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Quiz Funnel Workshop June 14, 2021

by Tasos

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Jun 12, 2021

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Today June 22, Ryan is going live again for a training that will help you visualize the incredible power of getting insights into your audiences’ minds with quizzes and how to build highly effective quiz funnels from start to finish.

Main slogan: How I built a $10M per year business working from home using the power of quiz funnels.

In this live training, you’ll discover how to use quiz funnels to scale your business.

  • The 3 types of quiz funnels and how to decide which one is right for you
  • 12 real-life examples including B2B, B2C, digital products, affiliate marketing, eCommerce, coaching, consulting, lead generation, local business, and more
  • The 5 biggest quiz funnel mistakes people make when creating a quiz and things you must avoid doing
  • Case study: a brand new quiz launched a few months ago getting $0.43 leads, already responsible for generating over $1M in revenue
  • and so much more

Sneak Peek:

Case study #1: eCommerce 

Snack Nation generates over $24M per year, tripled its revenue, and cut its cost per lead through its QUIZ funnel.

Case study #2: info-products 

Charlie Wallace went from $12K/mo to $2.2M/yr + Named Top 10 Entrepreneur under 30 thru his Guitar Course QUIZ.

Case study #3: affiliate marketing 

Over $319,619 in affiliate commission in < 30 days selling TRIBE from the email list built through a single QUIZ Funnel.

Case study #4: email list building 

Gaby and Luis Carlos built an email list of 1,018,522 leads in < 10 days at a cost of $0.26/lead with a 4x ROI thru their QUIZ.

Case study #5: Getting clients 

Morgan Gist MacDonald sells her $15K High Ticket directly on the back of her “Publishing Path” QUIZ Funnel.

Case study #6: B2B 

Loan Builder QUIZ Funnel Assessment generated over 20,000 Customers and led to a $183M PayPal acquisition.

Case study #7: launches 

Amy Porterfield had a $5M product launch on the back of her “What Type of Course is Right for You” QUIZ Funnel.

Case study #8: beginners 

Neil Gordon went from driving for Lyft to earning $100K/month in < 2 years through his “Public Speaker Type” QUIZ.

We discussed the tremendous power of quiz funnels that have taken the world by storm. A form of sales funnels based on a series of questions that take prospects into a fun and short journey to identify their needs and provide them with solutions tailored to their situation.

Quiz funnels outperform other types of funnels in terms of cost per lead, engagement, and conversion rates.

We also get to collect valuable data and feedback from prospects so we can better serve them. We gain insights into the language people use so we can take advantage of it in our copy and landing pages. 

We participated and reported on our progress with the “Choose Ask Build” challenge by Ryan Levesque that took place this week, from Monday to Friday.

Throughout this live event, Ryan helped people decide their why, why they do what they do, their type of entrepreneur, choose 1 of 4 types of online businesses, choose a target audience, discover the 5 market must-haves, where to find their ideal customers, what people really want to buy in those markets, and how to segment people into buckets using a quiz funnel, and what type of quiz funnel is right for their business. 

And on Monday, Ryan is hosting a free live workshop, the “Quiz Funnel Workshop”.Ryan Levesque is a quiz funnel expert and creator of the ASK Method and the Quiz Funnel Masterclass.

I could not be more excited to share this news with you.

Quiz Funnel Workshop Series

June 14-20, 2021

Quiz Funnel Workshop

Schedule: 

  • Monday: workshop part 1
  • Tuesday: Q&A call
  • Wednesday: workshop part 2
  • Thursday: Q&A call
  • Friday: workshop part 3
  • Saturday: Q&A call

In this live training, you’ll learn how to build effective, highly interactive quizzes that people want to complete like crazy, and you’ll discover:

  • Why quizzes work so well
  • How to use quizzes in any industry and market
  • Common mistakes people make when building quizzes and how to avoid them
  • How to build quizzes that actually get completed
  • How to build a massive list of qualified leads
  • How to convert quiz-takers into buyers
  • The 3 primary Quiz Frameworks
  • The 6 steps to building your quiz

Plus, you’ll get access to

  • 19 proven business-model specific quiz funnel templates
  • 15 real-life case studies
  • 14 real quiz funnel diagrams
  • The step-by-step quiz funnel blueprint
  • The free “Big Idea” workbook to nail your quiz
  • Examples of quiz funnels in dozens of markets
  • 101 quiz funnel ideas categorized (eCommerce, digital products, affiliate marketing, client services, local small business, lead generation B2B and B2C
  • A peak into the software that creates quizzes with ease and speed

The power of quiz funnels

Quiz funnels can be used in any business, industry, or niche. They work for physical and digital products, services like coaching and consulting, for local businesses. 

