fbpx

Consumer Behaviour: Workshop – Market Segmentation Example 🙂

You're Reading:5 Effective Ways To Captivate Potential Clients On Social Media

5 Effective Ways To Captivate Potential Clients On Social Media

}

Jan 31, 2020

7 IDEALS METHODOLOGY DOCUMENTARY

I’m filming the last part. The finish line (Feb 02). 

TODAY'S SPONSORS

Law for AI MASTERCLASS by Peter Nieves: Award-Winning IP Attorney FEB 28.

The Traffic Syndicate: Mike Filsaime, Jesse Doubek, and Groove Digital 🚀 Unlimited Unstoppable TRAFFIC. 

Insane BONUS: Join the Traffic Syndicate and let me apply the “7 IDEALS” methodology to your business. Plus, get 1-year access to the private 1-on-1 business coaching program. Contact me for the details.

Secret Money by The Wholesale Formula eCommerce Experts.

Join any event from the above and get booked for a 3-session 1-on-1 coaching experience with me (at no cost). Get ongoing email support, guidance, and feedback throughout the events. Let me know more about you, ask specific questions about your business or business ideas,  and let me walk you through the revolutionary “7 IDEALS” methodology with which I help small business owners innovate and change the world. Complete the short questionnaire and schedule a video-call meeting to discuss the details in-person. 🚀

This is an area for advertising & partnerships. NEW option: Pay-per-Click.

In this modern-day and age, companies and businesses have to get creative to attract clients or stay engaged with existing ones. One way this is being done is by investing resources into social media content

There are a variety of things you can do to have the masses engaged including:

  • Call-to-action words
  • Humanizing the brand
  • Showcasing your location
  • Effectively use images
  • Use promotions

By the end of this article, we aren’t claiming that you’ll be an expert when it comes to attracting people’s attention on various social media platforms. However, you’ll have a better understanding of some strategies people are using to improve their rates of engagement and getting people to go from visitors to subscribers.

5 Effective Ways To Captivate Potential Clients On Social Media

man uses laptop and phone to access social media

Photo by Austin Distel on Unsplash

Use Call To Action In The Posts

By using CTAs, people are more likely to do a target behavior. By using strong nouns or a series of adjectives, you’ll be able to attract people’s attention better. Word choice is also important.

Although two words might be synonyms, both will have a different meaning associated with them. Another thing to keep in mind is contractions; on the surface, it’s, and it is are the same, but the difference is tonal. Contractions make writing more casual, and not using contractions give an article a formal tone.

Example Of Effective Use Of CTA

For this example, let’s say you are a manager of a small business, and you are looking to hire rather than say hey we’re hiring, say something such as “We’re looking to build a great team.” 

Another example of this principle in action is instead of saying, “Hire, and keep employees for your small business.” You can say, “Entice, employ, and retain team members.”

Although both examples had two similar sentences, the second one hit differently. By calling employees team members, there is a positive connotation and a sense of belonging created

This next point is more apparent in the second example, but by using words like entice, employ, and retain, over words like hire and keep, people pay more attention to the text.

Humanize The Brand

Rather than use stuffy business jargon and only talk about the company’s business dealings, consider adding names to the face, and giving your social media pages some personality. By doing this, you meet people where they are, and things won’t get lost in translation.

Some things you can add to your account includes:

  • Behind the scenes clips of office clips
  • What team members do outside work
  • Upcoming community events
  • Background info

Showcase The Location

When posting on your Facebook or Instagram feeds do things and post content that will catch the eye. For example, if you’re involved in landscaping upload before and after pictures of any renovations, and work done on various properties. This allows people to see the difference that your company can make.

If you are a small business that services a certain area, consider showing the location. This is important for people whose business is based around tourism or property. Highlight local attractions so people can get a better feel for the area. 

If you’re on the property side of things, highlight local attractions such as hospitals, schools, the distance to the center of town, and local attractions. This will allow people to be able to see themselves in the city and get a better feel for the city.

encourage followers to tag their friends

Photo by Plannthat

Effectively Use Images

According to a study released by HubSpot, Facebook posts that have images have a 53% better chance of getting liked, an 85% increase in getting clicked on, and a 104% chance at having people comment on the image when compared to text-only posts.

“By using photos and videos, you can help boost viewer numbers, and you increase the chance of people sharing what you post. Also, make sure to upload content that is related to your company, to get people’s attention.” — Marie Fincher, blogger at 3to5Marketing.

%

FB posts with images have better chance of getting liked

%

Increase in getting clicked for FB posts with images

%

Better chance at having people comment for FB posts with images

And Stories

When it comes to sites like Snapchat and Instagram, one of the best features is stories. This section of the app focuses on images or short videos that are displayed near the top of the page.

