7 ideals | the 7 phases

#1 7ID ZONE

MARKET EVALUATION – VALIDATION – IDEAL ZONE – EDUCATION – SKILLS – MOMENTUM

• research your target audience
• understand the market inside out and spy on the competition
• build a custom business model and set high-quality standards
• start interacting with the market
• validate business ideas and eliminate risks regarding product development
• specify an ideal zone for market penetration
• gain entrepreneurial, marketing, and sales skills, the right mindset for success, and unparalleled momentum with the private 1-on-1 business coaching program

The first phase, the 7ID ZONE, is the phase of research, analysis, and testing, it’s the zone of evaluation.

We evaluate our target audience, the market (the industry, trends, economic and other important factors, suppliers, merchants, distributors, and competing companies), and our business itself.

We want to understand what our prospects need and desire. We want to discover if there’s demand and potential for growth. We spy on competitors so we can differentiate. We improve our business model and validate our business ideas with various tests by developing information products in no time using some amazing technologies like AI, and we specify an ideal zone for market penetration, the first key in the methodology.

Plus, with the private coaching program, you’ll gain entrepreneurial, marketing, and sales skills, the right mindset for success, and momentum. You’ll become unstoppable!

We do not move on to the 2nd phase if we are not 100% sure that this project is going to work.

With these tests and by evaluating the market thoroughly, we eliminate any risks and move on with absolute confidence.

The Outcome:

• Understand the market inside out
• Improve your business model and set high-quality standards
• Start interacting with the market
• Validate business ideas
• Eliminate risks
• Specify an ideal zone for market penetration
• Gain entrepreneurial, marketing, and sales skills, the right mindset for success, and unparallel momentum with the private 1-on-1 business coaching program

7 ideals | the 7 phases

#2 BIG IDEAS

BRAND BUILDING – CULTURE – BUSINESS MODELS – STRATEGY – ACTION PLAN – BIG DECISIONS

• come up with big ideas about your business, define your mission, and shape your vision for the future
• build a strong and unique brand culture, philosophy, brand name ‘n image, and value proposition
• set realistic goals (specific, measurable, achievable, relevant, time-bound, logical, doable, valid, perspectival, efficient, serious, parametric, changeable)
• develop a solid, flexible, and winning strategy and action plan to coordinate all your business operations
• deploy a business plan “b” and “c” if needed
• make big decisions and step up to enter the markets with absolute confidence

In the 2nd phase, BIG IDEAS, we start building our brand culture and our philosophy, and we define our ethics, values, and principles.

We set realistic and SMART goals (specific, measurable, achievable, relevant, and time-bound).

We develop strategies and action plans regarding all our business operations (management, branding, product development, marketing, advertising, sales, customer service, finances, human resources, and innovation, and depending on the size of our business, its type, other characteristics. and our goals, we develop strategies for all the departments involved) so that everyone in our company is on the same page as we move forward to execute our action plan.

It’s the phase where we come up with big ideas about our brand’s positioning and unique value and selling proposition in the marketplace and this is extremely important. It’s how we’ll be able to differentiate effectively in an ocean of competition and create a distinctive space in the market where our brand will thrive.

And it’s the zone where we make big decisions about our team, vendors, suppliers, partners, legal and accounting services, technologies, and more.

We also deploy a business plan B in case something doesn’t go as planned.

At the end of the phase, we review everything before we move on to product and service development.

