fbpx

Consumer Behaviour: Workshop – Market Segmentation Example 🙂

You're Reading:Marketing Secrets Blackbook – No Doubt | Not Typical

Marketing Secrets Blackbook – No Doubt | Not Typical

by Tasos

}

Jan 28, 2020

7 IDEALS METHODOLOGY DOCUMENTARY

I’m filming the last part. The finish line (Feb 02). 

TODAY'S SPONSORS

Law for AI MASTERCLASS by Peter Nieves: Lawsuits are being filed, proprietary information is being lost, images and content are being scrapped without permission, and more. An award-winning attorney will guide you through the IP components for businesses that generate AI-created content and images, how to manage your IP properly, some of the best practices, and preventable but common misuses. FEB 28 @ 6 pm EST.

The Traffic Syndicate: Mike Filsaime, Jesse Doubek, and Groove Digital are proud to introduce: the 12 Fundamental Laws of Successful Ad Campaigns. 

🚀 Unlimited Unstoppable TRAFFIC. Interviews with the experts, webinars, funnels masterclass.

Secret Money by The Wholesale Formula eCommerce Experts.

Attention Entrepreneurs: Dive into established brands with proven success – and uncover why they still need YOU. Real-world products, high-profit margins, and 1000s of lucrative opportunities awaiting at Amazon so you can profit like clockwork. Your success story starts here.

Join any event from the above and get booked for a 3-session 1-on-1 coaching experience with me (at no cost). Get ongoing email support, guidance, and feedback throughout the events. Let me know more about you, ask specific questions about your business or business ideas,  and let me walk you through the revolutionary “7 IDEALS” methodology with which I help small business owners innovate and change the world. Complete the short questionnaire and schedule a video-call meeting to discuss the details in-person. 🚀

This is an area for advertising & partnerships. NEW option: Pay-per-Click.

I admit it. When I first came across Russell Brunson I thought he was just another fancy guru selling dreams and hopes.

I think it was a photograph I saw on social media, a banner or something a long time ago.

But when Russell joined forces with Dean Graziosi and Tony Robbins, all my disbeliefs and negative thoughts have gone away.

Since then, I’m monitoring Russell, watched a lot YouTube videos, and listened to a series of podcast episodes.

And 3 days ago I stumbled upon his book, the Marketing Secrets Blackbook.

I thought, OK, this is the perfect chance to get to know him better.

And here I am, already finished with the book and sharing this review with you.

Notice: I rarely publish reviews of books although I read non-stop. I do that only when there’s a very good reason.

Marketing Secrets Blackbook Review

The book is 290 pages long in the form of marketing secrets and advice.

There are 100 chapters, easy to read with cool and sometimes funny illustrations.

It’s extremely interesting, straight to the point without small talk or fluff, and it’s not salesy.

Russell mentions his company ClickFunnels and some other books he wrote but only as an example to justify his presentation.

At the end of the book, there’s an option to sign up for his podcast show, and that’s all. He’s not trying to lure you into his company.

russell brunson marketing secrets blackbook cover

Russell Brunson Background

Over the past 10 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.

He’s been featured on Forbes, Entrepreneur, The Huffington Post, and other similar channels.

In college, Russell had his first success as an online marketer selling potato gun DVDs. This small business hobby became an obsession and launched Russell into the world of Internet Marketing, where he quickly became one of the top marketing minds in the world. Within a year of graduating college, he’d made his first million dollars selling his products.

He’s also the author of books like:

  • DotCom Secrets
  • Expert Secrets
  • Funnelhacker Cookbook

The Book

Russell starts off with this:

A little over 5 years ago, on the backside of a failed business, I decided to start a new podcast that initially was called “Marketing In Your Car.”

On this podcast, over the past 5 years, I have documented my journey from the brinks of bankruptcy, to building a software company that will do over $100,000,000 in sales this year alone! Those who listen get to hear the ups, the downs and everything in between.

A few years ago I decided to rebrand the podcast the “Marketing Secrets” show.

Earlier this year, I asked one of the great marketers in our community, Julie Stoian if she’d go back and re-listen to over 500+ episodes, comb through it all, find the BEST stories, examples, and strategies that she felt had the greatest impact for business owners from the podcast and put them into this “blackbook.” She spent countless hours listening, then organizing, writing and rewriting to give you this Blackbook. I am so grateful for the time and energy she put in to make this available for you.

What Is All About

It’s all about marketing of course.

