Bobby Klinck Legit Online Courses Made Simple FREE Training Feb 08 + ChatGPT 2-Day Live Event Feb 20, 21Traffic, Bait & Product Blueprint Special Bonus

You're Reading:10 Must-Follow Local SEO Tips

10 Must-Follow Local SEO Tips


Jan 28, 2022



Bobby Klinck: Legit Online Courses Made Simple Feb 08

Join Lawyer Bobby Klinck in this FREE 1-hour live training designed to help course creators like you confidently build and sell your online courses without worrying about your work being ripped off or making expensive legal mistakes.

#1 Name it, #2 Create it, #3 Market it, #4 Sell it, #5 Protect it

Not just another online training. Legit Online Courses Made Simple IS a live online training… but not like you’re used to. We asked our audience what they prefer in a training: a single “give me everything I need to know” training or bite-sized action items to make sure it’s easy to digest and take action on. And the results were split… so we decided to give you the best of both worlds! Aside from the live training on Feb. 8th, Bobby will also be following up with you in the days following the training with suggested action steps for you to take to make sure you’re getting it all done.

Created by a Harvard Law Grad who is also an online business owner like you.

REGISTER FOR FREEBobby Klinck: Legit Online Courses Made Simple Feb 08.




ChatGPT 2-Day Live Event Feb 20, 21Traffic, Bait & Product Blueprint. 

Must-attend event for:

  • Entrepreneurs
  • Coaches
  • Consultants
  • Agency owners
  • Affiliates

Join Andrew Darius, AI pioneer and founder of PitchKickstart, for a 2-day virtual live event and discover the secrets to creating lead magnets, digital products, and generating traffic using ChatGPT and the "Sensei" Method

There's an opportunity RIGHT NOW for entrepreneurs and agencies to 10X their business.

An opportunity to rapidly:

  • Build an email list
  • create lead magnets
  • create digital products
  • create course content
  • and make PROFITS

This 2-day virtual live event is hosted by none other than Andrew Darius, the founder of PitchKickstart for ChatGPT and one of the AI pioneers.

With over 8-figures in sales and recognition from JVzoo for over $6 million in sales on just one of his accounts, Andrew knows a thing or two about creating and selling digital products.

The event will be live streamed in a private Facebook group, where you'll be able to ask questions and interact with other attendees. And don't worry if you can't make the live event - there will be a replay accessible for 48-hours after the live stream.

During this 2-day event, you will learn how to use ChatGPT to create 3 different lead magnet types that will attract subscribers to your list.

But that's not all! You will also discover how to use ChatGPT to create 3 different types of digital products that you can sell for a profit.

And if that wasn't enough, Andrew will be sharing his secret Sensei Method for generating traffic to any product or affiliate offer using ChatGPT, without relying on traditional platforms like YouTube, TikTok, Facebook, Instagram, Twitter, or LinkedIn, or SEO, Blogging, Podcasting, or writing ebooks.

REGISTER FOR THIS EPIC EVENT: ChatGPT 2-Day Live Event Feb 20, 21Traffic, Bait & Product Blueprint. 

SPECIAL BONUS: Register for the ChatGPT event and get access to my amazing bonus: the next-level launch model that is part of my "7 Ideals" methodology. 

A winning formula that you will adopt for your next, and the next, and all your upcoming product launches.

The next-level launch model:

  • Putting the customer first
  • Eliminating guessing and hope
  • Providing massive value and overdelivering on promises
  • Building anticipation and excitement before the launch
  • Positioning our brand as a leader
  • Creating scarcity
  • Ethical business practices
  • High retention rates

The Next-Level Launch Model



"7 Ideals" New Update Jan 22


*Support our brand new social channels:


2022 RECAP

2023 Predictions

"7 Ideals" methodology news



“Learn What Works From The Most Successful Forex Market Masters”

The Astonishing Market Secrets Of The Most Successful And Most Respected Trading Champions, Billion Dollar Fund Managers, Market Manipulators In The World! Yours For a $1.36 a Day!

