Quick Marketing & Business Tips
Welcome to our video series “quick marketing and business tips” where we’re giving you actionable advice, tips, and recommendations, to grow your business today.
This is episode #26.
Let’s dive right in!
Episode 26: Build your own platform
The main goal when doing business online is to build your own platform. When we say “platform”, we don’t just mean a website.
A platform is where you build a community and assets.
It’s OK to build a social following and engage with your fans on any platform. You can build groups, business pages, chats, host your own rooms on social audio platforms, release podcast episodes, create videos for your channel, and publish content there on a daily basis.
But the thing is that you don’t own these platforms.
And what happens if they decide to close your account for any reason?
They can and they do that all the time.
For example, a couple of years ago, I had my Pinterest account closed for a week or so due to an algorithm check. It was a mistake and they opened my account again but what if they did not?
It’s their platform and they can do anything they want.
That’s why you need to build your own platform and assets.
One of those assets and the most important is your email list.
This is a list of people that gave you permission to communicate with them.
It’s a list that you own and control.
It’s your people, your tribe, your community.
It’s an asset that you can use to sell your products and services. You can partner up with other brands and run cross-promotions as well.
You can do whatever you want with this list and no one can take it away from you.
So, don’t get too excited if your FB page has tens of thousands of followers. It adds trust and authority but it does not translate into money and assets.
You need to turn those followers into email subscribers.
Whatever you do on other platforms, try to redirect traffic back to your platform.
This way, you’ll be able to engage with your audience on a deeper level and nurture them to your brand’s vision more effectively.
We need social proof but we need independence as well.
Marketing & Business
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