fbpx

Consumer Behaviour #03: Consumer’s Involvement & Marketing Test 🙂

You're Reading:Social Audio Opportunity | Emerging Trend

Social Audio Opportunity | Emerging Trend

by Tasos

}

Apr 5, 2021

GIVEAWAY AD14

Prize ending on December 01, 2023, at 03 pm GMT+2. laughing

TODAY'S SPONSORS

MindMovies: Ultimate Success Formula

Register for the Masterclass and receive a FREE Law of Attraction Planner, along with a powerful ‘Manifesting Check.’

ElegantThemes: $800,000 in FREE PRIZES and 50 Divi AI memberships for free. Join 881,346 Empowered Web Design Professionals & Business Owners Who Are Shaping the Future of WYSIWYG.

DesignRush: A B2B Marketplace to Find Top Agencies.

Brevo: Award-Winning Emailing Software. 50% Off Annual Marketing Plans. Code BREVOFRIDAY50 Valid until Nov 27.

Prezentar: 50% OFF. Amazing presentations, videos & eBooks in minutes. Stunning slides in a snap!

DesignModo: 40% OFF 89 Coupons LEFT. Build amazing websites, email newsletters, and marketing campaigns with the most sophisticated design platform ever.

This is an area for advertising & partnerships.

When we say “Social Audio” we refer to social media platforms and apps where we can use audio as a means for communication. We all use text, videos, emojis, GIFs, graphics, images, and other visuals to get in touch with people and brands on various social networks.

But now audio seems like an emerging trend.

Podcast has seen tremendous growth during the last 10 years.

According to Forbes

With 60% of podcast listening done at home, adoption was especially notable during the pandemic. According to the latest Infinite Dial survey from Edison One and Triton Digital, in 2020, 37% of Americans (age 12+) listen to at least one podcast each month, up from 32% in 2019. The continued growth of podcast listening is expected. In 2020, an estimated 100 million people listened to a podcast each month and it’s expected to reach 125 million in 2022.

And we believe that podcast has laid the ground for social audio.

Is social audio a huge opportunity or a waste of time, just another shiny object? Let’s dive in!

The “Social Audio” Opportunity

social audio opportunity featured banner

Illustration by vectorjuice/Freepik

Podcast Vs. Social Audio

The majority of podcasts are pre-recorded audio sessions and you can download them for easy access at a later time.

There are also live podcast shows and events, for example, interviews and other group shows where you get to listen to the host and guests talking about a topic.

On the other hand, social audio gives listeners the opportunity to participate in the discussion in real-time. The audience is active, they do not just listen to the host and guests. They are guests as well.

Podcast is a passive medium from a listener’s perspective, and social audio is an interactive medium.

%

Podcast listening done at home

Advantages 

It’s an interactive medium, where the host or hosts can discuss in real-time with their audience and guests. 

It’s a very similar experience to live video conferencing on platforms like Skype or Zoom. But in this case, you don’t have to worry about the way you look, having the perfect background or decoration, and other things. 

It happens in real-time, it’s live, fresh, at the moment.

It’s fast, way faster than texting, and faster than video streaming. 

It requires less internet connection bandwidth than video. 

It’s effective as you get to understand someone by their voice tone.

It’s a great tool for brands, agencies, and other professionals to provide customer service support, answer questions, and interact with followers, fans, and customers in real-time. It’s way more effective compared to social chats that take place in private rooms or publicly where you can only use text.

%

Americans (age 12+) that listen to at least one podcast each month in 2020

%

Americans (age 12+) that listen to at least one podcast each month in 2019

Drawbacks

From a technical standpoint, the social networks that offer audio conversations have to moderate and filter the discussions.

According to Wired, Clubhouse has already faced issues with harassment, and Twitter struggles with problems like abuse and disinformation on its main service. Will Partin, a researcher at Data and Society’s Disinformation Action Lab, says that

“one of the big challenges of open social networks like Twitter is that what’s OK in one community is seen as wrong in another one”

and that Discord, which gives its closed communities the tools to police themselves, has had more success with moderation at scale.

People also worry about their safety and what happens with their conversations. Are they being recorded or not?

The social platforms need to give the hosts the ability to record only themselves and not people that interact with them and don’t want to be recorded.

People that listened to a podcast each month in 2020

People that will listen to a podcast each month in 2022

The Rise Of Social Audio Platforms

In a previous article, we discussed various social audio platforms. ClubHouse, LockerRoom, Discord, FireSide, and more.