The main benefits of a quiz funnel:

  1. Cheaper leads (business were able to cut their costs, often 1/3rd to 1/1oth the cost)
  2. Faster results (less than 30 days, like Jamal Miller who used a quiz called “why are you still single? to generate 10,000 opt-ins in less than 14 days). Quizzed=s often go viral as people are loving them and they share them on their networks, and so you are getting traction pretty quickly. 
  3. Higher conversion (customize your copy and offer, can often 2-3X conversion rates)
  4. High volume – people love quizzes, quizzes are getting completed at higher rates than other marketing forms, people share them with their network
  5. Incredibly valuable data 
  6. Better sell and better serve

Quiz funnels outperform other types of funnels in terms of cost per lead, engagement, and conversion rates.

We also get to collect valuable data and feedback from prospects so we can better serve them. We gain insights into the language people use so we can take advantage of it in our copy and landing pages. 

Who is it for

The challenge was about helping you make the most important decision in your business before you launch your quiz funnel.

It was all about choosing the right market, figuring out what problems you’re going to be solving in this market, and how to choose the right type of quiz funnel for your business.

The workshop is all about building quizzes based on the 3 primary quiz frameworks:

  • Type: Where your quiz sorts people into buckets based on their similarity to a particular type
    or profile
  • Killer: Where your quiz sorts people into buckets based on some kind of mistake or obstacle
    that is blocking them from having the outcome they want
  • Score: Where your quiz helps people see how they rate on a scored or ranked set of outcomes 
  • Beginners
  • Those who start over
  • Anyone starting an online business from scratch
  • People that are making a pivot in their business and want to test out the phenomenal power of quizzes and funnels
  • Those who shift from an offline to an online business model
  • Retirees that want to do something new
  • Brands and entrepreneurs
  • Marketers
  • Bloggers
  • Coaches
  • Consultants
  • Copywriters
  • Wannabe business owners
  • Digital products
  • Physical products
  • Services
  • Brick & mortar
  • Agencies
  • eCommerce
  • Software (SaaS)
  • Membership site owners

1st Session – June 14 @ 3 pm CT

Today’s session is all about what Ryan calls the personalization phenomenon.

How brands are evolving by personalizing their offers according to their customers’ specific needs, wants, problems, and aspirations.

And how people are expecting this kind of behavior too.

Ryan is going to reveal some amazing examples, like Warby Parker, Saatchi Mattress, and more.

Ryan will cover:

  • WHAT is a QUIZ Funnel exactly? What makes it different from both a traditional online “quiz” and a traditional online “funnel”
  • How to know if a quiz funnel is right for you based on your market, your business, and where you are right now…build your list and audience, or generate leads, convert more leads into clients and customers, or if you are a beginner and don’t even know where to start
  • WHY you should have a QUIZ Funnel?
  • WHY Quizzes work so well…
  • The 3 reasons why quizzes are so effective and the psychology behind them all
  • The 4 different types of markets the are perfect for quiz funnels
  • The 3 types of quiz funnels to choose from and how to decide which one is right for you
  • The 5 biggest quiz funnels mistakes people make and how to avoid them
  • The 6 steps to creating and launching your highly profitable quiz funnel from start to finish
  • The 5 types of questions to always ask and the 3 types of questions you should never ask
  • The 5 things that you can sell after someone takes your quiz
  • The top 5 traffic sources that work best for quiz funnels and 3 things to do differently
  • The 3 fastest paths to cash for beginners to use quiz funnels to generate income
  • How to come up with the “Big idea” for your quiz
  • How to setup all the tech behind your quiz
  • And HOW to use QUIZ Funnels no matter your business model or market…
  • PLUS he’ll be walking through some of the most common mistakes and how to avoid them…
  • And he’ll be sharing dozens of examples in all sorts of different markets and niches

The evolution of the internet – how we got to where we are today:

  • Digital Marketing Phase I 2000’s: it was all about your website
  • Digital Marketing Phase II 2010’s: it was all about the marketing funnel, instead of just having a static website like in the previous period, here we were taking people through a series of steps, from one place to another, from visiting a website to buying a product
  • Digital Marketing Phase III 2020’s: now it’s all about interactive personalization. It’s not enough to communicate and sell to people in a one-size-fits-all way. 