Content uploaded to your story is viewable for 24 hours, so you don’t have to worry about taking it down. They also make for an excellent way to give people social media shoutouts and promote the next topic, giveaways.

facebook posts with images

Photo by HubSpot

Giveaways

If you are trying to boost the engagement of people on your page, consider the use of contests and sweepstakes. If you are trying to create some buzz for a new launch or gain new followers, consider a social media contest

Social media contests are one of the easiest giveaways to do. You upload an image and say the person has to like the page and share the image to enter the contest. A certain number of winners will be selected, and they’ll win an item. Depending on your company, it could be a gift card, a monogrammed backpack, a trip, or anything your company can reasonably finance.

Final Thoughts

When it comes to capturing the attention of the public and getting a great ROI on social media, you need to keep a variety of things in mind. Use CTAs, relevant content, and images to engage your audience and keep them coming back for more.

Humanizing the brand and showcasing your location, on the other hand, helps to spice up your page. By sharing information about both of these on your page, you get to tell people on social media what makes your company stand apart from others, and by becoming more human, you’ll be able to better interact with people both on and offline.

Kristin Savage

Kristin Savage

Translation Reviewer

Kristin Savage is interested in writing and planning to publish her own book in the nearest future. Also, she has been a reviewer at Pick Writers for a few years and is known for her thorough approach to accurately assess newcomer translation services.

MARKETING | ADVERTISING | SALES

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

LATEST NEWS
business/marketing/sales/tech
  • SearchEngine Journal: Google Announces Gemma: Laptop-Friendly Open Language Model
  • WealthyAffiliate: UPDATE: Old Training Has Been Sunset.and Our NEW Approach to Training!
  • SearchEngineLand: Report: OpenAI working on web search product
  • Reuters: EU opens formal investigation into TikTok over possible online content breaches
  • FirstPost: 'Ghosts' in Google Gemini, OpenAI GPT-4: Experts believe AI Models more sentient than the studios let on
  • TheIndianExpress: How to replace Google Assistant with new Gemini AI on Android smartphones
  • WealthyAffiliate: First Steps With My New Business
  • I stopped using Zoom. They can legally use your recordings for anything they want... Even to make money off of them. Excerpt from their terms page: You grant Zoom a perpetual, worldwide, non-exclusive, royalty-free, sublicensable, and transferable license and all other rights required or necessary for the Permitted Uses.]
  • I have updated the Affiliate Marketing Statistics catalog with new entries (top-rated networks by mThink).
  • HubSpot: The Future of Web & SEO and How Web Analysts Should Prepare
  • Futurism - TheByte: AS AI DESTROYS SEARCH RESULTS, GOOGLE FIRES WORKERS IN CHARGE OF IMPROVING IT
  • Tom'sGuide: ChatGPT finally has competition — Google Bard with Gemini just matched it with a huge upgrade
  • Forbes: New Google Release Exposes AI Upgrade For Messages Users
  • SearchEngineJournal: Why Google May Rank AI-Generated Content Over Original News
  • WealthyAffiliate: Las Vegas 2024. Big Ideas, Big Changes!
  • TheVerge: Meta will let EU users unlink their Instagram, Facebook, and Messenger info ahead of DMA
  • SearchEngineLand: LinkedIn launches sponsored articles
  • SalesScripter: Whatever You Do, Do Not Ask This Sales Question
  • Emerge: The Most Powerful Generative AI Text Tools of 2023
  • Wired: Generative AI Learned Nothing From Web 2.0
  • ZDNET: How LangChain turns GenAI into a genuinely useful assistant
  • ISP: Google Launches Bard Advanced: The Future of Conversational AI
  • AIOSEO: What is Cornerstone Content? Plus Tips and Examples
  • SearchEngineJournal: Beyond SEO: John Mueller On AI-Generated Images & Stock Photography
  • TimesOfIndia: Microsoft corrects the mistake it made while investing billions in ChatGPT maker.
  • TechRadar: Researchers build AI that can replicate and alter itself and I'm pretty sure that's an opening line from the original Terminator script
  • CNNBusiness: Google users will share $630 million in a Play store settlement
  • BusinessInsider: I asked ChatGPT and Google's Gemini to answer 10 questions. Gemini has an edge on current events — but makes mistakes.
  • SearchEngineLand: Google’s shifting approach to AI content: An in-depth look
  • BusinessInsider: AI is the great equalizer. Studies show that the rise of tools like ChatGPT is good news for employees who suck at their jobs
  • TheMitPressReader: Will AI Render Programming Obsolete?
  • Forbes: About That Mysterious AI Breakthrough Known As Q* By OpenAI That Allegedly Attains True AI Or Is On The Path Toward Artificial General Intelligence (AGI)
  • AmericanMediaGroup: US Military and SHARP Unveil 120 Million Quantum Phones and Quantum Voting System – The End of the Spy Phone Era (video)
  • WealthyAffiliate: 46% of Big Publishers Are Using AI Writing
  • ContentMarketingInstitute: Clueless Execs? Solve the Content Marketing Mystery for Them
  • Facebook is going down: Subscribe to use your Facebook account without ads, starting at €9.99/month (inclusive of applicable taxes). Your info won’t be used for ads. [They beg for money! What I predicted in September 2022 may become a reality]surprised
  • AIOSEO: Discover Trending Websites. Learn how websites with exploding traffic use SEO to rank quickly. Join our email list to be updated as soon as a new case study comes out.
  • WealthyAffiliate: How to Start a Profitable Food blog
economy/politics