It’s about entrepreneurial mindset, business principles, sales funnels, building marketing offers, sales, persuasion, and positioning.

He shares stories and gives examples that you will remember.

As Russell highlights at the beginning, every problem in life can be fixed with good marketing. I don’t care what it is. You give me any problem in your business, or your life, and it boils down to this:

You’re bad at marketing. that’s the issue.

The Book’s Promise

The promise of this book is plain simple but very promising:

99 marketing secrets that will change your business, and your life!

My Review

Throughout the book, there is marketing advice that can be applied immediately to your business.

The book is a must for:

  • Marketers (beginners and advanced) – if you’re just getting started with marketing, this book is gold
  • Business owners
  • Aspiring entrepreneurs
  • Salespeople

I won’t reveal any crucial information or any of the secrets, it would be a dishonor to the author of the book.

Besides, the book is free and you can download it here.

Russell’s philosophy is straight and he’s focused on helping business owners maximize their results. He shows you how to make more money and how to take advantage of every resource available but I feel that sometimes he’s overdoing it. Maybe he’s super excited about helping brands grow or he’s obsessed with money. 

More or less, all of us entrepreneurs, are obsessed with money, even if we don’t want to acknowledge that.

But as I already analyzed in a previous post, entrepreneurship is not just making money or running businesses.

He also underlines that you should not be afraid of making sales. Sales are the lifeblood of any business, and if you can’t sell, you do a big disservice to your customers and society. In other words, why are you running a business? Isn’t it about selling your products? Anyway, what’s wrong about selling?

I believe that I have a lot in common with the author. When he was talking about an event he attended, it was like when I had a very similar experience.

He decided to watch Tony Robbins live and he could not get it when people were dancing all around and screaming. He thought that Tony was a big BS talker

But after a few hours, he asked himself…What if these people are feeling so great? There’s a possibility, you know.

A Pool Guy Setting Himself Apart From Competition

This pool guy had given Russell a very hard time. He could not believe it that this guy was underselling himself.

The author was trying to pay him more, but he was always denying it.

Here’s how I see it…

Maybe the pool guy thought that the task was very easy and that anyone could do it with some help.

Maybe he had only time for more important tasks and projects.

Of course, the author insists that this guy is one of the worst salespeople in the world, and I can’t disagree. But for some people, money is not everything. Some people don’t have big-big dreams and a vision.

Although they should…

When Your Plane Lands And Your Phone Explodes

What a story. How many times we’ve been in such tough situations.

The author is on a plane, his mobile in airplane mode, and finally, he arrives.

Messages, texts, notifications come and go.

His partner was laconic, on purpose?

“If we survive this”.

What happened?

Their servers crashed, and thousands of customers gone angry.

They would not be able to fix it soon, not at all.

Russell’s response was memorable

I remember a time when I was still running the manufacturing business in the basement of my home.

I had an order to deliver in 2 days and all the suppliers let me down. No fabric, no clothes.

So what you do? Sooner or later, they’re gonna call…

Hmmm, there’s a plan B actually!

Big Wins

The author also mentions some big wins they had with their company, and he talks about how they were able to help a big number of clients reach their goals.

I enjoyed a reference to a record in sales they were able to hit in just 30 days.

Awesome stuff, great inspiration!

Sales Funnels

A section of the book is devoted to funnels. The author explains passionately what funnels can do for your business. 

In a nutshell, you can get your customers to go through cycles where you offer them a series of products and services.

This is the game.

Brands should never stop discovering new ways, developing new products, implementing new ideas, taking risks, monitor, improve, scale, repeat.

If you don’t like this game, stay home. No problem!

To add here: everything in marketing is about funneling customers and people through processes and exposing them to products and services. 

Final Thoughts

The book contains a pile of examples, stories, real-life experiments, failures, big wins, accidents, anything that happens in business and marketing.

Get your free copy now and improve your skills drastically.

Bonus

The book is great but why not make your experience even better? Get a partial implementation of my revolutionary “7 IDEALS” methodology. Contact me for the details. I also demonstrate it via a private 20′ video call meeting.

That’s it, another review has finished, here on Web Market Support. I am waiting for your comments and thoughts. Till next time.

Tasos Perte Tzortzis

Tasos Perte Tzortzis

Business Organisation & Administration, Marketing Consultant, Creator of the "7 Ideals" Methodology

Although doing traditional business offline since 1992, I fell in love with online marketing in late 2014 and have helped hundreds of brands sell more of their products and services. Founder of WebMarketSupport, Muvimag, Summer Dream.

