The event started out with a little bit unorthodox way, or should I say unexpected way. Steve Olsher welcomed his participants dancing on the stage. Soon the crowd was dancing altogether and the room turned into a morning club.

After a few minutes when people grabbed their seats, Steve walked through the tables saluting the guests and made it clear that the New Media Summit, the 3rd since its inception, would be an event to be remembered. He just does not like cold, strictly professional rooms where everyone goes only to absorb information without a friendly touch. The New Media Summit is not such an event.

New Media Summit – September 2018

Reasons Why The New Media Summit Was Created

Steve started podcasting in 2009.

There’s something Steve calls “Pod-Fade”. People starting shows, and then they fade away, stop doing them. He did not totally experience that, but he had some time off, and then around 2015, he got back into podcasting, on a more consistent basis.

The “Reinvention Radio” began in 2019, and in 2015, they decided to bring the show back. This was when they partnered up with other podcasters to give life to the show. It was getting very difficult to find “good” guests for the show.

He mentioned that guests may look very different on paper than when they are being interviewed. The same thing was happening to a lot of his podcasting friends. There was demand, meaning people wanting to get featured on the shows, and Steve was in need to find the best of participants.

This sparked the idea of creating a summit that would connect the right guests with the right podcasters.

What Makes The New Media Summit Different

The room temperature.

It’s not a huge event, they try to keep a low number of participants, around 150 because:

They want to create real relationships.
Monsterous events make people lose the “Intimacy” factor.
Steve’s goal is to know every guest by name, and every guest knows each other by name. during these 3-days.
To cultivate a community and expand the New Media Summit Facebook group.

You won’t see fancy lights and expensive stuff that doesn’t add any value to the audience. No fires, no special dancers, nothing that makes the event look like a TV show.

Guest don’t leave the room with a bunch of notes they never gonna use. Steve’s goal is to give his guest tangible skills, strategies, and tactics that will help people start their own shows or appear on other people’s shows as valuable guests.

There are cards on every table, the “Show-Notes”, that guests can use to show their love for the icons, the other attendees, and everyone that is in the room.

Steve and his team invest money in launches and quality food. They are feeding their guests every day.

The event is live streamed for free. 1000 people were registered to watch the live show. I am one of them. This increases the visibility of the New Media Summit guests and when they have their time to pitch icons, partners, and other attendees, people watching the live stream show would be able to connect with them. At some point, Steve asked his guests to invite their friends to the live stream.

Steve Olsher’s Commitment to His Guests

Articulate who you are and what you do
Create an awesome media one sheet
To be able to pitch leading podcasters and get booked on their shows
Provide an unparalleled forum for you to develop real relationships

Day #1: Authenticity

The Quiz

Steve had his guests complete a questionnaire describing their podcasting shows and experience.

Business Foundation
Lead generation funnel
High-converting webinars
Success with Podcasts
Speaking from the stage
Online product launches
Revenue producing events
Level of commitment
Authenticity

3 Types of People

Steve had his guests complete a questionnaire describing their podcasting shows and experience.

This quiz helped Steve and his team to understand their guests better so that they could help them make the next step in their businesses.

The results showed that there were a lot of people just starting out, a lot of people already in business wanting to add a podcasting show, and fewer people already running their podcasting shows wanting to add monetization tactics to expand their businesses.

New Media Summit

The Authenticity Exercise

Steve with the help of a female attendee organized an exercise to help people relax and experience some kind of meditation. They were standing 1-on-1, looking into their eyes, very close to each other but without touching or talking.

I’ve never seen anything like that in a business summit but the guests really enjoyed it.

Meeting the “Icons” – Pitches

Throughout the event, Steve’s guests had the chance to pitch the “Icons”, besides this is one of the biggest promises that Steve made before the event. The “Icons” were invited into the room, 8 each time, and the participants were presenting their work, trying to get booked on the “Icons” shows.

Names including:

Ashley Berges
Kim Sutton
Michael Neely
Strickland Bonner
Amy Schuber
Dr. Gayle Carson
Melinda Wittstock
Joe Fier & Matt Wolfe
Baeth Davis
Joseph Warren
Sean Douglas
Raven Blair Glover
Thomas Umstattd
Michelle Shaeffer
Debbi Dachinger
Tyler Wagner
Mary DeMuth
Jody Colvard
Eric Nevins
Jim Beach
Phoebe Mroczek
Ruby Fremon
Thom Singer
Scott Carson
Alison Donaghey
Matt Brauning
Richard Otey
Mary Goulet
Kelly Poelker

The Profit Path

Steve repeats one of his main slogans: Visibility Begets Visibility. The more visible you are, the more visible you will remain, the more opportunities will arise for you.

Appearing on the world’s top podcasts and having your own show can absolutely generate massive visibility for you, increase your credibility and authority, and beget additional visibility. However, visibility is merely the 1st step on the path towards profitability.

