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“7 IDEALS” beta group revisited + Mark Miller – Smart Leadership – Book Review & Extra Bonus + UNCENSORED Crypto – Jan 18 – 9 episodes DocuSeriesReview & Bonus

You're Reading:How To Create Strong Relationships With Emotional Marketing

How To Create Strong Relationships With Emotional Marketing

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Feb 18, 2020

SPONSORED ADVERTISEMENT

Mark Miller

Smart Leadership Brand New Book

With more than a million books in print in 25+ languages, Mark is a legend in leadership. Book highlights, exclusive pre-order bonuses, and extra bonus our “7 Ideals” beta group.

Transcript

What’s most challenging for you as a leader today? Inspiring others? Applying changes in your organization? Developing a team that can fuel growth? Effectiveness in your messaging or communications? Managing stakeholders? Unlocking your full potential?

You’re not alone but there is help.

I’ve just finished reading a brilliant book. It’s all about leadership, experiencing exponential growth in your impact, and unlocking an inner power to your greatest potential in order to form a virtuous cycle of life-giving insight, energy, and vitality.

Sounds interesting?

Take this journey with me.

Mark Miller, international bestselling author, vice president at Chick-fil-A, has just released a brand new book. With more than a million books in print in 25+ languages, Mark is a legend. His work is praised by top industry leaders, executives, and entrepreneurs and he’s been encouraging and equipping leaders for over 40 years.

This brand new book is called…”Smart Leadership”.

The main slogan is this: four simple choices to scale your impact.

And these choices are:

  • Smart choice #1: confront reality to stay grounded in truth and lead from a position of strength. Mark analyzes why the best leaders choose to confront their reality.
  • Smart choice #2: grow capacity to meet the demands of the moment and the challenges of the future. Mark analyzes why the best leaders choose to grow their capacity.
  • Smart choice #3: fuel curiosity to maintain relevance and vitality in a changing world. Mark analyzes that the only smart choice is to continuously fuel curiosity.
  • Smart choice #4: create change today to ensure a better tomorrow. The ability to create change is the essence of leadership. He says for that matter…

Creating change must be one of the choices as without it, there can be no true leadership.

He explains how these Smart Choices work together to form a lifeline for you and your leadership, a virtuous cycle.

Mark is a brilliant character, author, and leader. A wise man that sees the light in the tunnel and helps you get out of there well-equipped and ready to level up your game.

Leaders face monumental challenges, deal with problems, issues, and help others find their way.

It’s not an easy task to be a leader, it’s not even a task. It’s a mission.

Mark’s writing reflects calmness and joy on me.

I learned a ton and that’s only an understatement.

There are practical strategies and tactics that we can put to use right away. There is tangible information we can take advantage of to become greater leaders.

There’s an army of methods, resources, and tools at your disposal.

But as Mark says…

Tools are interesting devices…they are full of latent possibilities waiting to be directed and their potentials released, but tools rarely work by themselves.

You must provide the intention, direction, and human touch to release their power.

Mark knows his stuff, you will immediately feel his leading power just by reading the first paragraphs.

There are troubleshooting guides and various sets of questions to help us put theory into practice.

Now, the book is in the pre-order phase. there are 2 bonuses bundled by Mark if you get the book before Jan 11th. These bonuses are not available in bookstores.

Plus, I added one bonus myself to compliment your decision to become a thought leader.

But who am I?

I’m Tasos. I’m a marketing consultant who helped 100’s of brands since 2014.

Some names you may recognize like Dean Graziosi, Tony Robbins, Jeff Walker, Nick Stephenson, Ray Edwards, Matt McWilliams, Aidan Booth & Steve CLayton, Jeanna Gabellini, Ryan Levesque, Steve Olsher, Kim Walsh Phillips, Revealed Films, software companies like ClickFunnels, OptinMonster, Systeme, marketplaces like EnvatoMarket, DesignModo, InkyDeals, Renderosity, Dealjumbo, Snappa, communities like HopeWriters, WealthyAffiliate, and on and on, this list is huge.

I’m also the creator of the brand new “7 Ideals” methodology that’s in beta mode. We worked with a few beta testers a while ago and we want to invite you to test our methodology to see for yourself how our secret ingredient can help your brand thrive and impact the world.

If you decide to buy the book by Mark Miller, you can be part of our “7 Ideals Revisited” beta group to work exclusively with me 1-1 to let me apply the method to your business at no cost.

Am I crazy?

Yes, most people think so, but I’m doing it anyway. For me, it’s not all about money, it’s only about impact.

And in this group, we’ll be introducing our secret weapon for the first time ever.

Here are the steps to make it work before January 11th:

#1 Get the book (pre-order) here

#2 Get the bonuses from Mark

#3 Book a 30′ video-call interview on the next page and we’ll discuss everything about the beta group in private

There’s more information about the book and the bonuses on the review page.