The Quantum Financial System (QFS) Infographic:

Quantum Financial System (QFS) infographic 333

  • CNBC: Amazon terminates iRobot deal, Roomba maker to lay off 31% of staff
  • CNNBusiness: UPS is cutting 12,000 jobs
  • YourMoney: Bleak January as Barclays flags 40 bank branches for closure. [I like it when banks are closing, don't you?]
  • Axios: Scoop: Wall Street Journal plans layoffs, restructuring in D.C.
  • CNBC: Evergrande shares halted after Hong Kong court orders liquidation. [This brings down BTC, Eth, USD].
  • [Taxation is a process of crime and fraud against the people, and in a privileged society, it should be greatly limited. It started in Canada. Enter the new financial system.]
  • [A group of House Republicans, led by Scott Perry have introduced the Defund Davos Act, seeking to halt federal funding to the World Economic Forum (WEF).]. About time...
  • TheQuantumInsider: India Announces $740 Million (US) National Quantum Mission, Plans Tech Hubs
  • Investing: Breaking: US Banks Adopt Ripple’s XRP for International Payments
  • TheStreet: Forget Spirit, another major airline eyes Chapter 11 bankruptcy
  • Adaderana: Sri Lankan President backs debt relief for Africa
  • WatcherGuru: India to Ban 9 Crypto Exchange URLs Including Binance & Kraken
  • AmericanMediaGroup: New List of Banks That are Connected to The QFS System or are Being Connected – QFS + RTGS Trust The Plan!
  • BusinessInsider: The Chinese yuan's share of global payments climbs to a record high while US dollar's share dips
  • TrulyNet: Major Swiss Bank Admits to Tax Evasion Scheme, Agrees to Substantial Penalty
  • NewAmerican: Small Businesses Are the Backbone of the American Economy
  • LiveMint: Gold Standard hinted by the US Debt Clock
  • Gold Standard hinted by the US Debt Clock
  • Reuters: China's state banks seen supporting yuan as Moody's cuts outlook - sources
  • GoldTelegraph: BIS is warning that central clearinghouses that hold over $1 Trillion in liquid assets may exacerbate periods of financial stress
  • TheSun: Huge pharmacy chain and Boots rival sells all 1,054 branches after string of closures – is your local affected?
  • ZeroHedge: 64 US Bank Branches File To Shut Down In A Single Week
  • [Bank branches are dropping like flies: Wells Fargo, Bank of America, PNC, NatWest, RBS, Lloyds Banking Group, Barclays... The FIAT dollar and the fake economy have collapsed - Time for a replacement after the HAPPENINGS - dark mode]
  • TASS: Pakistan applies for BRICS membership in 2024 — ambassador to Russia
  • NewsTarget: 1.8M fraudulent transactions led banks to close accounts of innocent customers without warning or explanation
  • TheGoldObserver: Dutch Central Bank Admits It Has Prepared for a New Gold Standard
  • Reuters: China, Saudi Arabia sign currency swap agreement
  • USDebtClock: Transition from the Federal Reserve System to the US Treasury 1776 has begun [no more FIAT slavery]
multimedia/web development 
  • It'sFossNews: An Open Source Web-Based AI-Powered Vector Graphics Editor: Wait, What?
  • InVideo: How To Make YouTube Shorts: Create YT Shorts Using AI
  • Vecteezy: Graphic Design Trends
  • Videvo: What You Need to Know About Aspect Ratios
  • ThemeForest: Merchandiser - WooCommerce Theme for Wordpress Block Editor. FREE when you signup with a free account.
  • Videvo: Think Like a Director: How to Use the Medium Shot
  • Placeit: Font Pairing Made Easy. A Guide for Non Designers.
  • VidToon: #1 Top Video Animation Software To Make Explainer, Marketing, Animated Videos Online. HD Background Images and Music Files-Automated Voice Overs-Smart Timeline-Social Media-Animate Text-FHD Export-Camera Zoon In/Out-GIFs & Icons-Transitions, and more.
  • Dev: 10 Exceptional Developer Tools Launched in 2023
  • MotionElements: FREE background music for video. MotionElements is the best online stock music site to download free background music. Choose from free stock music to free sound effects to free stock video.
  • Deeezy: 14 FREE Bakery Store Illustrations
  • ThemeForest: Up to 50% OFF selected items. 27 website templates from $7 sorted by best sellers. Beautiful website templates from our creative community, reviewed one by one by our staff.
  • DesignModo: 19 Top Tools & Resources for Web Designers in 2023
  • CraftWork: FLASH SALE. Save up to 45% on illustrations, UI kits, Framer and Figma templates, and Pro Access subscription plans. Use discounts before 22 September.
  • PlaceIt App: Boost Your Business From Everywhere. Easy access to our entire library of designs, mockups, logos & videos. Download your designs directly on your device and share in seconds to your social media.
science/world
  • VentureBeat: Microsoft unveils ‘LeMa’: A revolutionary AI learning method mirroring human problem solving
  • ThePeople'sVoice: Elon Musk: Ventilators Euthanized MILLIONS Globally, Not COVID
  • Phys: Scientists manipulate quantum fluids of light, bringing us closer to next-generation unconventional computing
  • Decrypt: Global Powers Sign International Declaration on AI Safety
  • TheConversation: We built a ‘brain’ from tiny silver wires. It learns in real time, more efficiently than computer-based AI
  • NDTV: Time Travel Possible? What Scientists Found Out With Latest Experiment
  • NeuroScienceNews: Is AI Mimicking Consciousness or Truly Becoming Aware?
  • LosAngelesTimes: Stanford scientist, after decades of study, concludes: We don’t have free will
BRAND NEW CATALOGS:
  • Online Education Resources - Books, programs, courses, training, and so much more. I'll be adding many brands in the upcoming days and weeks. Check it out!
  • BizHub: The Ultimate Resource Catalog for Ambitious Businesses.The ultimate business collection by categories: organisation-administration, marketing, production-supply chain, financial management-economics, human resources management, IT &web development, legal & regulatory compliance, social image & responsibility, design & multimedia, business development, education, innovation. An upgraded version of the 200+ tools collection.

