'Hot' Affiliate Marketing Statistics

To help you shape a winning strategy
by Tasos on Apr 01, 2018 Last updated: Apr 04, 2018
In a previous article, we examined what is Affiliate Marketing, and in another one, we took a look at the history of this business model. We underlined that this specific industry is only growing since its inception, back in 1989.

Now it’s time to illustrate some statistics that will help us better understand the future of affiliate marketing.

#1 – Retail eCommerce sales generated by Affiliate Marketing in Germany

(2014-2016)

Source: Aug 28, 2017

Analysis

Every year the affiliate marketing sales are increasing

#2 – Affiliate Marketing accounts for 7.5% of total digital spend among retailers

Source: Nov 25, 2016

Rakuten – Networks help drive affiliate marketing into the mainstream

conducted by Forrester Consulting, Feb 03, 2016

US Affiliate Marketing Spending, 2015-2020, Billions

2015 US Billions

2016 US Billions

2017 US Billions

2018 US Billions

2019 US Billions

Analysis

Every year the numbers are increasing

2020 US Billions

#3 – 81% of Brands Use Affiliate Marketing Programs

Source: Sep 29, 2017

Rakuten – Networks help drive affiliate marketing into the mainstream

conducted by Forrester Consulting, Feb 03, 2016

As of 2016, 81% of brands and 84% of publishers leverage Affiliate Marketing

%

Brands

%

Publishers

Analysis

Almost every brand and publisher leverage Affiliate Marketing

#4 – The search term “Affiliate Marketing” over the last 5 years

Source: Apr 04, 2018

Analysis

The graph is constantly increasing. Popularity by location, first 20 countries:

Bangladesh, Nigeria, St Helena, Kenya, Singapore

Netherlands, India, Ghana, Nepal, Malaysia

Pakistan, South Africa, Cyprus, Estonia, Philippines

Germany, Sri Lanka, Israel, UK, USA

#5 – 38% of marketers call Affiliate Marketing one of the top customer acquisition methods

Source: Apr 27, 2016

%

Marketers

Analysis

A very important statistic showing the real power of this advertising model.

#6 – 2,350+ Affiliates surveyed by AffStat, 2015 Affiliate Marketing Benchmark Report

Source: AffStat, 2015

%

Affiliates Working from Home

Analysis

A very important statistic showing how convenient working can be

Preferred Method to Drive Traffic

%

SEO

%

Social Networks

%

Blogging

%

Email

%

Pay-per-click

%

Word of Mouth

Analysis

It’s no surprise that all affiliates use the Inbound Methodology, that is attracting visitors to their properties

%

Affiliates Moving on when Denied by an Affiliate Program

Analysis

There are unlimited programs to promote, if one company does not need you, simply move on and find another one

%

Primary Target Market for Affiliate Business - USA

%

Primary Target Market for Affiliate Business - Europe

Analysis

It seems that the USA is a saturated market, but this means untapped opportunities for the rest of the world.

Europe is the 2nd in the list, with only 15%, so imagine the potential for the rest of the countries.

#7 – Experts forecasting on the Top Affiliate Marketing Trends in 2018

Source: Jan 29, 2018

When someone goes to Google and searches for “product name reviews”, they are already in buying mode.

Brands and affiliate marketers who put in the time and effort to build out legitimate sites that offer real value and rank high in Google, will continue to make great money in 2018 and beyond! Zac Johnson

Analysis

Product reviews is the main focus

Affiliate marketing will expand to developing countries in 2018 Neil Patel

Analysis

Neil Patel’s forercast aligns with the Google Trends statistics that we analyzed earlier

Messenger traffic is a great source of income for all affiliates Sergey Khitrov

Analysis

A trend that all affiliates should take very seriously (including me)

#8 – Delhi School of Internet Marketing

Source: Aug 20, 2016

%

Digital Media Industry's Revenue coming from Affiliate Marketing

Analysis

I believe it’s an industry we should focus on

ShareaSale Affiliate Network - Number of registered affiliates

Analysis

Another huge number

%

Top Affiliate Programs Categories

Fashion, sports, beauty, travel

Analysis

People will continue to spend money in these 4 categories

#9 – Informatics – 2017 Affiliate Marketing Trends

Source: December, 2016

Affiliate merchants report according to AvantLink

%

Increase in new customers

Analysis

This statistic shows the advantages for advertised companies, that not only reduced their ad spending, but they managed to gain more customers

#10 – Mainstream publishers are turning performance-based marketing into a Fine Art

Source: Sep 01, 2016

Affiliate marketing now drives as many e-commerce orders in the US as email.

