fbpx

Consumer Behaviour: Workshop – Market Segmentation Example 🙂

You're Reading:3 Reasons To Do A/B Testing & 3 Tips To Do It Well

3 Reasons To Do A/B Testing & 3 Tips To Do It Well

}

Jul 21, 2021

7 IDEALS METHODOLOGY DOCUMENTARY

I’m filming the last part. The finish line (Feb 02). 

TODAY'S SPONSORS

Law for AI MASTERCLASS by Peter Nieves: Lawsuits are being filed, proprietary information is being lost, images and content are being scrapped without permission, and more. An award-winning attorney will guide you through the IP components for businesses that generate AI-created content and images, how to manage your IP properly, some of the best practices, and preventable but common misuses. FEB 28 @ 6 pm EST.

The Traffic Syndicate: Mike Filsaime, Jesse Doubek, and Groove Digital are proud to introduce: the 12 Fundamental Laws of Successful Ad Campaigns. 

🚀 Unlimited Unstoppable TRAFFIC. Interviews with the experts, webinars, funnels masterclass.

Secret Money by The Wholesale Formula eCommerce Experts.

Attention Entrepreneurs: Dive into established brands with proven success – and uncover why they still need YOU. Real-world products, high-profit margins, and 1000s of lucrative opportunities awaiting at Amazon so you can profit like clockwork. Your success story starts here.

Join any event from the above and get booked for a 3-session 1-on-1 coaching experience with me (at no cost). Get ongoing email support, guidance, and feedback throughout the events. Let me know more about you, ask specific questions about your business or business ideas,  and let me walk you through the revolutionary “7 IDEALS” methodology with which I help small business owners innovate and change the world. Complete the short questionnaire and schedule a video-call meeting to discuss the details in-person. 🚀

This is an area for advertising & partnerships. NEW option: Pay-per-Click.

Anyone who has tried their hand at website SEO knows that it is an endless process of trial and error. While we can try to understand the algorithm by reading on vitals and metrics, we won’t know how well our changes will perform until they are already in place.

This is the only real way to test our SEO strategy before finalizing any changes. However, making changes and checking out their performance can be done in a more strategic manner.

In a nutshell—the game of ‘Poke the Bear’ is one that most SEO professionals have played with search engines. But doing this with wild abandon (or little planning, really), is like signing a death sentence for your rankings.

If you are looking to play it smart with your website revisions, read on!

3 Reasons To Do A/B Testing (And 3 Tips To Do It Well)

ab-comparison-test-illustration_11062255

Illustration by macrovector/freepik

It’s as easy as ABC

More specifically, A/B testing. Experimenting with your SEO strategy without putting a method to the madness can feel like a lot like walking in the dark. Employing A/B testing into your SEO strategy can allow you to make smarter, more informed choices when evaluating how these changes are affecting your website performance.

What exactly is A/B Testing?

If you have been working as an SEO professional for a while, you would know that A/B testing is hardly a new concept.

For the benefit of newbies to the industry, however, the A/B test is a process in which all of the website traffic is directed to a specific page or another page type.

Half of the users will be served the regular page experience, while the other half of users will receive a modified page experience—containing the revisions you plan to implement on your site. Site A with no changes is your control specimen, while Site B, is your test specimen.

This method will allow you to take controlled risks that test the performance of your planned changes versus your old website.

The revisions you make can range from minor changes like visual elements, for example, banners at the top of the page, to major changes like the total overhaul of the intended user journey, such as a checkout flow or maybe a newsletter subscription.

Once you create your test site with these revised elements, you can then review its performance and decide if you would like to implement these changes permanently.

If the results were lower than your control site, you can continue to run A/B testing with other builds and optimizations before you finally find the right one that improves user conversion and metrics.

Now that you have a better understanding of what A/B Testing is, find out why you should give it a shot and discover practical tips for conducting successful A/B testing for your own website!

Reason #1 – Systematic Testing

One of the most overwhelming things about running tests is not really knowing where to start.

By following the A/B testing method, you can create plans for which changes you want to test out and systematically test them against your control specimen. In this manner, you can review what worked and what didn’t for each of the different test sites before deciding on what changes you would like to implement permanently.

