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You're Reading:Marketing Secrets Blackbook – No Doubt | Not Typical

Marketing Secrets Blackbook – No Doubt | Not Typical

by Tasos

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Jan 28, 2020

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2022 RECAP

2023 Predictions

"7 Ideals" methodology news

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LESSONS FROM FOREX MARKET MASTERS:

“Learn What Works From The Most Successful Forex Market Masters”

The Astonishing Market Secrets Of The Most Successful And Most Respected Trading Champions, Billion Dollar Fund Managers, Market Manipulators In The World! Yours For a $1.36 a Day!

AIOSEO: How to Use a WordPress FAQ Block to Boost SEO and Get More Traffic. Do you want to learn how to use the WordPress FAQ block to boost your SEO? WordPress FAQ blocks can increase your website traffic and click-through rates. They can even help you beat your competitors. In this tutorial, you’ll learn how to optimize WordPress FAQ blocks and use them strategically to drive real results.

Excire Foto: Are you tired of manually searching your huge photo stack, for that one photo which you edited just days ago? Is photo management hampering your productivity? Don’t worry, we hear you! Introducing Excire Foto, a revolutionary photo management software for designers and photographers. Excire is an AI-based powerful photo management software for Windows and MacOS, designed for easy photo management and quick content-based browsing. Its numerous built-in smart features will help you to get organized and find the photos you are looking for in the blink of an eye! Excire Foto is recommended by numerous photographers and professional magazines, who are enthusiastic about this innovative and intuitive photo management software. So what are you waiting for? Get this ingenious photo management software and speed up your workflow! What’s more? This software comes with an extended commercial license so that you can use it for unlimited personal and commercial projects!

NameCheap: Why ChatGPT won’t replace humans any time soon. For the past few weeks, the Internet has been all abuzz with excitement over AI writing tools, with one, in particular, going viral: ChatGPT. It’s not hard to see why. ChatGPT is an advanced chatbot tool from OpenAI, which also gave us DALL·E 2. It may be a chatbot, but it can respond to requests with surprising accuracy, generating written work like essays, stories, poems, and even software code and lecture notes. Unlike more rudimentary writing AI tools, ChatGPT often produces work that is surprisingly well-written and appears to be well-researched.

The general response has been a mix of excitement and skepticism. Similar to the recent debates surrounding AI art, writers worry that their jobs might be replaced, while businesses wonder how they can use it for their benefit. However, many experts are exercising caution to widespread adoption just yet. While it’s a fun tool to play around with, it’s far from perfect, and certainly no replacement for humans. 

Tawk: Customer service KPIs to increase loyalty in 2023. Customer Service KPIs can help you track performance and identify areas for improvement for employees, organizations, products and services. Tawk REVIEW

WealthyAffiliate - VitaliyG (49K followers): Streaming on Feb 1. Split testing is a common strategy used by marketers to compare 2 things against one another to determine which performs better. In this class we will be examining how this applies to Google Ads and specifically how to create A/B split tests with 2 ads competing against one another to determine which is better for you to use for your campaign/s. 

Icons8: 10 dos and don’ts of UI/UX design for dating apps. You should keep up with key trends, consider established patterns, follow competitors and understand human psychology.

Plasfy: the Easiest Graphic Designing Tool. An all-in-one easy-to-use online software that allows you to create professional graphics and designs for your business in just a few minutes. Use the preexisting templates to design your masterpiece! Add clipart and background to your designs to make them more appealing! You can create designs for Social media, Marketing strategies, Print media, Office work, and Advertising purposes or customize designs as per your use!

VideoProc: Converter: The VideoProc converter comes with a range of tools and functions that can help users cut, trim, merge, resize, convert, flip, and adjust video and audio files. You can use VideoProc to add subtitles, watermarks, and effects, and also balance shaky clips.

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Aside from recording and altering, VideoProc also works as a tool that you can use to record online content like music and videos and download them on your PC. You can save every one of the recordings in a variety of formats including DVD, MP4, HEVC, DGI, AVI, MOV, ISO, WMP, and HDR, among others.

DepositPhotos: creative trends 2023. 

Today's consumers crave new experiences. They look forward to engaging with brands that provide an alternative look at routine and inspire others to get going. Using creative approaches, XR technology, and more complex production techniques in 2023, content creators will have the opportunity to win over various audiences and invite them to escape.

Whether on a journey to discover new locations, explore oneself during an immersive wellness experience, or dive into old-school anime aesthetics—this year will be completely different, but no less exciting.

