fbpx

Consumer Behaviour #03: Consumer’s Involvement & Marketing Test 🙂

You're Reading:Psychological Concepts To Grow Your Business Effectively

Psychological Concepts To Grow Your Business Effectively

}

Feb 12, 2020

GIVEAWAY AD14

Prize ending on December 01, 2023, at 03 pm GMT+2. laughing

TODAY'S SPONSORS

MindMovies: Ultimate Success Formula

Register for the Masterclass and receive a FREE Law of Attraction Planner, along with a powerful ‘Manifesting Check.’

ElegantThemes: $800,000 in FREE PRIZES and 50 Divi AI memberships for free. Join 881,346 Empowered Web Design Professionals & Business Owners Who Are Shaping the Future of WYSIWYG.

DesignRush: A B2B Marketplace to Find Top Agencies.

Brevo: Award-Winning Emailing Software. 50% Off Annual Marketing Plans. Code BREVOFRIDAY50 Valid until Nov 27.

Prezentar: 50% OFF. Amazing presentations, videos & eBooks in minutes. Stunning slides in a snap!

DesignModo: 40% OFF 89 Coupons LEFT. Build amazing websites, email newsletters, and marketing campaigns with the most sophisticated design platform ever.

This is an area for advertising & partnerships.

Psychology is an important part of business, and therefore you see many businessmen learning more about it.

It plays a big part when the customer is deciding whether to work with a given business or not. The last time you opened a book on psychology might have been back in college. Studying psychology means learning how people think and what can deter or motivate them.

Some psychology concepts have been shown to be effective when running a business. You will increase your chances of success by using them.

Psychological Concepts To Grow Your Business

When properly applied, psychology will help in motivating your employees, hiring intelligently, expanding and growing, effective negotiation of contracts, improving the performance of your staff, marketing better, bringing in more customers, and helping your business reach its goals

Below are some psychology concepts that will go a long way.

Reciprocity

This is where when you are given something by someone, you start getting a sense of indebtedness and you start getting the sense of giving something back.

Start by coming up with your objective then identifying the thing you want from the other person. Look for something you can give them.

Using the psychological concept of reciprocity is going to be effective when it comes to dealing with customers and partners. You should invest time in the process because it determines the results you are going to get. Try looking at things from the point of view of your customer or someone you need a favor from.

Commitment And Consistency

The principle of this concept is that people go to great lengths to be consistent in their actions and words. If you commit to something, there is a good chance of going through with it, even if what you are committing to is irrational

You can apply the concept by getting people to commit early, whether in writing or verbally. It can be as simple as getting them to sign up for their emails. There is a good chance they are going to purchase from you.

Social Proof

The principle behind this concept is people tend to like something that other people like as well, regardless of whether we know them or not. There is a higher chance of people purchasing something when it has been recommended by someone they know and trust.

You can do this by creating a “buzz” about the product. Look for influential people in the industry to support the product. Use testimonials and ratings in your marketing materials because they can help in demonstrating your popularity.

You can also include the number of people using your product. You should also ask the customers to leave reviews and talk about the product on their social media platforms.

Liking

People tend to be influenced by the people they like. There is a higher chance of someone saying yes when asked for something by someone they feel a connection with. It is important to focus on building trust with prospective customers and behave consistently.

You should work on creating a brand personality that customer finds happy, professional, and sociable. Make sure there is an “About Us” section on your website so that the prospective customer can start feeling connected with the company. You don’t have to invest all your time and effort in selling your products.

Authority

People tend to respond to people who have more authority. Therefore, employees will always do what they are told by their boss. Things like job title or uniform can easily determine the influence of a person.

Try getting support from people considered influential. Network a little more, especially with people who might be good contacts. During the marketing of your products, you can be able to increase your sales by using this psychological concept.

Highlight some of the influential customers using your product, get comments from experts in your industry, abs discussing data-backed findings. Some other things that have been shown to help with authority are clothing, impressive offices, and hand-outs.

Scarcity

This principle behind this is that items become more attractive when it is harder to get them, or someone might lose the chance of acquiring it. The thought of losing out on something motivates people. One way of using this concept is reminding people what they stand to miss out on if they don’t act fast.

Have a clocking date for a special offer, limit the availability of your product, or creating a limited edition of your product. You should make sure people know how they can find your product or service, especially when you use this concept.

Final Thoughts

Psychology can be one of the best tools to use in running your business. You will start noticing some improvements both in your employees and customers. Use the above psychological concepts and you will start to see great results.

