting for your comments and thoughts. Till next time.

Tasos Perte Tzortzis

Tasos Perte Tzortzis

Marketing Specialist, Entrepreneur

Although doing traditional business offline since 1992, Tasos fell in love with online marketing in late 2014 and has helped hundreds of brands sell more of their products and services on the web.

He enjoys reading, music & arts, mathematics, chess, coffee, swimming, Audi, and playing with his kids.

amy yamada 333
6-figure side hustles documentary by revealed films
the future belongs to small businesses challenge
amy yamada guide
6-figure Side Hustles - AI Free Report Cover
marketing publishing mastery private training workshops featured banner
Roober-May 2023-250x250
wealthy-affiliate
Divi WordPress Theme

Archives

Find a domain starting at $0.88

powered by Namecheap

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Newsletter

Marketing, Business, Economy, Multimedia

Get access to marketing and business training, sales secrets and personal stories from the entrepreneurial world, downloads, exclusive discounts and bonuses, and the newsletter to scale your business

I’m celebrating the release of the “7 Ideals” methodology, be part of the movement!

The “7 Ideals” Methodology Beta Group & CONTEST

There’s a contest as the time for the opening has almost come. Submit your product/service for review and get the chance to win a phenomenal prize. The winner gets free access to the whole methodology – not just access to the beta group. DETAILS SOON 🙂

Only 1 brand will be rewarded

Read More

Latest Posts

the future belongs to small businesses challenge

REAL CHALLENGE

 

A week-long event to help you navigate through these tough economic times and become competent in an ever-changing marketplace by understanding and elaborating on your unique advantages as a small business or startup.

 

FREE to participate but there are certain criteria in order to qualify for the final stage of the event. Right now, we are in the preliminary phase. 

3 WINNERS get access to the "7 IDEALS" methodology

You have Successfully Subscribed!

Pin It on Pinterest

Share This