Today we are doing something different. I’m walking you through the launch of the first information product. It’s a live case study in real-time.
- 0 – 02.25: Prologue
- 02.26 – 04.25: What this info-product is
- 04.26 – 06.23: How everything started
- 06.24 – 14.52: Key insights from market research
- 14.53 – 22.00: Goals – Strategy – Action Plan
- 22.01 – 23.38: Market Research (target audience, industry, competition)
- 23.39 – 25.52: Business Model
- 25.53 – 27.57: Marketing Mix (7Ps)
- 27.58 – 29.41: Product Development
- 29.42 – 30.48: Footage from the design process
- 30.49 – 32.47: Market Testing (prelude for the next workshop)
- 32.48: Outro
Knowledge Economy: Workshop #11
Launching the 1st Info-Product
Coming Next:
- Workshop #12: Walking you through the development of the landing page, and more…
- Theory on the blog: next section for info products
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