This way, you avoid running the risk of making changes blindly.

Reason #2 – Calculated Risk

Making changes to your website in its entirety is an unwise decision that puts valuable traffic at risk. Instead of running the risk of losing that traffic, implementing an A/B testing method allows you to retain half of the traffic from your current website knowing that it works for you.

All while taking a calculated risk with the other half of users visiting your page, as they will be encountering the test site.

Whatever lost traffic you will take from that test specimen will at least be calculated and predictable.

Reason #3 – In-Depth Insights

When running A/B tests, one of the most valuable things you stand to gain from the process is in-depth consumer insights.

By running tests with this model, you can begin to isolate specific triggers that motivate your users to complete a purchase or navigate your website.

Once you single these triggers out, you can then use them as a basis for your succeeding test sites.

Eventually, collecting these insights will allow you to create a final test site with a build that integrates all of the triggers from user insights—a build that you can choose to implement permanently.

Now that you know what benefits you stand to get from implementing A/B testing, here are three actionable tips that you can do to run your A/B tests successfully.

Tip #1 – Do not make your control site and your test site too different visually

Making your two sites too different visually can make things difficult for you, users, and the search engines crawling your site. Your users may have difficulty even reaching your website if Google’s crawlers deem the two test sites too different and see it as an attempt to manipulate or game the searches. This can cause some serious damage to your rankings, and at worst? It can cause Google to ban your website entirely.

Even if your test sites are recognized and included in the algorithm, drastic differences can make it too difficult for you and your team to effectively analyze your insights. If the changes are too drastic, it may prove difficult to single out specific motivation triggers and factors that are vital to creating better test sites. These insights are too important to pass up because they will eventually lead you to a permanent and effective build that you want to move forward with.

Remember that even small changes like a different call to action can change the way that users interact with your website. In this case, less is definitely more!

Tip #2 – Brush up on search engine rules on A/B testing

Google not only allows A/B testing—it encourages it, especially if it improves the overall user experience. This comprehensive blog post by Google relays their rules on the matter, as well as a handy selection of different definitions and recommendations that help to minimize the damage that your experiment will cause to your rankings.

If you are new to the concept of A/B testing, Google even has its very own A/B testing tool called Google Optimize to run and manage your experiment. With Google Optimize, you can create multiple ‘Variant’ pages that can run against your control page. The tool also allows you to collect insights from these variants.

Tip #3 – Go into testing with a plan of action

Remember that testing willy-nilly can cost you major consequences in ranking. Examine your current website and meet with your team to go over a plan of action.

During this time, set specific goals that you want this experiment to accomplish.

Do you want more newsletter subscriptions? More traffic? More cart checkouts? These goals are what you will build your test sites around.

You can then plan a timetable for your experiment. When do you plan to launch it and how long do you plan to run it?

Remember that a testing period should only run as long as needed. It takes time for websites to be crawled, and the testing phase alone can put some traffic at risk.

This way, you can set a pace and a number of allowable test sites that you and your team will work on and test for their performance.

Conclusion

Now that you know why A/B testing is a useful and necessary process, put these tips to good use and plan out your own experiment. Each test build has the potential for greater performance, so put on your thinking caps and create a game plan that will serve users better and make your clients happier!

Marc Bartolome

Marc Bartolome

SEO Strategist

Marc Bartolome is a strategist and enabler of hundreds of successful digital marketing campaigns in SEO Services Australia. Always looking out for the little guys, he specialises in helping SMEs create a bigger impact online – which is why he writes blog posts like this.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

