Consumer Behaviour #03: Consumer’s Involvement & Marketing Test 🙂

You're Reading:5 Best Types Of Content For Lead Generation

5 Best Types Of Content For Lead Generation


Sep 13, 2021


Prize ending on December 01, 2023, at 03 pm GMT+2. laughing


MindMovies: Ultimate Success Formula

Register for the Masterclass and receive a FREE Law of Attraction Planner, along with a powerful ‘Manifesting Check.’

ElegantThemes: $800,000 in FREE PRIZES and 50 Divi AI memberships for free. Join 881,346 Empowered Web Design Professionals & Business Owners Who Are Shaping the Future of WYSIWYG.

DesignRush: A B2B Marketplace to Find Top Agencies.

Brevo: Award-Winning Emailing Software. 50% Off Annual Marketing Plans. Code BREVOFRIDAY50 Valid until Nov 27.

Prezentar: 50% OFF. Amazing presentations, videos & eBooks in minutes. Stunning slides in a snap!

DesignModo: 40% OFF 89 Coupons LEFT. Build amazing websites, email newsletters, and marketing campaigns with the most sophisticated design platform ever.

This is an area for advertising & partnerships.

We might be talking about leads, but some businesses have little to no knowledge about them.

Leads are an opening that mostly leads to sales.

These are the positive developments that you make towards your prospects to act upon transforming them into sales. They trigger your prospects to becoming clients both in the short or long term.

On the other hand, content for lead generation, alias lead magnets, are valuable resources that attract prospects.

Leads are generated via various channels and they come in different sizes and types.

Content marketing is the new big thing in the market as it’s performing so well and has worked for many companies.

For instance, concerning gambling, Spielautomaten Kostenlos is the ideal perspective to keep up with. Referring to “download and play” in English, gamblers would want straightforward tips on how to go about their betting needs.

So, relevant content should be pointing in the direction that seems fit for prospects to dive into your webpage.

In other words, lead generation is the process of attracting prospects to your business and increasing their interest.

It’s effectively done through narrating valuable content with the end goal of converting them into customers. Some generating lead tools are job applications, posting or posted blogs, coupons, live events, and content online.

These are a few examples of lead generation strategies used to attract potential customers and guide them towards your offer.

We’ll get more into the strategy later in the article.

Best Types Of Content For Lead Generation


Illustration by vectorjuice/freepik

Benefits of Lead Generation

Before drawing more towards the content to display, let’s consider what you can gain from lead generation. Some of the benefits of lead generation include:

  • Expands your market
  • You can gather additional customer reviews
  • It generates business opportunities
  • It builds awareness and visibility
  • It automates lead management
  • It grows your following
  • It boosts your revenue
  • It improves the lead quality
  • It reduces and eliminates cold emailing & calling

Best Types Of Content For Lead Generation

To develop the best conversion rates, you have to use the best content for lead generation. They will help you enjoy the multiple benefits, and you also get it easy to grow and expand your enterprise. The best lead generation content include: 

#1 eBooks

E-books are among the types of content that educate your audience about specific industry trends and expand your email list. Through them, you’ll gain credibility in your industry.

An e-book’s basic rules include adding value to your deliveries, providing a table of contacts, and inserting a prominent and catchy call-to-action when creating a landing page.

To resonate with the audience, your e-book needs to be highly valuable. Informative statistics, insights, and tips should be provided. In addition, ensure you include detailed and insightful data. The ideal minimum size of an e-book is 10,000 words.

It would be best to boost an e-book’s value with high-quality content such as original images, photos, charts, graphs, and illustrations. The formatting of the content needs to be proper, visually appealing, and easy to read. 

#2 Templates & Tools

Providing your potential leads tools in exchange for their emails is an excellent way to position your agency as an expert’s go-to resource. New content should be presented in the best way possible, and templates and tools are the ideal solutions for modeling your way to a better conversion rate.

Giving your potential leads tools for a better self-service experience on your website might seem counterproductive for most agencies. It’s mostly evident in the case of a small company.

You can practically try it out with a small exercise. It starts with downloading a tool and attempting to use it with your team. It helps put them in your customers’ shoes and teach them just how much they need your company’s assistance.

