fbpx

Consumer Behaviour #03: Consumer’s Involvement & Marketing Test 🙂

You're Reading:6 Clever Ways To Use Instagram For Customer Retention

6 Clever Ways To Use Instagram For Customer Retention

}

Oct 27, 2021

TODAY'S SPONSORS

MindMovies: Ultimate Success Formula

Register for the Masterclass and receive a FREE Law of Attraction Planner, along with a powerful ‘Manifesting Check.’

ElegantThemes: HeyGen AI Review 2023 (Video Avatars, AI Voices & More)

Systeme: All-in-One Marketing Platform.

Brevo: Award-Winning Emailing Software. 

Prezentar: Amazing presentations, videos & eBooks in minutes. Stunning slides in a snap!

DesignModo: Build amazing websites, email newsletters, and marketing campaigns with the most sophisticated design platform ever.

This is an area for advertising & partnerships.

If you are running a business, the most important aspect of your business is your customers. Without them, your business fails. Therefore, having excellent customer retention is key to running a successful business.

In today’s world, social media is a massive part of reaching target audiences and growing your customer base, as well as being an important part of retaining customers. Using social media is integral to running successful businesses.

Instagram is becoming a great marketing tool for B2B companies, as more and more businesses are using this platform to promote their services and wares.

Here are several ways you can use Instagram to help you retain more of your customers.

6 Clever Ways To Use Instagram For Customer Retention

woman-showing-instagram-icon_3539850

#1 Know your current customers 

One of the key techniques for increasing your customer retention is creating content that targets your audience. In order to do this, you must know your customers thoroughly, understanding their preferences.

You can use Instagram analytics to look at your customer feedback and find out which posts or stories had the most engagement and keep creating new content like that.

#2 Have an active feed

Building an Instagram account and never using it will not help your business, and consequently, cost your customers.

It’s important to keep your Instagram account active.

A viewer only spends on average a few seconds on your feed when they get curious and go and look at your profile. An attractive and active feed will keep them interested and turn their views and likes and convert them to returning customers. Follow them back, post on peak hours, keep your themes consistent with your business branding, yet stylish and up-to-date.

These will help keep your customers coming back.

#3 Use Instagram as a customer service tool

Good customer service is a must when running your own business. Responding to customer complaints, questions, and replies from your customers on your Instagram can help you retain more customers, by showing them that you care about their satisfaction and working with them to resolve any issues. This builds trust and over time brand loyalty and returning
customers.

Be sure to respond to any complaints in your comments swiftly, calmly, and in a friendly way. Also, remember to respond to any questions in the comments promptly, and don’t forget to check your dm’s for any queries or complaints and be sure to respond promptly.

#4 Profile Optimisation

Your profile needs to put your company’s best face forward. Making sure your profile stands out is part of this. Your bio is more important than you realise.

When you write your business’s bio, write one, using all the main keywords of your business, thus making it a snap for new visitors to understand what you and your business do.

As previously mentioned, new visitors only spend a few seconds looking at new profiles, so conveying your business succinctly and clearly is necessary.

Secondly, always include a link to your website In your bio, so that you can turn viewers into paying and returning customers. If you have more than one link, no problem-simply use the AI tools in your Instagram business account to help add more than one.

Lastly, consider including contact buttons for ease of being reachable by your customer base. If they need to contact you, they can do it in a matter of seconds and not just in DM’s.

#5 Make use of Instagram strategies that build up loyalty

Using Instagram correctly builds up brand loyalty. When someone loves your business, they tell their friends, their family, sometimes even strangers on the internet. Make sure that you are utilising the following Instagram customer retention strategies:

  • Using all the Instagram features at your disposal: Using stickers, emojis, polls and every relevant feature will help with customer engagement, which in turn boosts your stories and posts, landing you more views and the chance to build your audience and ultimately, your customer retention.
  • Consider using an influencer: Influencers have millions of followers and teaming up with an Instagram influencer can massively boost your audience, increase your sales and help you raise your customer retention.
  • Offer a promotion or create a limited time offer: This will create temptation for your target audience and help increase engagement and customer retention
  • Contests and giveaways: People like getting products for free so running a contest or a giveaway with a fantastic prize full of bestsellers from your business will boost your
    overall engagement and lead to improved customer retention.

