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You're Reading:5 Ways To Generate Leads Through Video Marketing

5 Ways To Generate Leads Through Video Marketing

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Sep 11, 2021

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Nov 29:

[Don't ask me how can I sell more of my product first.
Ask yourself instead how can I improve my product.]

[What happened with #Balenciaga?
It's a pattern.]

[Ένας Ρώσος δισεκατομμυριούχος έγινε ο τρίτος επιχειρηματίας κρυπτονομισμάτων που χάνει τη ζωή του κάτω υπό μυστηριώδεις συνθήκες μετά τη συντριβή του ελικοπτέρου στο οποίο επέβαινε κοντά στο Μονακό ενώ οι καιρικές συνθήκες ήταν πολύ καλές.]. [A Russian billionaire has become the third cryptocurrency entrepreneur to die under mysterious circumstances after his helicopter crashed near Monaco in fine weather.]

[BRICS vs old = 2-0]

economictimes: Eurasian Economic Union explores common payment system with BRICS. According to the media report, citing the EEUs regulatory body, the plan also envisages the issuance of a single payment card within the two trade blocs. That

finance yahoo: Bank of America sees stocks going nowhere in 2023. Roughly a year from today, the S&P 500 will trade at a level little-changed from current levels, Bank of America projects.

[Credit Suisse looking for saviour]

bankingnews: Δυο deals στις τράπεζες που παρουσιάστηκαν ως δεδομένα… και χαλάνε – J P Morgan με Viva Wallet και...
Για ορισμένους η συνολική αξία της Viva Wallet δεν υπερβαίνει τα 700 εκατ ευρώ οπότε το πωλούμενο 48,1% δεν αξίζει πάνω από 350 εκατ και σίγουρα. Two deals in the banks that were presented as facts... and break down - J P Morgan with Viva Wallet and...
For some, the total value of Viva Wallet does not exceed 700 million euros, so the sold 48.1% is not worth more than 350 million and certainly

newstarget: “Science” group spent $40 million censoring free speech on social media
As millions of Americans are struggling just to make ends meet, the National Science Foundation (NSF) under fake

[Switzerland buried gold 🪙]

[280 ακίνητα και €10 εκατ. έχει η οργάνωση του π. Αντωνίου.]. Fr. Antonio's organization has 280 properties and €10 million

[A birdie told me we're going back to 1955 prices (after the STORM).]

[

]

searchengineland: Black Friday sales up nearly 12% from 2021. Spending this holiday season is expected to rise 2.5% from a year ago, compared with 8.6% last year and 32% in 2020.

documentonews: Αποκαλύπτουμε τη λίστα των παρόχων του Predator - Documento. 498 URL, 285 ονόματα, δύο διευθύνσεις και το edolio5.com πίσω από μία διεύθυνση στη διαδρομή της φάκας των παρακολουθήσεων Το Documento. We reveal the list of providers of Predator - Documento. 498 URLs, 285 names, two addresses and edolio5.com behind one address in the path of the tracking lens The Documento

capital: Δέσμευση λογαριασμών 47 ατόμων για απάτη γνωστής ελληνικής εταιρείας σε βάρος της ΕΕ. Ζημία πάνω από 20 εκατ. ευρώ. Freezing the accounts of 47 people for fraud of a well-known Greek company at the expense of the EU. Damage over 20 million euros

[και το ξεσκαρταρισμα μόλις ξεκίνησε] [and the scrapping has just begun]

[

]

[

]

cnn: Irish regulator fines Meta $275 million for violations of Europe's data privacy law. Meta has been fined roughly $275 million by Ireland's data privacy regulator for failing to prevent hackers from siphoning off personal information from more than 500 million Facebook users in a 2019...

[as said... companies that don't respect users]

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Qualified leads are essential for businesses, regardless of the size and what industry they belong to. The more leads you have, the more opportunity you will get to increase your sales and boost your conversion rates. You can say that today’s leads are your tomorrow’s customers.

That being said, many businesses are still struggling to convince people to submit their data, such as names and email addresses — converting them into leads. But, you don’t have to be one of them. A solid video marketing strategy can help you with that.

Online videos are everywhere. From social media platforms to websites of brands you’re interested in,  there’s not a day when you don’t see people watching videos. With the proliferation of smartphones and tablets, it has become even easier to watch video content anywhere at any time you want.

Not only do videos capture audiences’ attention fast, but they also help you collect more leads effortlessly– making the medium an ideal lead generation tool.

Below are some of the best ways you can implement to generate more leads using video marketing.

5 Ways To Generate Leads Through Video Marketing

#1 Create Gated Video Content

When you gate your video content (whether it’s an explainer video, training video, research-based video, etc.), potential leads must provide their contact information to be able to see the entire content. 

The prompts can be anything from filling out forms, answering questions, and completing surveys before proceeding with the content they want to watch.

This method is probably the handiest way to use video marketing as a powerful lead generation tool. one thing you should bear in mind here is that you need to make sure that the video content you gate offers value for the viewers.

After all, they only submit their personal contact information to get a fair, beneficial trade at the end.

#2 Include Videos in Your Landing Pages

Landing pages are the crucial parts of your website where visitors are only a few clicks away from becoming leads. In this case, you can add videos to generate more trust by addressing any concerns that the visitor has before they decide to convert into leads. 

Include videos on your site to help you achieve this goal and make it easier for prospective leads to find out more about your brand.

Keep the form simple to make sure that you don’t overwhelm your prospects with too many unnecessary fields. It’s always better to ask for the contact information you really need and help your business gain more insights.

#3 Add Obvious Call-to-Actions (CTAs)

Call-to-action (CTA) in videos acts as a clear guide. It helps the viewer understand the next step they need to take and guides them towards the goal. It will also help your viewers know what to expect next, thus removing any confusion they might have about where or how long they need to wait for a response or more information.

So, it’s crucial to make sure that every lead gen videos you create have a clear, noticeable call-to-action.

You can put the CTA at the end of your video or at an obvious point.

#4 Focus More on the Quality of the Content

A call-to-action is very important for any lead gen video, but it’s not enough on its own to generate qualified leads. You need to give people something your prospects want in return after filling out form fields and clicking submit buttons. 

This means you need to focus on value when creating video content.

When a prospect finds your video content valuable and gives them what they want or need, they will not only be more likely to fill out form fields and complete them but also tend to come back to see more content.

#5 Share Videos on Social Media

To collect more leads, you need to go beyond your website and landing pages.  It’s always better to also share your video content on social media sites such as Facebook and LinkedIn, so you can reach even more prospects and convince them to become leads.

You might also need to consider uploading the video on YouTube as it’s a great platform for hosting online videos due to its high traffic numbers. It ranks second only behind Google when ranked by monthly visitors. This most popular video-sharing platform also allows you to add an end card at the end of the video, so the viewer can understand its purpose.

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Final Thoughts

We all know that a lot of people would rather watch videos than reading text.  With video marketing, you can deliver your message and generate qualified leads in an immersive way for greater engagement.

Not to mention that videos are also affordable and quick to create. It doesn’t matter if it is a corporate or personal project — the advent of smartphone technology has made shooting videos easier and cheaper to produce. 

With those five ways of using online videos as a powerful lead generation tool, you now understand how to collect those potential email addresses and keep the sales funnel full effortlessly.

Andre Oentoro

Andre Oentoro

Explainer Video Company Founder

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

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