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Quiz Funnels Case Studies

by Tasos

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Jun 2, 2021

Tasos Perte

“7 Ideals” methodology

What’s coming up for the next 2-3 months and news regarding the beta group (unofficially opened)

**Stay tuned on the blog, we release a series of articles, webinars, to discuss zero and 1st-party data, new ways of positioning as movement makers, new ways of running ads, new sales funnels, new frameworks**

We are prepared.

Re-writing a section of the main framework at the moment and a surprise new underground strategy for only a few of us.

More people are joining me. I can’t thank you enough!

Heading for interviews laughing

We discussed the tremendous power of quiz funnels that have taken the world by storm. A form of sales funnels based on a series of questions that take prospects into a fun and short journey to identify their needs and provide them with solutions tailored to their situation.

Quiz funnels outperform other types of funnels in terms of cost per lead, engagement, and conversion rates.

We also get to collect valuable data and feedback from prospects so we can better serve them. We gain insights into the language people use so we can take advantage of it in our copy and landing pages. 

This is an article report where I’ll be gathering some case studies from Ryan Levesque’s students. Ryan is the creator of the Ask Method and the Quiz Funnel Masterclass.

I’ll be showing you some of my results with quizzes as well.

It’s a work in progress, I’ll be updating this thread regularly, so bookmark it now!

Quiz Funnel Case Studies

Case Study #1 – Janeen Alley (Ryan Levesque’s student)

Janeen is a health & life coach.

Janeen was not 100% ready when she launched the quiz, she was afraid, for sure, but she took uncomfortable action. Ryan believes that this is just the beginning.

A 4-kid family woman living in Colorado, Denver. 

She helps busy moms lose weight and gain vibrant energy even if they don’t have enough time or be able to stay consistent.

She says…I help you to make time, stay consistent, lose weight, feel better, get fit and transform your life!

Background:

She was teaching classes in her basement. She also had read the book “Ask” by Ryan and she knew about list segmentation.

She created a membership and she was wondering where to find people to join her membership.

In 2018, she started a podcast. She was broadcasting at least once per week and that was taking much of her time.

She also had a list of 170 people. After the podcast, her list grew to 250 people and she had 30 paying clients into her membership.

But when she created a quiz funnel for her business, she was able to get 1,100 people opting in, and that happened in just a few weeks.

And after just 16 days she got 370 leads and 3 sales.

ryan levesque quiz funnel case studies janeen alley what type of super mama are you

The quiz title was “What type of super mama are you?”

She asks questions like:

  • Which of the following best describes your situation during the week?
  • Which of the following age range applies to you?
  • Which animal best describes your parenting style?
  • Which of the following best describes your morning?
  • What is your current favorite activity with your kids?
  • Which one best describes your nighttime/sleep habits?
  • If you could choose one superhero sidekick, which one would it be?
  • Which one best describes your Super Mama Kryptonite?
  • How would you best describe your efforts to feel better?
  • If you could pick one, which reason resonates the best with your desire to obliterate your kryptonite?

When people complete the quiz, Janeen sends them a short video explaining their results and offering some valuable advice, and diagnosing their current situation.

When people watch their explanatory video of Janeen, they feel like Janeen knows a lot about them. Because it speaks to their specific situation. It’s like Janeen is able to read their minds.

The next step in Janeen’s funnel is a webinar where she provides additional information and invites them to work privately with her.

Simple stuff, no overcomplicated sales funnels. Just a quiz, a follow-up video, a few emails, a webinar, an invitation to work with her.

A lead costs $0.35 on average to Janeen, she had experienced a 53% optin rate.

In her last month’s webinar, she had 5 people attend it live and 4 out of them purchased her offer.

These numbers might seem small to you but consider the conversion rate, it’s 80%. 

This is huge. 

ryan levesque quiz funnel case studies with janeen alley

Janeen, an ordinary mom without credentials or degrees, used her experience to help other moms become productive, get healthy, and regain energy. 

This story shows the real power of what happens when you decide to help other people and you are only 1 or 2 steps ahead of them. 

You don’t need a Ph.D. nor a professional research paper to justify your actions.

The power of quiz funnels

Quiz funnels can be used in any business, industry, or niche. They work for physical and digital products, services like coaching and consulting, for local businesses. 

The main benefits of a quiz funnel:

  1. Cheaper leads (business were able to cut their costs, often 1/3rd to 1/1oth the cost)
  2. Faster results (less than 30 days, like Jamal Miller who used a quiz called “why are you still single? to generate 10,000 opt-ins in less than 14 days). Quizzed=s often go viral as people are loving them and they share them on their networks, and so you are getting traction pretty quickly. 
  3. Higher conversion (customize your copy and offer, can often 2-3X conversion rates)
  4. High volume – people love quizzes, quizzes are getting completed at higher rates than other marketing forms, people share them with their network
  5. Incredibly valuable data 
  6. Better sell and better serve

Quiz funnels outperform other types of funnels in terms of cost per lead, engagement, and conversion rates.

We also get to collect valuable data and feedback from prospects so we can better serve them. We gain insights into the language people use so we can take advantage of it in our copy and landing pages. 

Final Words

This is just the beginning of an extended catalog. Stay tuned for updates!

That’s it, another article has finished, here on Web Market Support. I am waiting for your comments and thoughts. Till next time.

Tasos Perte Tzortzis

Tasos Perte Tzortzis

Marketing Consultant, Creator of the "7 Ideals" Methodology

Although doing traditional business offline since 1992, I fell in love with online marketing in late 2014 and have helped hundreds of brands sell more of their products and services. Founder of WebMarketSupport, Muvimag, SummerDream.

I enjoy reading, arts, science, chess, coffee, swimming, Audi, and playing with my kids.

MARKETING | ADVERTISING | SALES

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