Simply stated, having a podcast does not translate into having a business.

Profit Path’s Goal

You mush have a a proven system for:

Securing Visibility
Generating Leads
Driving Revenue

Steps You Must Take

Clarity on who you are & the value you provide

What are you exceptional at?
What do people come to you for advice on?
Would someone pay you for this knowledge?
Who?

Identify their core problem

Spot your audience’s problem in terms of the language they use to describe it to themselves

Understand where they gather (your ideal prospects)

The location could be a physical location or an online community.

Connect with the influencer who can reach them

The location could be a physical location or an online community. Add value to these communities

Present an easy-to-teach and implement solution

Your job is to Teach the “What it is” and Sell the How

Bounce them into your eco-system

When you add value to a community you then want to stay in touch with those people. Otherwise, you miss a chance to monetize your offers. Use an email drip campaign. Offer a free piece of content.

Develop the requisite know, like, and trust factor

Further the conversation with potential customers and add value all along.

Invite them to further the conversation

Find out where they stand
Have them identify their challenges, the ones they believe they face
They have to believe that they need to overcome these challenges
Discover their hopes and dreams

Enroll in appropriate programs, products, and services (the solution)

Profiting From Podcasts Review

David Bayer

He studied human performance & the origin and evolution of intelligence for over a decade
He’s CEO of David Bayer transformational programs
He’s the author of Mind Hack, creator of the Powerful Living Experience, and the Business Accelerator Program

Goal of David’s Presentation

To show you that:

The gap between where you are (money, impact, influence) and where you want to be can be closed in a profoundly short period of time
The “Problems” you think you have (lacking the right strategy, not enough time or money, or whatever) aren’t the real problems
The ONLY problem is your MINDSET
There is a step-by-step scientific process for eliminating the obsessive, negative, fear-based patterns of thinking that are the singular cause of any lack of resource, time or money and ultimately the only thing preventing you from achieving your full potential.

David’s Presentation Main Points

Influence meaning:

The capacity to have an effect on the character, development, or behavior of someone or something.
An influx, flowing matter
The flowing in of energy, affecting human destiny
Imperceptible action exerted to cause change

What MindSet is NOT:

Meditation
Affirmations
Reading a personal development book
Going to a weekend seminar
Law of attraction
Managing your state
Positive thinking/psychology
High performance
Reframing your “Story”

What Mindset Is

Mindset is a technology
You are a technology
Mindset is a developed capacity to utilize the mind to redesign and reorganize your brain

Here’s What you Don’t Ever Hear

When I finally wrote my book, everything changed
When I finally got my funnels dialed in, everything changed
When I finally got on stages, everything changed
When I finally got my website perfect, everything changed
When I finally got my LinkedIn profile updated, everything changed
When I finally 1000 fans on social media, everything changed

Every Single Success Story Had Only One Thing In Common

I went to this one event
I read this one book
I heard this one speaker
I took this one course
I found this one mentor
I did mushrooms this one time

What the Reak Icons Are Saying

Gandhi – A man is but a product of his thoughts what he thinks he becomes
Henry Ford – The man who thinks he can, and the man who thinks he can’t are both right
Buddha – The mind is everything, what you think you become
Jesus – Be not conformed to this world but be transformed by the renewing of your mind
Aristotle – It is the mark of an educated mind to entertain a thought without accepting it
Napoleon Hill – Whatever the mind of man can conceive and believe it can achieve
Albert Einstein – Education is not the learning of facts, but the training of the mind to think

You Become a Phenomenon

-Neo: What are you trying to tell me? That I can dodge bullets?
-Morpheus: No, Neo. I’m trying to tell you that when you’re ready, you won’t have to

New Media Summit

Your Beliefs Dictate Your Destiny

The 5 Primary Drivers:

Beliefs (becoming decisions)
Thoughts
Feelings
Actions
Results

You Are Creative Technology

I’m not good enough
There’s not enough time
What if it doesn’t work out?
What if I fail?
What if I make the wrong decision?
If I do what I want people might judge me
You can’t trust people
It’s hard to find good help
If you want things done right, you have to…
A good man/woman is…
Money is the root of all…

Takeaway #1

There’s no more important skill than learning how to use your mind to reshape the wiring of your brain

Your Decisions About Life Dictate Your Decisions To Do Life

You’re decisons about:

Money
Growing your business
Your industry
Technology
Your team/other people
Relationships
To be successful
The experiences of your life
Your partner
Intimacy
Your family
Being a parent
Yourself

Key Question

What have you unconsciously decided about becoming an influencer, that isn’t in alignment with actually becoming one?

