You're Reading:The Power Of Video Marketing In A Competitive Business World

The Power Of Video Marketing In A Competitive Business World

}

Jan 8, 2020

Marketplace webmarketsupport 728x90 banner

7 IDEALS METHODOLOGY DOCUMENTARY

I’m filming the last part. The finish line. New office setup. Outdoor footage needed 🙂

KNOWLEDGE ECONOMY SUCCESS BLUEPRINT

  • Theory Hub: Jan 16, new subsection in the section “Info-Products” – Packaging and Pricing”.
  • Workshop #12Landing page development with the 7ID StoryX storytelling framework. Hidden book inside. A 4-hour workshop for ambitious business owners.

Signup for the exclusive workshops. Hidden perks inside the member’s area. 

Upcoming:

  • WORKSHOP #13: Exclusive for members. Packaging and pricing for the 1st info-product in the numismatic industry.
  • WORKSHOP #14: The Value-Led Revelation Launch.
  • Live Challenge

STAY TUNED!

This is an area for advertising. NEW option: Pay-per-Click.

One of the most effective ways to boost customer loyalty is by using the power of video marketing. Video marketing refers to all marketing efforts or promoting products and services through video tutorials, ads, and inspiring stories from customers or from the company itself.

Video marketing brings great opportunities for businesses, most especially for small and medium-sized enterprises or SMEs.

So, how do you use video marketing in a competitive business world? Learn about the power of video marketing by reading below.

The Power Of Video Marketing In A Competitive Business World

video-marketing-concept-closeup-landing-page

Photo by Shutterstock

Inspire People And Increase Brand Awareness

If you’re engaged in a small business, it can be challenging to keep up with current digital marketing trends. However, with video marketing, your business is not seen as small because it can be big online. So, why not inspire people with your brand by sharing your personal story?

Share how you started your business or your “rags-to-riches” version. By doing so, you can easily capture the hearts and minds of your audience, and increase people’s awareness of your brand. Learn how to unleash the power of video marketing for small businesses here.

Here are some tips when choosing the topic to upload on your next video marketing campaign:

  • Know Your Target Audience: What do you want your audience to realize upon watching your video? Do you want to reach young professionals to purchase your smartwatch and help them get fit? Or do you want to help seniors become active and health-conscious using your top-selling fitness watch?
  • Show Support: Consumers are used to watching celebrities endorse products on YouTube. How about changing your game plan and showing your support to the less fortunate? You can feature people with disabilities or things that are perceived as negative or unpleasant, and transforming them into something meaningful and inspiring.

Encourage People To Live Life To The Fullest

Show people that using your products and services will help them live their lives to the fullest. Create a video of real customers wearing or using your product. In that way, they can relate to your video ad and encourage them to further engage with your business and avail of your products.

Here are some examples of video marketing topics to show people how they can fully enjoy life using your products:

  • Video Tutorials: If you have a highly-technical product, such as electronics or devices, show consumers how to use it via video marketing. Point out the features and benefits, as well as the best applications your product has to offer.
  • Save-Up Tips: Highlight in your video how consumers can save more money by buying quality products like yours. Let’s say you’re selling solar lamps. Explain how much savings they can get daily, weekly, and monthly. Display figures or calculations on your video to entice consumers to avail of your product.
  • Spice It Up: Most of the time, people know when you’re merely advertising. While some people find your videos worth following, others would just think it’s simply another gimmick. That’s why you have to spice up your video marketing by presenting something new all the time. For instance, if you have created videos about loyal customers using your products, you can create another video about your employees enjoying their work in the production phase of your business operations.
female-vlogger-recording-broadcast-home

Photo by Shutterstock

Boost Traffic With Video Marketing

It’s possible to significantly boost your traffic from a low loop with a viral video. According to Facebook, about 1 in 3 US mobile shoppers consider videos as the best medium to discover new products. The more people watch your video, the higher the traffic you’ll get.

Here are some video marketing tips to help boost your traffic:

  • Keep Videos Engaging: It’s important to make an engaging thumbnail, which is the first thing that online viewers will see when they’re browsing search engines, like Google and YouTube. A thumbnail shows what your video is all about and the type of content it showcases. The more interesting your title and thumbnails are, the more people will click on your video.
  • Keep Videos Genuine: Never use fake images to capture the attention of the audience. Instead, use interesting images to keep your audience engaged with the video they’re watching.
  • Social media Buzz: Always create buzz on different social media platforms, such as YouTube, Facebook, Snapchat, Twitter, and Instagram. These are the channels most people use to watch a video.
  • Make Your Videos SEO-Friendly: Search engine optimization or SEO should be tied up with video marketing to be effective. SEO utilizes helpful keyword research and link-building strategies to help your video rank high in search engines. By making your video ads SEO-friendly, you can improve your site ranking and traffic, too.