The personalization phenomenon

  • Digital Marketing Phase I 2000’s: it was all about your website
  • Digital Marketing Phase II 2010’s: it was all about the marketing funnel, instead of just having a static website like in the previous period, here we were taking people through a series of steps, from one place to another, from visiting a website to buying a product
  • Digital Marketing Phase III 2020’s: now it’s all about interactive personalization. It’s not enough to communicate and sell to people in a one-size-fits-all way.

What is a quiz funnel in a nutshell?

  • Someone lands on your website
  • You ask a series of questions
  • To better understand their situation
  • So you can customize the product, offer, or message…
  • Based on that person’s situation

A quiz funnel is not a quiz like those you find on BuzzFeed.com

Quiz funnels in action

Golf “Swing Killers” by Jim McLean.

You land on Jim’s website and there is a video saying something like I am Jim and I’d been helping golfers for the last 20 years. And I found that every golfer, from beginner to seasoned, suffers from 1 of 10 mistakes in their golfing. I call these mistakes “swing killers”.

Jim then asks a series of questions to identify every person’s #1 swing killer, and then he provides a tailored solution for that person to fix their mistakes for free. Then, he introduces his paid product for those that want to move forward fast.

Weight loss “type” by Buck Rizvi.

Someone lands on their quiz page, they say something like “Did you know that when it comes to losing weight, there are 4 different weight loss types? Type A, B, C, and D. And if you have a friend who successfully lost weight following a certain strategy and you failed using the same one, then it’s probably because you are a different type of weight loss person. 

This type will reveal what kind of food you should be eating, what kind of exercise you need to focus on, and what type of supplementation you should take to improve your results. To find out your type click the button below and answer a few simple questions, and get your results.

Buck is providing people’s weight loss type for free and then he sells his supplement, the paid product.

Home “sellability score” by Mark Ball.

Mark wanted to generate leads for his real estate practice and created a quiz. On the landing page, he asks this question…Is now really the best time to sell your home? 

With everything happening in the world and the market right now, people ask, should I sell my home?

His series of questions help people discover if now is the right time to sell their homes, and if it is the right time, Mark will get on the phone with those people and offer his services as a real estate agent.

3 Big Reasons Why Using Quiz Funnels

#1 Incredibly cheap leads: often 1/3rd to 1/10th the cost

#2 Incredibly high conversion: customize your copy and offer, can often 2-3X conversion rates

#3 Fast results: less than 30 days, 

3 psychological forces behind quiz funnels that make them so effective and powerful

  1. Self-discovery: quiz offers an irresistible promise to help people discover more about themselves. The old way of selling a product online is to say something like…click the button below to get MY eBook, or to watch MY webinar, or to attend MY conference. The quiz way is to say…click the button below to learn more about YOU and get YOUR results
  2. Micro-commitment: when people invite others to do business with them online, they often make the mistake of asking too much too soon. Instead, it’s much more effective to ask people to go through some small steps, so they can micro-commit one baby step at a time. With a quiz, that’s exactly what you are doing, you ask a series of non-threatening questions to get people to take action and commit. You warm people up and learn more about their situation. This way, you are hacking the person’s fear response.
  3. ADP (Attract-Diagnose-Prescribe): Just like a doctor who diagnoses your situation, your illness and then they prescribe the next steps you should take, this is what you do with a quiz funnel. You tap into the desire that all human beings have, to be treated as individuals. Not to be spoken in a one-size-fits-all way. So we demonstrate empathy and understanding. 