#6 Authenticity is key

Nothing will lose you customers faster than trying to be something you are not. Always be yourself and stay true to your brand, your business’s mission, and your company values.

Conclusion

These are just some of the ways you can use Instagram to help boost your business and improve customer retention.

Let us know if you need help to explode your reach and retain customers with Instagram.

Christina Lee

Christina Lee

Project Manager

Christina Lee is a project manager for OxEssays. She writes about technologies and marketing news for online magazines and blogs

MARKETING | ADVERTISING | SALES

Entrepreneurship

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

LATEST NEWS
business/marketing/sales/tech
  • SearchEngineLand: How Google Search and ranking works, according to Google’s Pandu Nayak
  • BusinessInsider: AI is the great equalizer. Studies show that the rise of tools like ChatGPT is good news for employees who suck at their jobs
  • TheMitPressReader: Will AI Render Programming Obsolete?
  • Forbes: About That Mysterious AI Breakthrough Known As Q* By OpenAI That Allegedly Attains True AI Or Is On The Path Toward Artificial General Intelligence (AGI)
  • AmericanMediaGroup: US Military and SHARP Unveil 120 Million Quantum Phones and Quantum Voting System – The End of the Spy Phone Era (video)
  • WealthyAffiliate: 46% of Big Publishers Are Using AI Writing
  • ContentMarketingInstitute: Clueless Execs? Solve the Content Marketing Mystery for Them
  • NewsWeek: Donald Trump Files Lawsuit Against 20 Media Outlets—Full List
  • SproutSocial: 16 influencer marketing platforms to boost your campaigns in 2024
  • TechCrunch: Siena AI raises $4.7M to develop an empathic AI customer service agent
  • AnalyticsInsight: 10 AI Tools That ChatGPT Says Every Consultant Should Know
  • Facebook is going down: Subscribe to use your Facebook account without ads, starting at €9.99/month (inclusive of applicable taxes). Your info won’t be used for ads. [They beg for money! What I predicted in September 2022 may become a reality]surprised
  • AIOSEO: Discover Trending Websites. Learn how websites with exploding traffic use SEO to rank quickly. Join our email list to be updated as soon as a new case study comes out.
  • WealthyAffiliate: How to Start a Profitable Food blog
  • BusinessInsider: Getting emotional with ChatGPT could get you the best outputs
  • CNBC: The CEO of a $2.2 billion tech startup—who’s sold companies to Yahoo and Google—shares the common mistake he’s avoided
  • VentureBeat: Iterate introduces AppCoder LLM, allowing enterprises to build AI apps with natural language
  • YahooNews: Adobe Caught Selling AI-Generated Images of Israel-Palestine Violence
  • Nature: ChatGPT detector’ catches AI-generated papers with unprecedented accuracy
  • DailyTimesNigeria: Ponzi Alert: How emerging online affiliate marketing platforms are defrauding Nigerian youths
  • CNBC: 50% of Gen Z wants to ditch corporate jobs and run their own businesses, according to new research
  • SalesScripter: How to Use ChatGPT to Write a Sales Script
  • SearchEngineLand: Google rolls out generative AI tools for product images in the U.S.
  • NameCheap: Seeing dollar signs: Sam Altman’s Worldcoin
  • ElegantThemes: Quillbot AI Review: Everything You Need to Know (2023)
  • UseMotion: The Timeboxing Technique - a Comprehensive Guide
  • TechCrunch: Why startups should start preparing now for a potential founder breakup. [Excerpt: she started the company to help creators, not ride industry trends to make the most money.]
  • Dev: Top 5 Github repositories to achieve system design mastery
  • SearchEngineJournal: New Version Of ChatGPT Gives Access To All GPT-4 Tools At Once
  • NewScientist: ChatGPT wrote code that can make databases leak sensitive information
  • SearchEngineLand: How to use Google Bard for better SEO
  • InVideo: How To Find Your YouTube Niche In 2023: Complete step-by-step Guide
  • Jeffrey Gitomer: Value On-Hold. Seize the Silence.
  • ElegantThemes: 8 Best AI Copywriting Tools in 2023 (Reviewed & Rated)
  • WealthyAffiliate: 5 Steps to Unlocking Peak Affiliate Commissions
  • TechXplore: Artificial intelligence predicts the future of artificial intelligence research
  • OptinMonster: 29 Awesome Newsletter Ideas That Will Keep Subscribers Engaged
  • WealthyAffiliate: The Coaching Scam is Alive and Well. (and costing folks $1,000's)
economy/politics
  • TrulyNet: Major Swiss Bank Admits to Tax Evasion Scheme, Agrees to Substantial Penalty
  • NewAmerican: Small Businesses Are the Backbone of the American Economy
  • LiveMint: Gold Standard hinted by the US Debt Clock
  • Gold Standard hinted by the US Debt Clock
  • Reuters: China's state banks seen supporting yuan as Moody's cuts outlook - sources
  • GoldTelegraph: BIS is warning that central clearinghouses that hold over $1 Trillion in liquid assets may exacerbate periods of financial stress
  • TheSun: Huge pharmacy chain and Boots rival sells all 1,054 branches after string of closures – is your local affected?
  • ZeroHedge: 64 US Bank Branches File To Shut Down In A Single Week
  • [Bank branches are dropping like flies: Wells Fargo, Bank of America, PNC, NatWest, RBS, Lloyds Banking Group, Barclays... The FIAT dollar and the fake economy have collapsed - Time for a replacement after the HAPPENINGS - dark mode]