The Outcome:

• Come up with big ideas about your business, define your mission, and shape your vision for the future
• Build a strong and unique brand culture, philosophy, brand name ‘n image, and value proposition
• Set realistic goals (specific, measurable, achievable, relevant, time-bound, logical, doable, valid, perspectival, efficient, serious, parametric, changeable)
• Develop a solid, flexible, and winning strategy and action plan to coordinate all your business operations
• Deploy a business plan “b” and “c” if needed
• Make big decisions and step up to enter the markets with absolute confidence

7 ideals | the 7 phases

#3 IDEOLOGY

PRODUCT DEVELOPMENT & MANAGEMENT – DESIGN & AESTHETICS – BUSINESS ORGANISATION & OPERATIONS – FINANCES – INNOVATION

• develop unmatched, high-quality, and innovative products/services – our brand’s ideology
• solve people’s problems and challenges, educate and entertain them, relieve or soothe their pain, cover their needs, wants, desires, and aspirations, and add quality to their lives
• consumers don’t just buy our products but they live by our ideology – our beliefs, ethics, values, principles, and philosophies that we carefully crafted during #2 BIG IDEAS
• test an early version of the product/service (#4 identity) with a small group of carefully targeted high-quality prospects
• finalise product/service development after the testing phase (distribution will happen in #5 the 7 IDEALS MACHINE)

The 3rd phase, IDEOLOGY, is the phase of product and service development.

We develop unmatched, high-quality, and innovative products or improve our current product line following the methodology’s principles and guidelines and the strategies we deployed in the previous phase and then we start developing an early version of our product or service, a minimum viable product to collect responses and feedback.

We test this early version of our product/service in the 4th phase – IDENTITY with a small group of targeted prospects to collect valuable feedback and market responses and then we come back to the 3rd phase – IDEOLOGY to finalise product and service development, and we distribute the final version of our product/service to the masses in the 5th phase – the 7 IDEALS MACHINE.

We don’t just create products and services to sell and make money. If that’s your ultimate goal, then this methodology is not for you.

We develop our IDEOLOGY with our products, services, and offerings.

An ideology is a set of beliefs or philosophies attributed to a person or group of persons, in our case, to our company.

We express our beliefs, ethics, values, principles, and philosophies that we carefully crafted during the 2nd phase – BIG IDEAS through the development of products and services.

We want consumers not just to buy our products but live by our IDEOLOGY.

This is how we’ll be able to build a loyal community and a secret club for our fans later on in the methodology.

We want to solve problems, help people with their challenges, educate and entertain them, relieve or soothe pain, and cover needs, wants, desires, and aspirations.

When we add quality to people’s lives, they become our brand’s evangelists that live by our IDEOLOGY.

The “7 IDEALS” system works for any kind of business and industry.

The Outcome:

• Develop unmatched, high-quality, and innovative products/services – our brand’s ideology
• Solve people’s problems and challenges, educate and entertain them, relieve or soothe their pain, cover their needs, wants, desires, and aspirations, and add quality to their lives
• Consumers don’t just buy our products but they live by our ideology – our beliefs, ethics, values, principles, and philosophies that we carefully crafted during #2 BIG IDEAS
• Test an early version of the product/service (#4 identity) with a small group of carefully targeted high-quality prospects
• Finalise product/service development after the testing phase (distribution will happen in #5 the 7 IDEALS MACHINE)

7 ideals | the 7 phases

#4 IDENTITY

MARKET POSITIONING – LIVE EXPERIENCES DEMO –  SUPREMACY

• test an early version of the product/service, the initial offers, the communication channels, and the strategies you deployed in #2 BIG IDEAS
• shape the status of your brand in customers’ minds, your brand positioning
• establish the image and identity of your brand
• convey your value proposition
• deliver superior and memorable live experiences via a series of mini-live events (short in duration) to a small group of carefully-targeted ‘ideal’ prospects and connect with them on a deep emotional level
• go back to #3 IDEOLOGY to finalise product/service development
• deploy the “supermanent” business model to deliver a superior, high-quality, and innovative product/service
• nurture the market and prepare for the upcoming storm

The 4th phase, IDENTITY is interconnected with the 3rd phase – IDEOLOGY.

It’s the phase where we position our brand in the minds of consumers. We organize a series of mini-live experiences (short in duration) where we connect with a small group of prospects on a deep emotional level by offering memorable experiences.

