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You're Reading:Kim Walsh Phillips 10X Your Followers Challenge Day #1 Your Profit Pyramid

Kim Walsh Phillips 10X Your Followers Challenge Day #1 Your Profit Pyramid

by Tasos

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Aug 9, 2021

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Social Selling Machine 2.0

Kim Walsh Phillips 

*Are you among the 99% of business owners that use social media the traditional way with little to no results? or are you part of the 1% that do get a measurable return on their investment in social media marketing?

What's included

  • The new and improved social selling machine course: a simple-to-use system to help you attract your right-fit customers on autopilot and multiply your sales in just 12 minutes daily
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  • Official bonus #2: the celebrity formula. Unlock the secrets of influencer accounts on how to get more comments, likes and shares for all of your posts on any platform
  • Official bonus #3: 6 weeks to 6 figures: Six weeks of live coaching with Kim to generate revenue from your online audience.
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Today was the first day of the “10X Your Followers Challenge” by Kim Wash Phillips and it was amazing.

Thousands of people immersed themselves in Kim’s training session.

Today it was all about the profit pyramid and Kim shared a case study as well.

Let’s dive right in!

10X Your Followers Challenge

5-Day Free Virtual Event

Aug 9-16 @ 12 pm EST

Day #1 Your Profit Pyramid

kim walsh phillips 10x your followers challenge day 1 your profit pyramid

Kim Walsh Phillips’ Background

Kim is a multi-seven figure business entrepreneur with no business degree and bestselling author of the “Ultimate Guide to Instagram for Business”, “Behind the Scenes – Secrets from the top Coaches, experts, and consultants”, “The All New Game Changer”, and the “No BS Guide to Direct Response Social Media Marketing” with Dan Kennedy.

Dan is the founder of Magnetic Marketing and one of the most revered marketing advisors to entrepreneurs and business owners in the world. Kennedy has taught his Magnetic Marketing System to over 6 million people around the world.

I study Dan Kennedy for a long time and I’ve read many of his books and publications.

The No BS guide to direct response social media marketing is a brilliant book you need to read as soon as possible to speed up your social media game. 

Kim is also a speaker and has appeared on stages like the Synergy Business School in Moscow, Etisilat Corporate in Dubai, and Traffic and Conversion, GKIC Super Conference and Kevin O’Leary’s Shark Tank Meet Up in USA.

And she’s obsessed with empowering entrepreneurs to 10x their business and life.

Kim’s Superpower: Turning clicks into cash and identifying the superpowers in others so they can fly high.

Kim has been featured on channels like Forbes, Inc, Entrepreneur, and Success.

The Challenge: 10X Your Followers

The main slogans are these: how to grow your social media audience with right-fit clients and customers, and how to increase your followers online, grow your list, and multiply your sales. 

The challenge is all about social media marketing but not in the traditional way as you probably know and doing it already. Kim has spent years developing an innovative system that actually works and you’ll be surprised by the strategies she is going to share during this live event.

Every day Kim and her guests will be focusing on one specific topic to help you progress, move forward with confidence, and be able to answer all your questions.

Day #1 – who is your ideal, right-fit client? It’s all about your target audience. No matter the business, industry, and quality of your products, you need to attract the right customers that are actually interested in your offerings. Kim will help you identify your dream customers, who they are, and how to create the perfect magnet to attract them.

Day #2 – the follower multiplier. Kim is an expert when it comes to audience building. She will reveal her top strategies to help you generate thousands of followers in just minutes for pennies a day no matter your niche, location, or right-fit customer.

Day #3 – the audience avalanche. Another secret strategy to help you double up on your audience growth so that you can grow your following in an instant.

Day #4 – the clicks to customer formula. Having a huge social following does not mean much unless you turn these followers into active and paying customers and this is what this day is all about. Kim and her guests will share their best insights on how to generate sales while multiplying your audience.

Day #5 – the automatic selling machine. Kim will also help you automate the whole process so you can grow your business stress-free. This session is all about “setting and forgetting” your social media sales machine so that your business continues to grow on autopilot.

Day #1 Your Profit Pyramid

Kim got people excited right away about the tremendous opportunity that exists inside social media today.

Then she gave an overview of the challenge days:

  1. Day 1: Profit pyramid
  2. Right-fit customer lead machine
  3. Flooded with followers
  4. Flooded with followers 2
  5. Flipping followers into sales
  6. Scaling your sales

As you can see, the challenge is 6-day long eventually, there’s a bonus day

Everything starts with your goals. With what you want to accomplish at the end.

You want to bring cash into your business. 

You are not here for the likes, followers, reposts, and so on. You are here to make some money out of social media.

We need to focus on our money goals, first. 

Money priorities:

What do we want (what are we going to use the money we are getting for), who are we going to do it for, and why do we want to do it.

For example, Kim’s money priorities are:

Family, international traveling, having a team (because she is good at marketing but she is not good at other things like customer service, she’s outsourcing stuff she does not like to do daily).

My money priorities are quite the same with Kim. My family, traveling, expand my online business for my children to continue, build a team slowly during the next years.

The profit pyramid:

  • Free content
  • Webinar
  • Course
  • Event
  • Group coaching
  • Mastermind
  • VIP

Everything you do should lead to the next step and the next one to the next one.

At the bottom of our pyramid, we attract all our followers. These people will consume our free content, these are the same people that are going from the bottom of the pyramid to the top of it.

You need to attract people that you love spending time with from the beginning. Think of all your followers that could eventually become members of your highest-paying program, the VIP program.

For example, Kim’s target market consists of people that want to multiply both their income and impact. 

This is why you need to start thinking of your ideal audience before you attract them into your world. 