Related:

Now I want to focus on ClubHouse.

According to TechCrunch and App Annie

Social audio app Clubhouse has now topped 8 million global downloads, despite still being in a prelaunch, invite-only mode, according to new data released today by mobile data and analytics firm App Annie. Per its estimates, Clubhouse grew from over 3.5 million global downloads as of February 1, 2021, to reach 8.1 million by February 16, 2021. This sharp growth is attributed to several high-profile guest appearances, including those from Tesla and SpaceX founder Elon Musk and Facebook CEO Mark Zuckerberg, for example.

ClubHouse launched amidst the covid-19 pandemic. Social distancing and isolation played a big role here and the social audio app saw an increase in growth even as a closed beta invitation-only app.

The app was designed to give its users the freedom and the convenience to use it on the go, while driving, literally anywhere.

Users do not have to scroll down a page on the screen and can enter a chat room immediately and switch between rooms. They can listen to others or participate in the discussion.

ClubHouse is only available for iPhone users but right now they are building an Android version (that’s for me).

*Clubhouse is now available on Android.

Who Can Use Social Audio

Companies, agencies, and business owners that want to provide customer support, get feedback on products and services, perform audio surveys, build brand awareness, and so much more.

Marketers that want to connect with followers, partners, and brands they cooperate with, to promote products and services, announce deals, and so on.

Podcasters that want to add a new dimension to their shows.

People using video platforms like YouTube or Vimeo that want to test a new way of connecting with their audience online.

Coaches, consultants, and other professional service providers as an alternative to video conferencing.

Consumers looking to connect with their favorite brands on the net, get the latest updates about products, and discuss issues and problems they deal with.

People that want to entertain themselves, discover news, or get specialized knowledge in a topic.

Those that want to discuss specific topics (games, arts, tech, business, etc) with a group of like-minded individuals.

Anyone with a message that wants to share it publicly and discuss it with others.

Anyone that wants to broadcast a conversation about anything.

And the catalog goes on. Anything we do on social media can be done through audio.

Clubhouse global downloads as of February 1, 2021

Clubhouse global downloads as of February 16, 2021

Monetization

The networks providing social audio capabilities can easily monetize the service in many ways. They could sell premium features, accept sponsorships, and even add paid advertising platforms (pay-per-click aka ppc, cost-per-impression or cpi models, push notifications and pop-up ads, and so much more).

Related:

Brands and business owners, solo entrepreneurs, practitioners, coaches, consultants, other professionals could also monetize their appearances and visibility by redirecting attendees to their web properties and landing pages with the goal of selling their products and services online, through sponsorships, by announcing hot deals, flash sales, discount coupon codes, answering questions about products and services that lead to purchases, joint ventures with other brands by co-hosting shows and discussions, through sponsorships, and more.

Additionally, social audio apps like Clubhouse, let members monetize their presence by accepting tips, a form of donations. This is happening in real-time inside the rooms.

Listeners can tip their favorite speakers at a moment’s notice.

Is Social Audio Going To Fade?

We can’t predict the future but the signs are all positive. I think it’s a medium that people will embrace for many reasons.

Beyond the numerous advantages for all the parties involved, networks, brands, hosts, guests, consumers, fans, and random people, giant networks like Twitter and Facebook are working toward this direction.

Right now, we all are in need of communication in real-time as we are isolated due to the covid restrictions and audio-only chats are a great alternative to video call sessions. But even when the pandemic is over or under control, people will continue using the apps as they are fun, entertaining, and provide a good user experience.

Additionally, the tremendous growth of ClubHouse will attract thousands of competitors that will develop their own versions to compete and even beat the newborn king.

And one final thing;

I predict that more and more brands are going to adapt audio-only apps (live audio chats) to provide customer service and support on their websites (modeling social networks) as texting messages and waiting for an answer can take hours or days in some cases. It’s faster than making a phone call and doesn’t add any cost to the final consumer.

Let’s see what happens.

That’s it, another article has finished, here on Web Market Support. Are you a fan of social audio? Are you using an app? I’m waiting for your comments and thoughts. Till next time.