Chris Scott

Chris Scott

SEO Professional, Internet Marketer

I am the owner and founder of Brand That Name SEO. I have over 5 years of experience in search engine optimization and internet marketing. I am always learning new techniques and testing them on my own websites. I have a burning passion for SEO and helping business owners grow and achieve their goals. Get in touch with me and let’s have a chat about how I can generate your website more traffic, leads and sales.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

LATEST NEWS
business/marketing/sales/tech
  • TheMitPressReader: Will AI Render Programming Obsolete?
  • Forbes: About That Mysterious AI Breakthrough Known As Q* By OpenAI That Allegedly Attains True AI Or Is On The Path Toward Artificial General Intelligence (AGI)
  • AmericanMediaGroup: US Military and SHARP Unveil 120 Million Quantum Phones and Quantum Voting System – The End of the Spy Phone Era (video)
  • WealthyAffiliate: 46% of Big Publishers Are Using AI Writing
  • ContentMarketingInstitute: Clueless Execs? Solve the Content Marketing Mystery for Them
  • NewsWeek: Donald Trump Files Lawsuit Against 20 Media Outlets—Full List
  • SproutSocial: 16 influencer marketing platforms to boost your campaigns in 2024
  • TechCrunch: Siena AI raises $4.7M to develop an empathic AI customer service agent
  • AnalyticsInsight: 10 AI Tools That ChatGPT Says Every Consultant Should Know
  • Facebook is going down: Subscribe to use your Facebook account without ads, starting at €9.99/month (inclusive of applicable taxes). Your info won’t be used for ads. [They beg for money! What I predicted in September 2022 may become a reality]surprised
  • AIOSEO: Discover Trending Websites. Learn how websites with exploding traffic use SEO to rank quickly. Join our email list to be updated as soon as a new case study comes out.
  • WealthyAffiliate: How to Start a Profitable Food blog
  • BusinessInsider: Getting emotional with ChatGPT could get you the best outputs
  • CNBC: The CEO of a $2.2 billion tech startup—who’s sold companies to Yahoo and Google—shares the common mistake he’s avoided
  • VentureBeat: Iterate introduces AppCoder LLM, allowing enterprises to build AI apps with natural language
  • YahooNews: Adobe Caught Selling AI-Generated Images of Israel-Palestine Violence
  • Nature: ChatGPT detector’ catches AI-generated papers with unprecedented accuracy
  • DailyTimesNigeria: Ponzi Alert: How emerging online affiliate marketing platforms are defrauding Nigerian youths
  • CNBC: 50% of Gen Z wants to ditch corporate jobs and run their own businesses, according to new research
  • SalesScripter: How to Use ChatGPT to Write a Sales Script
  • SearchEngineLand: Google rolls out generative AI tools for product images in the U.S.
  • NameCheap: Seeing dollar signs: Sam Altman’s Worldcoin
  • ElegantThemes: Quillbot AI Review: Everything You Need to Know (2023)
  • UseMotion: The Timeboxing Technique - a Comprehensive Guide
  • TechCrunch: Why startups should start preparing now for a potential founder breakup. [Excerpt: she started the company to help creators, not ride industry trends to make the most money.]
  • Dev: Top 5 Github repositories to achieve system design mastery
  • SearchEngineJournal: New Version Of ChatGPT Gives Access To All GPT-4 Tools At Once
  • NewScientist: ChatGPT wrote code that can make databases leak sensitive information
  • SearchEngineLand: How to use Google Bard for better SEO
  • InVideo: How To Find Your YouTube Niche In 2023: Complete step-by-step Guide
  • Jeffrey Gitomer: Value On-Hold. Seize the Silence.
  • ElegantThemes: 8 Best AI Copywriting Tools in 2023 (Reviewed & Rated)
  • WealthyAffiliate: 5 Steps to Unlocking Peak Affiliate Commissions
  • TechXplore: Artificial intelligence predicts the future of artificial intelligence research
  • OptinMonster: 29 Awesome Newsletter Ideas That Will Keep Subscribers Engaged
  • WealthyAffiliate: The Coaching Scam is Alive and Well. (and costing folks $1,000's)
  • AnalyticsIndiaMag: 6 Must-Know Autonomous AI Agents
  • SciTechDaily: Hologram Breakthrough – New Technology Transforms Ordinary 2D Images
economy/politics
  • TheSun: Huge pharmacy chain and Boots rival sells all 1,054 branches after string of closures – is your local affected?
  • ZeroHedge: 64 US Bank Branches File To Shut Down In A Single Week
  • [Bank branches are dropping like flies: Wells Fargo, Bank of America, PNC, NatWest, RBS, Lloyds Banking Group, Barclays... The FIAT dollar and the fake economy have collapsed - Time for a replacement after the HAPPENINGS - dark mode]
  • TASS: Pakistan applies for BRICS membership in 2024 — ambassador to Russia
  • NewsTarget: 1.8M fraudulent transactions led banks to close accounts of innocent customers without warning or explanation
  • TheGoldObserver: Dutch Central Bank Admits It Has Prepared for a New Gold Standard
  • Reuters: China, Saudi Arabia sign currency swap agreement
  • USDebtClock: Transition from the Federal Reserve System to the US Treasury 1776 has begun [no more FIAT slavery]
  • DailyReckoning: Wall Street’s Dishonest Accounting
  • Gazetteller: The Iraqi Dinar’s Quantum Financial Leap Is Here – Redefining Money and Power in the Global Economy!