To share a wider perspective on where creative communication is heading, we teamed up with industry experts and the Depositphotos creative community.

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EnvatoMarket: Grab February's free items. There are always new freebies ready for you to enjoy on Envato Market. Website templates here on ThemeForest, WordPress plugins, graphic assets of all sorts, thousands of background music tracks and more. Get them while you can!

Deeezy: Oil Duotone FREE Photoshop Action. It’s enhances and adds more beautiful to images.
It will help you to stunning your images to make unique and awesome looks. This set contains 10 different color option
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CutOut 8 Pro: The Best Photo Cropping Software. With CutOut 8 Pro you can perfectly crop out image motifs, flawlessly position motifs in front of new backgrounds, or remove distracting objects with a single click. You can easily swap backgrounds and lend your portraits a completely new look, so realistic as if the photo was taken in front of the new background. It works like magic! This user-friendly software has now become budget-friendly too, though not for long. Grab this deal for just $29 for a limited time only.

Dealjumbo: This Week Special 20% Off Code. ALL DEALS (fonts, mockups, graphics, photos, textures, under $10, on sale). Don't miss it and save HUGE 20% on any deal! And support freelance authors. Ending: January 27! Code: P20SD (Expiration date: 27/01/2023 23:59:59 CET - central europe time)​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

InVideo: Save 30% on ALL InVideo annual plans with code JAN30! Code: JAN30. Expiration Date: February 1st, 2023. Save 25% on ALL InVideo monthly plans with code JAN25! Code: JAN25. Expiration Date: February 1st, 2023. Brand promos, long-form ads, branding templates, product video ads, offers & coupons, video presentations, listicles, YouTube video editor, invitation maker, intro maker, outro maker, Facebook ad template, slideshow maker, ad maker, video maker, YouTube intro maker, Facebook video ads maker, make a poster, Instagram video editor, meme generator, promo video maker, meme templates, online video editor

Fiverr: The Secret 6: Here’s what everyone’s searching for on Fiverr. In this report, you will find everything you need to know about top trending searches on the Fiverr platform.

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I admit it. When I first came across Russell Brunson I thought he was just another fancy guru selling dreams and hopes.

I think it was a photograph I saw on social media, a banner or something a long time ago.

But when Russell joined forces with Dean Graziosi and Tony Robbins, all my disbeliefs and negative thoughts have gone away.

Since then, I’m monitoring Russell, watched a lot YouTube videos, and listened to a series of podcast episodes.

And 3 days ago I stumbled upon a his book, the Marketing Secrets Blackbook.

I thought, OK, this is the perfect chance to get to know him better.

And here I am, already finished with the book and sharing this review with you.

Notice: I rarely publish reviews of books although I read non-stop. I do that only when there’s a very good reason.

Marketing Secrets Blackbook Review

The book is 290 pages long in the form of marketing secrets and advice.

There are 100 chapters, easy to read with cool and sometimes funny illustrations.

It’s extremely interesting, straight to the point without small talk or fluff, and it’s not salesy.

Russell mentions his company ClickFunnels and some other books he wrote but only as an example to justify his presentation.

At the end of the book, there’s an option to sign up for his podcast show, and that’s all. He’s not trying to lure you into his company.

russell brunson marketing secrets blackbook cover

Russell Brunson Background

Over the past 10 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.

He’s been featured on Forbes, Entrepreneur, The Huffington Post, and other similar channels.

In college, Russell had his first success as an online marketer selling potato gun DVDs. This small business hobby became an obsession and launched Russell into the world of Internet Marketing, where he quickly became one of the top marketing minds in the world. Within a year of graduating college, he’d made his first million dollars selling his products.

He’s also the author of books like:

  • DotCom Secrets
  • Expert Secrets
  • Funnelhacker Cookbook

The Book

Russell starts off with this:

A little over 5 years ago, on the backside of a failed business, I decided to start a new podcast that initially was called “Marketing In Your Car.”

On this podcast, over the past 5 years, I have documented my journey from the brinks of bankruptcy, to building a software company that will do over $100,000,000 in sales this year alone! Those who listen get to hear the ups, the downs and everything in between.

A few years ago I decided to rebrand the podcast the “Marketing Secrets” show.

Earlier this year, I asked one of the great marketers in our community, Julie Stoian if she’d go back and re-listen to over 500+ episodes, comb through it all, find the BEST stories, examples, and strategies that she felt had the greatest impact for business owners from the podcast and put them into this “blackbook.” She spent countless hours listening, then organizing, writing and rewriting to give you this Blackbook. I am so grateful for the time and energy she put in to make this available for you.