Tasos Perte Tzortzis

Tasos Perte Tzortzis

Business Organisation & Administration, Marketing Consultant, Creator of the "7 Ideals" Methodology

Although doing traditional business offline since 1992, I fell in love with online marketing in late 2014 and have helped hundreds of brands sell more of their products and services. Founder of WebMarketSupport, Muvimag, Summer Dream.

Reading, arts, science, chess, coffee, tea, swimming, Audi, and family comes first.

MARKETING | ADVERTISING | SALES

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

LATEST NEWS
business/marketing/sales/tech
  • TheMitPressReader: Will AI Render Programming Obsolete?
  • Forbes: About That Mysterious AI Breakthrough Known As Q* By OpenAI That Allegedly Attains True AI Or Is On The Path Toward Artificial General Intelligence (AGI)
  • AmericanMediaGroup: US Military and SHARP Unveil 120 Million Quantum Phones and Quantum Voting System – The End of the Spy Phone Era (video)
  • WealthyAffiliate: 46% of Big Publishers Are Using AI Writing
  • ContentMarketingInstitute: Clueless Execs? Solve the Content Marketing Mystery for Them
  • NewsWeek: Donald Trump Files Lawsuit Against 20 Media Outlets—Full List
  • SproutSocial: 16 influencer marketing platforms to boost your campaigns in 2024
  • TechCrunch: Siena AI raises $4.7M to develop an empathic AI customer service agent
  • AnalyticsInsight: 10 AI Tools That ChatGPT Says Every Consultant Should Know
  • Facebook is going down: Subscribe to use your Facebook account without ads, starting at €9.99/month (inclusive of applicable taxes). Your info won’t be used for ads. [They beg for money! What I predicted in September 2022 may become a reality]surprised
  • AIOSEO: Discover Trending Websites. Learn how websites with exploding traffic use SEO to rank quickly. Join our email list to be updated as soon as a new case study comes out.
  • WealthyAffiliate: How to Start a Profitable Food blog
  • BusinessInsider: Getting emotional with ChatGPT could get you the best outputs
  • CNBC: The CEO of a $2.2 billion tech startup—who’s sold companies to Yahoo and Google—shares the common mistake he’s avoided
  • VentureBeat: Iterate introduces AppCoder LLM, allowing enterprises to build AI apps with natural language
  • YahooNews: Adobe Caught Selling AI-Generated Images of Israel-Palestine Violence
  • Nature: ChatGPT detector’ catches AI-generated papers with unprecedented accuracy
  • DailyTimesNigeria: Ponzi Alert: How emerging online affiliate marketing platforms are defrauding Nigerian youths
  • CNBC: 50% of Gen Z wants to ditch corporate jobs and run their own businesses, according to new research
  • SalesScripter: How to Use ChatGPT to Write a Sales Script
  • SearchEngineLand: Google rolls out generative AI tools for product images in the U.S.
  • NameCheap: Seeing dollar signs: Sam Altman’s Worldcoin
  • ElegantThemes: Quillbot AI Review: Everything You Need to Know (2023)
  • UseMotion: The Timeboxing Technique - a Comprehensive Guide
  • TechCrunch: Why startups should start preparing now for a potential founder breakup. [Excerpt: she started the company to help creators, not ride industry trends to make the most money.]
  • Dev: Top 5 Github repositories to achieve system design mastery
  • SearchEngineJournal: New Version Of ChatGPT Gives Access To All GPT-4 Tools At Once
  • NewScientist: ChatGPT wrote code that can make databases leak sensitive information
  • SearchEngineLand: How to use Google Bard for better SEO
  • InVideo: How To Find Your YouTube Niche In 2023: Complete step-by-step Guide
  • Jeffrey Gitomer: Value On-Hold. Seize the Silence.
  • ElegantThemes: 8 Best AI Copywriting Tools in 2023 (Reviewed & Rated)
  • WealthyAffiliate: 5 Steps to Unlocking Peak Affiliate Commissions
  • TechXplore: Artificial intelligence predicts the future of artificial intelligence research
  • OptinMonster: 29 Awesome Newsletter Ideas That Will Keep Subscribers Engaged
  • WealthyAffiliate: The Coaching Scam is Alive and Well. (and costing folks $1,000's)
  • AnalyticsIndiaMag: 6 Must-Know Autonomous AI Agents
  • SciTechDaily: Hologram Breakthrough – New Technology Transforms Ordinary 2D Images
economy/politics
  • TheSun: Huge pharmacy chain and Boots rival sells all 1,054 branches after string of closures – is your local affected?
  • ZeroHedge: 64 US Bank Branches File To Shut Down In A Single Week
  • [Bank branches are dropping like flies: Wells Fargo, Bank of America, PNC, NatWest, RBS, Lloyds Banking Group, Barclays... The FIAT dollar and the fake economy have collapsed - Time for a replacement after the HAPPENINGS - dark mode]
  • TASS: Pakistan applies for BRICS membership in 2024 — ambassador to Russia
  • NewsTarget: 1.8M fraudulent transactions led banks to close accounts of innocent customers without warning or explanation
  • TheGoldObserver: Dutch Central Bank Admits It Has Prepared for a New Gold Standard
  • Reuters: China, Saudi Arabia sign currency swap agreement
  • USDebtClock: Transition from the Federal Reserve System to the US Treasury 1776 has begun [no more FIAT slavery]
  • DailyReckoning: Wall Street’s Dishonest Accounting
  • Gazetteller: The Iraqi Dinar’s Quantum Financial Leap Is Here – Redefining Money and Power in the Global Economy!
