In the latest article “Consumer Analysis and Marketing Strategy”, I made an introduction to the groundbreaking “Market Parallax” model, which is part of the “7 IDEALS” methodology and I use to research the market and consumer behaviour, segment the market into distinct groups, target specific groups of people, position our product/service relative to the competition, and test our processes to refine and improve them. 

Today, I’m walking you through a market segmentation example based on geographic criteria and the BDI/CDI analysis. In this short workshop, I’m showcasing the incredible power of these 2 indicators for the formulation of effective marketing strategies, with huge benefits for any business in any market.

Timeline:

• 0 – 1.28 Intro
• 1.29 – 4.35 BDI/CDI Analysis Explained
• 4.36 – 5.29 Strategy #1
• 5.30 – 11.10 Strategy #2 & Marketing Mix Explained
• 11.11 – 12.56 Strategy #3
• 12.57 – 13.53 Strategy #4
• 13.54 – 15.01 Company P&G Example
• 15.02 – 20.15 Strategy #5? Traditional Marketing Theory vs. 7 IDEALS Methodology
• 20.16 – 22.16 Conclusion, Upcoming Workshops.

Market Segmentation Example

Geographic Criteria, BDI/CDI Analysis

I’ll be coming back with more workshops very soon. In the meantime, you can enhance your knowledge and boost your expertise…

Related:

• An Intro to Consumer Behaviour
• Consumer Decision-Making Process: In-Depth Analysis & Book
• The Art and Science of Consumer Involvement: A Deep Dive
• Decoding Consumer Perceptions: A Strategic Guide
• Decoding Consumer Behaviour: A Practical Journey Through 7 IDEALS
• Identify and Reach Your Target Audience: Comprehensive Guide
• Business Organisation and Administration: Thesis
• The Demanding Role of a Business Owner
• The Importance of Market Research
• The Strategic Significance of Marketing
• Everything Starts With Research
• The “7 IDEALS” Methodology