Welcome to the ultimate collection of business-related statistics. With this powerful data, business owners can craft effective strategies. 

This is a page that I am updating constantly.

RetailDive (July 25): Consumers want more value — beyond low prices. A survey report from Deloitte tracked 900,000 data points across 290 consumer brands over three years.

• Up to 40% of consumers say their perception of a brand’s value stems from factors other than price.
• Value-seeking consumers expect to spend 40% to 50% less this year on discretionary categories like clothing, personal care, home furnishings, household goods and entertainment while increasing their purchases of essentials, such as housing and transportation.

MarketingDive (July 25): Digital marketing statistics of 2025.

• On a scale of 1-10, 51% of U.S. consumers rate their tariff concerns as an eight or higher (Source: Kearney)
• Despite economic worries, 66% of consumers feel they are able to pay for necessities and 48% feel positively about affording non-necessities (Source: Gartner)
• 42% of consumers have decided to wait on making a bigger purchase in 2025, up from 28% in early 2024 (Source: Gartner)
• 53% of Gen Alpha children receive an allowance, equating to $28 billion in direct spending power (Source: Horizon)
• Gen Alpha is expected to have a $5.5 trillion global footprint by 2029 (Source: Horizon)
• 90% of millennial parents with Gen Alpha kids agree digital content has become unavoidable (Source: Horizon)

SearchEngineLand (July 25): 43% of consumers now use AI tools daily: Report.

• Nearly two-thirds (62%) of consumers trust AI to guide brand choices
• 57% of consumers prefer search engines for personal, medical, or financial research.
• 10% of consumers trust the first AI result; 48% verify answers across multiple platforms
• 68% of consumers use AI for local product or service research, but only 19% trust AI results (versus 45% for search engines).

MarketingDive (Oct 25): Social media is changing live events.

• The cost of tickets has surged exponentially in the years following the pandemic
• In order for a live event to feel “worth it” to attend, 81% of consumers said it must create “lasting memories” and 79% said it should be a once-in-a-lifetime opportunity.
• 69% would choose a virtual event due to cost and 61% due to convenience.

• SEO (Search Engine Optimization): The process of improving a website’s visibility in organic (non-paid) search engine results pages (SERPs).
• GEO (Generative Engine Optimization): Optimizing content for visibility within AI-powered search engines and chatbots, such as ChatGPT, Perplexity, and Google’s AI Overviews.
• AEO (Answer Engine Optimization): Optimizing content to appear in direct answers, featured snippets, or other prominent placements within search engine results pages.

SearchEngineLand (July 25): Google Gemini is the most trusted LLM for PPC strategy. AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Five popular AI tools – ChatGPT, Google AI Overviews, Google Gemini, Perplexity, Meta AI – were asked 45 PPC-related questions by data Insights company WordStream by LocaliQ. 

Breakdown by tool:

• Google AI Overviews: 26% incorrect
• ChatGPT: 22% incorrect
• Meta AI: 20% incorrect
• Perplexity: 13% incorrect
• Google Gemini: 6% incorrect

SearchEngineLand (July 25): Why link building still matters

• An Ahrefs study tracking 10 ,000 keywords showed that pages already ranking in Position 1 picked up new referring domains 5‑14 % faster each month than lower‑ranking URLs
• Seer Interactive found that 87 % of ChatGPT’s SearchGPT citations matched Bing’s top organic results

SearchEngineLand (Sep 25): ChatGPT users are more engaged than Google searchers. ChatGPT traffic was 1.73% more engaged than organic search on average between 2024-25.

SearchEngineLand (Sep 25): Marketers aren’t ready for GEO: Survey.

• 63% of marketers said their company isn’t investing time, budget, or staff in GEO.
• 9% of marketing resources are allocated to GEO on average, compared with 24% for SEO and 36% for social campaigns.

MarketingDive (Sep 25): More than half of consumers are wary of AI-powered search: Gartner.While consumers admit AI is impacting how they search for products, 61% wish they could turn off AI summaries.

SearchEngineLand (Sep 25): AI search drives less than 1% of referrals, organic still dominates: Data.

SearchEngineLand (Sep 25): 87% read AI search summaries, 84% shop with AI: Survey.

ContentMarketingInstitute (Oct 25):

• 60% of searches on traditional engines now end without a click, according to a 2025 study from Bain & Company. 
• More than two-thirds of LLM users prompt them for researching, gathering, and summarizing information, and 42% prompt them for shopping recommendations.
• An even more recent Adobe study finds 77% of U.S. people surveyed use ChatGPT as a search engine, with almost one-fourth (24%) making it their first stop for search.

MarketingDive (July 25): Digital marketing statistics of 2025. 

• The global social media ad market is expected to grow 12% this year (Source: WARC)
• 59% of marketers plan to partner with more influencers in 2025 compared to 2024 (Source: Sprout)
• 76% of social media users say social content influenced a purchase decision; this jumps to 90% when just looking at Gen Z consumers (Source: Sprout)
• 41% of Gen Z consumers use social media as their first source when looking for information; 32% turn to traditional search engines while 11% use chat-based AI (Source: Sprout)

MarketingDive (July 25): Digital marketing statistics of 2025.

• 71% of marketers plan to invest at least $10 million into AI over the next three years, up from 57% in 2024 (Source: Boston Consulting Group)
• 83% of CMOs have expressed optimism in the technology, a five point increase from the year prior (Source: Boston Consulting Group)

SearchEngineLand (July 25): Six predictions about AI and marketing that may surprise you.

