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5 Best Types Of Content For Lead Generation

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Sep 13, 2021

We might be talking about leads, but some businesses have little to no knowledge about them.

Leads are an opening that mostly leads to sales.

These are the positive developments that you make towards your prospects to act upon transforming them into sales. They trigger your prospects to becoming clients both in the short or long term.

On the other hand, content for lead generation, alias lead magnets, are valuable resources that attract prospects.

Leads are generated via various channels and they come in different sizes and types.

Content marketing is the new big thing in the market as it’s performing so well and has worked for many companies.

For instance, concerning gambling, Spielautomaten Kostenlos is the ideal perspective to keep up with. Referring to “download and play” in English, gamblers would want straightforward tips on how to go about their betting needs.

So, relevant content should be pointing in the direction that seems fit for prospects to dive into your webpage.

In other words, lead generation is the process of attracting prospects to your business and increasing their interest.

It’s effectively done through narrating valuable content with the end goal of converting them into customers. Some generating lead tools are job applications, posting or posted blogs, coupons, live events, and content online.

These are a few examples of lead generation strategies used to attract potential customers and guide them towards your offer.

We’ll get more into the strategy later in the article.

Best Types Of Content For Lead Generation

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Illustration by vectorjuice/freepik

Benefits of Lead Generation

Before drawing more towards the content to display, let’s consider what you can gain from lead generation. Some of the benefits of lead generation include:

  • Expands your market
  • You can gather additional customer reviews
  • It generates business opportunities
  • It builds awareness and visibility
  • It automates lead management
  • It grows your following
  • It boosts your revenue
  • It improves the lead quality
  • It reduces and eliminates cold emailing & calling

Best Types Of Content For Lead Generation

To develop the best conversion rates, you have to use the best content for lead generation. They will help you enjoy the multiple benefits, and you also get it easy to grow and expand your enterprise. The best lead generation content include: 

#1 eBooks

E-books are among the types of content that educate your audience about specific industry trends and expand your email list. Through them, you’ll gain credibility in your industry.

An e-book’s basic rules include adding value to your deliveries, providing a table of contacts, and inserting a prominent and catchy call-to-action when creating a landing page.

To resonate with the audience, your e-book needs to be highly valuable. Informative statistics, insights, and tips should be provided. In addition, ensure you include detailed and insightful data. The ideal minimum size of an e-book is 10,000 words.

It would be best to boost an e-book’s value with high-quality content such as original images, photos, charts, graphs, and illustrations. The formatting of the content needs to be proper, visually appealing, and easy to read. 

#2 Templates & Tools

Providing your potential leads tools in exchange for their emails is an excellent way to position your agency as an expert’s go-to resource. New content should be presented in the best way possible, and templates and tools are the ideal solutions for modeling your way to a better conversion rate.

Giving your potential leads tools for a better self-service experience on your website might seem counterproductive for most agencies. It’s mostly evident in the case of a small company.

You can practically try it out with a small exercise. It starts with downloading a tool and attempting to use it with your team. It helps put them in your customers’ shoes and teach them just how much they need your company’s assistance.

Types of tools to consider include:

  • Toolkits
  • Cheatsheets
  • Slideshare
  • Editable Templates
  • Checklists

#3 Trials

Trials aren’t limited to things like courses. Prospects get curious to test your services or products before deciding whether they should continuously get them from you.

That’s not a bad thing for your business.

It’s an intelligent way to grow a base to sell out and convince your leads into becoming loyal customers.

However, it’s a rather long shot that’ll require extra effort. It’s still better than trying to sell your stuff to everyone. The fact that no obligation and credit are needed, there are zero risks involved. This is the reason why providing a free trial of your product or service is a magnet to prospects. It boosts your conversion rates.

#4 Guides

You require valuable content to land new leads and make sales. In that case, you should be aware of the expected content marketing errors that might be a stumbling block to your business.

You could create various guides. For example, you can either opt for a comprehensive or ultimate guide to give proper direction. Guides are in-depth, long, and contain step-by-step descriptions, lots of illustrations, and images.

There are different types of guides, such as:

  • Simple guides
  • Pocket guides
  • Beginner guides
  • Advanced guides

These guides are beneficial to your landing page as they emphasize the routine procedures to follow while placing an inquiry or making a purchase. A guide should address the customers and inform them of what they will receive upon getting to a particular web page. Some directories are downloadable as they offer a simplified way of addressing comprehensive content.

      #5 Podcasts

      It is challenging to come up with a content marketing idea that will pick up immediately. However, over the few years, podcasts have become extremely popular. This is primarily because they are so effective and are among the top simplest ways to share information.

      According to statistics, there are over 2,000,000 podcasts, and 60% of the US consumers above the age of 12 have listened to a podcast.

      They are interesting; that’s why people get glued listening to them. They offer a flexible approach to access information as they are audible.

      Instead of reading a 500-word “how-to” guide, online users can now listen to their favorite podcasts on their mobile devices, irrespective of their location. People listen to podcasts while jogging, in their cars, in the office, during meditation, in the gym, while out on a walk, and everywhere possible. You thought it right – even in the washroom!

      Marketers are also in love with podcasts. They are relatively low on budget. All you need is a good internet connection and a decent microphone. A host needs to be knowledgeable and lively to keep the audience glued to the podcast while sharing the content.

      Your goal is to add value to your listeners and give them a reason to listen to you over and over. Podcasts are the perfect display of a great combination of both content and tools, and it provides an ideal blend.

      As for seeking contact information, let users listen to your podcast without filling out any form. You can request them to subscribe to your email list afterward to begin receiving updates about your upcoming podcasts.

      If the listeners consider it valuable, they’ll want to receive the latest news and previews of future episodes from you. This is a subtler way of generating leads. Many famous digital marketers rely on this tactic to share content on the web.

      Number of podcasts

      %

      US consumers above the age of 12 that have listened to a podcast.

      MARKETING | ADVERTISING | SALES (Articles & Guides)

      Marketing & Business Directories

      Conclusion

      From e-books to podcasts, each type of lead magnet has a specific purpose. While some contract forms help you increase industry authority and educate your target audience, others will engage your audience and build stronger relationships with them.

      Through experimenting with different content formats and testing their effectiveness, you will create content that resonates with your prospects and turn into profitable leads. This will ensure that every content campaign yields conversions.

      Of course, you can always do more of what works but never get too comfortable. Keep your audience alert and intrigued with new topics and formats that are ground-breaking and relevant. You can acquire a new outlook on lead generation marketing from this article so that you can build your company intelligently and cost-effectively.

      In addition, if you constantly test and measure your result to determine the progress with your tactics and your cost-effective measures, you’ll generate leads without breaking the bank.

      Are you seeking help with content for lead generation? Do you want to know more?

      Arthur Rowley

      Arthur Rowley

      Freelance Writer

      Arthur Rowley is a freelance writer. He mainly specializes in the design and the game industry. He works with mr bet and likes everything to do with design and video games. He looks into the future of technology and is very excited about its daily metamorphosis and hopes in the future for what lies behind the curtain of technological development.

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