Reading, arts, science, chess, coffee, tea, swimming, Audi, and family comes first.

Marketing/Business/Sales/Investing

Some of the links on this page are “sponsored”. For more information, I refer you to the Disclaimer page.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

LATEST NEWS
business/marketing/sales/tech
  • WealthyAffiliate: UPDATE: Old Training Has Been Sunset.and Our NEW Approach to Training!
  • SearchEngineLand: Report: OpenAI working on web search product
  • Reuters: EU opens formal investigation into TikTok over possible online content breaches
  • FirstPost: 'Ghosts' in Google Gemini, OpenAI GPT-4: Experts believe AI Models more sentient than the studios let on
  • TheIndianExpress: How to replace Google Assistant with new Gemini AI on Android smartphones
  • WealthyAffiliate: First Steps With My New Business
  • I stopped using Zoom. They can legally use your recordings for anything they want... Even to make money off of them. Excerpt from their terms page: You grant Zoom a perpetual, worldwide, non-exclusive, royalty-free, sublicensable, and transferable license and all other rights required or necessary for the Permitted Uses.]
  • I have updated the Affiliate Marketing Statistics catalog with new entries (top-rated networks by mThink).
  • HubSpot: The Future of Web & SEO and How Web Analysts Should Prepare
  • Futurism - TheByte: AS AI DESTROYS SEARCH RESULTS, GOOGLE FIRES WORKERS IN CHARGE OF IMPROVING IT
  • Tom'sGuide: ChatGPT finally has competition — Google Bard with Gemini just matched it with a huge upgrade
  • Forbes: New Google Release Exposes AI Upgrade For Messages Users
  • SearchEngineJournal: Why Google May Rank AI-Generated Content Over Original News
  • WealthyAffiliate: Las Vegas 2024. Big Ideas, Big Changes!
  • TheVerge: Meta will let EU users unlink their Instagram, Facebook, and Messenger info ahead of DMA
  • SearchEngineLand: LinkedIn launches sponsored articles
  • SalesScripter: Whatever You Do, Do Not Ask This Sales Question
  • Emerge: The Most Powerful Generative AI Text Tools of 2023
  • Wired: Generative AI Learned Nothing From Web 2.0
  • ZDNET: How LangChain turns GenAI into a genuinely useful assistant
  • ISP: Google Launches Bard Advanced: The Future of Conversational AI
  • AIOSEO: What is Cornerstone Content? Plus Tips and Examples
  • SearchEngineJournal: Beyond SEO: John Mueller On AI-Generated Images & Stock Photography
  • TimesOfIndia: Microsoft corrects the mistake it made while investing billions in ChatGPT maker.
  • TechRadar: Researchers build AI that can replicate and alter itself and I'm pretty sure that's an opening line from the original Terminator script
  • CNNBusiness: Google users will share $630 million in a Play store settlement
  • BusinessInsider: I asked ChatGPT and Google's Gemini to answer 10 questions. Gemini has an edge on current events — but makes mistakes.
  • SearchEngineLand: Google’s shifting approach to AI content: An in-depth look
  • BusinessInsider: AI is the great equalizer. Studies show that the rise of tools like ChatGPT is good news for employees who suck at their jobs
  • TheMitPressReader: Will AI Render Programming Obsolete?
  • Forbes: About That Mysterious AI Breakthrough Known As Q* By OpenAI That Allegedly Attains True AI Or Is On The Path Toward Artificial General Intelligence (AGI)
  • AmericanMediaGroup: US Military and SHARP Unveil 120 Million Quantum Phones and Quantum Voting System – The End of the Spy Phone Era (video)
  • WealthyAffiliate: 46% of Big Publishers Are Using AI Writing
  • ContentMarketingInstitute: Clueless Execs? Solve the Content Marketing Mystery for Them
  • Facebook is going down: Subscribe to use your Facebook account without ads, starting at €9.99/month (inclusive of applicable taxes). Your info won’t be used for ads. [They beg for money! What I predicted in September 2022 may become a reality]surprised
  • AIOSEO: Discover Trending Websites. Learn how websites with exploding traffic use SEO to rank quickly. Join our email list to be updated as soon as a new case study comes out.
  • WealthyAffiliate: How to Start a Profitable Food blog
  • NameCheap: Seeing dollar signs: Sam Altman’s Worldcoin
economy/politics

