Influencer marketing has been embraced by the majority of brands that want to accelerate results, boost their online presence and authority, and increase conversions and sales.

But not all influencer campaigns work really well. There are also a lot of fraudulent influencers with fake followers.

We compiled a list of the most reliable software, tools, platforms, networks, and solutions for businesses of all sizes. You can use these tools and platforms to discover influencers, monitor engagement efforts, uncover trends and insights, optimize social media interactions, and so much more.

It’s a list we’ll be updating frequently.

Let’s dive right in!

SproutSocial

Main slogan: Reimagine the role of social in your business. Our powerful, all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization

Products:

• Engagement: streamline and effectively scale monitoring and engagement efforts with a unified social inbox
• Publishing and scheduling: effortlessly plan, create, manage, and deliver social content and campaigns as a team
• Analytics: drive strategic decision making across the business with access to rich social data and analytics
• Listening: uncover trends and actionable insights from social conversations to better inform marketing strategy
• Automation: optimize social interactions and drive efficiency with simple automated tools, coupled with your personalized touch
• Collaboration: Respond more efficiently to the social conversations that matter most with Sprout’s team collaboration tools.

Features:

• Smart inbox: Unify all connected networks and profiles into a single stream to monitor incoming messages and provide quick responses
• Message spike alerts: Stay notified of increases in message volume to be alerted to crises, time-sensitive events or other urgent situations.
• Review management: Manage reviews across Facebook, Google My Business and TripAdvisor to strengthen your online reputation.
• Bot builder: Create automated Chatbots to quickly respond to incoming messages, resolve support issues and share information.
• Task assignment: Delegate messages to specific team members and measure users’ efficiency based on tasks assigned and completed.
• Message tagging: Label and sort messages to easily access communications related to specific workflows, business objectives, and marketing strategies.
• Social CRM: Access conversation histories and relevant contact details to provide personalized responses to incoming messages.
• Team reports: Analyze how quickly users are responding to social messages across various time frames using presentation-ready reports.
• Help desk integration: Create, track and manage support issues without leaving the Sprout platform through integrations with Zendesk and HubSpot.
• Scheduling: Import and schedule multiple social posts across different profiles and networks simultaneously. Save time and aid in planning by queuing up various posts in advance.
• Optimal send times: Utilize optimization algorithms to automatically schedule content to post at the times proven to generate engagement from your social audiences
• Asset library: Create, organize, edit and publish assets from a central location to simplify asset management and support visually engaging social posts.
• Content suggestions: Find timely and engaging content from across social media to supplement original content or find inspiration.
• Message approval workflows: Generate workflows to guide the submission, review and approval of messages to maintain oversight, safeguard brand standards and simplify collaboration
• Shared content calendar: Manage individual posts and campaigns in a collaborative content calendar to improve visibility and facilitate long-term planning.
• URL tracking: Append tracking data to links to easily identify social traffic in Google Analytics and monitor campaigns, referral traffic, and conversions from social posts
• Profile performance report: Access a high-level overview of performance across all connected profiles to quickly evaluate social growth.
• Tag report: Access an overview of your inbound and outbound tagged messages to easily analyze volume, performance patterns, and campaign effectiveness
• Post-performance report: Analyze cross-channel performance at the post level to understand what resonates and why.
• Competitor reports: Track competitor performance across social to benchmark against your own and to identify new opportunities in your industry.
• Team and task reports: See how quickly and how often individual users reply to social messages and complete assigned tasks to measure team productivity and improve customer care.
• Paid performance report: Evaluate social advertising across channels and audiences to identify top-performing campaigns and optimize future ad spend.
• Audience analysis: Examine audience preferences to enhance marketing strategy and inform business planning.
• Customer feedback: Track conversations concerning your brand to illuminate consumer attitudes and gain visibility into customer experience.
• Ci=onsumer research: Spotlight vital audience demographics, including age, gender, geographic location, and device usage, to better understand and reach consumers.
• Influencer recognition: Identify influencers and industry thought leaders based on following or post-impact to cultivate brand advocates.
• Sentiment research: Optimize positioning by exploring customer feelings and opinions on specific topics, products, competitors, and more.
• Campaign analysis: Capture audience reactions to marketing campaigns quickly and create succinct reports to measure success.
• Competitor comparison: Identify industry gaps, track share of voice and understand consumer attitudes toward competitors to uncover business opportunities.
• Trend identification: Track consumer behavior as it relates to specific topics to stay up to date with trends in your industry.
• Automated workflows
• Chatbot conversations
• Publish content with SproutQueue
• Maximize engagement with ViralPost: ViralPost™ analyzes your audience, engagement patterns, and other factors to optimize send times and deliver content at the moment it will have the greatest impact.
• Increase efficiency with Suggested Replies 
• Evaluate performance with Twitter Feedback
• Manage the inbox as a team
• Never get your wires crossed
• Turn any message into a task
• Follow the audit trail
• Task across teams and systems
• Complete task workflow visibility
• Get messages in the right hands
• Measure workflow efficiency
• Profile publishing governance
• Create and collaborate on drafts