  • TASS: Pakistan applies for BRICS membership in 2024 — ambassador to Russia
  • NewsTarget: 1.8M fraudulent transactions led banks to close accounts of innocent customers without warning or explanation
  • TheGoldObserver: Dutch Central Bank Admits It Has Prepared for a New Gold Standard
  • Reuters: China, Saudi Arabia sign currency swap agreement
  • USDebtClock: Transition from the Federal Reserve System to the US Treasury 1776 has begun [no more FIAT slavery]
  • DailyReckoning: Wall Street’s Dishonest Accounting
  • Gazetteller: The Iraqi Dinar’s Quantum Financial Leap Is Here – Redefining Money and Power in the Global Economy!
  • ChrisHedgesReport: French whistleblower Stephanie Gibaud exposes worldwide banking fraud [VIDEO].
  • AMGNews: QFS NEWS: All Banks are Transitioning Over Into the QFS – Start Getting Hold of the ISO 20022 XLM and XRP – 7 Billion People Will Inevitably Transition to the QFS.
  • WatcherGuru: Dubai Incorporates XRP Into Special Economic Zone
  • CoinDesk: Coinbase Ending Support for Bitcoin SV. [I predict the future of crypto among other things in this video].
  • TheDailyStar: Prime Minister Sheikh Hasina today launched local currency card TakaPay to reduce dependency on international card schemes like Visa and Mastercard and save much-needed US dollars. [Welcome multipolar - goodbye monopoly].
  • CNNBusiness: WeWork files for bankruptcy
  • TheCryptoBasic: UAE’s Al Maryah Bank Selects Ripple ODL Partner for Cross-Border Transfers
  • GlobalTimes: Yuan-clearing bank launched in Pakistan as Chinese currency gains momentum in internationalization push
    Internationalization of Chinese currency gains momentum amid de-dollarization
  • BRICS currency is almost ready, confirms Economist
  • TVBRICS: Argentina starts the process of joining the BRICS Bank
    Text copied from https://tvbrics.com/en/news/argentina-starts-the-process-of-joining-the-brics-bank/
  • Mining: Caledonia explores funding options to build Zimbabwe’s biggest gold mine
  • Reuters: US SEC drops claims against two Ripple Labs executives
multimedia/web development 
  • It'sFossNews: An Open Source Web-Based AI-Powered Vector Graphics Editor: Wait, What?
  • InVideo: How To Make YouTube Shorts: Create YT Shorts Using AI
  • Vecteezy: Graphic Design Trends
  • Videvo: What You Need to Know About Aspect Ratios
  • ThemeForest: Merchandiser - WooCommerce Theme for Wordpress Block Editor. FREE when you signup with a free account.
  • Videvo: Think Like a Director: How to Use the Medium Shot
  • Placeit: Font Pairing Made Easy. A Guide for Non Designers.
  • VidToon: #1 Top Video Animation Software To Make Explainer, Marketing, Animated Videos Online. HD Background Images and Music Files-Automated Voice Overs-Smart Timeline-Social Media-Animate Text-FHD Export-Camera Zoon In/Out-GIFs & Icons-Transitions, and more.
  • Dev: 10 Exceptional Developer Tools Launched in 2023
  • MotionElements: FREE background music for video. MotionElements is the best online stock music site to download free background music. Choose from free stock music to free sound effects to free stock video.
  • Deeezy: 14 FREE Bakery Store Illustrations
  • ThemeForest: Up to 50% OFF selected items. 27 website templates from $7 sorted by best sellers. Beautiful website templates from our creative community, reviewed one by one by our staff.
  • DesignModo: 19 Top Tools & Resources for Web Designers in 2023
  • CraftWork: FLASH SALE. Save up to 45% on illustrations, UI kits, Framer and Figma templates, and Pro Access subscription plans. Use discounts before 22 September.
  • PlaceIt App: Boost Your Business From Everywhere. Easy access to our entire library of designs, mockups, logos & videos. Download your designs directly on your device and share in seconds to your social media.
science/world
  • VentureBeat: Microsoft unveils ‘LeMa’: A revolutionary AI learning method mirroring human problem solving
  • ThePeople'sVoice: Elon Musk: Ventilators Euthanized MILLIONS Globally, Not COVID
  • Phys: Scientists manipulate quantum fluids of light, bringing us closer to next-generation unconventional computing
  • Decrypt: Global Powers Sign International Declaration on AI Safety
  • TheConversation: We built a ‘brain’ from tiny silver wires. It learns in real time, more efficiently than computer-based AI
  • NDTV: Time Travel Possible? What Scientists Found Out With Latest Experiment
  • NeuroScienceNews: Is AI Mimicking Consciousness or Truly Becoming Aware?
  • LosAngelesTimes: Stanford scientist, after decades of study, concludes: We don’t have free will
BRAND NEW CATALOGS:
  • Online Education Resources - Books, programs, courses, training, and so much more. I'll be adding many brands in the upcoming days and weeks. Check it out!
  • BizHub: The Ultimate Resource Catalog for Ambitious Businesses.The ultimate business collection by categories: organisation-administration, marketing, production-supply chain, financial management-economics, human resources management, IT &web development, legal & regulatory compliance, social image & responsibility, design & multimedia, business development, education, innovation. An upgraded version of the 200+ tools collection.