AIOSEO: How to Use a WordPress FAQ Block to Boost SEO and Get More Traffic. Do you want to learn how to use the WordPress FAQ block to boost your SEO? WordPress FAQ blocks can increase your website traffic and click-through rates. They can even help you beat your competitors. In this tutorial, you’ll learn how to optimize WordPress FAQ blocks and use them strategically to drive real results.

Excire Foto: Are you tired of manually searching your huge photo stack, for that one photo which you edited just days ago? Is photo management hampering your productivity? Don’t worry, we hear you! Introducing Excire Foto, a revolutionary photo management software for designers and photographers. Excire is an AI-based powerful photo management software for Windows and MacOS, designed for easy photo management and quick content-based browsing. Its numerous built-in smart features will help you to get organized and find the photos you are looking for in the blink of an eye! Excire Foto is recommended by numerous photographers and professional magazines, who are enthusiastic about this innovative and intuitive photo management software. So what are you waiting for? Get this ingenious photo management software and speed up your workflow! What’s more? This software comes with an extended commercial license so that you can use it for unlimited personal and commercial projects!

NameCheap: Why ChatGPT won’t replace humans any time soon. For the past few weeks, the Internet has been all abuzz with excitement over AI writing tools, with one, in particular, going viral: ChatGPT. It’s not hard to see why. ChatGPT is an advanced chatbot tool from OpenAI, which also gave us DALL·E 2. It may be a chatbot, but it can respond to requests with surprising accuracy, generating written work like essays, stories, poems, and even software code and lecture notes. Unlike more rudimentary writing AI tools, ChatGPT often produces work that is surprisingly well-written and appears to be well-researched.

The general response has been a mix of excitement and skepticism. Similar to the recent debates surrounding AI art, writers worry that their jobs might be replaced, while businesses wonder how they can use it for their benefit. However, many experts are exercising caution to widespread adoption just yet. While it’s a fun tool to play around with, it’s far from perfect, and certainly no replacement for humans. 

Tawk: Customer service KPIs to increase loyalty in 2023. Customer Service KPIs can help you track performance and identify areas for improvement for employees, organizations, products and services. Tawk REVIEW

WealthyAffiliate - VitaliyG (49K followers): Streaming on Feb 1. Split testing is a common strategy used by marketers to compare 2 things against one another to determine which performs better. In this class we will be examining how this applies to Google Ads and specifically how to create A/B split tests with 2 ads competing against one another to determine which is better for you to use for your campaign/s. 

Icons8: 10 dos and don’ts of UI/UX design for dating apps. You should keep up with key trends, consider established patterns, follow competitors and understand human psychology.

Plasfy: the Easiest Graphic Designing Tool. An all-in-one easy-to-use online software that allows you to create professional graphics and designs for your business in just a few minutes. Use the preexisting templates to design your masterpiece! Add clipart and background to your designs to make them more appealing! You can create designs for Social media, Marketing strategies, Print media, Office work, and Advertising purposes or customize designs as per your use!

VideoProc: Converter: The VideoProc converter comes with a range of tools and functions that can help users cut, trim, merge, resize, convert, flip, and adjust video and audio files. You can use VideoProc to add subtitles, watermarks, and effects, and also balance shaky clips.

This tool is empowered with Full Hardware Acceleration and Full GPU acceleration that gives this software high speed, without compromising the quality.

Aside from recording and altering, VideoProc also works as a tool that you can use to record online content like music and videos and download them on your PC. You can save every one of the recordings in a variety of formats including DVD, MP4, HEVC, DGI, AVI, MOV, ISO, WMP, and HDR, among others.

DepositPhotos: creative trends 2023. 

Today's consumers crave new experiences. They look forward to engaging with brands that provide an alternative look at routine and inspire others to get going. Using creative approaches, XR technology, and more complex production techniques in 2023, content creators will have the opportunity to win over various audiences and invite them to escape.

Whether on a journey to discover new locations, explore oneself during an immersive wellness experience, or dive into old-school anime aesthetics—this year will be completely different, but no less exciting.

To share a wider perspective on where creative communication is heading, we teamed up with industry experts and the Depositphotos creative community.