LATEST NEWS
business/marketing/sales/tech
  • WealthyAffiliate: UPDATE: Old Training Has Been Sunset.and Our NEW Approach to Training!
  • SearchEngineLand: Report: OpenAI working on web search product
  • Reuters: EU opens formal investigation into TikTok over possible online content breaches
  • FirstPost: 'Ghosts' in Google Gemini, OpenAI GPT-4: Experts believe AI Models more sentient than the studios let on
  • TheIndianExpress: How to replace Google Assistant with new Gemini AI on Android smartphones
  • WealthyAffiliate: First Steps With My New Business
  • I stopped using Zoom. They can legally use your recordings for anything they want... Even to make money off of them. Excerpt from their terms page: You grant Zoom a perpetual, worldwide, non-exclusive, royalty-free, sublicensable, and transferable license and all other rights required or necessary for the Permitted Uses.]
  • I have updated the Affiliate Marketing Statistics catalog with new entries (top-rated networks by mThink).
  • HubSpot: The Future of Web & SEO and How Web Analysts Should Prepare
  • Futurism - TheByte: AS AI DESTROYS SEARCH RESULTS, GOOGLE FIRES WORKERS IN CHARGE OF IMPROVING IT
  • Tom'sGuide: ChatGPT finally has competition — Google Bard with Gemini just matched it with a huge upgrade
  • Forbes: New Google Release Exposes AI Upgrade For Messages Users
  • SearchEngineJournal: Why Google May Rank AI-Generated Content Over Original News
  • WealthyAffiliate: Las Vegas 2024. Big Ideas, Big Changes!
  • TheVerge: Meta will let EU users unlink their Instagram, Facebook, and Messenger info ahead of DMA
  • SearchEngineLand: LinkedIn launches sponsored articles
  • SalesScripter: Whatever You Do, Do Not Ask This Sales Question
  • Emerge: The Most Powerful Generative AI Text Tools of 2023
  • Wired: Generative AI Learned Nothing From Web 2.0
  • ZDNET: How LangChain turns GenAI into a genuinely useful assistant
  • ISP: Google Launches Bard Advanced: The Future of Conversational AI
  • AIOSEO: What is Cornerstone Content? Plus Tips and Examples
  • SearchEngineJournal: Beyond SEO: John Mueller On AI-Generated Images & Stock Photography
  • TimesOfIndia: Microsoft corrects the mistake it made while investing billions in ChatGPT maker.
  • TechRadar: Researchers build AI that can replicate and alter itself and I'm pretty sure that's an opening line from the original Terminator script
  • CNNBusiness: Google users will share $630 million in a Play store settlement
  • BusinessInsider: I asked ChatGPT and Google's Gemini to answer 10 questions. Gemini has an edge on current events — but makes mistakes.
  • SearchEngineLand: Google’s shifting approach to AI content: An in-depth look
  • BusinessInsider: AI is the great equalizer. Studies show that the rise of tools like ChatGPT is good news for employees who suck at their jobs
  • TheMitPressReader: Will AI Render Programming Obsolete?
  • Forbes: About That Mysterious AI Breakthrough Known As Q* By OpenAI That Allegedly Attains True AI Or Is On The Path Toward Artificial General Intelligence (AGI)
  • AmericanMediaGroup: US Military and SHARP Unveil 120 Million Quantum Phones and Quantum Voting System – The End of the Spy Phone Era (video)
  • WealthyAffiliate: 46% of Big Publishers Are Using AI Writing
  • ContentMarketingInstitute: Clueless Execs? Solve the Content Marketing Mystery for Them
  • Facebook is going down: Subscribe to use your Facebook account without ads, starting at €9.99/month (inclusive of applicable taxes). Your info won’t be used for ads. [They beg for money! What I predicted in September 2022 may become a reality]surprised
  • AIOSEO: Discover Trending Websites. Learn how websites with exploding traffic use SEO to rank quickly. Join our email list to be updated as soon as a new case study comes out.
  • WealthyAffiliate: How to Start a Profitable Food blog
  • NameCheap: Seeing dollar signs: Sam Altman’s Worldcoin
economy/politics

The Quantum Financial System (QFS) Infographic:

Quantum Financial System (QFS) infographic 333

  • CNBC: Amazon terminates iRobot deal, Roomba maker to lay off 31% of staff
  • CNNBusiness: UPS is cutting 12,000 jobs
  • YourMoney: Bleak January as Barclays flags 40 bank branches for closure. [I like it when banks are closing, don't you?]
  • Axios: Scoop: Wall Street Journal plans layoffs, restructuring in D.C.
  • CNBC: Evergrande shares halted after Hong Kong court orders liquidation. [This brings down BTC, Eth, USD].
  • [Taxation is a process of crime and fraud against the people, and in a privileged society, it should be greatly limited. It started in Canada. Enter the new financial system.]
  • [A group of House Republicans, led by Scott Perry have introduced the Defund Davos Act, seeking to halt federal funding to the World Economic Forum (WEF).]. About time...
  • TheQuantumInsider: India Announces $740 Million (US) National Quantum Mission, Plans Tech Hubs
  • Investing: Breaking: US Banks Adopt Ripple’s XRP for International Payments
  • TheStreet: Forget Spirit, another major airline eyes Chapter 11 bankruptcy
  • Adaderana: Sri Lankan President backs debt relief for Africa
  • WatcherGuru: India to Ban 9 Crypto Exchange URLs Including Binance & Kraken
  • AmericanMediaGroup: New List of Banks That are Connected to The QFS System or are Being Connected – QFS + RTGS Trust The Plan!
  • BusinessInsider: The Chinese yuan's share of global payments climbs to a record high while US dollar's share dips
  • TrulyNet: Major Swiss Bank Admits to Tax Evasion Scheme, Agrees to Substantial Penalty
  • NewAmerican: Small Businesses Are the Backbone of the American Economy
  • LiveMint: Gold Standard hinted by the US Debt Clock
  • Gold Standard hinted by the US Debt Clock
  • Reuters: China's state banks seen supporting yuan as Moody's cuts outlook - sources
  • GoldTelegraph: BIS is warning that central clearinghouses that hold over $1 Trillion in liquid assets may exacerbate periods of financial stress
  • TheSun: Huge pharmacy chain and Boots rival sells all 1,054 branches after string of closures – is your local affected?
  • ZeroHedge: 64 US Bank Branches File To Shut Down In A Single Week
  • [Bank branches are dropping like flies: Wells Fargo, Bank of America, PNC, NatWest, RBS, Lloyds Banking Group, Barclays... The FIAT dollar and the fake economy have collapsed - Time for a replacement after the HAPPENINGS - dark mode]
  • TASS: Pakistan applies for BRICS membership in 2024 — ambassador to Russia
  • NewsTarget: 1.8M fraudulent transactions led banks to close accounts of innocent customers without warning or explanation
  • TheGoldObserver: Dutch Central Bank Admits It Has Prepared for a New Gold Standard
  • Reuters: China, Saudi Arabia sign currency swap agreement
  • USDebtClock: Transition from the Federal Reserve System to the US Treasury 1776 has begun [no more FIAT slavery]
multimedia/web development 
  • It'sFossNews: An Open Source Web-Based AI-Powered Vector Graphics Editor: Wait, What?
  • InVideo: How To Make YouTube Shorts: Create YT Shorts Using AI
  • Vecteezy: Graphic Design Trends
  • Videvo: What You Need to Know About Aspect Ratios
  • ThemeForest: Merchandiser - WooCommerce Theme for Wordpress Block Editor. FREE when you signup with a free account.
  • Videvo: Think Like a Director: How to Use the Medium Shot
  • Placeit: Font Pairing Made Easy. A Guide for Non Designers.
  • VidToon: #1 Top Video Animation Software To Make Explainer, Marketing, Animated Videos Online. HD Background Images and Music Files-Automated Voice Overs-Smart Timeline-Social Media-Animate Text-FHD Export-Camera Zoon In/Out-GIFs & Icons-Transitions, and more.
  • Dev: 10 Exceptional Developer Tools Launched in 2023
  • MotionElements: FREE background music for video. MotionElements is the best online stock music site to download free background music. Choose from free stock music to free sound effects to free stock video.
  • Deeezy: 14 FREE Bakery Store Illustrations
  • ThemeForest: Up to 50% OFF selected items. 27 website templates from $7 sorted by best sellers. Beautiful website templates from our creative community, reviewed one by one by our staff.
  • DesignModo: 19 Top Tools & Resources for Web Designers in 2023
  • CraftWork: FLASH SALE. Save up to 45% on illustrations, UI kits, Framer and Figma templates, and Pro Access subscription plans. Use discounts before 22 September.
  • PlaceIt App: Boost Your Business From Everywhere. Easy access to our entire library of designs, mockups, logos & videos. Download your designs directly on your device and share in seconds to your social media.
science/world
  • VentureBeat: Microsoft unveils ‘LeMa’: A revolutionary AI learning method mirroring human problem solving
  • ThePeople'sVoice: Elon Musk: Ventilators Euthanized MILLIONS Globally, Not COVID
  • Phys: Scientists manipulate quantum fluids of light, bringing us closer to next-generation unconventional computing
  • Decrypt: Global Powers Sign International Declaration on AI Safety
  • TheConversation: We built a ‘brain’ from tiny silver wires. It learns in real time, more efficiently than computer-based AI
  • NDTV: Time Travel Possible? What Scientists Found Out With Latest Experiment
  • NeuroScienceNews: Is AI Mimicking Consciousness or Truly Becoming Aware?
  • LosAngelesTimes: Stanford scientist, after decades of study, concludes: We don’t have free will
BRAND NEW CATALOGS:
  • Online Education Resources - Books, programs, courses, training, and so much more. I'll be adding many brands in the upcoming days and weeks. Check it out!
  • BizHub: The Ultimate Resource Catalog for Ambitious Businesses.The ultimate business collection by categories: organisation-administration, marketing, production-supply chain, financial management-economics, human resources management, IT &web development, legal & regulatory compliance, social image & responsibility, design & multimedia, business development, education, innovation. An upgraded version of the 200+ tools collection.