Solutions:

• By use case: social management, customer care, data and intelligence, employee advocacy
• By business type: enterprise, small business, agency
• By industry: computer and software, retail, higher education

Plans: 

• Standard: $99/user/mo
• Professional: $149/user/mo
• Advanced: $249/user/mo

There’s a 30-day free trial period.

Other departments and resources: customer stories, blog, case studies, resource center, product updates, learning portal, webinars, data, featured guides, help center, FAQ, system status, integrations, careers, security, investors, partner directory, social image resizer, brand assets, social media guides.

About: Justyn Howard, Chief Executive Officer, Co-Founder, Aaron Rankin, Chief Technology Officer, Co-Founder, Gil Lara, Chief Creative Officer, Co-Founder, Peter Soung, Director of Engineering, Co-Founder. Founded in 2010, initial funding raised $1M. Various awards and recognitions. 25K+ customers.

Traackr

Main slogan: We Power the Largest Influencer Programs in the World. Traackr is the system of record for data-driven influencer marketing that marketers use to invest in the right strategies, streamline campaigns, and scale programs.

Product:

• By solution: for brands, for agencies
• By use cases: influencer discovery, influencer vetting, brand safety, campaign management, budget optimization, program management, relationship management, market benchmarking

Features:

• Search by influencer content: Find influencers based on mentions of your brand, competitors, topics of interest, and hashtags.
• Search by influencer attributes: Narrow your search by specifying influencer criteria, such as job title, gender, location, language, platform, follower count, and engagement rate.
• Search by audience criteria: Focus on influencers that reach your target audience by specifying audience gender, age, family status, interests, brand affinity, location, occupation, and income level.
• Access proactive recommendations: Grow your influencer community with automated recommendations of new influencers talking about your brand, competitors, and key topics of interest.
• Advanced influencer vetting insights, Essential brand safeguards, Streamlined campaign management, Intelligent budget optimization, Scalable program management, A CRM for your influencers, Market-level competitive insights & benchmarking
• Complete footprint: Access a 360° view of an influencer’s online presence with key performance metrics for every platform.
• Historical content: Search more than 2.5 years of an influencer’s content to assess the quality and performance of their most relevant posts.
• Audience demographics: See who your influencers influence with insights on their audience’s age, gender, location, occupation, income, interests, and brand affinity.
• Audience quality and fake follower analysis: Understand the overall quality, authenticity, and reachability of an influencer’s audience.
• Brand safety: Protect your brand’s reputation with automated safety checks and ongoing monitoring for brand risks, automated safety checks, ongoing safety monitoring, approval workflows
• Custom workflows
• Influencer communications
• Briefing and collaborations
• Budget calculator
• Global influencer payments
• Campaign reporting
• Spend tracking
• Multi-currency support
• ROI reporting
• Influencer onboarding
• Relationship management
• Global system of record
• Program reporting
• Enterprise-grade scalability
• Collaboration & visibility
• Custom data
• Notes, tasks, & relationship ownership
• Influencer tiers
• Brand leaderboard
• Category benchmarking
• Paid and organic performance
• Influencer coverage across tiers
• Platform analysis
• Brand vitality score (VIT)

Plans: You can schedule a demo. 

Other departments and resources:  customers, case studies, insight reports, playbooks on successful influencer strategies, podcast, blog, careers, partners, press.