EnvatoElements: January FREE Files. Drag-N-Drop Glitch Transitions V.2, Vela Brochure Template, Color Hex logo template, IPSUM keynote, Gineva script font, Chinese New Year stock video, Ice cream patterns, Black jazz performer photo, Infinity high-performance HTML, fitness workout stock video, upbeat futuristic audio file, mountain landscape photo

EnvatoMarket: Grab February's free items. There are always new freebies ready for you to enjoy on Envato Market. Website templates here on ThemeForest, WordPress plugins, graphic assets of all sorts, thousands of background music tracks and more. Get them while you can! 

9 Cutting-Edge Digital Marketing Trends for 2023: Gen Z, AI & Brand Advocates: What digital marketing trends will shape the coming year? From the "Gen Z effect" to AI domination, here are the top digital marketing trends we're predicting for 2023. With the ongoing growth of TikTok, the introduction of AI, and the monumental rise of the creator economy, 2023 is shaping up to be a hectic year for digital marketing. Fuelled by technology, innovation, and a consumer-driven landscape, the coming year will see big shifts in how marketers think about attracting and engaging customers online (and offline). We predict 2023 to be a year of embracing new technology, revisiting traditional marketing methods, and doing things differently.

Deeezy: Oil Duotone FREE Photoshop Action. It’s enhances and adds more beautiful to images.
It will help you to stunning your images to make unique and awesome looks. This set contains 10 different color option
When you open unviewed eye. My Working Software Version : CC2020 English Version. Software supported version: CC To Latest English Version.

CutOut 8 Pro: The Best Photo Cropping Software. With CutOut 8 Pro you can perfectly crop out image motifs, flawlessly position motifs in front of new backgrounds, or remove distracting objects with a single click. You can easily swap backgrounds and lend your portraits a completely new look, so realistic as if the photo was taken in front of the new background. It works like magic! This user-friendly software has now become budget-friendly too, though not for long. Grab this deal for just $29 for a limited time only.

Dealjumbo: This Week Special 20% Off Code. ALL DEALS (fonts, mockups, graphics, photos, textures, under $10, on sale). Don't miss it and save HUGE 20% on any deal! And support freelance authors. Ending: January 27! Code: P20SD (Expiration date: 27/01/2023 23:59:59 CET - central europe time)​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

InVideo: Save 30% on ALL InVideo annual plans with code JAN30! Code: JAN30. Expiration Date: February 1st, 2023. Save 25% on ALL InVideo monthly plans with code JAN25! Code: JAN25. Expiration Date: February 1st, 2023. Brand promos, long-form ads, branding templates, product video ads, offers & coupons, video presentations, listicles, YouTube video editor, invitation maker, intro maker, outro maker, Facebook ad template, slideshow maker, ad maker, video maker, YouTube intro maker, Facebook video ads maker, make a poster, Instagram video editor, meme generator, promo video maker, meme templates, online video editor

Fiverr: The Secret 6: Here’s what everyone’s searching for on Fiverr. In this report, you will find everything you need to know about top trending searches on the Fiverr platform.

roobet-Feb-2023 250x250


200+ business & marketing tools collection 72x90 banner

To rule the realm of search engine result pages, you need to struggle a lot. And when it comes to local searches, it gets even tougher.

Local SEO focuses on optimizing websites to rank better in local SERPs (search engine results pages).

And it is very important because nearly 97 billion people hover around the internet every month searching about local businesses.

If you are wondering how to get started with local SEO, I’m here to help you out.

In this post, I’ll be sharing 10 must-follow local SEO tips. They are simple, and you can implement them quite easily. But before rushing to the good part, understanding ‘local SEO’ is essential.

10 Must-Follow Local SEO Tips

To Rule Search Results

local seo tips to rule search results

Illustration by vectorjuice/freepik

Understanding Local SEO

It is highly beneficial for local business owners to have a well-optimized search presence in the post-pandemic era. 

Why? Because most users perform location-specific searches. They want to reach the right place for the thing they need at the moment. 

If your business shows up in the local search results, it will place you before potential customers. And you might get business.