• According to HFS Research, only 8% of enterprises have achieved organization-wide adoption of AI. 
• Fewer than 20% of companies report any measurable revenue increase from AI (McKinsey’s survey)
• On the cost side, just 23% have seen savings—only 6% of those exceeding 10%.
• 39% report AI has actually increased their costs
• Only 31% of organizations believe AI will reduce headcount.
• 38% expect no change.
• 19% predict growth in roles where AI is deployed.

iab, BWG Global, Transparent Partners: State of Data 2025

• 70% of agencies, brands, and publishers are not fully integrating AI across media planning, activation, and analysis

RetailDive (July 25): AI shopping assistants have a trust problem.

• Forty-three percent of Americans are aware of AI shopping assistants, but only 14% have used one, according to a new survey from YouGov.
• For consumers who are open to AI shopping assistants but haven’t used them, about two-thirds (67%) said they would use AI to find the best prices and 56% would like help comparing products.

TollBit (Sep 25): AI Scraping Is On The Rise. TollBit State of the Bots – Q2 2025.

• 9.4% decrease in human visits
• 4x increase in Ai’s share of website visits
• 4x increase in bots ignoring robots.txt
• 360% increase in AI visits blocked

BrightEdge (Sep 25): AI Overview Citations Now 54% from Organic Rankings. 16-month study reveals AI Overview citations increasingly overlap with organic rankings, growing from 32% to 54%..

MarketingDive (July 25): Digital marketing statistics of 2025.

• 84% of CMOs report difficulty when it comes to developing and executing a marketing strategy (Source: Gartner)
• Only 15% of CMOs plan beyond three years (Source: Gartner)
• Average marketing budgets make up 7.7% of company revenue, the same as in 2024 (Source: Gartner)
• 30.6% of total budgets in 2025 are allocated to paid media (Source: Gartner)

Terms:

CTV (Connected TV) advertising: It refers to the delivery of video ads to viewers through internet-connected devices like smart TVs, streaming devices (Roku, Apple TV), and gaming consoles. 

MarketingDive (July 25): Digital marketing statistics of 2025.

• Digital video ad spend is projected to increase 14% from 2024, reaching $72.4 billion (Source: IAB)
• 58% of total video ad spending will go towards digital video (Source: IAB)
• CTV is expected to grow 13% in 2025 (Source: IAB)

MarketingDive (July 25): Over half of ad buyers are using generative AI for video creation: IAB

• Nearly one-third of digital video ads are currently developed using the tech, with that share expected to jump to 39% in 2026.
• By 2026, smaller brands expect 45% of their digital video to be developed using generative AI and 42% of midsize brands expect the same. 
• Among respondents who are using or planning to use generative AI, 42% aim to create different versions of the same video for different audiences.
• Buyers expect 47% of CTV inventory to be biddable this year, up from 34% in 2024.
• 38% of small spenders encounter measurement issues versus 27% of mid-tier spenders and 31% of large spenders who say the same. 

MarketingDive (July 25): Advertising turmoil

• Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers continue to flock to YouTube for sports.

MarketingDive (Sep 25): Digital ad spending outlook dims as tariff impact intensifies: report

• Full-year digital ad spending forecast for the U.S. $338.27 billion
• The industry’s spending on digital ads is expected to grow just 2.2% in 2025

MarketingDive (Sep 25): Lower-funnel marketing accelerates amid flagging economy, IAB (Interactive Advertising Bureau) finds.

• U.S. advertising spend forecast down from 7.3% growth to 5.7%
• 42% of marketers are focusing on performance or lower-funnel campaigns
• IAB’s latest forecast anticipates social media will grow 14.3% in 2025, retail media 13.2% and CTV 11.4%. 

Impact: 8 influencer marketing trends for 2025

• The global influencer marketing industry is exploding in 2025—with a projected 36 percent surge

SproutSocial: Affiliate marketing vs. influencer marketing in 2025. Nearly half of influencers charge anywhere from $250 to $1,000 per post—but 71% offer discounts for long-term partnerships. An additional 25% are open to considering discounts in the future too, which suggests that cost flexibility is widespread.

BusinessVoice (July 25): Retail –  increased costs and staff retention. The survey was conducted in June using a structured questionnaire and a sample of 130 senior and top Business Executives. 

• The concern regarding the cost of supplying products and raw materials is significant at a rate of 96%.
• 89% staff recruitment and development
• Only 23% of businesses – 1 in 4 – state that there are no vacant staff positions.
• 77% recognize shortcomings
• 31% to report 1-25 vacancies
• 7% 25-100 vacancies
• The majority (54%) of businesses state that they have adopted relevant Artificial Intelligence applications
• 2 out of 3 businesses prioritize reducing energy consumption mainly due to high costs

• According to Statista, in 2019 global eCommerce exceeded 3.4 trillion dollars, while in 2024 it is expected to reach 6.3 trillion.
• More than 70% of users make their purchases via mobile phones.

Naftemporiki (Sep 25): Ominous messages for e-commerce in Ellas.

• The total B2C turnover of e-commerce increased by 8% (nominal increase) and 5% (real increase due to inflation).
• The estimate for 2025 shows a decline in e-commerce, for the first time in 10 years.

CNBC (Oct 25): Online holiday spending growth set to slow to 5.3% as shoppers seek discounts.