........................

DAILY BREAKING NEWS: Marketing, Business, Economy, Multimedia + The "7 IDEALS" Methodology FINISH LINE 85% 🙂

Some of the links on this page are “sponsored”. For more information, I refer you to the Disclaimer page.

TODAY'S SPONSORS

ERC Guaranteed: #1 Rated Tax Firm Since 2017. Get up to $26,000 per Employee.

AIOSEO: What is Google E-E-A-T? Understanding Google’s Secret Sauce for Creating Effective Content

Riverside: All-In-One Podcast and Video Platform.

DreamHost: Web hosting with purpose for businesses of all sizes. 

RovenThemes: Free WordPress Themes & HTML Website Templates.

ConvertPods: A new era of marketing automation. An online platform that allows entrepreneurs to upload their audio and video content to create virtual experiences (called “PodSpaces”), that capture their audience’s attention and convert them into action-takers.

Fotor: Online photo editor and design maker for everyone. 

Coolors: A super fast colour palette generator. Used by 5M+ designers and top companies.

#5 CONTRIBUTOR

“Here, we honour and reward the most valuable contributors to the blog.” #5 position Gregory V. Chapman who is passionate about researching new technologies in mobile, web, and WordPress. Also, he works on writing service review websites Online Writers Rating. Gregory is in love with stories and facts, so he always tries to get the best of both worlds.

TOP Quote

Slavery was legal. Segregation was legal. War is legal. Never use legality as a guide to morality.

law for ai masterclass banner 333
wealthy-affiliate
wealthy-affiliate
7ideals methodology - Market Parallax info-book page 01
marketing publishing mastery private training workshops featured banner
wealthy-affiliate
Divi WordPress Theme

Newsletter

Marketing, Business, Economy, Multimedia

Get access to marketing and business training, sales secrets and personal stories from the entrepreneurial world, downloads, exclusive discounts and bonuses, and the newsletter to scale your business

The “7 IDEALS” Methodology EARLY ACCESS

be part of the upcoming movement

Read More

Latest Posts

7ideals methodology - the market parallax model ver.5

Decrypting ConsumerBehaviour

 

Enter the groundbreaking "Market Parallax" Model.

We explore consumer behaviour by employing a diverse array of techniques, including research methodologies, data collection and analysis, market segmentation, targeted approaches, product positioning, and trial testing. 

Through these marketing lenses, we unravel the intricate field of consumer behaviour and explore avenues for influencing it judiciously.

Download the 31-page INFOGRAPHIC-BOOK to understand how consumers act on a deeper level and get closer to influencing their decisions with your marketing initiatives.

 

You have Successfully Subscribed!

Pin It on Pinterest

Share This