And that’s exactly when we start developing our brand’s identity. Remember, at the beginning of the 2nd phase, we develop our brand’s culture, but we can’t shape a brand identity unless with interact with the market in real time by going live and connecting with our prospects and customers.

This is another key in the methodology and a factor that will lead to success as today’s consumers need a personal touch and interactive live experiences more than ever before both online and offline, and that’s our biggest advantage as small business owners. We interact with consumers face-to-face and serve them at the highest level possible in ways that impersonal and big organizations simply can’t do.

If everything goes well and we are satisfied, we go back to the 3rd phase, to inform and finalize product and services development including in the process some of the prospects who participated in those live mini-events.

So, in essence, the 4th phase is a trial where we interact live with a small group before we finalize product development and reach out to the masses.

And now, we are ready to take the markets by storm.

Do you see how strategically is everything organized?

In the beginning, we evaluate demand and potential, we test the market with info-products and then we test the market with an early version of our product or service so that we know it’s going to work and we avoid investing big money, time, and resources in development early on.

The Outcome:

• Test an early version of the product/service, the initial offers, the communication channels, and the strategies you deployed in #2 BIG IDEAS
• Shape the status of your brand in customers’ minds, your brand positioning
• Establish the image and identity of your brand
• Convey your value proposition
• Deliver superior and memorable live experiences via a series of mini-live events (short in duration) to a small group of carefully-targeted ‘ideal’ prospects and connect with them on a deep emotional level
• Go back to #3 IDEOLOGY to finalise product/service development
• Deploy the “supermanent” business model to deliver a superior, high-quality, and innovative product/service
• Nurture the market and prepare for the upcoming storm

7 ideals | the 7 phases

#5 THE 7 IDEALS MACHINE

MARKET STORMING – UNCONVENTIONALITY – LIVE EVENTS – TECH – DATA – MONITORING – EVOLUTION

• build buzz around your brand by boosting your online and offline presence
• attract, convert, and retain a targeted audience by deploying an army of time-tested and proven marketing, advertising, sales, and customer service tactics, methods, and frameworks
• take markets by storm and surprise the world with elegantly crafted crushing offers that people can’t refuse and unconventional methods and campaigns that the competition will envy
• implement technologies and automation
• become an alive brand by organising amazing product launches, challenges, and live events (including a special form of events no one is using)
• monitor, measure, analyse, optimise, and improve your campaigns, processes, and all your business operations – setting the foundation for the evolution
• build trust, establish authority, and continuously delight your customers so they become active promoters of your brand
• evolve

The 5th phase, the 7 IDEALS MACHINE, is the phase where we reach out to the masses so we can attract, convert, and retain a targeted audience, one that we carefully defined and articulated during the first 4 phases. Now, we know exactly with who we want to do business.

We build buzz around our brand by boosting our presence both online and offline.

We start investing heavily in marketing, advertising, sales, and customer service techniques, tactics, methods, and frameworks to execute our strategic plan of action that we deployed in the 2nd phase – BIG IDEAS, take markets by storm, and retain happy and satisfied customers.

We craft crushing offers that people can’t refuse and deploy unconventional methods that the competition will envy – unorthodox in some cases, but ones that bring results and improve our brand’s image.

We implement technologies and automation, organize product launches, challenges, and live events (including a special form of events that no one is using – another key in the methodology), and we constantly monitor, measure, and optimize our campaigns and processes. 

It’s the phase where we become a complete and alive brand. We interact with the market non-stop, convert strangers into prospects, customers, and promoters of our brand, and improve our performance and the effectiveness of our campaigns and actions.

Overall, it’s the phase where we build trust, establish authority, and evolve as a brand.

