Creativity isn’t the only thing that matters when it comes to social media. Whether you’re an influencer, brand owner, or marketer, having a robust strategy and skillful team is essential to build an online presence.
Moreover, engagement is a vital metric that you must consider. Engagement refers to the measurements of the interaction you get in your content. It can be views, comments, likes, shares, etc.
If you want to build a community, expand brand awareness, or increase your followers, high engagement rates are key. And if you’ve been racking up your brain to look for content ideas, this article may help.
We’ve rounded up eight social media content types that can help you get more engagement.
Before delving into the main discussion, let’s discover the general rules for engaging social media content below.
Social Media Content
8 Types To Get You More Engagement
Designed with Desygner
The Rule of Thumb for Engaging Social Media Content
There are general rules you can follow to create engaging social media content. The following points are practicable for all social media platforms, including YouTube, Facebook, Instagram, TikTok, etc.
Valuable
Make your content valuable to audiences. This point is specifically essential for marketers who run social media campaigns. Creating valuable content means your content must be educational or informative for audiences.
There are many examples of valuable content. For example, you can create explainer videos, product demos, tutorial videos, infographics, case study posts, etc.
Informational content can help you build better relationships with your audience.
Entertaining
Along with being valuable, your content must also be entertaining. You can create eye-catching designs to deliver your messages and attract audiences to look at your content.
You can entertain audiences by posting funny videos and images or discussing recent trends. This type of content is necessary to build balance in your feed. So you’re not only creating promotional posts, but also entertaining ones.
Authenticity
Authenticity is essential to make your content catch the attention of audiences. If you want to follow the content trends, consider adding new ideas to your content to distinguish it from the rest.
Visually Appealing
Only high-quality content can engage audiences. So make sure your content won’t come out cracky or blurry. Not only does it won’t engage audiences, but low-quality visuals can also downgrade your brand.
8 Types of Social Media Content that Drive Engagement
After reading some general rules, let’s delve into the main discussion. Below we’ve compiled the eight types of social media content that effectively drive engagement.
#1 Short Videos
More than 50% of buyers want to see video content from brands. And short, snackable videos are ideal for today’s fast-paced society. That’s why major social platforms like YouTube, Instagram, and TikTok have developed features to encourage people to create short videos.
Short videos allow audiences to retain information quickly, leading to better engagement rates. Besides, there are many video styles, such as animated videos, behind-the-scenes, day-in-the-life videos, etc.
Moreover, consider investing in vertical video, as most people access video through smartphones. Short vertical videos appear better on mobile devices, giving an excellent experience to viewers.
%
More than 50% of buyers want to see video content from brands
#2 Infographics
Infographics are a great option if you’re looking for easy, quick, and budget-friendly content. Today, many online editing platforms offer pre-made templates that can help you save countless hours of creating an infographic.
Even if you need to hire an infographic service, it still brings you more good than harm. They’re specialized people that know how to create eye-catching and high-quality infographics. So you can sit and relax while waiting for your order to be ready.
#3 Interactive Posts
Interactive content refers to those posts where audiences can perform actions on it. For example, you can create a poll where audiences can directly land a click, or create quizzes that involve audiences answering.
Instagram is an example of a social media platform that provides many interactive features. You can also do Q&A sessions through Insta Story to gather audiences’ questions and opinions. So you have many resources to develop your following product or campaign.
Image source: Instagram
#4 Live Videos
If you want to build engagement indirectly with audiences, seek no further than live videos. Over 80% of customers prefer to watch live videos from brands rather than digest other forms of material.
Today many businesses use live videos to go beyond gaining engagement. They also use live videos to sell products and make sales online. With real-time communication, live videos effectively create deeper relationships with audiences.
Related:
- Video marketing software (AZ directory and overviews)
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Over 80% of customers prefer to watch live videos from brands
#5 Memes
Who doesn’t love funny memes? Many people seek entertainment on social media, and memes can be great content to amuse audiences in a simple way.
In fact, you can expect 60% higher organic engagement and ten times higher (10x) reach using memes.
Besides, it’s also simple for you to create or look for one. You can find free-licensed memes on the internet. One of the most popular is Giphy. But you can also create your own easily on online editing platforms.
Moreover, following the meme trends can be beneficial for you. You can also use memes to promote your product, making your content more entertaining and less promotional.
%
You can expect 60% higher organic engagement and ten times higher reach using memes
Image source: Instagram
#6 Giveaways and Challenges
Giveaways can be very tempting for audiences. If you’re running a business, creating giveaways once in a while can be beneficial. One of the best practices is to encourage participants to share about your giveaway.
You can expand audience reach and generate higher engagement. On top of that, you can get new followers and new customers after the giveaway. Creating giveaways before a product launch can raise buzz and prime prospects to make a purchase.
Another way is creating challenges. You don’t necessarily provide gifts when creating challenges, but you can offer other things like posting winning participants into your business account.
Branded hashtags best accompany giveaways and challenges. Incorporating branded hashtags can also help you sort participants’ posts quickly.
#7 Online Events
There are many online events you can try. You can host a live streaming Q&A, online course, and webinars.
If you want to host a live-streaming Q&A, ensure that your business representatives on the video are knowledgeable enough. Or you can also feature experts and influencers to make your live streaming more engaging.
Related:
#8 Collaboration Projects
Collaboration projects allow you to tap into new audiences from your collaborator. You can collaborate with many parties, including other brands and influencers.
Collaborating with other brands can take more effort and time. Working with influencers can be an effective marketing strategy for smaller businesses. You can reach audiences on a broader level and engage with them.
Some projects you can try with influencers are paid posts, collaboration videos, and a takeover account. You may need to spend some budget collaborating with influencers, but the results will always be worth the price.
Choose influencers who are linear to your product niche so they have enough knowledge to share with viewers. Relevant influencers also help you gain trust and credibility.
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Takeaway
Creating social media content that engages an audience has always been challenging. You must adjust and readjust your content strategy to stay relevant and competitive in social media.
Moreover, you also need optimization strategies to push your content performance. To do so, you must constantly track the analytic page to see your video metrics. You can also use third-party tools for more in-depth reports and insightful inputs.
Most importantly, getting high engagement rates is not the only goal for your business. But improving engagement can bring more benefits, such as building the brand’s credibility, raising brand awareness, and generating more sales.
Andre Oentoro
Founder of Breadnbeyond
Andre Oentoro is the founder of BreadnBeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
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