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The increasing demand for online opportunities has made entrepreneurs, companies, agencies, networks, forums, communities, and investors to consider the use of video technology in recruitment processes.

The transition from in-person assessments to video interviews has helped them a lot in reducing costs and saving time.

Besides saving, this type of evaluation has removed geographic barriers, improved the quality of data, and introduced automation in the screening process.

In terms of duty, digital marketers are responsible for managing teams. A successful digital marketing project requires a strong team that can yield reliable results.

For this reason, the candidates looking to join your team must go through an interview process. Most companies and business in the digital marketing field have changed their ways of hiring, they are now not just asking if you know how to use tools for web analytics, but taking advantage of video interviews to find the right match for their business needs.

If we go by the current hiring trend, you will find that 60% of recruiters and hiring managers are using video technology to shorten their hiring timeframe and interview non-local candidates.

The most successful evaluation of this nature is the one that brings the best results.

Digital marketers looking to conduct great evaluations can take advantage of several tested tips.

In this guide, you’ll learn about 5 tips digital marketers use to conduct great video interviews. Let’s get started.

5 Tips For Digital Marketers

For Conducting a Great Video Interview

#1 Use the best equipment for video interviews

The quality of a video interview is determined by the internet connection and video technology used. Failure to connect with the candidate can cloud your judgment and ruin your company’s reputation. For better communication and less disruption or technical issues, you will need to research and obtain the necessary equipment for the interview.

Besides having primary office equipment and auxiliary devices on the desk, these are some common tools you’ll need:

  • Separate Camera or webcam
  • Microphone
  • Headset
  • Tripod
  • Lighting system (optional)
  • Internet connection
  • Standby electricity backup

The quality of your video interview will largely depend on your setup. The conferencing tools need to be tested before the interview to ensure that they work correctly and smoothly. Creating a professional environment for your candidates requires that you pay attention to the internet connection, sound and audio quality, and lighting system.

Shortly before the assessment time, you should do a test run with your colleague to give you enough preparation and certainty.

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Recruiters and hiring managers using video technology to shorten their hiring timeframe

#2 Select the type of video Interview

There are two types of video interviews: synchronous and asynchronous.

The synchronous evaluations are also known as Live or real-time interviews.

On the other hand, asynchronous assessments are also known as one-way or pre-recorded video interviews.

Pre-recorded video interviews come into play when recruiters are not present. Here, the candidate responds to the questions provided before the assessment or displayed live by the video interview platform. It is often used during the first stage of the hiring process, especially when there is a large number of applicants. It is at this stage that most companies introduce psychometric evaluation tests to determine the behavior of the candidates.

The live video option is often used when the hiring manager is available. They are the best alternatives to in-person evaluations and usually used at the last stage of the hiring process.

Digital marketers conduct great video interviews by starting with asynchronous assessments and end with synchronous conversations.

#3 Video interview locations

In most cases, the location or environment of an interview is determined by the hiring manager. In some situations, the candidate is responsible for finding a good location and the right equipment. In-office video interviews make great conversations. This option works best for companies or digital markets that have offices in different locations.

The reason why digital marketers should take responsibility for the location and equipment for a video interview is that they get to control the quality of the conversation. Ensuring that the candidate uses the same video technology and internet connection as you guarantee a smooth interview with fewer interruptions.

#4 Control or management of the interview environment

Things may go wrong during a video interview. The video or audio support may stop working, noise from sirens or nearby construction may interrupt your conversation, your phone might ring or someone might enter the room unexpectedly. For these reasons, you may have to find a quiet, well-lit, and private place, free and secure from possible interruptions.

As you ensure that your internet connection is stable, close any unnecessary web browser tabs and applications running in the background. You may also need to turn off your cell-phone before the video interview begins.

#5 Making things simple and clear

Candidates that have gone through online reviews have managed to present resumes that lead to video interviews. Clarity can be achieved by providing content or information that is easy to understand.

For both the Live and pre-recorded video conversations, you should come up with straightforward questions and provide reasonable time limits or timeframe for answers.

Similarly, the instructions and information on how to join the interview should be clear, correct, and concise. Links to joining video conferences should also be complete and failure will delay the interview.

Your audio and video quality should also be up to standards to the point that you can hear and see the candidate.

The use of premium and high-quality video conferencing software such as Skype, Facetime, or Zoom will take care of the audio and video clarity.

To be on the safe side, look for the best equipment, adjust and position them well, test the tech, and check to see if everything is working as expected.

Lastly, you can do a practice run with the help of your colleagues and sort out any available glitches.

Alina Burakova

Alina Burakova

Resume Writing Specialist

Alina B. is a resume writing specialist and a seasoned writer working with EduReviewer on her education and writing websites reviews. She has a wealth of experience in reviewing writing and education websites and writing creative and informative content.

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