In the latest article “Consumer Analysis and Marketing Strategy”, I made an introduction to the groundbreaking “Market Parallax” model, which is part of the “7 IDEALS” methodology and I use to research the market and consumer behaviour, segment the market into distinct groups, target specific groups of people, position our product/service relative to the competition, and test our processes to refine and improve them.
Today, I’m walking you through a market segmentation example based on geographic criteria and the BDI/CDI analysis. In this short workshop, I’m showcasing the incredible power of these 2 indicators for the formulation of effective marketing strategies, with huge benefits for any business in any market.
Timeline:
- 0 – 1.28 Intro
- 1.29 – 4.35 BDI/CDI Analysis Explained
- 4.36 – 5.29 Strategy #1
- 5.30 – 11.10 Strategy #2 & Marketing Mix Explained
- 11.11 – 12.56 Strategy #3
- 12.57 – 13.53 Strategy #4
- 13.54 – 15.01 Company P&G Example
- 15.02 – 20.15 Strategy #5? Traditional Marketing Theory vs. 7 IDEALS Methodology
- 20.16 – 22.16 Conclusion, Upcoming Workshops.
Market Segmentation Example
Geographic Criteria, BDI/CDI Analysis
I’ll be coming back with more workshops very soon. In the meantime, you can enhance your knowledge and boost your expertise…
Related:
- An Intro to Consumer Behaviour
- Consumer Decision-Making Process: In-Depth Analysis & Book
- The Art and Science of Consumer Involvement: A Deep Dive
- Decoding Consumer Perceptions: A Strategic Guide
- Decoding Consumer Behaviour: A Practical Journey Through 7 IDEALS
- Identify and Reach Your Target Audience: Comprehensive Guide
- Business Organisation and Administration: Thesis
- The Demanding Role of a Business Owner
- The Importance of Market Research
- The Strategic Significance of Marketing
- Everything Starts With Research
- The “7 IDEALS” Methodology
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