Welcome to the ultimate collection of business-related statistics. With this powerful data, business owners can craft effective strategies. 

This is a page that I am updating constantly.

• The trend toward high-impact design is accelerating: modern bold font interest has surged by 65.7% over the last two months, while daily searches for collage art have increased by nearly 19%.
• As we move further into 2026, the appetite for calm, clutter-free design persists, with daily searches for minimalism up by 7.6%.”

RetailDive (July 25): Consumers want more value — beyond low prices. A survey report from Deloitte tracked 900,000 data points across 290 consumer brands over three years.

• Up to 40% of consumers say their perception of a brand’s value stems from factors other than price.
• Value-seeking consumers expect to spend 40% to 50% less this year on discretionary categories like clothing, personal care, home furnishings, household goods and entertainment while increasing their purchases of essentials, such as housing and transportation.

MarketingDive (July 25): Digital marketing statistics of 2025.

• On a scale of 1-10, 51% of U.S. consumers rate their tariff concerns as an eight or higher (Source: Kearney)
• Despite economic worries, 66% of consumers feel they are able to pay for necessities and 48% feel positively about affording non-necessities (Source: Gartner)
• 42% of consumers have decided to wait on making a bigger purchase in 2025, up from 28% in early 2024 (Source: Gartner)
• 53% of Gen Alpha children receive an allowance, equating to $28 billion in direct spending power (Source: Horizon)
• Gen Alpha is expected to have a $5.5 trillion global footprint by 2029 (Source: Horizon)
• 90% of millennial parents with Gen Alpha kids agree digital content has become unavoidable (Source: Horizon)

SearchEngineLand (July 25): 43% of consumers now use AI tools daily: Report.

• Nearly two-thirds (62%) of consumers trust AI to guide brand choices
• 57% of consumers prefer search engines for personal, medical, or financial research.
• 10% of consumers trust the first AI result; 48% verify answers across multiple platforms
• 68% of consumers use AI for local product or service research, but only 19% trust AI results (versus 45% for search engines).

MarketingDive (Oct 25): Social media is changing live events.

• The cost of tickets has surged exponentially in the years following the pandemic
• In order for a live event to feel “worth it” to attend, 81% of consumers said it must create “lasting memories” and 79% said it should be a once-in-a-lifetime opportunity.
• 69% would choose a virtual event due to cost and 61% due to convenience.

McKinsey (Oct 25): Half of consumers use AI-powered search today, and it stands to impact $750 billion in revenue by 2028. 

Martech (Nov 25): Younger generations, who have grown up with ecommerce, mobile apps and virtual entertainment, now view physical experiences as a novelty — and a means of cultural connection. 70% of marketers agreed that brands should increase investment in physical touchpoints over the next year. Marketers identified three primary areas for physical engagement: Brand-hosted community events (70%), experiential retail environments (66%), limited-time pop-up stores (56%).

Martech (Dec 25): 4 takeaways for email marketers from Google’s 2025 holiday report.

• 63% of shoppers prioritise getting the best deal over impulse buying
• 53% prefer planning ahead rather than buying “when it feels right”
• Search is the No.1 place shoppers go to confirm facts
• 70% of social media users validate their discoveries on Google

Martech (Feb 26): 57% of consumers trust brands more when they use AI, study finds.

Top concerns include:

• 34% worry about data privacy
• 24% dislike overly personalized experiences
• 18% say inaccurate recommendations damage the experience

• SEO (Search Engine Optimization): The process of improving a website’s visibility in organic (non-paid) search engine results pages (SERPs).
• GEO (Generative Engine Optimization): Optimizing content for visibility within AI-powered search engines and chatbots, such as ChatGPT, Perplexity, and Google’s AI Overviews.
• AEO (Answer Engine Optimization): Optimizing content to appear in direct answers, featured snippets, or other prominent placements within search engine results pages.

SearchEngineLand (July 25): Google Gemini is the most trusted LLM for PPC strategy. AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Five popular AI tools – ChatGPT, Google AI Overviews, Google Gemini, Perplexity, Meta AI – were asked 45 PPC-related questions by data Insights company WordStream by LocaliQ. 