Free content is anything you share online on social media, your blog, your video channels, and the event you host, like challenges, and others.

Then you invite people into some kind of webinar masterclass so they can get to know you better. And you are going to team them and then you’ll make an offer. 

Kim suggests that your first offer is a course. They can get a quick win with your course, it’s scalable for you because you don’t need to be present till they complete the course, and people will want more from you. With the course, you are not teaching them everything they need to know. You teach them one thing so they can progress a little bit.

Then you invite them to some kind of an event. It can be intensive training, a retreat, a virtual event, and then they are gonna get some kind of offer.

Kim suggests that do group coaching, then a mastermind, and then the VIP level.

The profit pyramid illustrates Kim’s business from start to finish. This is her whole business model. It doesn’t have to be more complicated. 

Kim’s free content consists of social media posts, a book, and a podcast. Then she drives people to a webinar, she sells a course entitled “Social Selling Machine” for $997, then she invites people to the “Launch Academy Live”, then she offers her “Power Up” program for $10,000, she sells her mastermind for $18,000 and her VIP program for $30,000.

She thinks of her right-fit clients this way. Who is the ideal person to climb up the pyramid from the bottom to the top?

These are the people I am going to attract at the bottom. Kim is not developing new courses nor she’s creating new groups or masterminds. 

She is focused on serving her clients with all her power and she is always on the hunt for new people that can climb up her pyramid.

kim walsh phillips 10x your followers challenge day 1 the profit pyramid diagram

Data-driven profit plan

Kim is sharing some numbers to help us illustrate this business model.

From your webinar attendees, you should expect 10% of them to buy your course. 

Then, you take the number of the course sales and multiply it with the course’s price to find out your profit at the level. How much money you did from the webinar.

Then, you take 30% of these people to join your coaching group. 

And 30% of the people that join your coaching group will join your mastermind program. 

Then Kim is giving an example where we have just 100 attendees. 

Out of those 100 attendees, 10 will buy your course. 10 courses x $997 = $9,970.

Out of those 10 people who bought the course, 3 will buy the coaching group. 3 x $10,000 = $30,000.

Out of those 3 people who bought the coaching group, 1 will buy the mastermind program. 1 x $18,000 = $18,000.

Total revenue from 100 attendees = $57,970.

This is what you can expect from one month’s efforts.

kim walsh phillips 10x your followers challenge day 1 your profit pyramid - data-drive profit plan

The Challenge

Attendees were asked to post their money priorities in the Fb group with the hashtag #DayOne.

Also, Kim suggested that we draft our own pyramids.

As you are drafting your own money roadmap, you might change some things to perfectly fit your own business.

You might don’t want a course and that is absolutely fine. You can find your own way to engage with your right-fit clients. 

Here’s a tip:

Start from the top of your pyramid, what is your top product? what is your highest-priced product?

Break down your business into these steps to fill your pyramid and then you can start working at the bottom to attract your clients.

My products & services: 

  • Marketing & advertising services
  • Business consulting services
  • Private training workshops
  • Website development
  • Multimedia production

My profit pyramid:

  • Free content: blog, video channel, podcast, social media, email
  • Webinar: coming soon
  • Course: coming soon
  • Event: not available
  • Group coaching: 1-1 coaching & consulting
  • Mastermind: not available
  • VIP: not available

My business is multi-sided and I have to design my pyramid differently for every product and service or alternatively, I could use an umbrella for all my services.

There’s work to be done and as I was currently working on a webinar, this pyramid will help me produce the webinar with the rest of the steps in mind.

Now, it’s time for me to produce a course, organize events, and expand my business with masterminds and VIP programs.

Related

Q&A session

The rest of the session was dedicated to people’s questions.

Kim answered questions like:

  • What kind of free content to share for an eCommerce site
  • How this structure works for network marketing
  • How much free content you do create daily?
  • What is a lead magnet?

The thing is that people had a lot of questions in terms of how this profit pyramid, this business model fits their business. 

Think of the steps outlined as steps of interaction. Every business has a first contact experience that is unique but you can build your own roadmap according to your special needs.

Final Thoughts

The profit pyramid shared by Kim makes absolute sense. I realized that my business can be better organized and that there are steps to be fulfilled and areas for improvement. 

Now, I am thinking of ways to scale my 1-1 private workshops. Maybe a mastermind group or a VIP program. 

Also, there’s room for improvement for the other services I provide as I am currently not utilizing them to the maximum. 

*I’ll be reporting on my progress daily. So bookmark the page to get the critical updates (we always announce some goodies).

*Special Bonus

We want to compliment your decision to devote your time and energy to attend this challenging event.

For many of you, it’s very hot right now, and setting up 1 hour daily to focus on acquiring the tools and resources to grow your business is remarkable.

That is what I am doing anyway. And I will be thrilled if you want to join me.

So, I am giving an extra bonus if you attend the event. 

We will be creating a marketing campaign for your brand by applying my “7 Ideals” methodology. We’ll have the chance to discuss all the details in a first meeting live online.

Please contact me for more information on how to claim your bonus.

That’s it, another article has finished, here on Web Market Support. I am waiting for your comments and thoughts. Till next time.

Tasos Perte Tzortzis

Tasos Perte Tzortzis

Marketing Consultant, Creator of the "7 Ideals" Methodology

Although doing traditional business offline since 1992, I fell in love with online marketing in late 2014 and have helped hundreds of brands sell more of their products and services. Founder of WebMarketSupport, Muvimag, SummerDream.

I enjoy reading, arts, science, chess, coffee, swimming, Audi, and playing with my kids.

Some of the links on this page are affiliate links. For more information, I refer you to the disclaimer page.

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