  • ChrisHedgesReport: French whistleblower Stephanie Gibaud exposes worldwide banking fraud [VIDEO].
  • AMGNews: QFS NEWS: All Banks are Transitioning Over Into the QFS – Start Getting Hold of the ISO 20022 XLM and XRP – 7 Billion People Will Inevitably Transition to the QFS.
  • WatcherGuru: Dubai Incorporates XRP Into Special Economic Zone
  • CoinDesk: Coinbase Ending Support for Bitcoin SV. [I predict the future of crypto among other things in this video].
  • TheDailyStar: Prime Minister Sheikh Hasina today launched local currency card TakaPay to reduce dependency on international card schemes like Visa and Mastercard and save much-needed US dollars. [Welcome multipolar - goodbye monopoly].
  • CNNBusiness: WeWork files for bankruptcy
  • TheCryptoBasic: UAE’s Al Maryah Bank Selects Ripple ODL Partner for Cross-Border Transfers
  • GlobalTimes: Yuan-clearing bank launched in Pakistan as Chinese currency gains momentum in internationalization push
    Internationalization of Chinese currency gains momentum amid de-dollarization
  • BRICS currency is almost ready, confirms Economist
  • TVBRICS: Argentina starts the process of joining the BRICS Bank
    Text copied from https://tvbrics.com/en/news/argentina-starts-the-process-of-joining-the-brics-bank/
  • Mining: Caledonia explores funding options to build Zimbabwe’s biggest gold mine
  • Reuters: US SEC drops claims against two Ripple Labs executives
  • FiNewsAsia: Singapore’s money laundering scandal extends beyond the city-state to Hong Kong’s banking industry, reportedly involving UBS and two Chinese state-owned giants.
  • CoinDesk: FTX Used Billions in Customer Funds to Buy Back Binance Stake
  • YahooFinance: 11 Best Quantum Computing Stocks To Buy Now
  • GoldTelegraph: Many people are warning that artificial intelligence could trigger a financial crisis. Hilarious. Do you know what really creates a financial crisis? Years of ZERO interest rates and burying the world in debt.
  • BeforeIt'sNews: Biggest Banks at Risk of Collapse This Winter as Massive Failures Begun! - Epic Economist
  • SaudiGazette: Saudi Arabia calls for collective efforts to effectively implement Common Framework on debt relief
multimedia/web development 
  • It'sFossNews: An Open Source Web-Based AI-Powered Vector Graphics Editor: Wait, What?
  • InVideo: How To Make YouTube Shorts: Create YT Shorts Using AI
  • Vecteezy: Graphic Design Trends
  • Videvo: What You Need to Know About Aspect Ratios
  • ThemeForest: Merchandiser - WooCommerce Theme for Wordpress Block Editor. FREE when you signup with a free account.
  • Videvo: Think Like a Director: How to Use the Medium Shot
  • Placeit: Font Pairing Made Easy. A Guide for Non Designers.
  • VidToon: #1 Top Video Animation Software To Make Explainer, Marketing, Animated Videos Online. HD Background Images and Music Files-Automated Voice Overs-Smart Timeline-Social Media-Animate Text-FHD Export-Camera Zoon In/Out-GIFs & Icons-Transitions, and more.
  • Dev: 10 Exceptional Developer Tools Launched in 2023
  • MotionElements: FREE background music for video. MotionElements is the best online stock music site to download free background music. Choose from free stock music to free sound effects to free stock video.
  • Deeezy: 14 FREE Bakery Store Illustrations
  • ThemeForest: Up to 50% OFF selected items. 27 website templates from $7 sorted by best sellers. Beautiful website templates from our creative community, reviewed one by one by our staff.
  • DesignModo: 19 Top Tools & Resources for Web Designers in 2023
  • CraftWork: FLASH SALE. Save up to 45% on illustrations, UI kits, Framer and Figma templates, and Pro Access subscription plans. Use discounts before 22 September.
  • PlaceIt App: Boost Your Business From Everywhere. Easy access to our entire library of designs, mockups, logos & videos. Download your designs directly on your device and share in seconds to your social media.
science/world
  • VentureBeat: Microsoft unveils ‘LeMa’: A revolutionary AI learning method mirroring human problem solving
  • ThePeople'sVoice: Elon Musk: Ventilators Euthanized MILLIONS Globally, Not COVID
  • Phys: Scientists manipulate quantum fluids of light, bringing us closer to next-generation unconventional computing
  • Decrypt: Global Powers Sign International Declaration on AI Safety
  • TheConversation: We built a ‘brain’ from tiny silver wires. It learns in real time, more efficiently than computer-based AI
  • NDTV: Time Travel Possible? What Scientists Found Out With Latest Experiment
  • NeuroScienceNews: Is AI Mimicking Consciousness or Truly Becoming Aware?
  • LosAngelesTimes: Stanford scientist, after decades of study, concludes: We don’t have free will
BRAND NEW CATALOGS:
  • Online Education Resources - Books, programs, courses, training, and so much more. I'll be adding many brands in the upcoming days and weeks. Check it out!
  • BizHub: The Ultimate Resource Catalog for Ambitious Businesses.The ultimate business collection by categories: organisation-administration, marketing, production-supply chain, financial management-economics, human resources management, IT &web development, legal & regulatory compliance, social image & responsibility, design & multimedia, business development, education, innovation. An upgraded version of the 200+ tools collection.