%

US eCommerce orders (email and affiliate marketing)

Analysis

This makes affiliate marketing one of the four largest sources of e-commerce orders, outperforming social commerce and display advertising.

#11 – Digital marketing trends in 2018

Source: Mar 01, 2018

Content marketing costs compared to traditional marketing

%

Less than traditional advertising

Affiliate marketing generates 3X leads than traditional advertising

Analysis

As I have already analyzed in previous articles, affiliate marketing cost less, and it brings better results than traditional expensive methods

#12 – Phone Calls from Mobile Search Will Top 73 Billion in 2018

Source: June 04, 2014

Billion calls generated by mobile search in 2018

In 2013, it was 30 billion

Analysis

Pay-per-call marketing is the latest ‘big’ trend. As more and more people use their phones, companies that want to get advertised will pay marketing agencies for leads and customers that call them

#13 – Mobile Searchers Call a Business Directly From Search Results

Source: Aug, 2016

%

Mobile searchers calling a business directly from search results

Top 5 categories that value phone leads

Auto, cable & telecom, financial services, home services, travel

Analysis

It’s crucial for marketers to use click-to-call buttons that are displayed in the search results. This easy-to-use method saves time for mobile users.

Summary

Let’s quickly recap the statistics:
  • Every year the retail eCommerce sales generated by Affiliate Marketing are increasing
  • Every year in the US the affiliate marketing spending increases
  • 81% of brands and 84% of publishers leverage affiliate marketing
  • The number of searches for the term “Affiliate Marketing” is constantly increasing the last 5 years
  • Almost 40% of marketers mention affiliate marketing as their preferred method to acquire new customers
  • 55% of affiliates are working from home
  • The top 4 preferred methods to bring traffic are SEO, social media, blogging, email
  • Over 50% of affiliates move on when denied by an affiliate program
  • USA is the primary target market for affiliate business
  • Affiliates will continue to write product reviews
  • Affiliate marketing will expand to developing countries in 2018
  • Affiliates will be using messengers more often
  • 15% of the digital media industry’s revenue comes from affiliate marketing
  • Only on ShareaSale are 1M registered affiliates
  • The top affiliate programs categories are fashion, sports, beauty, and travel
  • 45% of affiliate merchants increased their customer-base
  • Affiliate marketing now drives as many e-commerce orders in the US as email
  • Content marketing costs 62% less than traditional marketing
  • Content marketing generates 3X leads than traditional advertising
  • Phone calls from mobile search will top 73B in 2018
  • 70% of mobile searcher calls a business directly from search results
  • Top 5 categories that value phone leads are auto, cable & telecom, financial services, home services, and travel
What can we learn from these statistics? What is the future of Affiliate Marketing?

Sales are increasing, the ad spending increases, almost every brand uses this model. Companies use this method to reduce their costs and to increase their customer base. Affiliate marketing is now so strong that can be compared to email marketing.

It’s a convenient method and most of the affiliates are working from home.

Categories that will thrive are digital media, fashion, sports, beauty, and travel.

The mobile-first world indicates that pay-per-call affiliate marketing is the new ‘Hot’ trend. Mobile searchers use their phone immediately to call a business from the search results pages.

I believe that the number of affiliates will continue to increase, and I really hope that more affiliates from developing countries will enter the market.

There are unlimited opportunities everywhere for all the affiliates and companies. People continue to spend money on their favorite products and services, and online sales are increasing year after year.

The future of business is online, but…

…still, there are some pieces of the puzzle missing.

PS I will continue adding new statistics to this thread in an attempt to cover all the possible questions. What do you think? What is your resume from these statistics? I would love to hear from you.

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