  • ChrisHedgesReport: French whistleblower Stephanie Gibaud exposes worldwide banking fraud [VIDEO].
  • AMGNews: QFS NEWS: All Banks are Transitioning Over Into the QFS – Start Getting Hold of the ISO 20022 XLM and XRP – 7 Billion People Will Inevitably Transition to the QFS.
  • WatcherGuru: Dubai Incorporates XRP Into Special Economic Zone
  • CoinDesk: Coinbase Ending Support for Bitcoin SV. [I predict the future of crypto among other things in this video].
  • TheDailyStar: Prime Minister Sheikh Hasina today launched local currency card TakaPay to reduce dependency on international card schemes like Visa and Mastercard and save much-needed US dollars. [Welcome multipolar - goodbye monopoly].
  • CNNBusiness: WeWork files for bankruptcy
  • TheCryptoBasic: UAE’s Al Maryah Bank Selects Ripple ODL Partner for Cross-Border Transfers
  • GlobalTimes: Yuan-clearing bank launched in Pakistan as Chinese currency gains momentum in internationalization push
    Internationalization of Chinese currency gains momentum amid de-dollarization
  • BRICS currency is almost ready, confirms Economist
  • TVBRICS: Argentina starts the process of joining the BRICS Bank
    Text copied from https://tvbrics.com/en/news/argentina-starts-the-process-of-joining-the-brics-bank/
  • Mining: Caledonia explores funding options to build Zimbabwe’s biggest gold mine
  • Reuters: US SEC drops claims against two Ripple Labs executives
  • FiNewsAsia: Singapore’s money laundering scandal extends beyond the city-state to Hong Kong’s banking industry, reportedly involving UBS and two Chinese state-owned giants.
  • CoinDesk: FTX Used Billions in Customer Funds to Buy Back Binance Stake
  • YahooFinance: 11 Best Quantum Computing Stocks To Buy Now
  • GoldTelegraph: Many people are warning that artificial intelligence could trigger a financial crisis. Hilarious. Do you know what really creates a financial crisis? Years of ZERO interest rates and burying the world in debt.
  • BeforeIt'sNews: Biggest Banks at Risk of Collapse This Winter as Massive Failures Begun! - Epic Economist
  • SaudiGazette: Saudi Arabia calls for collective efforts to effectively implement Common Framework on debt relief
multimedia/web development 
  • It'sFossNews: An Open Source Web-Based AI-Powered Vector Graphics Editor: Wait, What?
  • InVideo: How To Make YouTube Shorts: Create YT Shorts Using AI
  • Vecteezy: Graphic Design Trends
  • Videvo: What You Need to Know About Aspect Ratios
  • ThemeForest: Merchandiser - WooCommerce Theme for Wordpress Block Editor. FREE when you signup with a free account.
  • Videvo: Think Like a Director: How to Use the Medium Shot
  • Placeit: Font Pairing Made Easy. A Guide for Non Designers.
  • VidToon: #1 Top Video Animation Software To Make Explainer, Marketing, Animated Videos Online. HD Background Images and Music Files-Automated Voice Overs-Smart Timeline-Social Media-Animate Text-FHD Export-Camera Zoon In/Out-GIFs & Icons-Transitions, and more.
  • Dev: 10 Exceptional Developer Tools Launched in 2023
  • MotionElements: FREE background music for video. MotionElements is the best online stock music site to download free background music. Choose from free stock music to free sound effects to free stock video.
  • Deeezy: 14 FREE Bakery Store Illustrations
  • ThemeForest: Up to 50% OFF selected items. 27 website templates from $7 sorted by best sellers. Beautiful website templates from our creative community, reviewed one by one by our staff.
  • DesignModo: 19 Top Tools & Resources for Web Designers in 2023
  • CraftWork: FLASH SALE. Save up to 45% on illustrations, UI kits, Framer and Figma templates, and Pro Access subscription plans. Use discounts before 22 September.
  • PlaceIt App: Boost Your Business From Everywhere. Easy access to our entire library of designs, mockups, logos & videos. Download your designs directly on your device and share in seconds to your social media.
science/world
  • VentureBeat: Microsoft unveils ‘LeMa’: A revolutionary AI learning method mirroring human problem solving
  • ThePeople'sVoice: Elon Musk: Ventilators Euthanized MILLIONS Globally, Not COVID
  • Phys: Scientists manipulate quantum fluids of light, bringing us closer to next-generation unconventional computing
  • Decrypt: Global Powers Sign International Declaration on AI Safety
  • TheConversation: We built a ‘brain’ from tiny silver wires. It learns in real time, more efficiently than computer-based AI
  • NDTV: Time Travel Possible? What Scientists Found Out With Latest Experiment
  • NeuroScienceNews: Is AI Mimicking Consciousness or Truly Becoming Aware?
  • LosAngelesTimes: Stanford scientist, after decades of study, concludes: We don’t have free will
BRAND NEW CATALOGS:
  • Online Education Resources - Books, programs, courses, training, and so much more. I'll be adding many brands in the upcoming days and weeks. Check it out!
  • BizHub: The Ultimate Resource Catalog for Ambitious Businesses.The ultimate business collection by categories: organisation-administration, marketing, production-supply chain, financial management-economics, human resources management, IT &web development, legal & regulatory compliance, social image & responsibility, design & multimedia, business development, education, innovation. An upgraded version of the 200+ tools collection.