Pre-Order Bonuses

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SPONSORED ADVERTISEMENT

Uncensored Crypto

A NEW Trillion-Dollar Mega-Trend bigger than Bitcoin, Ethereum and any other cryptocurrency

Transcript

There’s a new trillion-dollar mega-trend bigger than Bitcoin, Ethereum, or any cryptocurrency. Did you know about the NFTs and Gaming crypto markets? and how you can get in early for potential 1,000% returns?

Here’s what they say for that matter: It’s like the early days of the internet when a lot of people thought we were crazy. The best performing asset of the decade. Crypto will generate more wealth than the internet.

How much do you know about crypto? Are you already IN?

Are you an investor? a trader? are you a beginner?

Then I have amazing news.

56+ crypto industry insiders gather together for an epic event like no other to share their stories, secrets, expertise, and strategies to pull back the curtain on what’s going on behind the scenes in the crypto market right now.

It’s a documentary series that will take the world by storm.

It’s an explosive and controversial documentary with never seen before interviews that will change the way we think of crypto and money in general once and for all.

These top crypto experts share their raw, unfiltered, and uncensored insights into the crypto revolution.

What’s working right now and what’s next, the assets they use, how they got started, the risks, dangers, traps, rewards, threats, and regulations, and how to get started if you are a complete beginner.

And they will reveal why and how we arrived in this place. And why now we live amidst a new economic paradigm shift.

And the crypto revolution is not only an economic revolution. It’s not only about the financial gains. Crypto has literally the power to transform, change, and disrupt the way we shop, trade, communicate, invest, do business, and even create art and so much more.

It has the power to revolutionize our everyday lives.

And here’s the most important thing.

Even if you don’t invest in cryptocurrency, your life and the lives of your loved ones will get affected. Because this revolution affects everyone.

And this docu-series is called…Uncensored Crypto.

It’s a documentary to answer all your questions about crypto. Inside information never revealed before by top insiders and you won’t find anything like it anywhere on the web.

It’s organized by Michael Hearne, a serial entrepreneur with 15-years of experience in taking companies to new levels with his partners, Nate Hopkins and Waldon Fenster.

These are entrepreneurs that are always at the forefront of what’s happening.

Now…the best part.

The documentary is free to watch. All the episodes are free and the first episode airs on January 18.

Every episode will be available for 24 hours and you can watch it for free. After 24 hours, this episode will be taken down and a new episode will take its place.

There are 9 episodes in total and once the free viewing period is over, all the interviews and other digital material will be available only as premium content.

So, now is the time to register for free to watch all the episodes at your convenience and…don’t forget to mark it on your calendar.

These crypto experts will reveal what is crypto in simple language, how it works, what to buy, why it can’t be stopped, what’s coming next. How they got their money, how they invested it for growth, how they plan to keep it.

And most importantly, they will explain in detail how to get started before it’s too late

And a whole lot more…

We have a lineup of billionaires, former Wall Street traders, politicians, regulators, entrepreneurs, venture capitalists, fund managers, artists, and activists to pull back the curtain of the multi-trillion dollar cryptocurrency revolution.

And as Dr. Martin Weiss says in episode 05:

This is one of the biggest, most revolutionary technologies in the history of mankind.

This is a shift that will positively disrupt almost every sector of the economy…create a more equal and free society…and unleash trillions of dollars in wealth. And, of course, our experts will detail how you can profit from the coming paradigm shift.

Who am I?

I’m Tasos. I’m a marketing consultant who helped 100’s of brands since 2014. I’m also the creator of the brand new “7 Ideals” methodology.

January 18, be there, take notes, get armored with exclusive knowledge and inside information, level up your financial game, become independent, help your loved ones, plan for the future.

I’ll see you there. There’s more information on the review page. Check out my amazing bonus as well. Don’t miss out. I can count on you.

Tasos Perte

“7 Ideals” methodology – something ‘BIG’ is coming

The Special Weapon Of The 7 Ideals

Stay tuned as we’ll be revealing our secret ingredient in an upcoming workshop and we’ll be opening up a few spots for…

One important aspect of marketing that is being ignored by a lot of marketers today is emotional marketing.

As humans, we rely on emotions a lot. Marketers need to start thinking of how to find the emotional benefit.

Whether you agree or not, customers today are making buying decisions from an emotional perspective. They make important purchasing decisions based on how they feel and not based on logic.

According to Unruly, research over a long period has revealed that when a brand creates emotional engagement with its audience, it brings about a corresponding increase in all marketing metrics that are of importance to advertisers and business owners.

If you want your brand to be loved, trusted, and one that your customers can recommend, you need to start looking at maximizing emotional relationships for your brand.

One way to connect with your audience from the emotional angle is through email marketing. You need to start customizing your email campaigns and messages in a way that taps into the core emotional needs of your customers. 

This way, you can guarantee that your customers will always come back and become loyal customers, dedicated to your brand. 

Before we go further, let us take a look at the meaning of emotional marketing.

How To Create Strong Relationships Using Emotional Marketing

woman-shopping-happy-bags-dresses-169286

What Is Emotional Marketing?