Types of tools to consider include:

  • Toolkits
  • Cheatsheets
  • Slideshare
  • Editable Templates
  • Checklists

#3 Trials

Trials aren’t limited to things like courses. Prospects get curious to test your services or products before deciding whether they should continuously get them from you.

That’s not a bad thing for your business.

It’s an intelligent way to grow a base to sell out and convince your leads into becoming loyal customers.

However, it’s a rather long shot that’ll require extra effort. It’s still better than trying to sell your stuff to everyone. The fact that no obligation and credit are needed, there are zero risks involved. This is the reason why providing a free trial of your product or service is a magnet to prospects. It boosts your conversion rates.

#4 Guides

You require valuable content to land new leads and make sales. In that case, you should be aware of the expected content marketing errors that might be a stumbling block to your business.

You could create various guides. For example, you can either opt for a comprehensive or ultimate guide to give proper direction. Guides are in-depth, long, and contain step-by-step descriptions, lots of illustrations, and images.

There are different types of guides, such as:

  • Simple guides
  • Pocket guides
  • Beginner guides
  • Advanced guides

These guides are beneficial to your landing page as they emphasize the routine procedures to follow while placing an inquiry or making a purchase. A guide should address the customers and inform them of what they will receive upon getting to a particular web page. Some directories are downloadable as they offer a simplified way of addressing comprehensive content.

      #5 Podcasts

      It is challenging to come up with a content marketing idea that will pick up immediately. However, over the few years, podcasts have become extremely popular. This is primarily because they are so effective and are among the top simplest ways to share information.

      According to statistics, there are over 2,000,000 podcasts, and 60% of the US consumers above the age of 12 have listened to a podcast.

      They are interesting; that’s why people get glued listening to them. They offer a flexible approach to access information as they are audible.

      Instead of reading a 500-word “how-to” guide, online users can now listen to their favorite podcasts on their mobile devices, irrespective of their location. People listen to podcasts while jogging, in their cars, in the office, during meditation, in the gym, while out on a walk, and everywhere possible. You thought it right – even in the washroom!

      Marketers are also in love with podcasts. They are relatively low on budget. All you need is a good internet connection and a decent microphone. A host needs to be knowledgeable and lively to keep the audience glued to the podcast while sharing the content.

      Your goal is to add value to your listeners and give them a reason to listen to you over and over. Podcasts are the perfect display of a great combination of both content and tools, and it provides an ideal blend.

      As for seeking contact information, let users listen to your podcast without filling out any form. You can request them to subscribe to your email list afterward to begin receiving updates about your upcoming podcasts.

      If the listeners consider it valuable, they’ll want to receive the latest news and previews of future episodes from you. This is a subtler way of generating leads. Many famous digital marketers rely on this tactic to share content on the web.

      Number of podcasts


      US consumers above the age of 12 that have listened to a podcast.

      MARKETING | ADVERTISING | SALES (Articles & Guides)

      Marketing & Business Directories


      From e-books to podcasts, each type of lead magnet has a specific purpose. While some contract forms help you increase industry authority and educate your target audience, others will engage your audience and build stronger relationships with them.

      Through experimenting with different content formats and testing their effectiveness, you will create content that resonates with your prospects and turn into profitable leads. This will ensure that every content campaign yields conversions.

      Of course, you can always do more of what works but never get too comfortable. Keep your audience alert and intrigued with new topics and formats that are ground-breaking and relevant. You can acquire a new outlook on lead generation marketing from this article so that you can build your company intelligently and cost-effectively.

      In addition, if you constantly test and measure your result to determine the progress with your tactics and your cost-effective measures, you’ll generate leads without breaking the bank.

      Are you seeking help with content for lead generation? Do you want to know more?

      Arthur Rowley

      Arthur Rowley

      Freelance Writer

      Arthur Rowley is a freelance writer. He mainly specializes in the design and the game industry. He works with mr bet and likes everything to do with design and video games. He looks into the future of technology and is very excited about its daily metamorphosis and hopes in the future for what lies behind the curtain of technological development.