Breakdown by tool:

• Google AI Overviews: 26% incorrect
• ChatGPT: 22% incorrect
• Meta AI: 20% incorrect
• Perplexity: 13% incorrect
• Google Gemini: 6% incorrect

SearchEngineLand (July 25): Why link building still matters

• An Ahrefs study tracking 10 ,000 keywords showed that pages already ranking in Position 1 picked up new referring domains 5‑14 % faster each month than lower‑ranking URLs
• Seer Interactive found that 87 % of ChatGPT’s SearchGPT citations matched Bing’s top organic results

SearchEngineLand (Sep 25): ChatGPT users are more engaged than Google searchers. ChatGPT traffic was 1.73% more engaged than organic search on average between 2024-25.

SearchEngineLand (Sep 25): Marketers aren’t ready for GEO: Survey.

• 63% of marketers said their company isn’t investing time, budget, or staff in GEO.
• 9% of marketing resources are allocated to GEO on average, compared with 24% for SEO and 36% for social campaigns.

MarketingDive (Sep 25): More than half of consumers are wary of AI-powered search: Gartner.While consumers admit AI is impacting how they search for products, 61% wish they could turn off AI summaries.

SearchEngineLand (Sep 25): AI search drives less than 1% of referrals, organic still dominates: Data.

SearchEngineLand (Sep 25): 87% read AI search summaries, 84% shop with AI: Survey.

ContentMarketingInstitute (Oct 25):

• 60% of searches on traditional engines now end without a click, according to a 2025 study from Bain & Company. 
• More than two-thirds of LLM users prompt them for researching, gathering, and summarizing information, and 42% prompt them for shopping recommendations.
• An even more recent Adobe study finds 77% of U.S. people surveyed use ChatGPT as a search engine, with almost one-fourth (24%) making it their first stop for search.

SearchEngineJournal (Dec 25): Google Reveals The Top Searches Of 2025

• Top 10 global trending searches: 1. Gemini, 2. India vs England, 3. Charlie Kirk, 4. Club World Cup, 5. India vs Australia, 6. Deepseek, 7. Asia Cup, 8. Iran, 9. iPhone17, 10. Pakistan and India.

SearchEngineLand (Jan 26): Organic search traffic is down just 2.5% year over year — nowhere near the 25% to 60% drops often cited in industry commentary. AI Overviews do reduce click-through rates when they appear, but their reach is smaller than many assume. AI Overviews appear in about 30% of queries, mostly informational ones.

SearchEngineLand (Jan 26): 1/3rd of publishers say they will block Google Search AI-generative features like AI Overviews. 42% said they would not block Google and 25% are still unsure.

SearchEngineLand (Jan 26): AI recommendation lists repeat less than 1% of the time: Study. 

MarketingDive (July 25): Digital marketing statistics of 2025. 

• The global social media ad market is expected to grow 12% this year (Source: WARC)
• 59% of marketers plan to partner with more influencers in 2025 compared to 2024 (Source: Sprout)
• 76% of social media users say social content influenced a purchase decision; this jumps to 90% when just looking at Gen Z consumers (Source: Sprout)
• 41% of Gen Z consumers use social media as their first source when looking for information; 32% turn to traditional search engines while 11% use chat-based AI (Source: Sprout)

CapitalOneShopping (Nov 25): Global shoppers will spend $1.10 trillion on social media commerce in 2025; projections indicate the market will be worth over $1.64 trillion in 2030.

ToPontiki (Jan 26): Australia’s experiment with social media cutter for minors: 4.7 million accounts closed

HubSpot (Feb 26): Social Media Trends Report. 69% of marketers agree that more shopping will happen directly on
social than on brand websites or third-party marketplaces in 2025. 85% of marketers agree that building an active online community is crucial to a successful social media strategy in 2025. 32% of marketers (biggest group) post multiple times a week on social outlets.

MarketingDive (July 25): Digital marketing statistics of 2025.

• 84% of CMOs report difficulty when it comes to developing and executing a marketing strategy (Source: Gartner)
• Only 15% of CMOs plan beyond three years (Source: Gartner)
• Average marketing budgets make up 7.7% of company revenue, the same as in 2024 (Source: Gartner)
• 30.6% of total budgets in 2025 are allocated to paid media (Source: Gartner)

Terms:

CTV (Connected TV) advertising: It refers to the delivery of video ads to viewers through internet-connected devices like smart TVs, streaming devices (Roku, Apple TV), and gaming consoles. 