Is a quiz funnel right for you? 6 ways to know

  1. Multiple products or services: a quiz funnel is the best way to route people to the best product or service that you sell due to what we call “pure customization”. While at the same time you segment your list into different buckets. 
  2. Single product or service: when you sell only one product but that product can help people in different situations, then a quiz funnel will help you with what we call the power of “perceived customization”. You sell one product but you talk about it differently based on people’s answers and current situation.
  3. Different challenges: when people deal with various kinds of problems, a quiz can help you provide a tailored solution.
  4. Different situations: for example, if you sell a product to CEOs, or HR directors, and directors of technology, these are all different types of people that you need to speak differently to them
  5. Different stages of a journey: for example, you sell a product to beginners, or advanced people, or experts. 
  6. Just getting started: if you are starting a new business, a quiz funnel is the best way to begin with. You perform market research and put people into different buckets. 

5 types of business that quiz funnels work so well

  1. Physical products online: eCommerce, books, supplements
  2. Digital products: courses, memberships, SaaS)
  3. Getting clients: coaching, consulting, agency, freelancing
  4. Local business: local services, brick n mortar store
  5. Lead generation: B2B, B2C

3 fastest paths to cash

  1. Pre-launch quiz: if you are thinking of creating something new, a quiz can help you. The biggest people make is they create the product first and then they try to sell it. A quiz does the opposite, identifies a starving crowd and their needs and then helps you build products to solve those people’s needs. 
  2. Affiliate quiz: for example, Robby Blanchard created an affiliate weight loss quiz. He uses Clickbank, an affiliate network, he spots the top 3 weight loss products and creates a quiz to route people to these 3 different products based on their answers
  3. Quizzes for clients: the skill of building quiz funnels for other people and brands. And based on the fact that there are many people in the world that have more money than time, this is a perfect business path for some of you. You can charge 1,000’s of dollars and monthly retainers. Some even charge royalties on gross sales.

Ryan Levesque - Quiz Funnel Masterclass

Registrations Open Hurry Up!

Amazing bonuses from me and Ryan's team

The creator of the AskMethod

Ryan Levesque, the Inc. 500 CEO of The ASK Method Company, and the #1 national best-selling author of Ask, which was named by Inc. as the #1 Marketing Book of the Year, and his team are hosting a highly interactive live workshop to help you visualize the incredible power of getting insights into your audiences’ minds with quizzes and how to build highly effective quiz funnels from start to finish.

    In this 6-week live training, you’ll discover how to use quiz funnels to scale your business.

    • Your quiz hook
    • Your quiz offer
    • Your quiz questions
    • Your quiz pages
    • Your quiz follow-up
    • Optimization & scaling

    The training includes:

    • Live weekly Q&A calls
    • Live funnel reviews
    • Step-by-step checklists & templates
    • The ultimate quiz swipe 10-year file
    • The private FB community
    • Lifetime access

    Plus, you’ll get access to these official bonuses

    • Bonus #1 - Bucket 2.0 enterprise software ($4,500 value)
    • Bonus #2 - quiz traffic secrets training ($2,500 value)
    • Bonus #3 - choose ask build business-in-a-box training ($3,500 value)
    • SUPER Bonus #4 - We build your quiz funnel for you ($10,000)

    Plus, my extra bonuses

    • Bonus #1 - a beautiful, professional, and highly converting custom made website ($1,000 value)
    • Bonus #2 - 50+ weekly private training 1-1 sessions on Zoom. Exclusive private training, coaching, and feedback  Business, marketing & advertising, sales (priceless)
    • Bonus #3 JUST ADDED. We'll create your first 10 info-products together to fill your funnels applying my "7 Ideals" methodology ($997 value)

    Detailed Review & Video Walkthrough/My results with quizzes for my business and clients

    This advertisement is sponsored. For more information, I refer you to the disclaimer page

    Final Words

    I’ll be reporting on my progress with the workshop right on this page. So bookmark it now.

    That’s it, another article has finished, here on Web Market Support. I am waiting for your comments and thoughts. Till next time.

    Tasos Perte Tzortzis

    Tasos Perte Tzortzis

    Marketing Specialist, Entrepreneur

    Although doing traditional business offline since 1992, Tasos fell in love with online marketing in late 2014 and has helped hundreds of brands sell more of their products and services on the web.

    He enjoys reading, music & arts, mathematics, chess, coffee, swimming, Audi, and playing with his kids.

    Some of the links on this page are affiliate links. For more information, I refer you to the disclaimer page.

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