The Quantum Financial System (QFS) Infographic:

Quantum Financial System (QFS) infographic 333

  • CNBC: Amazon terminates iRobot deal, Roomba maker to lay off 31% of staff
  • CNNBusiness: UPS is cutting 12,000 jobs
  • YourMoney: Bleak January as Barclays flags 40 bank branches for closure. [I like it when banks are closing, don't you?]
  • Axios: Scoop: Wall Street Journal plans layoffs, restructuring in D.C.
  • CNBC: Evergrande shares halted after Hong Kong court orders liquidation. [This brings down BTC, Eth, USD].
  • [Taxation is a process of crime and fraud against the people, and in a privileged society, it should be greatly limited. It started in Canada. Enter the new financial system.]
  • [A group of House Republicans, led by Scott Perry have introduced the Defund Davos Act, seeking to halt federal funding to the World Economic Forum (WEF).]. About time...
  • TheQuantumInsider: India Announces $740 Million (US) National Quantum Mission, Plans Tech Hubs
  • Investing: Breaking: US Banks Adopt Ripple’s XRP for International Payments
  • TheStreet: Forget Spirit, another major airline eyes Chapter 11 bankruptcy
  • Adaderana: Sri Lankan President backs debt relief for Africa
  • WatcherGuru: India to Ban 9 Crypto Exchange URLs Including Binance & Kraken
  • AmericanMediaGroup: New List of Banks That are Connected to The QFS System or are Being Connected – QFS + RTGS Trust The Plan!
  • BusinessInsider: The Chinese yuan's share of global payments climbs to a record high while US dollar's share dips
  • TrulyNet: Major Swiss Bank Admits to Tax Evasion Scheme, Agrees to Substantial Penalty
  • NewAmerican: Small Businesses Are the Backbone of the American Economy
  • LiveMint: Gold Standard hinted by the US Debt Clock
  • Gold Standard hinted by the US Debt Clock
  • Reuters: China's state banks seen supporting yuan as Moody's cuts outlook - sources
  • GoldTelegraph: BIS is warning that central clearinghouses that hold over $1 Trillion in liquid assets may exacerbate periods of financial stress
  • TheSun: Huge pharmacy chain and Boots rival sells all 1,054 branches after string of closures – is your local affected?
  • ZeroHedge: 64 US Bank Branches File To Shut Down In A Single Week
  • [Bank branches are dropping like flies: Wells Fargo, Bank of America, PNC, NatWest, RBS, Lloyds Banking Group, Barclays... The FIAT dollar and the fake economy have collapsed - Time for a replacement after the HAPPENINGS - dark mode]
  • TASS: Pakistan applies for BRICS membership in 2024 — ambassador to Russia
  • NewsTarget: 1.8M fraudulent transactions led banks to close accounts of innocent customers without warning or explanation
  • TheGoldObserver: Dutch Central Bank Admits It Has Prepared for a New Gold Standard
  • Reuters: China, Saudi Arabia sign currency swap agreement
  • USDebtClock: Transition from the Federal Reserve System to the US Treasury 1776 has begun [no more FIAT slavery]
multimedia/web development 
  • It'sFossNews: An Open Source Web-Based AI-Powered Vector Graphics Editor: Wait, What?
  • InVideo: How To Make YouTube Shorts: Create YT Shorts Using AI
  • Vecteezy: Graphic Design Trends
  • Videvo: What You Need to Know About Aspect Ratios
  • ThemeForest: Merchandiser - WooCommerce Theme for Wordpress Block Editor. FREE when you signup with a free account.
  • Videvo: Think Like a Director: How to Use the Medium Shot
  • Placeit: Font Pairing Made Easy. A Guide for Non Designers.
  • VidToon: #1 Top Video Animation Software To Make Explainer, Marketing, Animated Videos Online. HD Background Images and Music Files-Automated Voice Overs-Smart Timeline-Social Media-Animate Text-FHD Export-Camera Zoon In/Out-GIFs & Icons-Transitions, and more.
  • Dev: 10 Exceptional Developer Tools Launched in 2023
  • MotionElements: FREE background music for video. MotionElements is the best online stock music site to download free background music. Choose from free stock music to free sound effects to free stock video.
  • Deeezy: 14 FREE Bakery Store Illustrations
  • ThemeForest: Up to 50% OFF selected items. 27 website templates from $7 sorted by best sellers. Beautiful website templates from our creative community, reviewed one by one by our staff.
  • DesignModo: 19 Top Tools & Resources for Web Designers in 2023
  • CraftWork: FLASH SALE. Save up to 45% on illustrations, UI kits, Framer and Figma templates, and Pro Access subscription plans. Use discounts before 22 September.
  • PlaceIt App: Boost Your Business From Everywhere. Easy access to our entire library of designs, mockups, logos & videos. Download your designs directly on your device and share in seconds to your social media.
science/world
  • VentureBeat: Microsoft unveils ‘LeMa’: A revolutionary AI learning method mirroring human problem solving
  • ThePeople'sVoice: Elon Musk: Ventilators Euthanized MILLIONS Globally, Not COVID
  • Phys: Scientists manipulate quantum fluids of light, bringing us closer to next-generation unconventional computing
  • Decrypt: Global Powers Sign International Declaration on AI Safety
  • TheConversation: We built a ‘brain’ from tiny silver wires. It learns in real time, more efficiently than computer-based AI
  • NDTV: Time Travel Possible? What Scientists Found Out With Latest Experiment
  • NeuroScienceNews: Is AI Mimicking Consciousness or Truly Becoming Aware?
  • LosAngelesTimes: Stanford scientist, after decades of study, concludes: We don’t have free will
BRAND NEW CATALOGS:
  • Online Education Resources - Books, programs, courses, training, and so much more. I'll be adding many brands in the upcoming days and weeks. Check it out!
  • BizHub: The Ultimate Resource Catalog for Ambitious Businesses.The ultimate business collection by categories: organisation-administration, marketing, production-supply chain, financial management-economics, human resources management, IT &web development, legal & regulatory compliance, social image & responsibility, design & multimedia, business development, education, innovation. An upgraded version of the 200+ tools collection.