      Submit a Comment

      Your email address will not be published. Required fields are marked *

      • TheMitPressReader: Will AI Render Programming Obsolete?
      • Forbes: About That Mysterious AI Breakthrough Known As Q* By OpenAI That Allegedly Attains True AI Or Is On The Path Toward Artificial General Intelligence (AGI)
      • AmericanMediaGroup: US Military and SHARP Unveil 120 Million Quantum Phones and Quantum Voting System – The End of the Spy Phone Era (video)
      • WealthyAffiliate: 46% of Big Publishers Are Using AI Writing
      • ContentMarketingInstitute: Clueless Execs? Solve the Content Marketing Mystery for Them
      • NewsWeek: Donald Trump Files Lawsuit Against 20 Media Outlets—Full List
      • SproutSocial: 16 influencer marketing platforms to boost your campaigns in 2024
      • TechCrunch: Siena AI raises $4.7M to develop an empathic AI customer service agent
      • AnalyticsInsight: 10 AI Tools That ChatGPT Says Every Consultant Should Know
      • Facebook is going down: Subscribe to use your Facebook account without ads, starting at €9.99/month (inclusive of applicable taxes). Your info won’t be used for ads. [They beg for money! What I predicted in September 2022 may become a reality]surprised
      • AIOSEO: Discover Trending Websites. Learn how websites with exploding traffic use SEO to rank quickly. Join our email list to be updated as soon as a new case study comes out.
      • WealthyAffiliate: How to Start a Profitable Food blog
      • BusinessInsider: Getting emotional with ChatGPT could get you the best outputs
      • CNBC: The CEO of a $2.2 billion tech startup—who’s sold companies to Yahoo and Google—shares the common mistake he’s avoided
      • VentureBeat: Iterate introduces AppCoder LLM, allowing enterprises to build AI apps with natural language
      • YahooNews: Adobe Caught Selling AI-Generated Images of Israel-Palestine Violence
      • Nature: ChatGPT detector’ catches AI-generated papers with unprecedented accuracy
      • DailyTimesNigeria: Ponzi Alert: How emerging online affiliate marketing platforms are defrauding Nigerian youths
      • CNBC: 50% of Gen Z wants to ditch corporate jobs and run their own businesses, according to new research
      • SalesScripter: How to Use ChatGPT to Write a Sales Script
      • SearchEngineLand: Google rolls out generative AI tools for product images in the U.S.
      • NameCheap: Seeing dollar signs: Sam Altman’s Worldcoin
      • ElegantThemes: Quillbot AI Review: Everything You Need to Know (2023)
      • UseMotion: The Timeboxing Technique - a Comprehensive Guide
      • TechCrunch: Why startups should start preparing now for a potential founder breakup. [Excerpt: she started the company to help creators, not ride industry trends to make the most money.]
      • Dev: Top 5 Github repositories to achieve system design mastery
      • SearchEngineJournal: New Version Of ChatGPT Gives Access To All GPT-4 Tools At Once
      • NewScientist: ChatGPT wrote code that can make databases leak sensitive information
      • SearchEngineLand: How to use Google Bard for better SEO
      • InVideo: How To Find Your YouTube Niche In 2023: Complete step-by-step Guide
      • Jeffrey Gitomer: Value On-Hold. Seize the Silence.
      • ElegantThemes: 8 Best AI Copywriting Tools in 2023 (Reviewed & Rated)
      • WealthyAffiliate: 5 Steps to Unlocking Peak Affiliate Commissions
      • TechXplore: Artificial intelligence predicts the future of artificial intelligence research
      • OptinMonster: 29 Awesome Newsletter Ideas That Will Keep Subscribers Engaged
      • WealthyAffiliate: The Coaching Scam is Alive and Well. (and costing folks $1,000's)
      • AnalyticsIndiaMag: 6 Must-Know Autonomous AI Agents
      • SciTechDaily: Hologram Breakthrough – New Technology Transforms Ordinary 2D Images
      • TheSun: Huge pharmacy chain and Boots rival sells all 1,054 branches after string of closures – is your local affected?
      • ZeroHedge: 64 US Bank Branches File To Shut Down In A Single Week
      • [Bank branches are dropping like flies: Wells Fargo, Bank of America, PNC, NatWest, RBS, Lloyds Banking Group, Barclays... The FIAT dollar and the fake economy have collapsed - Time for a replacement after the HAPPENINGS - dark mode]
      • TASS: Pakistan applies for BRICS membership in 2024 — ambassador to Russia
      • NewsTarget: 1.8M fraudulent transactions led banks to close accounts of innocent customers without warning or explanation
      • TheGoldObserver: Dutch Central Bank Admits It Has Prepared for a New Gold Standard
      • Reuters: China, Saudi Arabia sign currency swap agreement
      • USDebtClock: Transition from the Federal Reserve System to the US Treasury 1776 has begun [no more FIAT slavery]
      • DailyReckoning: Wall Street’s Dishonest Accounting
      • Gazetteller: The Iraqi Dinar’s Quantum Financial Leap Is Here – Redefining Money and Power in the Global Economy!
      • ChrisHedgesReport: French whistleblower Stephanie Gibaud exposes worldwide banking fraud [VIDEO].
      • AMGNews: QFS NEWS: All Banks are Transitioning Over Into the QFS – Start Getting Hold of the ISO 20022 XLM and XRP – 7 Billion People Will Inevitably Transition to the QFS.