Let’s understand it with one of the common local search queries: petrol pump near me.

It returns a location-specific result like this:

Users scroll through these search results. They find out the nearest or easily accessible petrol station nearby and head for it. 

In this way, the users find what they need and the petrol station gets a customer.

Similarly, several other businesses use local SEO for their profits. 

These include:

  1. Restaurants & Cafes
  2. Hotels & Stays
  3. Retail Stores
  4. Pharmacies
  5. Grocery Shops
  6. Book Stores
  7. Repair Centers, etc.

It helps them to achieve the following benefits:

  1. Higher local search rankings
  2. Increased online visibility
  3. Better conversion rate
  4. Improved website authority 

With that, let’s delve into the details of doing it in the right way.

People that hover around the internet every month searching about local businesses. (in billions)

10 Local SEO Tips To Rank On SERPs

Local SEO helps your business get more leads and conversions by placing you right before your target audience

Here are some tips to help you optimize your website for local searches:

1. Make Your Site Mobile Friendly

Mobile searches are growing at the speed of light-years. 

In 2020 alone, 81.1 billion local search queries were performed on mobile phones. And since then, the numbers have been growing. 

So, if your visitors have to struggle using your amazing website on their mobile devices, they’d bounce back. 

I’m sure you won’t want that. Therefore, to get the most out of the local searches, you must have a mobile-friendly website. 

Mobile-friendliness ensures that users have a seamless experience browsing your website irrespective of the device they are using. 

The contents, including text and images, adjust to the screen size and load quickly for a hassle-free experience.

To see how your website performs on mobile devices, you can test it using a mobile-friendly checker tool

In case your website is not yet optimized for mobile devices, here are a few tips for you to implement: 

  1. Compress your images and videos 
  2. Minify your HTML and CSS files
  3. Operate with a responsive theme or design
  4. Use web fonts and readable font sizes
  5. Avoid screen blocking pop up and ads
  6. Change button size and placement
  7. Break your content into small parts
  8. Don’t use flash and animations
  9. Add spaces between your links

After making your site mobile-friendly, move on to other local SEO practices.

In 2020 alone, 81.1 billion local search queries were performed on mobile phones.

2. Update Your NAP

NAP means Name, Address, and Phone number.  

It is one of the most promising local ranking factors and gives better search visibility on Google as well as other search engines.

You need to provide consistent and accurate information about your business’ name, address, and phone number everywhere across the web.

That’s because search engines value consistency in listings.  If you provide correct data, your site’s performance gets impacted by 16%.

Updating correct NAP data is important for your website’s local SEO success. But, it can be stressful without an appropriate strategy. 

Here are some tips to start building NAP citations:

  • Make sure the information mentioned is text and not a media file
  • Maintain a log of all your listings to update everywhere if needed
  • Avoid using different phone numbers for a single business location
  • Match your GMB account’s NAP info with your website’s NAP data 
  • Use schema markup code on your website to help customers find you 

Let’s learn more about the GMB account.


Search engines value consistency in listings. If you provide correct data, your site's performance gets impacted by 16%.

3. Have A Google My Business Profile

Google My Business is the heart of local SEO. It helps you improve your business’s local rankings across Google in places like Maps and Search.  

By providing accurate, complete, and engaging information about your local business, you can easily show up for location-specific queries.

Here are a few simple steps to get started with Google My Business:

  1. Sign in to Google My Business or tap on Manage Now.

2. Add your business listing.

3. Fill up the information: opening hours, address, website, etc.

4. Obtain a real-life postcard from Google.

5. Verify your business listing.

Once you have set up your GMB profile, you can start:

  • Creating posts
  • Collecting reviews
  • Adding photos
  • Updating hours, and lots more.

All this helps you engage with people and attract more local visitors.

If you wish to check how your business listing is doing, you can go through the performance data. 

It gives you information related to impressions, clicks, etc., and hints if any changes are needed.

After you are settled with your GMB account, you must rethink your choice of keywords.