What Is All About

It’s all about marketing of course.

It’s about entrepreneurial mindset, business principles, sales funnels, building marketing offers, sales, persuasion, and positioning.

He shares stories and gives examples that you will remember.

As Russell highlights at the beginning, every problem in life can be fixed with good marketing. I don’t care what it is. You give me any problem in your business, or your life, and it boils down to this:

You’re bad at marketing. that’s the issue.

The Book’s Promise

The promise of this book is plain simple but very promising:

99 marketing secrets that will change your business, and your life!

My Review

Throughout the book, there is marketing advice that can be applied immediately to your business.

The book is a must for:

  • Marketers (beginners and advanced) – if you’re just getting started with marketing, this book is gold
  • Business owners
  • Aspiring entrepreneurs
  • Salespeople

I won’t reveal any crucial information or any of the secrets, it would be a dishonor to the author of the book.

Besides, the book is free and you can download it here.

Russell’s philosophy is straight and he’s focused on helping business owners maximize their results. He shows you how to make more money and how to take advantage of every resource available but I feel that sometimes he’s overdoing it. Maybe he’s super excited about helping brands grow or he’s obsessed with money. 

More or less, all of us entrepreneurs, are obsessed with money, even if we don’t want to acknowledge that.

But as I already analyzed in a previous post, entrepreneurship is not just making money or running businesses.

He also underlines that you should not be afraid of making sales. Sales are the lifeblood of any business, and if you can’t sell, you do a big disservice to your customers and society. In other words, why are you running a business? Isn’t it about selling your products? Anyway, what’s wrong about selling?

I believe that I have a lot in common with the author. When he was talking about an event he attended, it was like when I had a very similar experience.

He decided to watch Tony Robbins live and he could not get it when people were dancing all around and screaming. He thought that Tony was a big BS talker

But after a few hours, he asked himself…What if these people are feeling so great? There’s a possibility, you know.

A Pool Guy Setting Himself Apart From Competition

This pool guy had given Russell a very hard time. He could not believe it that this guy was underselling himself.

The author was trying to pay him more, but he was always denying it.

Here’s how I see it…

Maybe the pool guy thought that the task was very easy and that anyone could do it with some help.

Maybe he had only time for more important tasks and projects.

Of course, the author insists that this guy is one of the worst salespeople in the world, and I can’t disagree. But for some people, money is not everything. Some people don’t have big-big dreams and a vision.

Although they should…

When Your Plane Lands And Your Phone Explodes

What a story. How many times we’ve been in such tough situations.

The author is on a plane, his mobile in airplane mode, and finally, he arrives.

Messages, texts, notifications come and go.

His partner was laconic, on purpose?

“If we survive this”.

What happened?

Their servers crashed, and thousands of customers gone angry.

They would not be able to fix it soon, not at all.

Russell’s response was memorable

I remember a time when I was still running the manufacturing business in the basement of my home.

I had an order to deliver in 2 days and all the suppliers let me down. No fabric, no clothes.

So what you do? Sooner or later, they’re gonna call…

Hmmm, there’s a plan B actually!

Big Wins

The author also mentions some big wins they had with their company, and he talks about how they were able to help a big number of clients reach their goals.

I enjoyed a reference to a record in sales they were able to hit in just 30 days.

Awesome stuff, great inspiration!

Sales Funnels

A section of the book is devoted to funnels. The author explains passionately what funnels can do for your business. 

In a nutshell, you can get your customers to go through cycles where you offer them a series of products and services.

This is the game.

Brands should never stop discovering new ways, developing new products, implementing new ideas, taking risks, monitor, improve, scale, repeat.

If you don’t like this game, stay home. No problem!

To add here: everything in marketing is about funneling customers and people through processes and exposing them to products and services. 

Final Thoughts

The book contains a pile of examples, stories, real-life experiments, failures, big wins, accidents, anything that happens in business and marketing.

Get your free copy now and improve your skills drastically.

That’s it, another review has finished, here on Web Market Support. I am waiting for your comments and thoughts. Till next time.

Tasos Perte Tzortzis

Tasos Perte Tzortzis

Marketing Consultant, Creator of the "7 Ideals" Methodology

Although doing traditional business offline since 1992, I fell in love with online marketing in late 2014 and have helped hundreds of brands sell more of their products and services. Founder of WebMarketSupport, Muvimag, SummerDream.

I enjoy reading, arts, science, chess, coffee, tea, swimming, Audi, and playing with my kids.

Some of the links on this page are affiliate links. For more information, I refer you to the disclaimer page
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