      • WatcherGuru: Dubai Incorporates XRP Into Special Economic Zone
      • CoinDesk: Coinbase Ending Support for Bitcoin SV. [I predict the future of crypto among other things in this video].
      • TheDailyStar: Prime Minister Sheikh Hasina today launched local currency card TakaPay to reduce dependency on international card schemes like Visa and Mastercard and save much-needed US dollars. [Welcome multipolar - goodbye monopoly].
      • CNNBusiness: WeWork files for bankruptcy
      • TheCryptoBasic: UAE’s Al Maryah Bank Selects Ripple ODL Partner for Cross-Border Transfers
      • GlobalTimes: Yuan-clearing bank launched in Pakistan as Chinese currency gains momentum in internationalization push
        Internationalization of Chinese currency gains momentum amid de-dollarization
      • BRICS currency is almost ready, confirms Economist
      • TVBRICS: Argentina starts the process of joining the BRICS Bank
        Text copied from https://tvbrics.com/en/news/argentina-starts-the-process-of-joining-the-brics-bank/
      • Mining: Caledonia explores funding options to build Zimbabwe’s biggest gold mine
      • Reuters: US SEC drops claims against two Ripple Labs executives
      • FiNewsAsia: Singapore’s money laundering scandal extends beyond the city-state to Hong Kong’s banking industry, reportedly involving UBS and two Chinese state-owned giants.
      • CoinDesk: FTX Used Billions in Customer Funds to Buy Back Binance Stake
      • YahooFinance: 11 Best Quantum Computing Stocks To Buy Now
      • GoldTelegraph: Many people are warning that artificial intelligence could trigger a financial crisis. Hilarious. Do you know what really creates a financial crisis? Years of ZERO interest rates and burying the world in debt.
      • BeforeIt'sNews: Biggest Banks at Risk of Collapse This Winter as Massive Failures Begun! - Epic Economist
      • SaudiGazette: Saudi Arabia calls for collective efforts to effectively implement Common Framework on debt relief
      multimedia/web development 
      • It'sFossNews: An Open Source Web-Based AI-Powered Vector Graphics Editor: Wait, What?
      • InVideo: How To Make YouTube Shorts: Create YT Shorts Using AI
      • Vecteezy: Graphic Design Trends
      • Videvo: What You Need to Know About Aspect Ratios
      • ThemeForest: Merchandiser - WooCommerce Theme for Wordpress Block Editor. FREE when you signup with a free account.
      • Videvo: Think Like a Director: How to Use the Medium Shot
      • Placeit: Font Pairing Made Easy. A Guide for Non Designers.
      • VidToon: #1 Top Video Animation Software To Make Explainer, Marketing, Animated Videos Online. HD Background Images and Music Files-Automated Voice Overs-Smart Timeline-Social Media-Animate Text-FHD Export-Camera Zoon In/Out-GIFs & Icons-Transitions, and more.
      • Dev: 10 Exceptional Developer Tools Launched in 2023
      • MotionElements: FREE background music for video. MotionElements is the best online stock music site to download free background music. Choose from free stock music to free sound effects to free stock video.
      • Deeezy: 14 FREE Bakery Store Illustrations
      • ThemeForest: Up to 50% OFF selected items. 27 website templates from $7 sorted by best sellers. Beautiful website templates from our creative community, reviewed one by one by our staff.
      • DesignModo: 19 Top Tools & Resources for Web Designers in 2023
      • CraftWork: FLASH SALE. Save up to 45% on illustrations, UI kits, Framer and Figma templates, and Pro Access subscription plans. Use discounts before 22 September.
      • PlaceIt App: Boost Your Business From Everywhere. Easy access to our entire library of designs, mockups, logos & videos. Download your designs directly on your device and share in seconds to your social media.
      • VentureBeat: Microsoft unveils ‘LeMa’: A revolutionary AI learning method mirroring human problem solving
      • ThePeople'sVoice: Elon Musk: Ventilators Euthanized MILLIONS Globally, Not COVID
      • Phys: Scientists manipulate quantum fluids of light, bringing us closer to next-generation unconventional computing
      • Decrypt: Global Powers Sign International Declaration on AI Safety
      • TheConversation: We built a ‘brain’ from tiny silver wires. It learns in real time, more efficiently than computer-based AI
      • NDTV: Time Travel Possible? What Scientists Found Out With Latest Experiment
      • NeuroScienceNews: Is AI Mimicking Consciousness or Truly Becoming Aware?
      • LosAngelesTimes: Stanford scientist, after decades of study, concludes: We don’t have free will
      • Online Education Resources - Books, programs, courses, training, and so much more. I'll be adding many brands in the upcoming days and weeks. Check it out!
      • BizHub: The Ultimate Resource Catalog for Ambitious Businesses.The ultimate business collection by categories: organisation-administration, marketing, production-supply chain, financial management-economics, human resources management, IT &web development, legal & regulatory compliance, social image & responsibility, design & multimedia, business development, education, innovation. An upgraded version of the 200+ tools collection.