........................

DAILY BREAKING NEWS: Marketing, Business, Economy, Multimedia + The "7 IDEALS" Methodology FINISH LINE 85% 🙂

Some of the links on this page are “sponsored”. For more information, I refer you to the Disclaimer page.

TODAY'S SPONSORS

ERC Guaranteed: #1 Rated Tax Firm Since 2017. Get up to $26,000 per Employee.

AIOSEO: What is Google E-E-A-T? Understanding Google’s Secret Sauce for Creating Effective Content

Riverside: All-In-One Podcast and Video Platform.

DreamHost: Web hosting with purpose for businesses of all sizes. 

RovenThemes: Free WordPress Themes & HTML Website Templates.

ConvertPods: A new era of marketing automation. An online platform that allows entrepreneurs to upload their audio and video content to create virtual experiences (called “PodSpaces”), that capture their audience’s attention and convert them into action-takers.

Fotor: Online photo editor and design maker for everyone. 

Coolors: A super fast colour palette generator. Used by 5M+ designers and top companies.

#5 CONTRIBUTOR

“Here, we honour and reward the most valuable contributors to the blog.” #5 position Gregory V. Chapman who is passionate about researching new technologies in mobile, web, and WordPress. Also, he works on writing service review websites Online Writers Rating. Gregory is in love with stories and facts, so he always tries to get the best of both worlds.

TOP Quote

Slavery was legal. Segregation was legal. War is legal. Never use legality as a guide to morality.

law for ai masterclass banner 333
wealthy-affiliate
wealthy-affiliate
7ideals methodology - Market Parallax info-book page 01
marketing publishing mastery private training workshops featured banner
wealthy-affiliate
Divi WordPress Theme

Newsletter

Marketing, Business, Economy, Multimedia

Get access to marketing and business training, sales secrets and personal stories from the entrepreneurial world, downloads, exclusive discounts and bonuses, and the newsletter to scale your business

The “7 IDEALS” Methodology EARLY ACCESS

be part of the upcoming movement

Read More

Latest Posts

7ideals methodology - the market parallax model ver.5

Decrypting ConsumerBehaviour

 

Enter the groundbreaking "Market Parallax" Model.

We explore consumer behaviour by employing a diverse array of techniques, including research methodologies, data collection and analysis, market segmentation, targeted approaches, product positioning, and trial testing. 

Through these marketing lenses, we unravel the intricate field of consumer behaviour and explore avenues for influencing it judiciously.

Download the 31-page INFOGRAPHIC-BOOK to understand how consumers act on a deeper level and get closer to influencing their decisions with your marketing initiatives.

 

You have Successfully Subscribed!

Pin It on Pinterest

Share This