The Outcome:

• Build buzz around your brand by boosting your online and offline presence
• Attract, convert, and retain a targeted audience by deploying an army of time-tested and proven marketing, advertising, sales, and customer service tactics, methods, and frameworks
• Take markets by storm and surprise the world with elegantly crafted crushing offers that people can’t refuse and unconventional methods and campaigns that the competition will envy
• Implement technologies and automation
• Become an alive brand by organising amazing product launches, challenges, and live events (including a special form of events no one is using)
• Monitor, measure, analyse, optimise, and improve your campaigns, processes, and all your business operations – setting the foundation for the evolution
• Build trust, establish authority, and continuously delight your customers so they become active promoters of your brand
• Evolve

7 ideals | the 7 phases

#6 IDIOSYNCRASY

COMMUNITY BUILDING – SECRET CLUB – IDEAL ZONE REVISITED

• focus on your ideal/best customers – the elite
• attract more customers with the same attributes
• build a community and a movement, unite your members under a cause – your shared vision
• create a ‘secret club’ for your loyal fans with exclusive services and happenings
• become a leading name in your industry

In the 6th phase, IDIOSYNCRASY, we take things to the next level. We focus on our best/ideal customers, those that believe in our products passionately – our fans, and we start attracting more people with the same attributes.

We create a “secret club” for our loyal fans where we offer exclusive services and products only available to this special group. We organise unparallel events and happenings for the elite of our customer base.

This is how we build a community of like-minded people that turn out to be our salesforce.

It’s the phase where we actually become a leading name in our respective industry.

The Outcome:

• Focus on your ideal/best customers – the elite
• Attract more customers with the same attributes
• Build a community and a movement, unite your members under a cause – your shared vision
• Create a ‘secret club’ for your loyal fans with exclusive services and happenings
• Become a leading name in your industry

7 ideals | the 7 phases

#7 THE 7 IDOLS

RE-EVALUATION – CONSOLIDATION – MAGNIFICATION – PIONEERING

• re-examine your business
• maintain a strong position and consolidate
• develop growth strategies to further scale
• expand upon new markets and target audiences
• form strategic partnerships with brands that share the same values
• magnify your reach by deploying new business models and expanding upon new ideas and territories
• pioneer
• massively impact the world

In the 7th phase, THE 7 IDOLS, we re-evaluate our business model, maintain a strong position and consolidate, and then we magnify our reach.

It’s the phase where we develop growth strategies in order to further scale.

This is the time to expand upon new markets and targeted audiences.

We form strategic partnerships with brands that share the same values, we proceed with mergers and acquisitions, we may buy existing businesses, we may sell our business, we may deploy franchise models or other business models, new products and services, signature content, and so much more, the possibilities are endless.

It’s also the phase where we pioneer and expand upon new ideas and territories.

It’s the phase where we massively impact the world.

The Outcome:

• Re-examine your business
• Maintain a strong position and consolidate
• Develop growth strategies to further scale
• Expand upon new markets and target audiences
• Form strategic partnerships with brands that share the same values
• Magnify your reach by deploying new business models and expanding upon new ideas and territories
• Pioneer
• Massively impact the world

The “7 ideals” methodology is a systematic and structured approach to developing and implementing proprietary and custom-made strategies, processes, and campaigns for small businesses and startups that drive innovation, quality, results, impact, and growth.

“In a nutshell, it’s a methodology I use to design, manage, and grow businesses—from the initial idea to becoming a leading name.”

Plus, well ensure that your brand:

• Becomes Web3.0-Ready, the new version of the web, which is returning power back to consumers among other extremely important changes.
• Becomes QFS-Ready. The new Quantum Financial System in combination with the new ISO20022 – a multi-part International Standard prepared by ISO Technical Committee TC68 Financial Services is replacing the old FIAT money system. The economy returns to the gold standard, thus, all currencies should be backed by gold and other precious metals and assets.
• and much more

This methodology is the end result of 30+ years in business and marketing and I’m working on it since 2021. 

It’s a unique and proprietary system that can take your brand from unknown status to a leading name in your space.

I promise you, it’ll be an adventurous and exciting journey!