200+

Business & Marketing Tools Collection

Work management, tracking, organizing, payments, accounting, Google, keyword, market, and competition research, SEO, analytics, and related, marketing & advertising, web development, website monitoring, domains & website hosting, coding, and related, design & multimedia, marketplaces, entrepreneurial communities, hiring & outsourcing.

TribeGroup

Main slogan: connecting brands with creators to generate mobile-first content at greater speed and lower cost. 10K+ campaigns.

Products:

• For brands and agencies
• For creators

Features for brands and agencies: create your campaign in minutes, receive branded content within days, complete your campaign in weeks

• Branded content that converts
• Content campaign: Access TRIBE’s content creators to generate branded content that you license for use on your own advertising channels.
• Influencer campaign: Creators will submit photos and videos celebrating your brand. You then approve the ones you love and they’ll post it to their followers.
• Harness your customers
• Brand safe
• 100% control
• Self-serve
• Facebook integration
• Branded content ads
• Advanced reporting and benchmarking
• Sentiment analysis
• Audience targeting, insights, and reporting
• Brands fans (creator CRM)
• Longer-term collaborations
• Gifting campaigns
• NDA workflows & exclusivity

Features for creators: you bring the creativity, they bring fresh campaigns daily

• Create content
• Have fun
• Get paid: Set your price and get paid in as little as 48 hours.
• Loads of daily opportunities to make money promoting the brands you love.

What are your posts worth?

• 3K – 25K followers per account (Instagram, Twitter, Facebook) – $100 – $250
• 25K – 50K followers per account (Instagram, Twitter, Facebook) – $250 – $400
• 50K – 100K followers per account (Instagram, Twitter, Facebook) – $400 – $600
• 100K – 500K followers per account (Instagram, Twitter, Facebook) – $600 – $1,200
• 500K – 1M followers per account (Instagram, Twitter, Facebook) – $1,200 – $2,500
• 1M – 5M followers per account (Instagram, Twitter, Facebook) – $2,500 – $5,000
• 5M+ followers per account (Instagram, Twitter, Facebook) – $5,000+

Plans:

• Try (pay-per-use): You’d like to get a feel for the platform as a solution to your influencer marketing and branded content needs. $0 annual fee, $299 Activation fee per campaign
• Pro: You’re a marketer who needs features and data to help source creators, approve content, measure performance and execute campaigns seamlessly across the year. Custom annual fee, 1 user, unlimited campaigns
• Teams: You’re a marketing team with ongoing influencer activity & digital content needs. Your team needs to effortlessly collaborate, & achieve greater performance efficiencies from your annual activity. Custom annual fee. Up to 5 users, Unlimited campaigns + Unlimited guest & collaborator access
• Enterprise: Let us customise a package of seats, and support to meet your organisation’s influencer marketing and digital content objectives. Custom annual fee. Custom Users. Unlimited campaigns + Unlimited guest & collaborator access

You can request a demo.

Other departments and resources: marketers in pyjamas, case studies, blog, events, webinars, help center. 

About: Locations: New York, London, Melbourne, Sydney. TRIBE was founded by Aussie TV and Radio Host, Jules Lund, who fell in love with the power of social media after helping build the most engaged Facebook brand page in Australia.

In 2014 he discovered that, for the price of one sponsored post from a celebrity, fashion blogger or YouTuber, you could fill a campaign with 50 micro-influencers.

iFluenz

Main slogan: influencer marketing made easy. 20K+ registered influencers. 

How it works: 

• Create a campaign: It’s free, no subscription fee, You only pay when you confirm post proposals
• It’s fast: Setting up a campaign takes about 10 minutes. Manage hundreds of influencers in the time it took to manage one
• It’s convenient: Scale your influencer marketing and manage everything under one roof
• It’s tailor-made: You can define every aspect of your campaign
• Receive proposals from influencers: Discover the best matching influencers, Receive creative content from influencers, Preview, accept, negotiate or deny proposals
• Go live: Your campaign gets published by the approved influencers, Track the campaign performance in real time, Review the influencers, You can also decide to only buy the content
• Repurpose purchased influencer-content: Use beautiful content created by influencers to feed your Instagram page

Who is it for:

• Small businesses: Promote your product or service on a tight budget. Do more with less.
• Brand marketers: Build a strong community around your brand with creative influencer-generated content.
• Agencies: Increase your client’s ROI for every dollar spent. Save time by managing influencer marketing campaigns end-to-end in minutes.

