Before we get into the branding and marketing discussion, let me share a quick story with you.

It all started this very “hot” Saturday afternoon, just a few days ago. We were enjoying a family activity in the biggest shopping center in Thessaloniki. We just finished launch and my kids were screaming for an ice-cream.

What can you do in this case? You can’t say NO, absolutely!

My youngest son got a chocolate popsicle and my older son ordered soft cone vanilla.

The latter is the ice cream that is softer and less dense than regular ice creams served by special machines that hold pre-mixed product at a very low, but non-frozen temperature.

I remember my grandma buying me soft ice cream when I was a kid. I just love it.

The kids grabbed the ice-creams and we stepped out of the building to the outdoor area. We found a nice wooden bench under a tree and I made a phone