MarketingDive (July 25): Digital marketing statistics of 2025.

• Digital video ad spend is projected to increase 14% from 2024, reaching $72.4 billion (Source: IAB)
• 58% of total video ad spending will go towards digital video (Source: IAB)
• CTV is expected to grow 13% in 2025 (Source: IAB)

MarketingDive (July 25): Over half of ad buyers are using generative AI for video creation: IAB

• Nearly one-third of digital video ads are currently developed using the tech, with that share expected to jump to 39% in 2026.
• By 2026, smaller brands expect 45% of their digital video to be developed using generative AI and 42% of midsize brands expect the same. 
• Among respondents who are using or planning to use generative AI, 42% aim to create different versions of the same video for different audiences.
• Buyers expect 47% of CTV inventory to be biddable this year, up from 34% in 2024.
• 38% of small spenders encounter measurement issues versus 27% of mid-tier spenders and 31% of large spenders who say the same. 

MarketingDive (July 25): Advertising turmoil

• Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers continue to flock to YouTube for sports.

MarketingDive (Sep 25): Digital ad spending outlook dims as tariff impact intensifies: report

• Full-year digital ad spending forecast for the U.S. $338.27 billion
• The industry’s spending on digital ads is expected to grow just 2.2% in 2025

MarketingDive (Sep 25): Lower-funnel marketing accelerates amid flagging economy, IAB (Interactive Advertising Bureau) finds.

• U.S. advertising spend forecast down from 7.3% growth to 5.7%
• 42% of marketers are focusing on performance or lower-funnel campaigns
• IAB’s latest forecast anticipates social media will grow 14.3% in 2025, retail media 13.2% and CTV 11.4%. 

DigiDay (Oct 25): Advertising on news sites drives nearly 10% more engagement than non-news content.

MarketingWeek (Oct 25): According to a Guardian survey of 1,800 people, aimed at understanding users’ browsing on the internet, it turned out that more than half (55%) felt irritation and frustration in “high advertising” environments. In contrast, 73% of readers said they trust publishers who operate in “low ad display” environments, noting that this way they feel they have more control over the content.

DigitalMarketingDepot & DotDigital – Global Benchmark Report 2026.

Email click-to-open rates (CTOR) are dipping to 3.7% globally even as open rates rise. 60% of consumers say email is their favourite way to hear from brands.

Impact: Influencer marketing trends for 2026

• During Cyber Week 2025, social media influencers nearly doubled their share of total orders year-over-year. Influencer-driven spend jumped 51 %.
• 74 % of brands are moving budget into creator programs in 2026.

SproutSocial: Affiliate marketing vs. influencer marketing in 2025. Nearly half of influencers charge anywhere from $250 to $1,000 per post—but 71% offer discounts for long-term partnerships. An additional 25% are open to considering discounts in the future too, which suggests that cost flexibility is widespread.

BusinessVoice (July 25): Retail –  increased costs and staff retention. The survey was conducted in June using a structured questionnaire and a sample of 130 senior and top Business Executives. 

• The concern regarding the cost of supplying products and raw materials is significant at a rate of 96%.
• 89% staff recruitment and development
• Only 23% of businesses – 1 in 4 – state that there are no vacant staff positions.
• 77% recognize shortcomings
• 31% to report 1-25 vacancies
• 7% 25-100 vacancies
• The majority (54%) of businesses state that they have adopted relevant Artificial Intelligence applications
• 2 out of 3 businesses prioritize reducing energy consumption mainly due to high costs

MarketingWeek (Jan 26): NielsenIQ: Total food retail turnover rose to +7.1% in 2025.

• According to Statista, in 2019 global eCommerce exceeded 3.4 trillion dollars, while in 2024 it is expected to reach 6.3 trillion.
• More than 70% of users make their purchases via mobile phones.

Naftemporiki (Sep 25): Ominous messages for e-commerce in Ellas.