Brief, invite, receive proposals, buy, measure.

• Influencers: Ifluenz is for influencers who have at least 5,000 followers with an authentic and highly engaged audience.
• Content creators: Your creativity makes you stand out from the crowd? Brands are waiting to benefit from it and reward you!
• Talent agencies: Find collaboration proposals for the talents you manage. Keep control and track everything.

Define your interest, review, propose, post, get paid.

Plans: free subscription, only pay for the content you love, on-demand. 

How much should you spend on your campaigns?

• Discover: Get familiar with influencer marketing, Reach a new audience of potential customers, $500 – $3,000
• Boost: Significantly boost sales and brand awareness, Gain new followers, $3,000 – $15,000
• Amplify: Make your brand trendy, Build a strong community around your brand, Increase customers acquisition, $15,000 – $50,000

*These are not plans or packages. It is only an estimation of how much you should spend on your campaigns.

SocialBakers

Main slogan: One Solution for All Your Influencer Marketing Needs. From effortless influencer identification to benchmarking, measuring and reporting campaign performances, the Socialbakers solution has everything you need to succeed.

Features:

• Simplify influencer discovery: AI-driven discovery the critical first step towards success is foolproof. AI analyzes your audience and recommends influencers based on their preferences. You’ll always work with influencers your audience trusts.
• Avoid influencer fraud: don’t fall for fake engagement or follower scams, gain full transparency with connected influencer insights, uncover past influencer brand collaborations
• Speed up selection: shortlist influencers for easy evaluation later, side-by-side comparisons, boost productivity with collaboration tools
• Easily measure results: get a quick overview of all campaign progress, easily analyze individual influencer performance, set up reports, enable insights sharing for full campaign transparency
• Identify brand advocates: in seconds, uncover vital on-bbrand conversations
• Find the most suitable influencers for your brand on Instagram and Youtube. Narrow your discovery to be as specific as you need it to be. Filter by topics, audience size, and more.

Other products:

• Research & planning
• Content strategy
• Listening & intelligence
• Social media management
• Measurement & reporting
• Customer care
• Audience analysis
• Social listening
• Publishing & scheduling
• Analytics & benchmarks
• Community 

Free tools:

• Persona mapping tool
• Facebook quadrant report
• Instagram quadrant report
• Facebook benchmarking tool
• Facebook ads calculator
• Instagram analytics tool
• Social content inspiration tool
• Social customer care tool

Plans:

• Essential: 10-20 social media profiles, 5 users, 10 profiles €200/mo or €170/mo billed annually, 20 profiles €400/mo or €340/mo billed annually
• The complete: custom social media profiles, custom number of users. Request a personalized demo and a free consultation.

Other departments and resources: blog, events, customer success, statistics (Facebook, Twitter, YouTube, industry platform benchmarks, regional social media reports), leadership, media & press, support, integrations, partnerships.

About: Socialbakers is a trusted social media marketing partner to thousands of enterprise brands and SMBs, including over 100 companies on the list of Fortune Global 500. 2,500+ customers, 8M+ business profiles monitored, 500+ employees. Locations: New York, London, Paris, Prague, Singapore, Munich. Various awards. 

Final Thoughts

This is just the beginning of an extended catalog. I will keep the thread updated frequently.

In the meantime, check out the other related resources we have in store for you.

Do you need help to identify and reach out to influencers that can boost your presence, authority, and status? Do you need help with your marketing campaigns?

Schedule a free video-call interview to help us understand where you are at your business right now, your needs and goals, and we will give you a detailed analysis of how we work. Then, we’ll create the first campaign for you for free to prove we can get you results.

That’s it, another article has finished, here on Web Market Support. I’m waiting for your comments and thoughts. Which solution is the most promising? Which one should I add? Till next time.

Some of the links on this page are “affiliate links”. For more information, I refer you to the Disclaimer page