Business & Marketing Tools Collection

Work management, tracking, organizing, payments, accounting, Google, keyword, market, and competition research, SEO, analytics, and related, marketing & advertising, web development, website monitoring, domains & website hosting, coding, and related, design & multimedia, marketplaces, entrepreneurial communities, hiring & outsourcing.

200+ business and marketing tools collection banner 666px

4. Optimize For Local Keywords

The majority of people search for local businesses in their area that offer the products or services they need.  

If you wish to appear in such searches, you need to optimize for local keywords related to your business.

Local keywords contain location-specific phrases, which help you appear in search results for a particular geographic location.

Here are some examples to help you identify them:

  • Italian restaurants in Delhi
  • Los Angeles event planner
  • Dentist in Orlando
  • Grocery store near me

Now that you are familiar with them, you must be wondering how to find them. It’s simple: conduct local keyword research.

Using a keyword research tool, you will be easily able to generate many local keyword ideas.

Suppose you are an architect based out of London. 

When you enter the root keyword, architect in london, in the tool, you get a bunch of keyword suggestions:

From this list, you can shortlist the relevant local keywords.

While selecting, make sure the local keywords include your operating location and are relevant to your industry.

Generally, you can stick to phrases like this:

  • Best [business type/product/service] in [location]
  • [business type/product/service] in [location] near me
  • [location] [business type/product/service] 

Once it’s sorted, target them with your website content and Google business profile. You can also add them to your URLs.

With that, working with local keywords should be easy.

5. Create Local Content

Creating local content is not as simple as writing another blog for your site or posting business-related images on social media. 

You will need a strategy in hand to create local content. To begin with, start creating useful and well-optimized FAQ Pages.

They help you rank in the local searches by directly responding to your audience’s needs and problems. 

Other than this, you can always cover local events, create location-specific pages, and come up with videos.

But make sure to include local keywords in all of them. Without local keywords, your content will not fetch any organic traffic.

6. Write Local Titles & Descriptions

For every page on your website, you need to add a title and meta description, alongside optimizing other on-page elements.

They appear in the search results and serve as a mini-advertisement for your web page.

If you wish to rank for local search queries in your operating area, you need to write location-specific titles and meta descriptions.

It will help the crawlers understand what your web page is all about and rank it for relevant search queries. 

Plus, the users will have a fair idea of the information they will get after clicking on it.

The titles and meta descriptions are extremely crucial for local SEO as the competition is high.

Users are generally in the vicinity of the business and tend to take quick decisions. If you don’t show up before them, you lose potential customers.

So, ensure you write locally relevant and high targeted titles and meta descriptions for your web pages.

7. List Yourself On the Local Review Sites

While reading a magazine, you come across the editor’s note that impacts your ideology about the subject.

Likewise, you need a third person; who can testify against your business. In simpler words, you need third-party validation.

People make decisions about a business based on its reviews and ratings. So, you must list your business on various local review sites.

Here are a few of them:

  • Yelp
  • Google Places
  • Judy’s Book
  • Angie’s List
  • Yahoo! local
  • Bing
  • MerchantCircle
  • Citysearch
  • Foursquare

After listing, encourage your customers and website visitors to leave ratings and positive reviews on them. 

In this way, local review sites will provide you with more local visibility and boost your local SEO performance. 

8. Gain Local Backlinks

According to SEO experts, backlinks (links pointing from one website to another) are one of the most prominent ranking factors. 

They act as votes of confidence for your website and help achieve higher rankings in the SERPs. So, gaining backlinks is important for every website.

But while optimizing for local searches, you need local backlinks.

Here’s a scenario to understand this better: If you are a lawyer based out of Boston, a link back from another senior lawyer in New York will be helpful.

It belongs to a source in your industry and is relevant to your business. But will it help your local SEO? No.

The reason is simple: you need clients from Boston and not New York. 

So, even if you show up in relevant searches in New York, you won’t get any business.

Local backlinks are links pointing to your website from sources in your service area or target market. 

They help you build your authority and reputation in a local area and thus boost your local search rankings.