........................

DAILY BREAKING NEWS: Marketing, Business, Economy, Multimedia + The "7 IDEALS" Methodology FINISH LINE 85% 🙂

Some of the links on this page are “sponsored”. For more information, I refer you to the Disclaimer page.

TODAY'S SPONSORS

Wealthy Affiliate BLACK: Nov 24-27. Marketing and WebDev Multi-Platform and Community. Marketing management, SEO, site ranks, market and keyword research, niche finder and trends, AI-powered content production, website platform (builder, free SSL hosting, email, spam blocker, site speed, security, statistics, feedback, domains, tech 24/7 support), education (expert classes, classrooms, live training, bootcamps, certifications, support), community (live chat, social, private messaging, blogs, members’ training, Q&As).

Join the platform today to take advantage of the free trial and be ready to upgrade on Nov 24th. HUGE Discounts. When you join, I’ll welcome you there!

#2 CONTRIBUTOR

“Here, we honour and reward the most valuable contributors to the blog.” #2 position Amanda Jerelyn: author page. A passionate blogger from the UK with Master from the University of London. Visit Amanda’s Website.

TOP Quote

Life is a discovery process where the mind is given to us to mirror everything we observe to the divine.

the consumer decision-making journey unveiling the process eBook 333
The role of the business owner featured 666
marketing publishing mastery private training workshops featured banner
roobet-july-2023-250x250
wealthy-affiliate
Divi WordPress Theme

Archives

Find a domain starting at $0.88

powered by Namecheap

Newsletter

Marketing, Business, Economy, Multimedia

Get access to marketing and business training, sales secrets and personal stories from the entrepreneurial world, downloads, exclusive discounts and bonuses, and the newsletter to scale your business

The “7 IDEALS” Methodology EARLY ACCESS

be part of the upcoming movement

Read More

Latest Posts

the consumer decision-making journey unveiling the process eBook 333

The Consumer Decision-Making Journey Book

 

Uncover how your choices are influenced and make smarter decisions with this FREE 232-page eBook.

Explore real-life examples, problem-solving strategies, and actionable insights to enhance your buying habits and boost your business success. 

Download now and take the first step towards becoming a conscious consumer and a savvy marketer!

You have Successfully Subscribed!

Pin It on Pinterest

Share This