........................

DAILY BREAKING NEWS: Marketing, Business, Economy, Multimedia + The "7 IDEALS" Methodology FINISH LINE 85% 🙂

Some of the links on this page are “sponsored”. For more information, I refer you to the Disclaimer page.

TODAY'S SPONSORS

MindMovies: Get FREE Instant Access To Natalie Ledwell’s Introspection Process & The 7 Morning Success Rituals PDF!

Tawk: Live Chat, Chat Pages. Review.

Jaaxy: Market Research Multi-Platform – Keyword Research – Niche Research – Competition Analysis/Insights – Site Rankings – Domains. Training and Support.

JotForm: Easy-to-Use Form Builder for any Business.

WebinarJam: All-in-One Webinar Platform.

#3 CONTRIBUTOR

“Here, we honour and reward the most valuable contributors to the blog.” #3 position Evelina Brown: author page. A digital marketer with more than 10 years of experience and a contributor to Content Marketing Institute. 

TOP Quote

Life is a discovery process where the mind is given to us to mirror everything we observe to the divine.

the consumer decision-making journey unveiling the process eBook 333
The role of the business owner featured 666
marketing publishing mastery private training workshops featured banner
roobet-july-2023-250x250
wealthy-affiliate
Divi WordPress Theme

Archives

Find a domain starting at $0.88

powered by Namecheap

Newsletter

Marketing, Business, Economy, Multimedia

Get access to marketing and business training, sales secrets and personal stories from the entrepreneurial world, downloads, exclusive discounts and bonuses, and the newsletter to scale your business

The “7 IDEALS” Methodology EARLY ACCESS

be part of the upcoming movement

Read More

Latest Posts

the consumer decision-making journey unveiling the process eBook 333

The Consumer Decision-Making Journey Book

 

Uncover how your choices are influenced and make smarter decisions with this FREE 232-page eBook.

Explore real-life examples, problem-solving strategies, and actionable insights to enhance your buying habits and boost your business success. 

Download now and take the first step towards becoming a conscious consumer and a savvy marketer!

You have Successfully Subscribed!

Pin It on Pinterest

Share This