Here are a few local link-building strategies used by businesses:

  • Creating and managing social media profiles
  • Registering your business in local directories
  • Earning mentions in local newspapers
  • Getting citations in local forums and online communities
  • Being featured by local bloggers and influencers

By implementing them, you can easily build a good number of local backlinks. 

Most local businesses will notice positive changes in their local rankings after building more local backlinks than their competitors. 

You can do that too. Using a free backlinks analyzer tool, you can examine your competitors’ backlink profiles. 

It will help you get an idea of the number of backlinks you need. Set your targets accordingly and start local link-building.

9. Build A Sitemap

A sitemap is a blueprint of your site, containing information about all the URLs and relationships between them.

Search bots use the sitemap to crawl and index your website’s content and understand its structure.

Sitemaps boost your local SEO by:

  • Crawling your site effectively
  • Indexing every page
  • Discovering new pages 
  • Knowing priority, update frequency and last modified date
  • Detecting duplicate content

If you are targeting different local keywords with different web pages, include all of them in the sitemap.

This way, you can ensure all your pages are ranking for relevant search queries.

Now, there are several ways to create a sitemap. If you have a WordPress site, you can use the Yoast SEO plugin.

Otherwise, you can do it manually or use sitemap generator tools available online.

After successfully creating a sitemap, you can test it using Google Search Console and add it to your website’s root folder.

Lastly, you need to submit the sitemap to Google for faster crawling, indexing and ranking.

10. Perform Competitor Analysis 

Business owners often overlook local SEO competition analysis, but you must not. 

Think of competitors’ SEO analysis as a study of how your opponents are doing from a search engine optimization perspective.

From your observation, you will be able to figure out:

  • How they are promoting their business
  • What are the latest trends in your industry
  • Which keyphrases or local keywords you must target, etc.

Most importantly, you will learn about your position in the market compared to your competitors. 

It will inform you what your business is missing and help you create a better local SEO strategy.


Local SEO isn’t only about rankings and drawing traffic. It is also about turning that traffic into loyal customers for your business.

So, you need to create a customized local SEO strategy for your business using the tips mentioned above. It will help you conquer the local search results.

Which local SEO tip was new to you? Are you getting any results from your local SEO efforts at present? Let me know in the comments. 

Sahil Kakkar

Sahil Kakkar

CEO, founder RankWatch

Sahil is the CEO and Founder of Rankwatch – a platform, which helps companies and brands stay ahead with their SEO efforts in the ever-growing internet landscape. He keeps sharing his knowledge and experiences on the RankWatch blog and likes making creative products that can help in the automation of mundane tasks. You can connect with him and the Rankwatch team on Facebook or Twitter.



Marketing & Business

marketing publishing mastery private training workshops featured banner
roobet-Feb-2023 250x250
Divi WordPress Theme
Bulletproof your Domain for $4.88 a year

Find a domain starting at $0.88

powered by Namecheap



Submit a Comment

Your email address will not be published. Required fields are marked *


Marketing, Business, Economy, Multimedia

Get access to marketing and business training, sales secrets and personal stories from the entrepreneurial world, downloads, exclusive discounts and bonuses, and the newsletter to scale your business

I’m celebrating the release of the “7 Ideals” methodology, be part of the movement!

Exclusive Access & Lifetime Bonuses

“7 Ideals” Methodology

Read More

Latest Posts

The Magic of the "7 Ideals" methodology (beta)

The Magic of the "7 Ideals" methodology (beta)

I'm opening up a beta group so you can test a part of our methodology at no cost!

With my value-driven customer-centric strategy and proprietary frameworks, the marketplace is going to change.


The main framework of the method is explained in detail

I also released the basic principles that are infused in everything we do, the most important part, and

I shared the story of how I got here.


I'm introducing a special form of live events that no one is using and that will help your brand thrive and impact the world.

Plus I have developed a revolutionary funnel strategy. 


Become one of the first new-wave business owners that deliver superior user experiences due to our secrets.

LIMITED SPOTS (we kick off this month)


UPCOMING WEBINAR this Sunday Oct 23 @ 10 pm GMT+3


You have Successfully Subscribed!

Pin It on Pinterest

Share This