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How Influencer Marketing Impacts Business Growth

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Aug 27, 2021

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When it comes to marketing trends, influencer marketing is at the top of the list. People approach this form of marketing to increase brand awareness, get potential customers, communicate their marketing method and boost conversion rates.

It is now called one of the best strategies that a marketer can use while raising their business high, and the following stats prove that.

A study by MediaKix shared by BigCommerce in their article “10 influencer marketing statistics”, reports:

Compared to other channels, ROI from influencer marketing is:

  • Much better – 14%
  • Better – 34%
  • Comparable – 41%
  • Worse – 10%
  • Much worse 1%

Another study by OneProductions shared in an article on SocialMediaToday reports:

  • 94% of marketers find influencer marketing effective
  •  Influencer marketing can generate 11 times the ROI of traditional advertising
  • 90% of consumers trust peer recommendations but only 33% trust traditional ads
  • 88% of customers trust online reviews by strangers as much as they would a recommendation by a friend

How Influencer Marketing Impacts Business Growth

Who are influencers?

An influencer is a person who can affect the purchasing decision of others because of his authority, knowledge, position, and relationship with the audience.

Influencers who have managed to keep their business alive for years can grow business by evolving their audience. They know which skills are beneficial for them and the brand they are working with.

What Are The Qualities Of Influencers?

Business takes a lot of time in investing in social media influencers for their brand’s success. They build a long-term relationship to build brand awareness, better reach, and improve the quality of sales.

  • A person who has great knowledge of their business must believe in a company’s mission.
  • He knows how to select the ideal customer who is loyal to the brand and can engage with your audience.
  • An influencer must have a positive reputation and an excellent social standing.
  • They must be active in social media and have a large number of followers.

Benefits Of Influencer Marketing

Influencer marketing has given unpredictable growth to businesses. This is not only beneficial for the brands but also for the influencer themselves.

Whether you are looking for the trust of customers, brand awareness, or other benefits for the business, influencer marketing strategy is a source of all the advantages.

Here, you will find top benefits that everyone wants to try when it comes to business growth.

influencer marketing stats social media today

Image source: SocialMediaToday

Building Trust And Showing Authority

Whether it’s a celebrity or a business owner posting content on their social media page, which means they want to build credibility to promote their brand. See how Selena Gomez is doing it for Coach.

Customers find brand communications interesting and try to connect with these brands.

It also shows whether the brand is trustworthy or not. Building trust and authority is challenging in today’s world, but it will definitely motivate you if you keep trying.

selena gomez partnership with coach

Influencers Connect Your Brand To Idealistic

If we talk about millennials, we will find them connecting with social media efficiently. And connecting with them for your business is a great start. Bringing customers from such platforms benefits your brand and helps you earn more profit.

Influencers Can Set Trends

Whatever your product is, keeping it in the spotlight for influencer marketers is beneficial for the industry. Influencers are the perfect resources that help you in finding your targeted audience.

What’s better than having Usain Bolt marketing for Puma, as it will attract all the sports lovers towards the brand. You can similarly get local influencers to do it for you. Keeping your audience connected with you helps grow your business effectively.

usain bolt with puma

It Provides Long Term Benefits

Same as SEO, influencer marketing is also beneficial for long-term business. It might take time to build a strong connection at first, but it will start benefiting you once you connect.

Basically, it not only go for profit and loss but a long-term relationship.

Drives Conversions

Customers are turning to influencers to get recommendations on the products and services they are providing. An influencer can lead their followers in the direction of the brand’s product and services.

Nowadays, 50% of people are working on the recommendations of influencer marketers. You can now realize how vital their suggestion is.

influencer-marketing-statistics-channel-comparision bigcommerce mediakix

Image source: BigCommerce

It Is Great For Lead Generation

Lead generation is already involved in business growth for many years. Social media is playing a vital role in connecting brands with customers for rapid growth. It is a reachable platform for everyone to access and build strong connections with your customers.

%

People that are working on the recommendations of influencer marketers

Brand Awareness

Through influencer marketing, your customers can learn more about your brand, your story, and the products and services you offer.

Basically, an influencer marketer is a leader who helps you in your business growth. It helps in growing your brand awareness, and it is also beneficial for social media marketing.

thisistavisi depaul university

It Can Provide Vast Visibility And Reach

Influencer marketing supports brands in a way that no one can do nowadays. People are facing difficulty and looking for the form that can help in getting success. Influencer marketers help in getting qualitative and quantitative factors to reach the destination. You will be inspired to work with them.

Reach Your Targeted Audiences And Determine Purchasing Options

As discussed above, brands are looking for influencer marketers to suggest their products and services. Social media is already playing an influential role to bring your targeted audience and build connections. You can connect with influencer marketers and grow your sales and business immediately.

Influencer Relationships

Building relationships with influencer marketers is not only beneficial for the brand but also for the influencer. People always search for a platform that benefits both parties, which is one of a business’s great approaches.

More than 37% of the brands are working in coordination with influencer marketers so that they can avail themselves of as many advantages as they can. And of course, building a solid relationship with an influencer creates a long-lasting partnership that benefits both of them.

%

Brands that are working in coordination with influencer marketers

How Influencer Marketing Emerged and Evolved

Influencer marketing comes from Facebook, as it provides a platform to advertise and marketers can create targeted marking campaigns.

Influencers are also using Facebook analytics tools to learn more about business growth and target audiences according to their interests.

But after publishers pushed back against Facebook ads and internet users, they blocked software. And this led to a drop in the banner ad and advertisers to show more effective advertising methods.

At that time, companies like Google and Amazon seem like potential platforms to review them online.

milenalesecret

The Power Of Influencer Marketing

Influencer marketers have the power to communicate directly to the targeted audience who are now active. Of course, people take reviews from the buyers before purchasing any product, but reviews of influencer marketers are known as more professional and considerable.

Same as content or blog that is reviewed by the influencer that the audience accepts and follows it. This is the power of influencers in many industries. And this is the reason they are called an essential source in the marketing industry.

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Conclusion

The guide is all about how influencer marketing impacts business growth and how it benefits your success. You can take advantage of the article as it is suitable for beginners and professional influencer marketers.

Customers have started searching for influencers to introduce them to their brands and recommending their products and services.

It definitely benefits future collaboration and helps you in providing success.

Gloria Kopp

Gloria Kopp

Passionate Vlogger, Content Executive

Gloria Kopp is a passionate blogger from Wyoming, MI, and understands the value of good content. She is currently working as a Content Executive at Postal Worker Job. Gloria writes blogs and articles to share her passion for writing. She helps beginners to learn more about influencer marketing and its worth.

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