Quick Marketing & Business Tips
Welcome to our video series “quick marketing and business tips” where we’re giving you actionable advice, tips, and recommendations, to grow your business today.
This is episode #10.
Let’s dive right in!
Episode 10: Refine your messaging
Different groups of people respond differently to advertisements and they value different things. We can’t target the whole population with the same message.
Even if our product or service helps various segments of the market, we need to present it differently every time for maximum results.
Let’s give an example: your company produces and sells printers. And let’s say you want to advertise one particular printer.
The same printer will be used by different groups of people that respond to advertisements differently and they value different things.
And now let’s say that you want to advertise this printer to a teenager; you may focus on features or benefits like the speed of the machine and how easy it is to make copies or scan the documents. And if you want to advertise the same printer to elderly people you may want to focus on other things like that is a machine with low noise, it won’t bother you, the design, the prestige, you want to focus on other things for different groups of people.
And yes, we will need to create multiple advertisements for different groups of people, we may use different copy, different headlines, different images, different landing pages, and so on.
Always remember, everything starts with research, and we also underlined the importance of testing so you should be testing everything when it comes to advertising. Improving, refining, scaling, optimizing, your campaigns.
That’s it for now. I hope you enjoyed today’s video.
Marketing & Business
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