      DAILY BREAKING NEWS: Marketing, Business, Economy, Multimedia + The "7 IDEALS" Methodology FINISH LINE 85% 🙂

      Some of the links on this page are “sponsored”. For more information, I refer you to the Disclaimer page.


      Wealthy Affiliate BLACK: Nov 24-27. Marketing and WebDev Multi-Platform and Community. Marketing management, SEO, site ranks, market and keyword research, niche finder and trends, AI-powered content production, website platform (builder, free SSL hosting, email, spam blocker, site speed, security, statistics, feedback, domains, tech 24/7 support), education (expert classes, classrooms, live training, bootcamps, certifications, support), community (live chat, social, private messaging, blogs, members’ training, Q&As).

      Join the platform today to take advantage of the free trial and be ready to upgrade on Nov 24th. HUGE Discounts. When you join, I’ll welcome you there!


      “Here, we honour and reward the most valuable contributors to the blog.” #2 position Amanda Jerelyn: author page. A passionate blogger from the UK with Master from the University of London. Visit Amanda’s Website.

      TOP Quote

      Life is a discovery process where the mind is given to us to mirror everything we observe to the divine.

      the consumer decision-making journey unveiling the process eBook 333
      The role of the business owner featured 666
      marketing publishing mastery private training workshops featured banner
      Divi WordPress Theme


      Find a domain starting at $0.88

      powered by Namecheap


      Marketing, Business, Economy, Multimedia

      Get access to marketing and business training, sales secrets and personal stories from the entrepreneurial world, downloads, exclusive discounts and bonuses, and the newsletter to scale your business

      The “7 IDEALS” Methodology EARLY ACCESS

      be part of the upcoming movement

      Read More

      Latest Posts

      the consumer decision-making journey unveiling the process eBook 333

      The Consumer Decision-Making Journey Book


      Uncover how your choices are influenced and make smarter decisions with this FREE 232-page eBook.

      Explore real-life examples, problem-solving strategies, and actionable insights to enhance your buying habits and boost your business success. 

      Download now and take the first step towards becoming a conscious consumer and a savvy marketer!

      You have Successfully Subscribed!

      Pin It on Pinterest

      Share This