Decision Matrix

I can’t get it sall done, there’s not enough time vs If I put in a good days work, and turn the rest over to tomorrow, tomorrow will take care of the rest
If I don’t make the right decision, it will go badly vs There’s no right or wrong decision. The right decision is to make a decision
I don’t have any clarity vs This is what I am clear on…
It might not work out and I could be worse off vs It might not work out but ultimately I’ll learn and long-term I’ll succeed

The Harvard Brain Study

The brain doesn\\t know the difference between your imagination and reality

The Power Of Decision

Your decisions dictate your thoughts and ideas
Your decisions shape your perception of the world
Your decisions manufacture your coincidence

Profiting From Podcasts Review

Takeaway #2

Nothing is going to change, until you change your mind. Everything will change when you do

2 States of Being

Beautiful states:

Hope, gratitude, joy
Compassion, peace, calm
Curiosity, courageous, confidence
Excitement, optimism, celebration

Suffering States:

Stress, anxiety, overwhelm
Disappointment, boredom, anger
Impatience, jealousy, worry
Sadness, rage, imitation

Principles of Power

There are only 2 states of being
Suffering is separate from the experience
The only cause of suffering is your own thinking

Takeaway #3

Suffering is the real problem and all of your power is in a beautiful state

The Ordinary Method of Thinking

Decisions
Problems
Clarity
Questions
Fear
(Re)-actions

The Mind Hack Method of Thinking

Decisions
Gratitude
Clarity
Questions
Confidence
Actions

David Bayer’s Presentation Overview

It was one of the greatest presentations I’ve ever watched regarding Mindset and Human Behavior. The key thing is: negative experiences shape our brain to perceive future similar experiences as the same. We don’t have to act like that all the time, tough.

Day #2: Commitment

Steve welcomes his guests announcing the name of the day and congratulating them for committing to themselves.

Again unexpectedly, Steve shared his own story as he was inspired to do so after the previous day’s guests’ speeches. During the previous day, many guests shared their stories, and some of them were about depression, addictions, or committing suicide, that kind of nature.

Steve had his share when he was in Chicago. He hit a rock-bottom level but hopefully with the help of his family and wife took the right way. He took some clinical tests and he discovered that his blood’s levels of dopamine and amphetamine were too low. sss

The 7X7 Model

Steve reminded everyone that their promise was already fulfilled. They provided them with an unparalleled opportunity to connect with today’s leading podcasters, pitch them on who they are, and got booked on the spot. And he continued…while these appearances will absolutely generate meaningful visibility for you and your business, monetizing the visibility you’ll inevitably receive should be your core objectives.

He suggested various ways that the podcasters can follow if they want to monetize their online presence:

Podcasting
Podcasts guest
Blogging, digital content creation
Online courses
Memberships
Masterminds
Live events
Webinars
Other programs, products, and services
Affiliate program

and more…

Christian Mikelsen

Christian was the next guest in the panel. He’s a high-experienced and very successful coach for entrepreneurs, brands, and people that want to learn to coach.

He persuaded the audience that podcasting and coaching are not that different as concepts, and that everyone should take advantage of their online visibility to increase their authoruty and status in the marketplace.

His presentation was followed by a free e-book and other offerings.

Final Words

The New Media Summit was a superb event. Steve Olsher and his team organized a meeting with many surprises. It was not like the old-fashioned business summits where the only thing you can do is listen to everyone on the stage and take notes.

It was a marketing party.

In between the lectures, the presentations, and the pitches, there was plenty of time to dance on a special dance floor inside the room. People found this very relaxing and entertaining. I enjoyed it too.

Steve was not pushing his programs and products throughout the event, but he had created beautiful banners on the walls for everyone interested in buying them. Profiting from Podcasts, the $1,000 funnel, Icon Maker, Icon Maker Elite, Launch your Podcast 2-day intensive training.

Of course, there were sponsors, and both David Bayer and Christian Mikelsen were there to educate and sell.

Beyond that, the marketing lessons from Steve got the audience hooked for good.

Additionally, everyone had the chance to pitch in front of the icons and the rest of the participants. Everyone made valuable connections, and over 50 people were booked on leading podcasting shows on the spot, exactly as Steve promised at the beginning.

It’s one of those special events you don’t want to miss.

Notice: Profiting from Podcasts is included in my Elite marketing training programs list.

Steve Olsher’s Free Resources:

All the FREE resources in one place
Get Clients from Podcasts – Proven Strategies for Turning Visibility Into Cash (eBook)
Monetization Blueprint – Getting Paid Leveraging the Power of Podcasts
The Ultimate Directory of Podcasters – 670 of the World’s Leading Podcasters
Lifetime subscription to the podcast magazine – the preeminent magazine dedicated to Podcasts, Podcast Culture &
the Podcasters you love

Related:

New Media Summit

That’s it, another article has finished, here on Web Market Support. I am waiting for your comments and thoughts. Till next time…

Tasos Perte Tzortzis

Marketing Specialist, Entrepreneur

Although doing traditional business offline since 1992, Tasos fell in love with online marketing in late 2014 and has helped hundreds of brands sell more of their products and services on the web.

He enjoys reading, music & arts, mathematics, chess, coffee, swimming, Audi, and playing with his kids.