• The total B2C turnover of e-commerce increased by 8% (nominal increase) and 5% (real increase due to inflation).
• The estimate for 2025 shows a decline in e-commerce, for the first time in 10 years.

CNBC (Oct 25): Online holiday spending growth set to slow to 5.3% as shoppers seek discounts.

BusinessDaily (Jan 26): E-commerce is transforming Ellenic retail, boosting thousands of stores in the region. Consumers using the internet for online shopping increased by 6.4 percentage points, while the percentage has more than doubled compared to 2014 (29.5%). In 2024, 94% of orders fulfilled by regional stores had recipients outside their region, corresponding to 95% of their total turnover. Only 6% of sales were made locally.

MarketingDive (July 25): Digital marketing statistics of 2025.

• 71% of marketers plan to invest at least $10 million into AI over the next three years, up from 57% in 2024 (Source: Boston Consulting Group)
• 83% of CMOs have expressed optimism in the technology, a five point increase from the year prior (Source: Boston Consulting Group)

SearchEngineLand (July 25): Six predictions about AI and marketing that may surprise you.

• According to HFS Research, only 8% of enterprises have achieved organization-wide adoption of AI. 
• Fewer than 20% of companies report any measurable revenue increase from AI (McKinsey’s survey)
• On the cost side, just 23% have seen savings—only 6% of those exceeding 10%.
• 39% report AI has actually increased their costs
• Only 31% of organizations believe AI will reduce headcount.
• 38% expect no change.
• 19% predict growth in roles where AI is deployed.

iab, BWG Global, Transparent Partners: State of Data 2025

• 70% of agencies, brands, and publishers are not fully integrating AI across media planning, activation, and analysis

RetailDive (July 25): AI shopping assistants have a trust problem.

• Forty-three percent of Americans are aware of AI shopping assistants, but only 14% have used one, according to a new survey from YouGov.
• For consumers who are open to AI shopping assistants but haven’t used them, about two-thirds (67%) said they would use AI to find the best prices and 56% would like help comparing products.

TollBit (Sep 25): AI Scraping Is On The Rise. TollBit State of the Bots – Q2 2025.

• 9.4% decrease in human visits
• 4x increase in Ai’s share of website visits
• 4x increase in bots ignoring robots.txt
• 360% increase in AI visits blocked

BrightEdge (Sep 25): AI Overview Citations Now 54% from Organic Rankings. 16-month study reveals AI Overview citations increasingly overlap with organic rankings, growing from 32% to 54%..

Futurism(Oct 25): AI Is Failing at an Overwhelming Majority of Companies Using It, MIT Study Finds. AI startups raised over $44 billion, more than all of 2024 combined. MIT researchers found that only around 5 percent of businesses succeed at “rapid revenue acceleration,” with the vast majority falling flat.

MarTech (Nov 25): 82% of marketers fail AI adoption (Positionless Marketing can fix it). Only 18% of marketers consider themselves at the leading edge of AI adoption. 80% expect AI to improve targeting, personalisation and optimisation.

OneTrust (Dec 25): 90% of advanced adopters say AI has exposed the limits of legacy governance. 82% of tech leaders are accelerating modernization to manage risk. 3,200 regulatory updates in 2025.

SearchEngineJournal (Dec 25): When AI overviews appear in results, the traffic loss is measurable, with only 8% of users clicking any link compared to 15% without AI summaries. Just 1% of users clicked citation links within the AI overview itself. Zero-click searches increased from 56% to 69% between 2024 and 2025. 

SearchEngineJournal (Jan 26): 79% of top news sites block at least one AI training bot, while 71% also block retrieval bots used for live AI search citations. Google-Extended is the least-blocked training bot at 46%, with US publishers blocking it nearly twice as often as UK publishers.

MoneyReview (Jan 26): Data centers: AI threatens energy grids and water supplies. Just one data center can also use more than 500,000 gallons of water per day, almost as much as an Olympic-sized swimming pool. Global water demand driven by artificial intelligence could reach 4.2-6.6 billion cubic meters in 2027.

SearchEngineLand (Feb 26): 44% of ChatGPT citations come from the first third of content: Study. ChatGPT pulls most from early sections, favouring direct definitions, balanced tone, and dense entities.

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