........................

DAILY BREAKING NEWS: Marketing, Business, Economy, Multimedia + The "7 IDEALS" Methodology FINISH LINE 85% 🙂

Some of the links on this page are “sponsored”. For more information, I refer you to the Disclaimer page.

TODAY'S SPONSORS

ERC Guaranteed: #1 Rated Tax Firm Since 2017. Get up to $26,000 per Employee.

AIOSEO: What is Google E-E-A-T? Understanding Google’s Secret Sauce for Creating Effective Content

Riverside: All-In-One Podcast and Video Platform.

DreamHost: Web hosting with purpose for businesses of all sizes. 

RovenThemes: Free WordPress Themes & HTML Website Templates.

ConvertPods: A new era of marketing automation. An online platform that allows entrepreneurs to upload their audio and video content to create virtual experiences (called “PodSpaces”), that capture their audience’s attention and convert them into action-takers.

Fotor: Online photo editor and design maker for everyone. 

Coolors: A super fast colour palette generator. Used by 5M+ designers and top companies.

#5 CONTRIBUTOR

“Here, we honour and reward the most valuable contributors to the blog.” #5 position Gregory V. Chapman who is passionate about researching new technologies in mobile, web, and WordPress. Also, he works on writing service review websites Online Writers Rating. Gregory is in love with stories and facts, so he always tries to get the best of both worlds.

TOP Quote

Slavery was legal. Segregation was legal. War is legal. Never use legality as a guide to morality.

law for ai masterclass banner 333
wealthy-affiliate
wealthy-affiliate
7ideals methodology - Market Parallax info-book page 01
marketing publishing mastery private training workshops featured banner
wealthy-affiliate
Divi WordPress Theme

Newsletter

Marketing, Business, Economy, Multimedia

Get access to marketing and business training, sales secrets and personal stories from the entrepreneurial world, downloads, exclusive discounts and bonuses, and the newsletter to scale your business

The “7 IDEALS” Methodology EARLY ACCESS

be part of the upcoming movement

Read More

Latest Posts

7ideals methodology - the market parallax model ver.5

Decrypting ConsumerBehaviour

 

Enter the groundbreaking "Market Parallax" Model.

We explore consumer behaviour by employing a diverse array of techniques, including research methodologies, data collection and analysis, market segmentation, targeted approaches, product positioning, and trial testing. 

Through these marketing lenses, we unravel the intricate field of consumer behaviour and explore avenues for influencing it judiciously.

Download the 31-page INFOGRAPHIC-BOOK to understand how consumers act on a deeper level and get closer to influencing their decisions with your marketing initiatives.

 

You have Successfully Subscribed!

Pin It on Pinterest

Share This