........................

DAILY BREAKING NEWS: Marketing, Business, Economy, Multimedia + The "7 IDEALS" Methodology FINISH LINE 85% 🙂

Some of the links on this page are “sponsored”. For more information, I refer you to the Disclaimer page.

TODAY'S SPONSORS

Wealthy Affiliate BLACK: Nov 24-27. Marketing and WebDev Multi-Platform and Community. Marketing management, SEO, site ranks, market and keyword research, niche finder and trends, AI-powered content production, website platform (builder, free SSL hosting, email, spam blocker, site speed, security, statistics, feedback, domains, tech 24/7 support), education (expert classes, classrooms, live training, bootcamps, certifications, support), community (live chat, social, private messaging, blogs, members’ training, Q&As).

Join the platform today to take advantage of the free trial and be ready to upgrade on Nov 24th. HUGE Discounts. When you join, I’ll welcome you there!

#2 CONTRIBUTOR

“Here, we honour and reward the most valuable contributors to the blog.” #2 position Amanda Jerelyn: author page. A passionate blogger from the UK with Master from the University of London. Visit Amanda’s Website.

TOP Quote

Life is a discovery process where the mind is given to us to mirror everything we observe to the divine.

the consumer decision-making journey unveiling the process eBook 333
The role of the business owner featured 666
marketing publishing mastery private training workshops featured banner
roobet-july-2023-250x250
wealthy-affiliate
Divi WordPress Theme

Archives

Find a domain starting at $0.88

powered by Namecheap

Newsletter

Marketing, Business, Economy, Multimedia

Get access to marketing and business training, sales secrets and personal stories from the entrepreneurial world, downloads, exclusive discounts and bonuses, and the newsletter to scale your business

The “7 IDEALS” Methodology EARLY ACCESS

be part of the upcoming movement

Read More

Latest Posts

the consumer decision-making journey unveiling the process eBook 333

The Consumer Decision-Making Journey Book

 

Uncover how your choices are influenced and make smarter decisions with this FREE 232-page eBook.

Explore real-life examples, problem-solving strategies, and actionable insights to enhance your buying habits and boost your business success. 

Download now and take the first step towards becoming a conscious consumer and a savvy marketer!

You have Successfully Subscribed!

Pin It on Pinterest

Share This