A 4-Hour Workshop. Devote time to watch it in full, the information will compensate you for a lifetime. You can do it in chunks.

Not only do I analyse “storytelling”, a whole science on its own, but I also dive deep into the technical and practical applications of this enormous topic on a landing page. A page where we want conversions. We want to attract visitors and turn them into prospects and clients.

Contents:

• 01.41: Welcome message
• 02.28: Recap of Workshop #11
• 06.07: Introduction
• 18.10: Building a landing page
• 23.31: Landing page definition
• 27.00: Landing page characteristics
• 32.12: Landing page importance
• 37.13: Landing page vs physical store
• 40.48: The most important element on a landing page
• 45.07: The influence of stories
• 50.42: The “Story Odyssey” experience
• 54.09: 7ID StoryX Phase #0: The Story’s Purpose
• 1.00.09: 7ID StoryX Phase #1: The Spark (headlines)
• 1.04.25: The Spark (emotional triggers)
• 1.09.07: The Spark (personalisation)
• 1.14.47: The Spark (power words)
• 1.19.37: The Spark (storytelling)
• 1.23.25: The Spark (questions)
• 1.27.58: The Spark (contradictions)
• 1.32.14: The Spark (unique and bold language)
• 1.37.59: The Spark on the landing page
• 1.39.12: 7ID StoryX Phase #2: The Challenge
• 1.47.26: 7ID StoryX Phase #3: The Resistance
• 1.57.38: 7ID StoryX Phase #4: The Vision
• 2.09.39: 7ID StoryX Phase #5: The Ally
• 2.18.19: 7ID StoryX Phase #6: The Roadmap
• 2.32.37: 7ID StoryX Phase #7: Call to Action
• 2.43.09: 7ID StoryX Phase #8: The Guarantee
• 2.53.30: 7ID StoryX Phase #9: The Community
• 3.00.56: Applying the 7ID StoryX
• 3.08.53: Recap of the framework
• 3.47.32: Next events in the series
• 3.50.15: The 7ID StoryX Info-Book
• 3.52.18: The “Story Odyssey” experience (revisit)

1. Download the info-book by discovering the hidden message inside the video. Get access to templates, checklists, exercises, and other resources to enhance your storytelling knowledge and hone your skills. The book is going away in 7 days.

2. Get access to the “Story Odyssey” experience. A private coaching experience. You can join this experience anytime by subscribing to the free WMS newsletter and by visiting the “Business Growth Hub” membership page.

3. Read the comprehensive article “Business Storytelling” for more in-depth and up-to-date insights. New updates constantly.

Knowledge Economy: Workshop #12

Landing Page Development with the 7ID StoryX Framework

Coming Next:

• Workshop #13: The Value-Led Revelation Launch.
• Theory on the blog: next section for info products