%

US mobile shoppers that consider videos as the best medium to discover new products

Conclusion

Video marketing is a compelling marketing strategy that can make your small business thrive and succeed in the competitive business world. By creating an engaging and informative video, you can help people resolve their problems while increasing people’s awareness about your business, as well as enhance your traffic and sales.

Tina Schlicker

Tina Schlicker

Online Marketer

Tina Schlicker is an online marketer who works with individuals and businesses in creating powerful marketing campaigns for different social media platforms. Tina has mastered the rules on Search Engine Optimization, making it easy for her to create highly effective ads in social media.

When Tina is not too busy with work, she contributes articles online as an attempt to help readers understand the importance of online marketing.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

HOT

  • Marketplace: OPENING SOON – Create an account before the public opening and enjoy a 15% OFF discount on your first 3 purchases. LAST CHANCE!
  • Kartra: All-in-One Marketing & Sales Platform. Spring Sale: Save $552 on Kartra Growth. Overview
  • EnvatoElements: VideoGen is here: Experience state-of-the-art video creation. Review & Bonus
  • PlaceIt: Digital Marketplace. Etsy templates made with love and care. Overview
  • LearnWorlds: AI-Powered LMS for Course Creators. Live expert webinar. Rank #1 on Google & sell more courses: proven SEO strategies for 2025. Tue Apr 29 6 pm UK. Overview
  • CBDMall: CBD Market. Save 55% on Your First Order! Use Code 55NW at Checkout!
  • FlexClip: Flexible Editing, Stunning Clips. Create smarter and faster with AI tools and tons of resources. Easter Sale. 20% OFF coupon code FCES20. Ends Apr 25. Overview
  • Systeme: All-in-One Marketing Platform. Overview
    Marketplace webmarketsupport 728x90 banner

    TOP CONTRIBUTORS

    We honoured the 11 first names. Something is coming your way soon!

    1. Natasha Lane
    2. Amanda Jerelyn
    3. Evelina Brown
    4. Bailey Belmont
    5. Gregory V. Chapman
    6. Harris A. Norman (first contributor ever) Double reward!
    7. Beatrix Potter 
    8. Myrah Abrar
    9. Arthur Rowley
    10. Regina Thomas
    11. Samantha Higgins

    Please vote on what this reward will be. Are you one of the awardees? You can vote too!

    TOP QUOTES

    “When the government violates the people’s rights, insurrection is, for the people and for each portion of the people, the most sacred of the rights and the most indispensable of duties.” – Marquis De Lafayette.

    A REVOLUTIONARY WAY of doing business in the "AFFILIATE INDUSTRY"

    🚀 Affiliate Advantage Alliance: Master successful affiliate promotions with an affordable subscription and together, let’s change the affiliate industry that is suffering right now (for aspiring entrepreneurs and brands that want to hire affiliates).

    Stay tuned!

    affiliate advantage alliance promo 01 banner
    knowledge economy success blueprint
    7ID StoryX The Story Odyssey front cover
    affiliate advantage alliance
    wealthy-affiliate
    Divi WordPress Theme

    Newsletter

    Marketing, Business, Economy, Multimedia

    Get access to marketing and business training, sales secrets and personal stories from the entrepreneurial world, downloads, exclusive discounts and bonuses, and the newsletter to scale your business

    The “7 IDEALS” Methodology EARLY ACCESS

    be part of the upcoming movement

    Read More

    Latest Posts

    US Trade Tariffs Implications

    US Trade Tariffs Implications

    Since the US administration shared a list of trade tariffs by country, the world has gone mad. This article has a special meaning with hidden messages. We can only rise from the ashes of the old system, like the phoenix does.

    read more
    New Podcast Episode: 2023-2024

    New Podcast Episode: 2023-2024

    Καλύπτω το κενό 2 χρόνων: Ο απαιτητικός ρόλος ενός ιδιοκτήτη επιχείρησης, Συμπεριφορά καταναλωτή, Έρευνα αγοράς: βιομηχανία και ανταγωνισμός, Τμηματοποίηση αγοράς, Το νομικό πλαίσιο της τεχνητής νοημοσύνης στις επιχειρήσεις, και πολλά ακόμη.

    read more

    7ID Story Odyssey Experience

    Unlock a private 1-on-1 storytelling experience. 

    This experience is designed to lead you through the essential phases of storytelling, equipping you with the tools, insights and exercises to uncover and share your unique narrative. Each phase builds upon the last, guiding you step by step toward mastering the art of storytelling for your business and beyond.

    Harness the incredible power of strategically using words that evoke emotions and influence buying decisions.

    You have Successfully Subscribed!

    Pin It on Pinterest

    Share This