I could not be more excited. Today is a ‘big’ day for WebMarketSupport…

Since 2015, WMS as an affiliate marketing partner/publisher helped hundreds of companies sell more of their products and services and helped them acquire qualified leads. Now, WMS expands by offering exclusive services as an advertising agency.

Now Your Company Has Its Own Story

But what does it really mean? Does a company even need a story?

I ran thousands of different promotions, campaigns, and ads on various platforms and mediums for a wide range of companies and carefully examined the results
I helped local businesses and solo entrepreneurs connect with customers effectively
I studied and applied hundreds of marketing techniques, frameworks, and methods

Here’s my discovery…

In an era of information overload where customers are bombarded with countless ads on a daily basis, they respond only to certain marketing messages. Companies that are aware of the situation thrive, and companies that aren’t, simply get forgotten.

This is why the statistics are awful. Did you know that 90% of new startups fail? And it’s not because of their products or services. It’s because of their messaging and how they communicate their value in the marketplace.

Millions of Dollars Spent on Ads that Don’t Bring Results

Of course, companies need to get advertised in order to get found by customers and sell their products. But the majority of marketing campaigns are a waste of time and money as they are not focused on human psychology.

Most of the marketing campaigns are simple descriptions of the product or service. This is not effective marketing.

But there are certain marketing messages that work!

Effective Advertising

Marketing has changed dramatically and continues to change faster than ever before. Beautiful websites don’t produce sales anymore. WORDS do. Not just any words, though.

Marketing campaigns that bring results need to meet these criteria:

A clear language so customers understand fast what the offer is all about
The message should trigger people’s emotions and help them understand WHY they need your products
The products and services should be positioned as an aid in helping people achieve an aspirational identity

WMS Services – Emotional Storytelling

The most effective way to get people’s attention, trigger their emotions, and call them to action is through storytelling.

So you might be thinking right now that you could create a story around your brand and products and people will respond. Well, not exactly. Not just any story will do!

The story of your brand and the way you position your products must follow certain rules.

The WMS advertising methodology is based on human psychology and storytelling. It’s not just copywriting. It’s marketing that helps people transform. And your brand’s products are perceived as assistance towards this aspirational direction.

This is key in order to create loyal fans, not just customers. And that makes all the difference!