Emotional marketing relates to a marketing approach where marketers, business executives, or entrepreneurs advertise or market their products by tapping into the emotions of their potential customers.

Through the use of emotional marketing strategies, business owners get their audience to like, remember, notice, share and buy their products by tapping into emotions such as the feelings, experiences, happiness, values, likes, and dislikes of their audience.

Essentially, when businesses seek the happiness of their customers, they are more likely to earn the business of such customers for a very long time. A research revealed that the most successful websites are the ones that use strong emotional influence.

Are you interested in leveraging the power of emotional marketing for your brand? Would you like to know how you can create and nurture the right emotional relationship with your audience? If yes, then read on because, in this post, you’ll learn how to create emotional intent for your brand.

Step By Step Guide

Know Your Audience

For your emotional marketing efforts to be successful, you first of all have to shift your focus to your audience, you have to know and understand your ideal audience. Know their needs, their pain points, and desires. When you know and understand your audience, you’re better able to engage and connect with them the right way.

If you do not understand your audience, you may end up creating content that may not resonate with your audience; this may lead to a wrong emotional response from your audience. Before you dive into emotional marketing, you need to carry out a target audience research. Analyze every data carefully, monitor their responses on social media, do not generalize, find out what they are saying about your competitors. This process can be time-consuming, but it will be worth it in the long run.

Use The Right Emotions

When you know and understand your audience, the next step is to target the right emotions of your audience based on your understanding. When you focus on the right emotions of your audience, your emotional marketing campaign becomes easier. Here are the core emotions to focus on:

  • Happiness
  • Fear
  • Surprise
  • Anger
  • Disgust
  • Sadness
Your prospects are more likely to share your content, products, and services when it brings about feelings of happiness. Studies have shown that good news spreads fast on social media. Likewise, when your brand elicits fear and surprise elements in its emotional marketing content, your prospects are more likely to see your brand as a solution, and they are more likely to lean towards your brand. Also, campaigns that target strong emotions like anger and passion are more likely to enjoy increased views and virality.
woman covering face with assorted ballons

Photo by Lidya Nada on Unsplash

Lead With Color

Incorporating the use of colors into your emotional marketing campaign might look like something very simple, but it is really very effective. Color and emotions work together. Have you ever entered a place, and the color of the building made you feel a certain way? This is known as color psychology.

A lot of brands have used color psychology to capture their audience. For instance, the color red used by Coca-Cola represents and elicits feelings of excitement, joy, love, and a friendly atmosphere. Likewise, the color green used by Starbucks promotes feelings of growth, nature, balance, good health, etc. Appropriate use of colors can make your emotional marketing content more forceful. Every color has a unique emotion it generates.

Find Your Story

Storytelling is an invaluable tool you can use to create an emotional connection with your audience. You can create stories that elicit passion, anger, excitement, sadness, etc. Stories are good vehicles through which you can tap into the emotions of your audience. People can easily share your stories when your stories resonate with them.

You can present your brand story in various formats such as images or videos to stimulate the senses of your audience and elicit a kind of pity or create empathy or friendship. A lot of brands today are using stories that are all too familiar to a lot of customers. You need to create your stories in a unique way. Here are some tips you can use:

  • Use your blog to tell stories about your brand
  • Transform your customer experiences and testimonials into stories using videos
  • Create stories around your brand with influencer marketing
  • Create posts on social media that narrate the story of your brand
  • Partner with content creators to incorporate visual elements into your story

Create A Community

Create a community by bringing your ideal audience together under a common umbrella. When your audience sees that you share in their values, pain points, concern, mission, and purpose, they are able to identify with your community. You can create your community on social media, or you can use membership features on your website.

One thing you should not neglect while trying to connect emotionally with existing and potential customers is the language of communication. The use of language to make your customers feel more valued is essential, especially for brands that have a global reach. It could be as little effort as translating your websites into foreign languages with online translation services to accommodate customers from various cultures and backgrounds.

We Teach

Marketing & Business

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Your host: Tasos Perte Tzortzis

Schedule an interview so we can evaluate where you are right now, your needs and goals, and we'll give you a detailed analysis of how the workshops work

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Final Thoughts

In today’s business climate, the emotional connection that your customers have with your brand goes a long way into making your brand special, and it can make your business remain profitable for many years to come.

Ultimately, you need to understand and know your audience, so that you can tap into their emotions with content that resonates with them.

After conducting intense research of over 1400 marketing campaign case studies, the International Practitioners in Advertising concluded that marketing campaigns with emotional connections performed better when compared with others using a rational approach.

Emotional connections with your customers is a powerful marketing strategy if done with genuine intent. If customers perceive any insincerity, things can really go bad.

When you’re able to forge a genuine emotional connection with your customers, you’ll continue to earn their loyalty, trust, and repeat business no matter the competition.

Related:

Gregory V. Chapman

Gregory V. Chapman

Writer

Gregory is passionate about researching new technologies in mobile, web, and WordPress. Also, he works on writing service review websites Online Writers Rating. Gregory is in love with stories and facts, so he always tries to get the best of both worlds.

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